Business Plan

SWEET FRẼNẼSIE

Prepared by:
Bagaforo, Jayne Anne
Galicto, Christmar
BSHM CS 3-A
Fajardo Ext., Jaro, Iloilo City
Iloilo City, Philippines, 5000
09610253542/09518660131
Sweetfrenesie@gmail.com
 Table of Contents:

I. Executive Summary
II. Company Summary
Mission and Vision Statement
Objectives
Keys to Success
III. Product/Service Description
IV. Marketing Plan
Product
Price
Place
Promotion
V. Market Research
Economics
Product
Customers
Competition
VI. Strategy Implementation
Price
Place
Promotion
VII. Sales and Production Plan
VIII. Business Requirements
Staffing and Cost
Business Organization
Equipment Requirement
Space Requirement
 Manufacturing Processes (Product Only)
Plant Location
Sales and Cost Plan
IX. Management Summary
X. Financial Aspect
Income Statement
Balance Sheet
Cash Flow
Financial Analysis
XI. Conclusion-Intent
XII. Appendices (Documentation)
Executive Summary

 Do this last and include everything that you would cover in a five minute
interview. This is your opportunity to introduce your business to the investors
and to get them excited! This is done last, because much of the information
included in this section will be researched in other sections.

 Explain what you and the business are all about. Show the investors that you are
qualified to run this business.

 Make sure that you answer these questions in this section:

o What do you do?
o Who are you? Why did you come up with your idea?
o Who wants to buy it and why?
o Why will you be successful?
o How much money are you seeking from the investors?
o How will you use the investment?
o How will you measure success?

– Clearly explain what you are doing and who your customers are. If the investors read
only this section, they should still understand what your product/service is, who you are
selling it to, and how you are selling it.
Company Summary

Our mission is to provide a high level of product and offer prices reasonably
priced quality foods that serve it in a friendly manner.
By March, we will open our first store outside of school premises in Jaro and by
July we are aiming to build store outside of school premises in every district of Iloilo
City. Also, our goal is to build and nurture customer relationships to grow a
loyal customer base and we will grow our Social Media Following to have strong
presence on multiple social media platform where people get much of their information
solely from what pops up in their daily social media feeds.  Especially, increase our
brand awareness and name recognition to become a recognizable product in our
community to obtain new customers and keeping current ones. 
The items that we need to accomplish to become successful in order, first, to
build a good relationship to the customer so they will get to know and appreciate our
business. Then, make our product to be familiar but unique to attract the customers.
Also, get the right people because good customer service is always part of what
customers look for in a store.
The important of our business is the ability to adapt to become competitive and
learn new things to make the innovation more on successful. But most of all is to
determine what your new venture requires,
Our target market is the students since our location is outside of the school
premises.

 Legal form of ownership?

Product/Service Description

 What industry are you in?

o Describe your industry—is it retail? Manufacturing? Service? Something
else?

Product we will innovative the typical turon by putting the main ingredients
which is the sweet potato and unique ingredients that from in the Philippines. It provide
ascorbic acid (Vitamin C) and Vitamin B to the body. But it also offers other everyone
can benefits. Sweet potato is a variety of plant that we constantly see developing in
vacant lots and on the roadside somewhere vital nutrients like Vitamin A, Vitamin K, B-
Carotene, B6, Thiamine, Niacin, Zinc, Riboflavin, Iron, Folic Acid, Calcium, and Protein.

Marketing Plan
 Market description of the product
Product, Future Product plan, Pricing Scheme, Future Pricing Plan, place and
distribution channel
Promotional Technique (flyers, calling cards, stickers, poster, online advertising,
premiums) Future Promotional Technique Plan.
 Analysis of demand and supply situation
 Long term and short term marketing objectives
 Market Analysis Summary

 Market Research:
o Do both:
 Primary Research
 What do you think the need is?
 Talk to some potential customers about the product/service.
What do they think?
 Secondary Research
 - Do a survey of your potential customers
 What information is online about your market or product?

Economics
We are selling Turon Camote Delight outside of the school and our target
audience live in our target area are 3000 per day and 80%-50% is our target customer
daily.
The trends in our food business are health and wellnesses are still in the
forefront for consumer food preferences. We can assure our business will up because it
promote gut health and benefit their physical appearance.
Our market size is ? .,

 What are the barriers to entry into your market?

Losing Sight Of Industry Trends?

 Stay up to date on the competition.

 Keep yourself educated.
 Pay attention to stock market trends and the global economy.
The changes that can affect to our business are technology Use. As people gravitate to-
ward using new technologies, they might be using gadget to have online buying for
convenience.

