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Introduction
Many countries around the world claim the empanada as one of their own.
Empanadas are in spain, portugal, caribbean, latin america, and in philippines and
empanada is very essentially stuffed pastry. From morning, most of us frequently
buy breads from a vendor who used bike or other vehicles to sell their products
across different streets or we usually buy breads to our valid home based
bakeries, bread can also be at snack time it can be partnered with hot choco, fruit
juices or other beverages. Empanadas are complete little meals unto themselves;
everything you need is meat, vegetable, cheese, sauce -that is neatly wrapped
into a tasty crust, ready to travel. Like all great street food, empanadas can be
eaten on the go with little fuss or mess. They taste good at room temperature,
but they heat up quickly in the microwave or toaster oven, making them ideal for
breakfast on the go. Their flaky crust soaks up the flavor of the filling and
enhances it, whether it's vegetable, chicken,beef or seafood. the name comes
from the spanish verb Empanar, meaning to wrap coat in bread. Usually the
empanada is made by folding a thin circular-shaped dough patty over the stuffing,
creating its typical semicircular shape. Empanadas are also known by a wide
variety of regional names. It is likely that the Latin American empanadas were
originally from Galicia, Spain, where an empanada is prepared similar to a pie that
is cut in pieces, making it a portable and hearty meal for working people. The
empanada is usually prepared with cod fish or chicken.
Winner of the 2010 prize for best baguette in Paris, this prestigious bakery located
in the heart of Montmartre is run by
Michael Galloyer, a member of France’s “Academie Culiniaire”.
Reference:http//www.newyorker.com/magazine/2012/12/03/breadwinner
With nothing to do just yet, young Joseph helped out by picking up bread from various
bakeshops. During one of those deliveries, a baker suggested they put up their own bakeshop
since they needed so much bread every day. Without any bakery experience, Julia took up
the idea. Source: http://pinoyandpeso.blogspot.com/2012/01/julies-bakeshop-success-story.html
Capital
Location
Staff
Conceptual Framework
The researchers use the IPO Model in formulating the framework of the study that will serve as a guide for the
researchers in doing the entire study.
Demographic profile of
the respondents:
* Name
A FEASIBILIT
*Course
OFESTABLISHING
*Gender Survey Questionnaire
and Data analysis “EMPANADAMANIA”
*Age INPHINMA-
.Marketing ARAULLOUNIVERSITY
Aspect .Technical Aspect
.Management Aspect
.Financial Aspect
2.) How the feasibility of the Technical Aspect of this studybe described in terms of:
Product Description
Manufacturing/Production Process
Plant Size and Production Schedule
Machinery
Plant Location
Plant Layout
Building and other facilities
Raw materials and supplies
Utilities/Facilities
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Waste Disposal
3.) How the feasibility of the Management Aspect of thisstudy be described in terms of:
Form of business organization
Capitalization
Organizational structure
Personnel and manpower requirements
Duties and responsibilities of personnel
Qualification standards of personnel
Legal requirement
Company policies
4.) How the feasibility of the Financial Aspect of this studybe described in terms of:
Total project cost/Capital requirement,
Sources of funds,
Terms and conditions of creditors,
Projected financial statements,
Schedules,
Financial analysis?
5.)_How the Project Implementation and time table of theproject be described?
Future Researchers- this study will help the future researchers for the reason that
they may use this as their guide in their future researches.
The researchers will conduct this study within the campus of PHINMA-
Araullo, Brgy. Bitas, Cabanatuan City and the students are the respondents of the
study. This study focused ingathering data through conducting survey
questionnaires and personal interviews and will be conducted during the first
semester of school year 2016-2017.
Chapter II
Market Study
Market Description
PHINMA - Araullo University is one of the most leading universities in Nueva Ecija
by continuously giving affordable
and high quality education with the belief of “Making Lives Better”
. Through the years, PHINMA Araullo University acquire alarge number of
enrollees every year. The growing population of PHINMA Araullo University
indicates the increase in demand for food/snacks inside the university.
