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4. Week 6-7: Conducting a Feasibility Analysis and Crafting a Winning Business Plan
5. Midterm Quiz 1
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Question text
What Lenders and Investors Look for in a Business Plan?
Select one:
collateral
Conditions
Character
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Question 2
Correct
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which of the following is/are the Elements of a Feasibility Analysis?
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Financial Feasibility
Industry and
Market Feasibility
Product or
Service Feasibility
Question 3
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The switching costs to competitors is high and their numbers is large.
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Suppliers
Rivalry
Buyers
New Entrants
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Question 4
Correct
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which of the following is/are the Elements of a Business Plan?
Select one:
Marketing Strategy
Competitor Analysis
Question 5
Correct
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The qualification of the founders and/or key employees and the key financial highlights.
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Business Strategy
Executive Summary
Marketing Strategy
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Question 6
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They sell a commodity product to the companies in it.
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New Entrants
Suppliers
Rivalry
Buyers
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Question 7
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Advantages of economic scale are not present and the capital requirements to enter are
low.
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Suppliers
Rivalry
New Entrants
Buyers
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Question 8
Correct
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which of the following is/are the Elements of a Business Plan?
Select one:
Executive Summary
Question 9
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which of the following is/are the Elements of Marketing Strategy?
Select one:
Distribution
Pricing
target market
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Question 10
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Overview of industry or market segment.
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Executive Summary
Marketing Strategy
Business Strategy
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Question 11
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which of the following is/are the Elements of Marketing Strategy?
Select one:
Location
Advertising
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Question 12
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An original, functional model of a new product that entrepreneurs can put into the hands
of potential customers so they can see it, test it and use it.
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prototype
questionnaire
trial
research
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Question 13
Correct
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Proving that a profitable market exists by showing customer interest and documenting
market claims.
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Executive Summary
Marketing strategy
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Question 14
Correct
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A written summary of an entrepreneur’s proposed business venture, its operational and
financial details, its marketing opportunities and strategy, and its managers’ skills and
abilities.
Select one:
Marketing Strategy
Business Model
Business Strategy
Business Plan
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Question 15
Correct
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The company’s business model and basis for competitive edge.
Select one:
a.
Executive Summary
b.
Marketing Strategy
c.
Business and Industry Profil
d.
Business Strategy
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Question 16
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Existing or anticipated profitability of the industry.
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Business Strategy
Marketing Strategy
Executive Summary
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Question 17
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The process of determining whether an entrepreneur’s idea is a viable foundation for
creating a successful business.
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Business strategy
Feasibility Analysis
Marketing Strategy
Business Plan
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Question 18
Correct
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Quality _____ products are not readily available and the prices of which are not lower.
Select one:
substitute
Rivalry
buyers
suppliers
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Question 19
Correct
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The company’s target markets and the benefits its product or service will provide.
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Marketing Strategy
Executive Summary
Business Strategy
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Question 20
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Number of competitors is large or few (less than 5).
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New Entrants
Rivalry
Buyers
Suppliers
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Question 21
Correct
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Description of production process, strategic raw materials, sources, costs.
Select one:
Executive Summary
Business Strategy
Question 22
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What Lenders and Investors Look for in a Business Plan?
Select one:
Collateral
Capacity
Capital
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Question 23
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which of the following is/are the Elements of a Business Plan?
Select one:
Plan of Operation
Description of Management Team
Question 24
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which of the following is/are the Elements of a Business Plan?
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Company History
Business Strategy
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Question 25
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Company’s general business goals and the company’s immediate objectives.
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Executive Summary
Marketing Strategy
Business Strategy
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