EXECUTIVE SUMMARY

This project was assigned to construct a fictitious business including planning about
production management. We have initial capital of 5 million with combine effort of all
group members we have gathered information through various sources that is required
to carry on our work smoothly and properly. This project is on a bakery which is going to
be launched in the market under the name Sprinkle Delights.

Sprinkle Delights has 5 million to get the business underway. Major costs include
equipment purchases, shop rent, ingredient purchases, site modifications, and
marketing expenses.

Awareness of high-quality baked goods is on the rise. Good cakes are a rare
combination of taste, convenience, and luxury. Today's consumer has less time to
create wholesome, handmade bread cakes, but it increasingly appreciates the
nutritional and sensory benefits they provide. Sprinkle Delights produces and sells high
quality, handmade cakes. The Company will focus on European Style baking
techniques; it is made with high quality ingredients.

Sprinkle Delights main competitors include Kitchen Cuisine, Masooms, and Hot Fuzon.
Its advantage lies in the high quality of its products due to specialized manufacturing.
The main marketing focus will be an eye-catching sign, the aroma of fresh cakes
wafting out of the storefront, and periodic printed advertisements.

After establishing the operation, the company will explore the possibility to introduce
more baked products. Delivering cakes, wholesale bread and baked goods to area
restaurants and specialty retailers will also be considered.

This report describes the philosophy and wider vison of our company along with our key
marketing standards for our products as well as the strategies to satisfy our customers
in a competitive era. This report discusses all the major aspects regarding the origin of
the company along with our target market, corporate profile and management system. It
also provides a full fledge overview of the company and describes our competitive
advantage. This report also contains the SWOT analysis of the company which signifies
the internal and external factors of Sprinkle Delights.

Opening day is scheduled for 1st July, 2022. While Sprinkle Delights has the potential for
high growth, the first three years will be spent establishing company financial stability
and increasing market share.
 Contents
INTRODUCTION 03 to 06
-Company slogan
- Vision & Mission Statements
- Competitive Advantage
- Annual Objectives

MARKETING PLAN 07 to 11
- Product
- Pricing
- Proposed location
- Promotion & Advertising Tools

OPERATIONAL PLAN 12 to 22
 Production Manufacturing
 Duties and Tasks
 Value Chain
 Process flow chart
 Visual aids of Final Products

MANAGEMENT 23 to 25
 Departmental View
 Situational Analysis
 Business Philosophy
 Partnership
 Competitor Analysis

INDUSTRY ANALYSIS 26 to 30
- SWOT Analysis
- PEST Analysis
- Porter’s Five Forces Model

FUTURE PROSPECTS 31
 Diversification Strategy
 Product Development
 Market Development
 Increasing Brand Equity
 Distinctive Dispersion Techniques

REFERENCES & BIBLIOGRAPHY 32

 Sprinkle Delights
Sprinkle Delights Slogan

“If you dream it, we will create it.”

Sprinkle Delights Vision Statement

“To be one of the leading bakeries

National wide.”
Company Mission Statement

Revive and preserve the elegance and sensation of age-old baking, coffee making and
cake decorating with culinary techniques to achieve the height of quality and excellence
in the cake coffee and pastry industry. Our products range from high end artistry to
modern and local customs.

Company Strategy

Maintain a focus on Quality product with bottom-line growth through cost reduction and
optimal performance. We also focus on and innovation to make sure employees have
proper training in order to give maximum output. Maintain 100-percent honesty between
employees, customer and management. As a team input will be collected analyzed and
put into practice. Weekly team meetings will motivate and forecast growth and
annihilate potential difficulties.

Long-Term Goals, Short-Term Goals

Our long-term goal is to expand the business and open the bakery shops in different
urban areas with a view to expanding our product. In the short term we have to reach
the break-even point in the next three months and then to earn profit of 25% in the
following month.

Financial objectives & goals are as follows

 To maintain a minimum cash balance of Rs.200, 000.

 To grow sales by a minimum of 25% per year.
 To achieve 30% market share by the end of next year.

Competitive Advantage

 Use of high quality, imported exotic chocolate on demand.

