1.

Regional Sales Manager

Location: Pan India

Regional Sales Manager leads a team of Branch Managers/ field marketing managers and prepares &
drives Sales plan for the zone/ region on yearly/ quarterly basis to achieve business objectives.

Key responsibilities of the role are:

 Identify potential growth & problem areas at zonal/regional/cluster level and plan initiatives to
improve the sales & market share.
 Work with field marketing team and Category Heads to make Annual BTL Plan / quarterly BTL
plan for market development activities.
 Lead New Product launch in the zone/ region and plan its execution (in term of targeted dealers/
users) to meet new product launch objectives in terms of distribution and user activation
 Collaborate with Head Office Stakeholders to get the required improvements incorporated in the
process like improvements in distributor, Dealer, User Engagement Modules resulting in long
lasting relationships
 Identify new opportunity areas at zonal/regional/ cluster level and leverage them by taking
suitable actions and sharing them with the division leadership team.
 Identify success stories and what is going well within one & replicate it to other parts of the
zone/ region. Also, share it with HO so that it can be replicated across India.
 Coach & Induct Branch Managers /Field Marketing Managers and other reportees (if any) on
various aspects of their R&R (like Distributor Management, Dealers Management, Team
management, User management, Sales planning and review etc.)
 Distributor Management, Dealer Management, Inventory Management, Scheme Design and
effectiveness, Market Connect and In sighting.

2. Senior Manager – Strategy

Location – Mumbai

Work on identified strategic/ transformational projects for overall organization, or for specific
Divisions / Functions – especially those which are important to the organization and influence more
than one division/ function.

Key responsibilities of the role are:

 Support on specific activities related to portfolio strategy, identification and incubation of new
categories, Merger & Acquisition.
 Work with leadership team to track implementation of strategy, and ensure specific strategically
important pilots and projects are executed by the assigned divisional and functional team
 Support leadership team to define Division / Function strategy and Major Initiatives s emanating
from Strategy
 Work with leadership to derive learnings from strategy implementation and new market insights,
to help periodically update and refine strategy.
 3. Senior Manager – Digital Marketing
Location: Mumbai

 Measuring and reporting on the performance of all digital marketing campaigns and assets by
releasing monthly dashboards
 Drive relationship and KRAs with multiple creative, media & performance marketing agencies
and other vendor partners
 Participation in conceptualization of Digital Marketing creative & media strategy for the company
across all major brands and execution of the same
 Planning and executing digital marketing campaigns for all major brands within Pidilite, including
SEO/SEM, social media, video and display advertising, lead generation.
 Collaborate with various stakeholders to make effective & engaging digital marketing creatives
including videos & display.
 Website development and maintenance for various brands and Corporate within the company