Question 

1
Complete
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Question text
The ________________________________usually reports to the VP of product in a larger
organization or to the CEO or business unit leader in a smaller organization. They may move
into the role with seven to 10 years of experience. This is a senior role that requires
management experience and the ability to collaborate with executives and other cross-
functional leaders.

Select one:
a.
senior product manager

b.
director of product management

c.
product owner

Question 2
Complete
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Product managers provide the deep product expertise needed to lead the organization and
make strategic product decisions. They often analyze market and competitive conditions,
laying out a product vision that is differentiated and delivers unique value based on
customer demands.

Select one:
 True
False

Question 3
Complete
Mark 1.00 out of 1.00

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Question text
Understand what makes your users tick, rapidly release better product experiences, and
grow your business across web and mobile.

Select one:
a.
Amplitude

b.
Domo

c.
Geckoboard

Question 4
Complete
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Question text
A primary role of service managers is to get all functions to focus on the market—the final
customers.

Select one:
True
False
Question 5
Complete
Mark 1.00 out of 1.00

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Question text
Product managers own the creative process of generating and developing new ideas. They
determine which ideas should be promoted into features to push the product strategy
forward — namely those that will achieve key objectives for the product line and business.

Select one:
True
False

Question 6
Complete
Mark 1.00 out of 1.00

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Question text
The product manager owns the road map and must prioritize building what matters most to
achieve the strategic goals and initiatives behind the product.

Select one:
True
False

Question 7
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
Create a real-time business dashboard visualization that unifies every component of your
company to increase everyone’s ability to act on data.

Select one:
a.
Geckoboard

b.
Domo

c.
Amplitude

Question 8
Complete
Mark 1.00 out of 1.00

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Question text
Product managers then communicate the status of ideas back to the customers, partners,
and internal team members who submitted them.

Select one:
True
False

Question 9
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
________________________ must plan what their teams will deliver and the timeline for
implementation. This holds true no matter which development methodology the
engineering team uses.

Select one:
a.
Research managers

b.
Service managers
c.
Product managers

Question 10
Complete
Mark 1.00 out of 1.00

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Question text
_________________is an entry-level position, usually reporting to a product manager (PM) or
group product manager.

Select one:
a.
Product Owner

b.
Group Product Manager
 c.
Associate Product Manager

Question 11
Complete
Mark 1.00 out of 1.00

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Question text
Product managers are responsible for guiding the success of a product and leading the
cross-functional team that is responsible for improving it. It is an important organizational
role — especially in technology companies — that sets the strategy, roadmap, and feature
definition for a product or product line.

Select one:
True
False

Question 12
Complete
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Question text
The product manager is not responsible for setting a product vision and strategy.

Select one:
True
False

Question 13
Complete
Mark 1.00 out of 1.00

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Question text
A ________________ typically is responsible for the strategy, road map, and feature definition
of a product or product line.

Select one:
a.
product manager

b.
associate product manager

c.
product owner

Question 14
Complete
Mark 1.00 out of 1.00

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Question text
Gather data and user decisions and transform them into actionable insights delivered at the
point of work.

Select one:
a.
Good data
b.
Domo

c.
Amplitude
Question 15
Complete
Mark 1.00 out of 1.00

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Question text
Product managers work closely with _________________ on the technical specifications and
ensure that teams have all of the information they need to deliver a complete product to
market.

Select one:
a.
engineering

b.
sales

c.
marketing

Question 16
Complete
Mark 1.00 out of 1.00

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Question text
The _________________________is tasked with the leadership and direction of a product
management team that is responsible for a specific group of products.

Select one:
a.
product owner

b.
group product manager
 c.
product manager

Question 17
Complete
Mark 1.00 out of 1.00

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Question text
The role of a product manager is far different in concept to a brand manager at a consumer
packaged goods company.