 Uniqueness in the formation of product.

 Located in a commercial area.

 Our products are fat free.

 MARKETING MIX

The 4 Ps of marketing mix are:

Products

Sprinkle Delights product includes bakery items like cupcakes, cakes, cookies, pastries,
macarons, muffins and coffee with variety of flavors and designs along with the service
of customization of cakes and editable cupcakes.

Price

As the quality of the product is best so Sprinkle Delights sell their products on low prices
as compared to their competitors.

Place

Our goal is to open a Sprinkle Delights branches national wide but currently we will
open it Y-BLOCK, commercial Shopping Area, DHA.

Promotion

We are very much focused regarding promotion of our newly launched venture to make
the customer aware of it. As a result, marketing activities of Sprinkle Delights occurs
through advertising on social media platforms like Facebook, Instagram pages as well
as official website of the business and through ads also.

PRODUCTS
Sprinkle Delights will stand out from the competition due to their uniqueness and
outstanding quality. Most of the cakes are European in style. Our skilled baker can
create truly delicious cakes without added fats; many of Sprinkle Delights products are
fat free. Our products also have an extended shelf life, remaining fresh for days without
the use of preservatives.

Sprinkle Delights will also offer special Muffins, which will be made in the way with the
addition of such luxurious ingredients as chocolate nuts and fresh seasonal fruits.
Cookies made with Oatmeal, Peanut Butter, Sugar, Choc Chip, Choc Chunk, Oat Meal
Raisin, Macadamia Nut, is another unique product that Sprinkle Delights will offer.
Unique methodologies and ingredients are use in the formation of Sprinkle Delights.
 The bakery equipment is chosen with versatility in mind. For the production of best
cakes in town Sprinkle Delights has hired a highly qualified chef. He mastered the
perfection of execution from the smoothest frostings, the most delicate and moist cakes
to the sculpting the most beautiful decorations in the world. Applying alternative English
and Australian methods and pulled sugar and gum paste techniques that delight the
eyes and taste buds. A self-serve beverage cooler filled with soft drinks will also help
increase revenues, as will the sale of fresh brewed coffee.

Our Strategies to sell the product

Our Company uses forward integration to sell our products as we make our products by
ourselves and sell it in our own bakery. Moreover, horizontal integration will be done by
us when we wanted to increase our product line in future to achieve our long-term
objectives.

The strategies which we use to start selling of our product includes:

 Used 25% of the budget to promote the bakery and also used social media to
advertise the product. We also make official website from where customer can
enjoy our product at their doorsteps.

 We are pleasant to our clients to increase customer satisfaction and to be a good

baked shop. We use the right way to talk with our customers. We focus and sort
out who frequents our place, become more familiar with them in a better way and
we find what their tendencies are, it is our genuine attempt to make strong
relationship with our customers. This benefits us.

 We are focusing on some pastry kitchen advancement thoughts through online

social media networks, crusades via web-based media, that do not need a huge
speculation, yet which function admirably for raising individuals' consciousness of
our image. This is particularly helpful on the off chance that our plan on opening
new areas or diversifying our business sooner rather than later. Instagram is the
ideal stage to share excellent photos of our items, inside plan and group.

 The accomplishment of our pastry kitchen is dictated by the nature of items and
capacity to offer a wide grouping of shop items which are adaptable and
effectively adjust to idea changes and can explore different avenues regarding
menus. Considering the popularity for better-for-you food varieties, we are
attempt to draw in admirers of good dieting by presenting a portion of healthy
things on our kitchen menu.

 We are focusing on all public occasions and special seasons which can
essentially benefits us and improves our brand image openness. We make sure
that these chances to advance our company and hold little, pertinent occasions
for our clients. It is ideal for us on the off chance that plunk down and compose a
 rundown of occasions and plan for advancements ahead of time. In this way we
will be good to go and have sufficient opportunity to prepare appropriately.

PRICING STRUCTURE
Our pricing strategy is cost effective. We are providing best quality cakes at affordable
prices. Ensuring that we are competing our competitors in the best possible way. We
are offering significant products at low prices as compared to our competitors which
makes the competition tough and make barriers in entry in our business.

