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The Business Concept and the Business Model

[company name] is a food and beverage stall owned by Merienda Lover Humanistas. [company abbv]
sells affordable snacks to students in San Jose Technical High School. Their menu consists of New York Bread and
Kapeng Palamig. New York Bread is a kind of bread roll with hotdog and cheese stuffed inside. Kapeng Palamig, on the
other hand, is a cold drink made with powdered coffee.
The business will raise revenues through increasing product prices from time to time and attracting the
right customers. There are two factors that will cause the said income to materialize. First, proper management of
financial matters. It is knowing when to add a few percentage to the existing cost of a menu item and how much. Second
is marketing well; using a strategy that works best for the target audience and will encourage them to buy from their stall.
Enterprise products costs and others
Major investments of this enterprise are the butane gas stove, beverage dispenser, and fast-learning
abilities of the business proprietor. They give [business name] a competitive edge because they are not common purchases
(for the materials mentioned) by student entrepreneurs. As for the skills, not everybody could adapt to their customers’
taste well especially if no feasibility study had been done.
The enterprise will finance the investments through the owners’ allowances, salaries and/or their parents’
monetary help. Same financial executions were used to fund its growth.

The Business Goals: Vision, Mission, Objectives, and Performance Targets

The vision of [company name] is to “establish a great food stall in a given amount of time. Its vision, on
the other hand, is to provide affordable yet excellent breaktime snacks to students.
For [company name], their stated objectives are:
1. To establish a successful food stall in San Jose Technical High School.
2. To earn good financial returns for its owners;
3. To earn good grades in Entrepreneurship 11.
4. To delight customers with high quality products.

OBJECTIVES KEY RESULT AREAS


1. To establish a successful food stall in San Jose 1a. Sales volume attained.
Technical High School. 1b. Achieved all objectives.
2. To earn good financial returns for its owners. 2a. Amounts of net profits earned.
2b. Return on equity (ROE)
2c. Return on assets (ROA) or Return on investments (ROI)
2d. Return on sales (ROS)
3. To earn good grades in Entrepreneurship 11. 3. Minimum score of 92 out of 100.
4. To delight customers with high quality 4a. Growth in daily sales.
products. 4b. Percentage of repeat customers.
4c. Number of commendations/complaints.
4d. Customer survey rating to ascertain customers’ degree of
delight.
Executive Summary

[company name] was created by a group of 5 students from San Jose Technical High School. All of them
are in the same class section, Humanities & Social Sciences 11. This company is named BambooS as we are selling and
producing bamboo-based products. The capital S in the company’s name stands for straw. The original idea came from
one of the members, who had suggested that they sell snacks.
We will serve the best quality yet affordable snakcs to our customers. as it is made from Bamboo. We
also guarantee that customers can use our signature many times, and it is also easy to wash and carry. The straw size is
customizable, so customers choose the size based on their preferences. In addition, our specialty is not only on our
product but also in our packaging. We use eco-friendly and environmentally sustainable packaging. BambooS targeted
customers are the University Putra Malaysia society.
Each member will contribute RM 100 each, so the total for ten members’ contributions for the capital is
RM 1000. Our warehouse is in the Serdang area, where we produce, package, and store our products. We are making the
straw as per the customer’s demand and request. For the marketing part, we are advertising and promoting our product
through social media such as WhatsApp, Instagram, Facebook, and e-commerce, such as Shopee. We adopt the lean
canvas business model tool to assess the outcome of the business.

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