Select one:
True
False

Question 18
Complete
Mark 1.00 out of 1.00

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Question text
The CEO is responsible for defining the release process and coordinating all of the activities
required to bring the product to market. This involves bridging gaps between different
functions within the company and aligning all of the teams involved — namely marketing,
sales, and customer support.

Select one:
True
False

Question 19
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
The presence of internal support groups (such as advertising and marketing research)
means that product managers can be less technically skilled in these areas and instead focus
on managing.

Select one:
True
False

Question 20
Complete
Mark 1.00 out of 1.00

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Question text
The __________________________ is usually found in larger, more established organizations. They
may move into the role with eight to 12 years of experience and report to a C-level
executive. 

Select one:
a.
Chief Product Officer

b.
Group Product Manager

c.
VP of product management

Question 1
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
The product concept can't be developed from the first description of the product idea.

Select one:
True
False

Question 2
Complete
Mark 1.00 out of 1.00

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Question text
In developing ________________, decide what you want various customer segments to do as a
result of your marketing efforts.

Select one:
a.
policies

b.
strategies

c.
product idea

Question 3
Complete
Mark 1.00 out of 1.00

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 Question text
Retention
Have a balance between customer acquisition and customer Answer .

Question 4
Complete
Mark 1.00 out of 1.00

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Question text
A market channel includes:

Select one:
a.
retail outlets

b.
wholesalers

c.
retailers

d.
all of the above

Question 5
Complete
Mark 1.00 out of 1.00

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Question text
The sensory properties are usually less important to the consumer and there is no emphasis
on the sensory characteristics in building up the product profile.

Select one:
True
False
Question 6
Complete
Mark 1.00 out of 1.00

Flag question

Question text
The development from the simple product idea to the product design specifications and
finally the product specifications is a continually evolving process through the initial stage of
the product development process to the end of the product design stage.

Select one:
True
False

Question 7
Complete
Mark 1.00 out of 1.00

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Question text
In product design, there is no systematic optimization of product quality.

Select one:
True
False

Question 8
Complete
Mark 1.00 out of 1.00

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Question text
It is important that the creativity does not lead to a product that is outside the business
strategy.

Select one:
True
False

Question 9
Complete
Mark 1.00 out of 1.00

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Question text
During product design in the food and other processing industries, there is an interlocking
of the raw material production, processing and storage with the product design.

Select one:
True
False

Question 10
Complete
Mark 1.00 out of 1.00

Flag question

Question text
____________________ is defined by the market segment(s) and the marketing methods to be
employed, including the market channel, the desired promotion and promotional methods
and of course the price.

Select one:
a.
Engineering
 b.
Sales

c.
Marketing

Question 11
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Promotional methods includes:

Select one:
a.
tv

b.
radio

c.
magazines

d.
all of the above

Question 12
Complete
Mark 1.00 out of 1.00

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Question text
Combined market attractiveness and ability-to-serve evaluations to prioritize market
segments and customers.

Select one:
 True
False

Question 13
Complete
Mark 1.00 out of 1.00

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Question text
To build up the product concept, the important product characteristics are identified by the
consumers, then the descriptions and if possible the 'strengths' of the product
characteristics are determined.

Select one:
True
False

Question 14
Complete
Mark 0.00 out of 1.00

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Question text
Customers
 In profiling “good” Answer , consider factors such as profitability, market size
and growth rate, reference value for other customers, and level of price sensitivity.

Question 15
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
The ideal product profile gives a qualitative measure for each product characteristic which
can be built up to the product design specifications.

Select one:
True
False

Question 16
Complete
Mark 1.00 out of 1.00

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Question text
Market channel requirements includes:

Select one:
a.
volume
b.
color

c.
size

Question 17
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
There is no creativity in developing the ideas for the type of product and then for the detail
of the product, but this is tempered by the aim and constraints of the project.