PRODUCTS PRICE RANGE (Rs)

Cupcakes 6 Pcs
 Classic Cupcakes 360/-
 Editable Cupcakes 480/-

Cakes 2lbs
 Classic Cakes 750 to 2000/-
 Cheese Cakes 800 to 1900/-
 Fondant Cakes 1600 to 2050/-
 Luxury Cakes 850 to 2150/-
 Ice creme Cakes 1500 to 2000/-
 Special Occasion Cakes 2000 to 3500/-
 Special Dark chocolate Cakes 900 to 4000/-

Pastries 160 to 300/-

Muffins 80 to 250/-
Macarons 600 to 1250/-
Coffee
 Hot Coffee 450/-
 Cold Coffee 550/-

The prices which are mentioned above can be vary in some certain orders as the order
size change per pounds the prices will be determine as per the order placed. Like 2lbs
are the starting prices as the cakes per pound order increase prices will be vary
certainly.

The other prices involve the customization cake prices as they are charged on the basis
of the sprinkles the customers asked from us in their orders,

However, we are much focused to provide best quality products to our each and every
customer on reasonable prices and gain and sustain their loyalty by providing the best
possible services.
Proposed Business Location

Our proposed business location is to open the Sprinkle Delights in a commercial

shopping Mall to attract more customers. For the exotic cakes, muffins, pastries and
coffee and to grab customer attention. We will open it in Y-BLOCK commercial Area,
DHA.

Target Market Identification and Description

Our three main target markets are

1) Youth
2) Female weekend shoppers
3) The curious passer-by.

Youth, age 16 and above are the trend makers, loves to eat cakes and pastries. They
are the people who spend lots of money in the market. They can add their favorite
chocolates on cakes of their own choices.

A majority of the people who visit the shopping center on the weekends are female.
Female weekend shoppers, of any age, can come in and purchase a snack to eat while
shopping or to take home for their family or friends.

Curious individuals who pass by and are attracted by our window or the wonderful
smells coming from inside are also potential customers. These individuals have not
visited our store before and are likely to make impulse purchases during their first visit.

We are offering such customers who love to eat trendy cakes and those who celebrates
events along sprinkling some sweet delights by cutting cakes, sparkling candles and
sweet making memories.

Marketing Plan
A marketing plan is probably the most important but least thought about aspect of a
business. It is the part of our company’s business plan that outlines the marketing
strategy for our company and our products.

Promotional & Advertising Tools:

Our marketing plan is developed under deep consideration of our resource persons.
While each and every aspect is taken into consideration to make the most fruitful plan.
Our marketing plan includes description of the product and service offered, our pricing
goals and guidelines, our target markets, the marketing budget and promotional
endeavors.

Our marketing plan is good and simple. Which will help us to keep the focus on the new
ideas and thoughts that are being generated. As time passes, we will add more points
to increase the level of detail contained within the marketing plan.

We make sure that our marketing plan should be a guide on which we will base
decisions and we ensure that everyone in our company is working together to achieve
the same goals. Our marketing plan will prevent us from reacting to problems in a
piecemeal manner and even help in anticipating problems.

Moreover, there is an official website from where the customer can enjoy our product at
their doorstep. Marketing of Sprinkle Delights occurs through advertising on social
media through ads.

ONLINE SELLING

Our customers are merely welcome and can also place their orders for trendy cupcakes
& cakes through our website according to their preferences.

Sprinkle Delights will receive online orders through our website

www.sprinkledelights.com.pk

Our Facebook and Instagram pages named as “Sprinkle Delights” with the tagline. “If
you dream it, we will create it”

OPERATIONAL PLAN
Production Manufacturing

The theatrical production management is a sub-division of stagecraft. Our production

management team consisting of a production manager and number of assistants who
are responsible for realizing the visions of the producer within constraints of technical
possibility. This involves coordinating the operations of various production sub
disciplines.

