Table of Content

1.Industry Overview : The bakery industry has come a long way,and will continue to
evolve with countless of bakers bringing creativity into the industry. The Baked
foods production has been in existence for tens of decades.

2.Executive Summary

3.Our Products and Servies : At MorningStar Bakery, we deal in all forms of baked
foods; assorted breads to cakes and snackset et al. We do not intend to restrict
our services to only the supply of our products to stores who will eventually
retail them, but we intend to open the doors of our bakery in different parts of
the city to customers who would prefers fresh hot baked bread direct from the oven.
As part our stratedy to create multiple source of income in line with our core
business concept, we will run a standard government approved bakery service wher we
intend producing top class bakers. Here are some of our products and services:-
-Flour Bread
-Wheat Bread
-Fruit Bread
-Cupcakes
-Sandwichs
-Scotch Eggs
-Cakes
-Pizzas
-Training Services

4.Our Mission and Vision Statement : - To build a bakery business that will meet
the needs of all our customers and potential customers in the
regions/cities where we have our outlets.
-Our Business Structure
As Part of plans to build a top flight bakery caompany in Kathmandu, we have
perfected plans to get it right from the onset, which is why we are going
the extra mile to ensure that we have competent employees to occupy all the
available positions in our company.

The pictures of the kind of bakery business we intend building and the goals we
want to acheive is what has informed the amounts we are ready to pay
for the best hands available in the bakery industry. This is as long as they are
willing and ready to work with us to acheive our business goals and
objectives.
-Cheif Executives Officer
-Chief Baker
-Assistant Bakers
-Admin and personnel Managers
-Sales and Marketing Officer
-Accountants / Cashiers
-Drivers / Distributors
-Cleaners

5.SWOT Analysis : In view of that, we were able to take stock of our strength, our
weakness, our opportunities and also the threats that we are likely going to be
exposed to in Kathmandu and even in the Nepal as a whole. Here is a of what we got
from the critically conducted SWOT Analysis for MorningStar Bakery ;

-Strength : Our strength lies in the fact that we have a wide range of products
that can meet the needs of a wide range of customers. The fact that we
are setting up a bakery business in an area where there are no other bakeries gives
us advantages.
-Weakness :
-Opportunities : The opportunities available to us are unlimited. Lots of people
consume breads, cakes and snacks on a daily basis, and all what we
are going to do to push our products to them is already perfected. There are also
lots of people who might want to learn how to bake; as a result,
they can easily find our bakery highly ideal for them to fulfill that goal.
-Threat : The threat that is likely going to confront us is the fact that there are
other entrepreneurs who are likely going to launch similiar
business within the same location we plan to launch out from. Of course, we for see
that they will compete with us in winning over the
available market. Another threat that we may likely be faced with is the government
plans and policies.

6.Market Analysis

-Market Trends : When it comes to breads, cakes and snacks etc, everyone may want
to quite agree that the market trend changes with rapid
astonishment. This is why we invested time to create a sample bakery marketing plan
template. Bakers are seriously researching and creating flavors
and varieties that will keep them afloat in the bakery industry.

In view of the above stated fact, we have hired the best of hands available in
Kathmandu to work with us in becoming a pacesetter when it comes to
exploring and producing products with tastes that can meet the demand of the
markets that is available to us in the areas where our bakeries are
located. Part of marketing and sales strategies that we will adopt include but not
limited to the following:

-Open our bakery with a bang-big party

-Neighborhood, door-to-door and mouth to ear mode of advertisement to introduce our
business.
-Create same products in different sizes, with different prices

7.Our Target Market

We are quite aware that the target market for bakery products cut across people of
all walks of life. It is indeed difficult to create a list of
people we intend selling our bakery products to because everybody needs what we
have to offer except for our training services. Here are just a
few of the people / places that we intend selling our products and services to:

-Families
-Schools
-Groceries Stores
-Shopping Malls
-Wedding Ceremonies
-Event Planners
-Aspiring Entrepreneurs (Who wants to learn baking)

8.Sales and Marketing Strategy

-Sources of income : Cash flow is the lifeline of any business , which is why we
have to put plans in place to ensure that we have assorted bakery
products that will guarantee that we generate enough income for the business. No
doubt without sales - income, a business will definitely fold up and
close shop.
We don't intend to build a business that will stuggle to pay the salaries of its
workforce (overhead) and also stuggle to maintain operational cost.
MoriningStar Bakery is set to take the market by storm with the variety of products
we have on our stable. Here are the sources we have put in place
to generate resources for MorningStar Bakery;
-Selling breads, cakes and snacks(wholesale and retail)
-Offering home delivery services
-Running a top notch bakery institute in Budhanilkantha, Kathmandu
-Sales of drinks (hot and cold beverages)

-Sales and MArketing Strategies

We are quite aware that the market for breads, cakes and snacks is on the increase
and won't plummet anytime soon, and we are also aware that lots
of entrepeneurs are into the sale of almost all the products that we have on our
stable.

9.Sales Forecast
10.Publicity and Advertising Strategy
11.Startup Expenditure (Budget)