Product
Features and Benefits
Our product is better among the entire new product because of the nutritious
content. We will innovative Plain Turon into Turon Camote Delight. The benefits that
they will get is the affordability of our product so that everyone can afford and it is
safe to eat because we will make sure that our product is clean and serve in clean
surroundings.
The benefit our product is rich source of fiber as well as containing an array of
vitamins and minerals including iron, calcium, selenium, and they're a good source of
most of our B vitamins and vitamin C.
Our product help the customers to reduce inflammation and the risk of cancer.
Also, improving digestion and insulin sensitivity in diabetes.
Customers
Our target customers are the students of Jaro district that estimated 10 000 up
We selling “snacks”, our target market are students we reach for snacks to help
take our mind off things or to relax

 - Identify for the investors some existing customers—people that

you will have spoken to and talked about your product or service
already. It will be important to not only get feedback early on from
prospective customers (if they like the idea of what you will be
selling) but also to get some people “signed-up” as actual
customers in advance of the investor panel event. You are far more
likely to get funding if you can demonstrate that you are essentially
already having success with selling your product or service.
Competition
Our competitors are those selling snacks and beverages like Fries n more and
Camote cue food cart. They sell snacks like fries, drinks and chess sticks.
Our advantage is we always sure that our product are fresh, we will assure that our
products will taste good and nutritious.
The strength of our business have a large number of outlets in almost every city,
supported by a strong distribution network that makes sure that our products are
available easily to a large number of customers in a timely manner. Also, structure
make at low cost that produce our product at low price, making it affordable for the
customers.
However, the weaknesses of our business are needed to pay large amount of rents.
Then, our crew is lack of legal experience and in our business legal department
employees are not highly qualified.
The opportunity of our business is provide healthy product where consumers
nowadays are becoming more conscious of health. Our product can take advantage by
manufacturing products that are beneficial to customer's health.
The threats that we may encounter in our business is the technological
developments by competitors where customer attracted to this new technology can be
lost to competitors. As well, consumer tastes are changing, and this puts pressure on
our business that needs to satisfy our customers.
Strategy & Implementation
Price
The price of each sweet potato is ?, condense ?, lumpia wrapper?,
The price of our final product is 15 pesos charot
o Explain your method for setting your price?
o - Compare your prices to your competition. Higher, lower, the same?
Why?
 Remember, don’t ever talk about your product as “cheap”. If it is
less expensive, talk about it being less expensive. Also remember,
being the least expensive is not always a good thing.
o How important is price as a competitive factor? What other considerations
will your potential customers be thinking about when deciding whether or
not to purchase from you?
Place
Outside school premises because
The customer can contact as in our email address; Sweetfrenesie@gmail.com,
besides that they can call us through our phone number; 09601382422 or they can visit
us at Fajardo Ext., Jaro, Iloilo City.

How will you deliver your product/service?

Promotion
o How will you get the word out to your customers?
 Advertising? Social media

o Consider where your customers go. What do they like to do? Where
might they see your message? What are some creative ways to get the
word out there?
  For example, let’s say that you are opening a hair salon. Maybe
you have a contest, where the winner receives free haircuts for a
year, or a free “elegant hairstyle” (for prom, a formal event, etc).
This gets the word out about your business!
o Also, remember that you might have multiple “customers”.
 For example, if you are intending to sell your product through an
existing retail store and through a website you are marketing to
BOTH the store and your target audience. Talk about how you are
marketing to both.

- For any applicable marketing strategy, make sure you have acquired the necessary
permission. Also, please be specific about all the aspects of that particular
marketing strategy. For example, instead of writing “Candied Cupcakes will put up
flyers around the school,” it is much more impactful to be able to say “Candied
Cupcakes will post flyers throughout the School. The business has already received
permission from Principal to post our flyers during the second and third weeks in
May, as well as the week before finals as part of our “Study Break Treat” marketing
campaign. Principal has already seen a copy of our poster, and has approved the
content, message and any associated images.” The same goes for a store or any
other place. If you are planning on putting up flyers anywhere, make sure you have
obtained permission to do so when necessary. If it is not necessary for a potential
place you are planning on putting up posters, indicate that.
- Management Summary

Include the following:

 Who are the owners of your business? What are their titles (CEO, CFO, CMO, etc)?
 What is your previous experience?
o Maybe you don’t have specific experience in this business, but why do you have a
passion for this busines? Do you have any leadership experience? Organizational
skills? Have you won an award that ties into your business (if you have won art awards
and your business has to do with art, then include that information)
 What unique skills do you bring to the enterprise?
 Commercial awareness.

 Decision making.

 Innovative and original thinking.

 Problem solving.

 Prioritisation.

 Strategic thinking.

 Working independently.

 Being able to communicate professionally.


 - If there are multiple owners who is responsible for which aspect of the business?
 Who are your suppliers?
 -What activity do you outsource?

If other people will be working with you on your business (manufacturers, contractors, employees,
etc.) include information about them, their skills or area of specialty, and what value they bring to
your business.