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Chapter I

INTRODUCTION

This chapter introduces the general description of the feasibility study. It

discusses the basic information and the contents of the business. These subjects are

covered in this chapter: a.) Background of the Study; b.) Statement of the Problem; c.)

Scope and Delimitation of the Study; d.) Significance of the Study; e.) Research Process;

and f.) Definition of terms.

The Background of the Business includes: i.) The Business Concept; ii.) The

Business Logo and Tag Line; iii.) The Location of the Business; iv.) The Investor of the

Business; v.) The Customer; and vi.) The Management.

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BACKGROUND OF THE STUDY

Fruits are nature's gift to mankind. These are not only tasty and refreshing, but

they are also a good source of vitamins, minerals, and proteins. It comprises the foods

that are made available by nature. Although not necessarily all fruits available in nature

are edible or consumable, fruits are generally associated with flavorful foods. According

to a study, those who regularly consume fruits have higher immune levels and are less

likely to contract certain illnesses. It has a few calories, which is one of their qualities.

This indicates that they aid in weight loss and slimming programs and lower body fat

percentage. They also have a lot of fiber, which helps with indigestion and constipation.

The presence of various vitamins and minerals in fruits, in addition to the water,

calcium, potassium, sulfur, and iron ions that support health and treat a number of

diseases, is the primary factor in the fruit's various functional functions in the human

body's health. Slightly over one-third of customers (36%) stated in the study that they

prefer to purchase healthier items and do so when they can do so at a discount. However,

30% of consumers claimed to only purchase items they can afford, and 15% claimed that

because items are frequently too expensive, they only do so occasionally.

The importance of fruits is not widely recognized by people today because there

are so many produced goods with inferior nutritional benefits to those that are valued by

the majority, as well as because some people prefer to buy foods or nourishments that can

be consumed immediately for less hassle. The fact that these fruits require human effort

rather than machine labor, which is more efficient and less expensive in the long run,

adds to their cost and is another factor in why most people do not consume them.
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Humans are aware of the benefits that eating fruits can provide. There comes a

time when the repetitiveness or lack of variety of eating the fruits themselves makes

people feel tediously unvarying. For this, we propose a business that offers foods and

nourishments made freshly from the variety of fruits being prepared in different ways at a

budget-friendly price, which, due to the alternative methods of preparation, will draw not

only fruit lovers but also fruit detractors, offering fruit shakes and fruit dishes.

Our products include the following kinds of fruits: banana, strawberry, apple,

grapes, mango, avocado, and buko. Five varieties of delicacies made up of these fresh

fruits. One of it is the mini version of a banana split, combined grapes, strawberries,

apples and bananas for the fruitycue delight, ripe mangoes for mango tapioca, creamy

avocadoes for the avocado shake and young buko for the buko shake.

The proposed business name shall be "Fruitsify," which will be located inside the

premises of St. Vincent’s College, Inc., Main Campus. The establishment of this fruit

shop will be the bridge or strategy to increase the fruit consumption of individuals in the

setting leading a fruitful life.

 
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STATEMENT OF THE PROBLEM

This research seeks to determine the feasibility of putting up a Fruit Shop Business.

Specifically, it seeks answer to the following questions:

1) Is the proposed business viable in terms of:

a. Marketing?

b. Organization and Management?

c. Technical?

d. Financial?

e. Socio-economic aspects?

2.) What are the factors that affect the profitability of the business based on the

financial, marketing, and technical aspect of the proposed business?

3.) Will the fruit shop provide accessibility and convenience to the target market?

4.) Will the products give satisfaction and enjoyment to the customers in regards to

the pricing of it?

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SCOPE AND DELIMITATION OF THE STUDY

This section contains the feasibility limits which include the content, place,

subject and time delimitation.

Content Delimitation

This study seeks to determine whether the Fruit Shop is feasible or not.

Place Delimitation

The study is conducted inside St. Vincent's College Incorporated- Main Campus

Padre Ramon Street, Estaka, Dipolog City. We exclude the ANNEX since the Fruit Store

is located on the grounds of SVCI's Main Campus.

Subject Delimitation

The respondents of this study are 99 selected SHS students, 293 College students

and 13 faculty and staff, as they will benefit the delicacies of the proposed business. We

include a sample size for each target market due to the time constraints, which establishes

our precision or level of confidence in our sample estimations.