The proposed business the “Empanada Mania” is related in
providing snacks particularly breads inside PHINMA Araullo University with the
continuously growing population of students and by providing them an affordable
and healthy snacks for the students and employees of the university.
Research Design
Respectfully yours
Name(Optional):_____________________________Course/
Department:___________________Age: _______ Gender: Male
Female
SURVEY QUESTIONNAIRE
DEMOGRAPHIC PROFILE
GENDER
TABLE 1
AGE
TABLE 2
NO. OF RESPONDENTS PERCENTAGE
15-20 YEARS OLD 47 94%
21-30 YEARS OLD 3 6%
30 AND ABOVE 0 0%
TOTAL 50 100%
TALLY SHEETS
TABLE 3
TABLE 4
TABLE 5
NO.OF RESPONDENTS PERCENTAGE
STRAWBERRY 8 12.30
SISIG 18 27.69
UBE 15 23.08
TUNA 24 36.92
TOTAL 65 100%
TABLE 6
5. If we establish a kiosk of empanada Mania inside PHINMA Araullo University will you patronize it?
TABLE 7
“I LOVE EMPANADA”
“ALSO ADD GINILING FLAVORED EMPANADA FOR MORE VARIATION
“IN THE QUESTION 4 WE OR US WOULD LIKE TO BUY A CHEAPESTFOOD. AND I WILL BUY YOURS.
WHAT IS EMPANADA?
FOR ME YOUR PRODUCT IS NOT EMPANADA ITS EMPANADITA”
Demand and Analysis
Demand analysis is a marketing study used to determine what type of customers are
willing to buy a particular product and how many units they are likely to buy and at what price
range. This information is then used to plan advertising strategies, determine selling cost and
make product modifications.
TABLE 8
The table above shows the historical number of students and employees of PHINMA
Araullo University for the past five (5)years. It indicates from the year
2012-2016 and this will used to determine the population growth rate of the
university.
TABLE 9
2011-2012 5,490 0
2012-2013 5,690 3.64%
2013-2014 6,207 9.09%
2014-2015 7,141 15.05%
2015-2016 7,902 10.66%
TOTAL GROWTH RATE 38.43%
AVERAGE GROWTH RATE 9.6%
The table shows the growth rate, the total growth rate and the average growth rate of the
historical number of population of PHINMA Araullo University for the year 2012-2016. By using this
table, the researchers projected the number of population for the next five year.
Projected Population of PHINMA Araullo University for the next five years (2016-2021)
TABLE 10
YEAR POPULATION
2015-2016 7,902
2016-2017 8,661
2017-2018 9,492
2018-2019 10,403
2019-2020 11,402
2020-2021 12,497
The table shows the projected number of population of PHINMA Araullo University for the next
five years. The researchers used the formula, the projected demand for the year 2016 by multiplying the
number of population for the year 2015 by the average growth rate of 1 + 9.6%. And the formula applies
for the next five years (2016-2021). A positive growth rate indicates an increasing number of
populations annually.
EFFECTIVE DEMAND
TABLE 11
Year Projected Number Question no. 1 Potential Demand
of Population
100%
2016-2017 8,661 8,661 8,661
2017-2018 9,492 9,492 9,492
2018-2019 10,403 10,403 10,403
2019-2020 11,402 11,402 11,402
2020-2021 12,497 12,497 12,497
Table shows the market demand and the percentage of Question no.1. Using the table, the researchers got the
projected demand of “Empanada Mania” for the next five years
STRENGTHS
Affordable prices- affordable price attracts customer and thatis one of the main reasons why we
chose to have an affordableprice but never sacrificing the quality of the products.
Different variety of flavors- students want to experience newproducts and they always want to
try everything, we offerdifferent variety of flavors for them to have an options and tooffer
something new that will truly satisfy to their hunger.
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Annual Increasing population of students
- because of its growingpopulation, it is an opportunity to have a large amount numbersof
customers.