Our production manager has detailed knowledge of all production disciplines including a
thorough understanding of the interaction of these disciplines during the production
process. She also has management and
financial skills, which helps him in dealing with
matters ranging from the procurement of staff,
materials and services, to freight, customs
coordination, labor relations, logistics,
information technology, venue booking,
scheduling, operations management and
workplace safety.

Manufacturing Process Management (MPM) is a

collection of technology and methods used in the manufacturing and ERP/MRP defines
when it is to be made; MPM defines how it will be made.

Duties & Tasks as a Production Manager and Chef

Tasks of Bakery Production Manager

1. To look after ordering (with instructor) of all

ingredients necessary to produce the products.
2. To develop a production schedule to complete
products within the class time
3. To develop a work schedule to complete products within
the class time
4. Making the products by following standardized recipes
5. Controlling production by using commercial baking
equipment
6. Producing a specified quantity of product agreed upon
with instructor

Functions and Duties of bakery Production Manager

1. To order ingredients for the special/promotion with instructor
2. To assign fellow students to produce specials
3. To finish each special within the class time
4. To coordinate production with front end manager
5. To follow standard safety and sanitation procedures

Tasks as Baker

1. Using commercial baking equipment

2. Following standardized recipes
3. When bakery specials are produced within the class time

Functions and duties as Baker

1. To follow production schedule set by bakery manager

2. To produce bakery specials within the class time
3. To follow standard safety and sanitation procedures

Additional tasks and duties in coordination with front end manager

1. In the attractive displays of bakery specials/promotions

2. Using the service cases in the bakery store
3. When all specials are displayed and/or packaged within
the class time.
4. To coordinate with bakery manager about
specials/promotions.
5. To display bakery products attractively in service cases
6. To supervise front end clerks and helps when
necessary
7. To follow standard safety and sanitation procedures

Labor and work structure

Labor can further be divided into two workers who act as helpers to assist production in
charge and chef. There work is divided according to requirements of work and to get the
job done accurately.
Work flow
Production manager and chef of bakery
The work flow is directed down ward
according to hierarchy of work force
structure. The production manager who is
also acting as chef pass orders to his
workers or direct his subordinates to
perform routine jobs necessary to operate Internal control inspector External control inspector
and coordinate with front line manager.

Production concerned duties and liabilities of internal control inspector and external
control inspector are as follows:

Internal control inspector

One of the workers or assistants of production manager is internal control inspector who
as per directions of the in charge follows the instructions and assists to coordinate with
external control inspector and production manager and chef.

Duties and Tasks

Following are the main duties which may relate to internal control inspector.

1. Maintain the balance of raw materials necessary for production.

2. He helps in charge to carry work smoothly.
3. He ensures clean and healthy atmosphere in kitchen.
4. He ensures that all tool properly working.

External control inspector

External control inspector is another worker or assistant of production manager who

also follows the directions of the in charge and assist to coordinate with internal control
inspector and production manager or chef.

Duties and Tasks

 Following are the main duties and tasks which may relate to external control
inspector.

1. It assists front line manager in the attractive displays of bakery specials/promotions

2. Using the service cases in the bakery store
3. To make sure that all specials are displayed and/or packaged within the class time.
5. To coordinate with bakery manager about specials/promotions
6. To supervise front end clerks and helps when necessary
8. To follow standard safety and sanitation procedures

Purchase of raw material

 Flour
 Chocolate
 Milk
 Fruits and Nuts
 Eggs
 Cream
 Flavoring agent
 Misc. items

Grocery shops

Raw materials and food items are usually purchased from grocery shops. It may be
standardized or fixed as per directed by in charge or in some cases variable. The most
important benefit of it is that day to day shopping may cause a lot of time waste and as
in business time is money so it helps to save a lot of valuable time.
Suppliers

Besides day to day purchasing from grocery shops we are having some contacts or
agreements with suppliers to supply some items such as milk which are usually used in
routine. The reason for that some items are perishable and cannot be stocked that is
why orders are placed to suppliers. It also helps us in many ways for example one might
not have enough time to go to market to purchase. It also helps to maintain the stock
and raw material.

Production time span division

It is basically the division of time with respect to available time to complete a task. In
other word it is the process of assigning the time span to different activities to complete
job at required time.