Time Delimitation

Throughout the second semester of the academic year 2022–2023, this study is

being carried out. It being the case that we began the study in the second semester, we did

not include the first. The opening of this fruit shop is anticipated to take between four and

five months, from January to May.

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SIGNIFICANCE OF THE STUDY

The study offers the consumers products that are affordable but in better quality

with nutritional benefits compared to expensive ones. The products are deemed beneficial

for the consumers as each product is not heavy to the pocket and packed with health

benefits suitable for any age. This study will provide analytical, reasonable, and valid

data to the feasibility of the proposed business.

In this study, the results will determine whether the proposed business is feasible

or not. Furthermore, this study will help in determining the projected profit that can be

earned by opening Fruitsify in St. Vincent's College Incorporated.

This section will provide a short description on the various significance the study

gives.

To the customers. The researchers believe that the customers will greatly benefit as this

study is made for them at the price they can afford and products they can enjoy. It

will benefit their health with the vitamins and nutrients provided by the fruits.

To the students. The proposed study will help increase the immunity of the students,

improve metabolism and provide an immediate source of energy. Students who

will purchase the delicacies will benefit from the excellent source of essential

vitamins and minerals that can support in giving the brain a boost of energy.

To the faculty and staff. The proposed study will benefit the health of the faculty and

staff especially the elderly people. These products will help in decreasing the risk

of heart disease and stroke, cancer, lower blood pressure and have a positive

effect on blood sugar.

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To the farmers. The proposed study will support the local farmers in engaging to

produce

more fruits. The researchers are not only selling but also encouraging consumers

and locals to support farmers and their products.

To the future researchers. With this study, the researchers have obtained new

information

and skills that they can use to their study and profession. This study can be their

guide as they walk towards the path of the business world.

In this study, the consumers especially the students will be given healthy and

quality products at a price range they can afford. Farmers will also be given the

opportunity to embark in a business that can promote economic development.

Moreover, this feasibility study will represent as a guide and bridge to economic

growth especially to the farmers as they are the main supplier for the products needed,

and for those researchers and entrepreneurs who will put up their business.
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RESEARCH PROCESS

The processes used in order to acquire the necessary information needed in this
study are as follows:

1. Survey Method

A single survey is made of at least a sample in the case of a census, a method

of data collection, such as a questionnaire that becomes data that will be analyzed

statistically. A single survey may focus on different types of topics such as

preferences, behavior or information, depending on its purpose. Since survey research

is usually based on a sample of the population, the success of the research is

dependent on the representativeness of the sample with respect to a target population

of interest to the researcher. The target population can range from the general

population of a given area to specific groups of people within that area. The persons

replying to a survey are called respondents, and depending on the questions asked

their answers may represent themselves as individuals.

The survey method was used to acquire the necessary information needed in

our study through survey questionnaires.

I. Research Environment

This study will be conducted in one specific school, St.

Vincent's College Incorporated-Main Campus, which is located at

Padre Ramon Street, Estaka, Dipolog City.

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II. Respondents of the Study

The respondents of the study are the faculty and staff, SHS
and college students of St. Vincent's College Incorporated, who are all
included in this study.

The breakdown of the sample size is shown in the table below.

RESPONDENTS SAMPLE SIZE NO.

Faculty and Staff 105
College Students (Second Semester) 256
SHST Studentsa b l e 1 87 . 1
TOTAL 448

III. Data Gathering Procedure

Prior to collecting the data required for the study:

1. The researchers are communicated by the respondents.

2. After the questionnaires are completely filled out, they were

retrieved personally by the researchers for tally-taking, analysis, and

interpretation.

3. Presentation of the findings.

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Below is the flow diagram presenting the data gathering procedure.

Distribute the
questionnaires.

Collection of data.

Describe and summarize

the data.

Analyze and interpret the

data.

Present the findings.

Figure 1.1 Data Gathering Procedure of Fruitsify

2. Internet Research

The internet is a compelling tool for research, enabling efficient and cost-

effective data collection. With just one click of a finger, you can access the data

and information needed for this study. It is convenient for the researchers to easily

perform research work at home with great comfort and convenience. This study

that was conducted significantly helped improve research skills with the help of

the internet.
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DEFINITION OF TERMS

For a better comprehension of this feasibility study, the following definition of terms

are provided below:

 Constitute- be (a part) of a whole.

 Contract- a written or spoken agreement, especially one concerning employment

 Deemed - to consider or judge something in a particular way.