THREAT Number of Market Participants-
A numerous number of marketparticipants that offers direct and substitute product indicatesa
stiff competition and result to the customer to have a lowlevel in switching cost that result to
easy change of mind.
Distribution Channels
Distribution Channel of
“Empanada Mania”
The above figure shows the Channel Distribution of EmpanadaMania. The proposed business
had its own supplier that serves asthe source of ingredients that is needed to produce the product.
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Since Empanada is a common product in the market, theproposed business chose this kind of
channel distribution whichis to sell the product direct to its customer.Marketing ProgramsA
marketing program is a coordinated, thoughtfully designedset of activities that helps achieve the
marketingobjectives. Marketing objectives are strategic sales goals thatfit the strengths and are a
good way to stretch your business inits current situation. In order to build strong
customerrelationships and maximize the sales, it will need to put everypossible marketing tool
that will work.A.
Product
The researcher will offer an Empanada with differentvariety of delicious flavors that will lead
into satisfactionfor the students of PHINMA Araullo University.
EMPANDA MANIA
EMPANADA SISIGEMPANADA UBETUNA EMPANADASTRAWBERRY EMPANADA
TABLE 17
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B. PRICESThe researchers will offer empanada products withaffordable price with satisfying
feeling to every students ofPHINMA Araullo University.
EMPANDA MANIA
PROJECTEDPRICES
EMPANADA SISIG P 12 PER PIECEEMPANADA UBE P 12 PER PIECESTRAWBERRY
EMPANADA P 15 PER PIECETUNA EMPANADA P 15 PER PIECE
TABLE 18C.
Place
The researchers chose to locate the business in CabanatuanCity. The exact location is inside
PHINMA Araullo University,main campus, located in Brgy. Bitas, Maharlika
Highway,Cabanatuan City.
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D.
PromotionThe researchers of the proposed project used differentmarketing strategy in order to
introduced The Empanada Mania toget the attention of the prospective customer.These are some
promotion strategies:A. BannerB. SOCIAL MEDIA
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Chapter IIITechnical Aspect
In this aspect, the objective is to determine to what extent theproposed business meets the
technical feasibility, whichincludes the supply of raw materials to be used, the list ofequipment
and tools required for the preparation of theproduct, the labor needed and other requirements that
arenecessary to operate the business.
Product Design
The business provides a line of homemade empanada products. Weall know that Filipino loves
different flavors, so EmpanadaMania will offer five flavors of empanada; sisig empanada,
tuna,shrimp and ube empanada and caramel de apple empanada that willsurely catch the taste
buds of every customer.
Empanada DESCRIPTIONSisig
An empanada filled withdelicious pork sisig.
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Ube
An empanada filled with
Filipinos old time’s favorite
sweetened ubehalaya.
Tuna
An empanada filled with
deliciously Filipino’s favorite
typical tuna.
STRAWBERRY
An empanada filled with tastyflavor of strawberry.TABLE 19
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Packaging
The picture above shows the sample package for the proposedproduct.
Manufacturing and ProcedureTABLE 20BREAD DOUGH
4.2 kg 1
st
Class Flour 1/2 kg Brown Sugar
1/2 tbsp. Salt
1/4 kg Shortening 2 L Water
3 tbsp. Instant DriedYeast
2 tbsp. Bread Improver 2 tbsp. Anti-Mold
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Procedure:Step 1
:
Prepare all the ingredients and materials needed
Step 2
:
Put together all the dry ingredients on the mixing bowl: theflour, brown sugar, salt, instant dried
yeast, shortening, bread improverand anti- mold then mixed
Step 3
:
Add the water and the margarine then stir it until it becomessoft solid dough
Step 4
:
Then cut for the desired sizes and set aside
Machinery and EquipmentTABLE 21Utensils Function Supplier Quantity UnitCostTotalCost
Wooden Spoonset
It is usedformixing,servingandpreparingfoods.NovoEcijano1
₱150
₱150
Tong
It is usedforholding,cookingandservingfoods.NovoEcijano2
₱30
₱60
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