PHASE 1: GOAL SETTING

I – BUSINESS OVERVIEW

A. VISION

To become the province most loved, most delicate, and most profitable nachos chips to young
teenagers and many more.

B. MISSION

To satisfy customers and provide better products that give them long lasting creaminess and
crunchiness of our product and also offer a unique quality at the right time and at right place.

C. GOALS

 To provide the needs and wants of every customer that will make them to complete their
starvation.
 Provide the best quality of products to its valued customers
 Give satisfaction to its potential customers

D. OBJECTIVES

 To expands the business and gives the customer the best offer of the quality of the product.
 Offers product at an affordable price.

E. EXECUTIVE SUMMARY

Hola! Buenos Nachos Company is a newly established local business that offer a good quality of
nachos with contains different toppings like cabbage, ground meat and the sauce that makes the
customers satisfy from the product and also an affordable price. It is located in Sta. Cruz Virac,
Catanduanes near at Landbank. The business is founded by Jamela B. Fernandez, Rosemarie T. Tabios,
Suzette Mitos Maryrose Tebelin, and Princes Faye Valeza. Giving pleasurable products and make the
customers satisfied from the product they are purchasing for is the best way to have a good customer
relationship to everyone and help the business grow. The projected sales of the business of the year of
operation is Php 2,149,000 and with 50% increase every year of its operation.

PHASE 2- SITUATION REVIEW

II- MARKET ANALYSIS

A. MARKET AUDIT

MICROENVIRONMENT

The target customer of the Hola Buenos Nachos Company will be the people inside and outside
of the Catanduanes National High School. Hola Buenos Nachos that will run in a long period and will
create a greater customer service. We expect that after a month or year we will have a lot of
competitors and by that we will make sure that our customers will stay loyal to our product by giving the
best service and create a different variety of our product.
MACROENVIRONMENT

The demand in outside the restaurant provides and offers the best quality to the customers. The
raise and breakdown of the economic will be considered for the business charges. Natural calamities
and the existence of the business that offer the same product have an impact to our business. In
demographics it includes teenagers, students, teachers, relatives, office workers and others, economics
includes interest rates, and paying taxes, political forces includes the business license and business
permit and also in ecological factors includes the weather condition.

B. SWOT ANALYSIS

STRENGTH WEAKNESSES

 Famous to Customers  Shortage of Budget

 Affordable Price  Easily Spoiled
 It can sold inside and out of the school  Consumptions lots of oil
campus
 Good Quality of the Product
OPPORTUNITIES THREATS

 Attract new customers  Weather Condition

 Create opportunities  Many Competitors
 Inflow of Money  Outflow of Money

STRENGTHS

 FAMOUS TO CUSTOMERS

In a business in order to grow and be successful, customer service is the key. ”The customer is
always right”. Your customers only be faithful as long as you can provide the best it.

 AFFORDABLE PRICE

Hola! Buenos Nachos Company introduces more attractive, that work at the right time, in the right
place and at an affordable price. Affordability of the product makes customer to keep repeatedly
purchasing a product.

 IT CAN SOLD INSIDE AND OUT OF THE SCHOOL CAMPUS

As a new business, it is extremely important that you sell with passion. People like to buy from
somebody who they feel they can trust. Speak directly with as many potential customers as possible,
know your product inside and out. Ultimately, your end goal will always be to make as many sales as
possible.

 GOOD QUALITY OF THE PRODUCT

Quality is what a product can do for a customer. So that the quality of your products is one way to
help you get valued customers to appreciate and believe in what you have to offer.