 Detractors - a person who tries to take away from the quality, value, or reputation

of someone or something.

 Edible - suitable or safe for eating.

 Embark - start major new project or activity.

 Form of Ownership - whether the business is a sole proprietorship partnership,

corporation or cooperative.

 Inferior - someone who is considered to be less important than other people.

 Management - the overall organization structure of a certain business.

 Mankind - mankind can also refer to all human beings, male and female, usually

in the sense of social or conscious beings.

 Repetitiveness - the fact of happening repeatedly, especially in a way that

becomes boring.

 Tediously - it is boring and rather frustrating.

 Unvarying - that it stays the same and never changes.

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BACKGROUND OF THE BUSINESS

I. The Business Concept

This business will offer delicacies and nourishments made freshly from

the variety kinds of fruit. Providing two types of fruit shakes and fruit dishes. The

product for this proposed business is freshly made and has health benefits with

wide selection in different style of preparation. There will be more food choices

while the eating experience will be convenient through the nourishment offered

and the disposable utensils that the students and faculty and staff of St. Vincent’s

College Incorporated can bring anywhere. The proposed business will distribute

the products in St. Vincent’s College Incorporated- Main Campus.

The figure presented below illustrates the product offerings, marketing

program, target market and location of the proposed business.

Product Marketing
Program
Fruitycue

Mini banana split

Understanding the Social
Mango Tapioca business and product Networking
Target
Buko Shake Market
Recognizing
Showing actions
Avocado Shake customers
SHS Students

Traditional
College Students Methods

Faculty
and Staff
St. Vincent’s College
Location Incorporated

Figure 1.2 Business Concept of Fruitsify

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II. The Business Logo And Tag Line

A. Logo

Below is the designed logo of the proposed business, which presents a

symbol comprised of words, images, and colors that is used to identify the brand

name.

Fruitsify sells produced fruit delicacies and this logo is represented in

various colors to symbolize how fruits are attracted in their own colors.

 The green leaf represents the freshness of the fruits offered.

 Between the membrane walls of the lemon symbol, which are called

the segments, represents the range of colors and tastes of each fruit

combined into the fruitful juiciness that the proposed business

provides.
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Additionally, the business name can be seen for every consumer to

recognize it.

B. Tagline

The following is the tagline of the proposed business that highlights and

emphasizes the value of the specific message and clarifies the business’ mission.

“ The Juiciness that Satisfies You”

The proposed business indicates that they will sell guaranteed-fresh fruits

to every consumer. This tagline implies that every consumer can be satisfied with

their purchase with the juiciness in fruits which is considered to be a highly

positive quality.

III. The Location of the Business

The business will be located inside the premises of St. Vincent’s College

Incorporated – Main Campus near the entrance gate located at Padre Ramon Street,

Estaka, Dipolog City.

LOCATION
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IV. The Investor of the Business

The investor in the Fruitsify business is Ms. Fe L. Laquio. Having the financial

capabilities of being a real estate broker for a couple of years makes her a profound

investor for the proposed business.

Name
: Fe Lauc Laquio
Date of birth
: December 21, 1982
Height
: 5'0
Weight
: 70 kilograms
Religion
: Roman Catholic
Citizenship
: Filipino
City Address
: Talisay City, Cebu
Provincial Address
: Punta, Dipolog City
Cellphone Number
: 0933-664-5051
E-mail Address
: felaquio@gmail.com
Occupation
: Real Estate Broker

VI. The Customer

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The customers of Fruitsify are the students, faculty and staff of St.

Vincent’s College, Incorporated. Since the business will be established at SVCI,

the target market will be those who study and work within the school.

VII. The Management

The management aspect describes the form of business organization that is

best suited for the proposed subject and the number of personnel needed.

The proposed business is a sole proprietorship, which shall be owned by

an investor. The project site of the said business will be at St. Vincent’s College,

Inc.

The business’ staff shall be composed of a manager, cashier, producer, and

maintenance employee. The manager shall assess the overall business

performance, the cashier shall accept payments, the producer shall prepare the

delicacies ordered by the customers, the maintenance employee shall maintain the

cleanliness of the space and environment while repairing minimal problems with

the equipment, and the part-time bookkeeper shall track debits and maintain and

monitor financial records.

Fruitsify has a business operating schedule that runs from 8:00 AM to 6:00

PM. 

 
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