Select one:
True
False

Question 18
Complete
Mark 1.00 out of 1.00

Flag question

Question text
How to grow customer equity could involve one or a combination of:

Select one:
a.
attracting new competitors

b.
keeping low-potential customers

c.
increasing the profitability of existing customers

Question 19
Complete
Mark 1.00 out of 1.00

Flag question
 Question text
The ideal product profile is developed by the consumers, based on the most important
product characteristics.

Select one:
True
False

Question 20
Complete
Mark 1.00 out of 1.00

Flag question

Question text
The _________________ can be affected by the type of retail display, the retailers' needs for the
product and certainly the price range.

Select one:
a.
product specification

b.
product design

c.
product concept

Question 1
Complete
Mark 1.00 out of 1.00

Flag question

Question text
A ________________ typically is responsible for the strategy, road map, and feature definition
of a product or product line.
Select one:
a.
associate product manager

b.
product owner

c.
product manager

Question 2
Complete
Mark 1.00 out of 1.00

Flag question

Question text
There is no creativity in developing the ideas for the type of product and then for the detail
of the product, but this is tempered by the aim and constraints of the project.

Select one:
True
False

Question 3
Complete
Mark 1.00 out of 1.00

Flag question

Question text
The product manager owns the road map and must prioritize building what matters most to
achieve the strategic goals and initiatives behind the product.

Select one:
True
 False

Question 4
Complete
Mark 1.00 out of 1.00

Flag question

Question text
The ________________________________usually reports to the VP of product in a larger
organization or to the CEO or business unit leader in a smaller organization. They may move
into the role with seven to 10 years of experience. This is a senior role that requires
management experience and the ability to collaborate with executives and other cross-
functional leaders.

Select one:
a.
director of product management

b.
senior product manager

c.
product owner

Question 5
Complete
Mark 1.00 out of 1.00

Flag question

Question text
The __________________________ is usually found in larger, more established organizations. They
may move into the role with eight to 12 years of experience and report to a C-level
executive. 

Select one:
 a.
Chief Product Officer

b.
VP of product management

c.
Group Product Manager

Question 6
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Product managers provide the deep product expertise needed to lead the organization and
make strategic product decisions. They often analyze market and competitive conditions,
laying out a product vision that is differentiated and delivers unique value based on
customer demands.

Select one:
True
False

Question 7
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Understand what makes your users tick, rapidly release better product experiences, and
grow your business across web and mobile.

Select one:
 a.
Amplitude

b.
Domo

c.
Geckoboard

Question 8
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Product concep
The Answer  at any stage acts as a guide to the product development.

Question 9
Complete
Mark 1.00 out of 1.00

Flag question

Question text
It include price, value for money, ease of storage, use and disposal.

Select one:
a.
basic product benefits

b.
Package benefits

c.
psychological benefits
Question 10
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Create a real-time business dashboard visualization that unifies every component of your
company to increase everyone’s ability to act on data.

Select one:
a.
Geckoboard

b.
Amplitude

c.
Domo

Question 11
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Product managers work closely with _________________ on the technical specifications and
ensure that teams have all of the information they need to deliver a complete product to
market.

Select one:
a.
engineering
 b.
sales

c.
marketing

Question 12
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Combined market attractiveness and ability-to-serve evaluations to prioritize market
segments and customers.

Select one:
True
False

Question 13
Complete
Mark 1.00 out of 1.00

Flag question

Question text
In developing ________________, decide what you want various customer segments to do as a
result of your marketing efforts.

Select one:
a.
strategies

b.
policies

c.
product idea
Question 14
Complete
Mark 0.00 out of 1.00

Flag question

Question text
Product concept
The Answer  is not one definition made at the beginning of the product
development project but it changes and develops as the project progresses. 

Question 15
Complete
Mark 1.00 out of 1.00

Flag question

Question text
The _________________________is tasked with the leadership and direction of a product
management team that is responsible for a specific group of products.

Select one:
a.
group product manager

b.
product owner

c.
product manager

Question 16
Complete
Mark 1.00 out of 1.00

Flag question

Question text
It include convenience in buying and carrying, information on use, easy preparation,
attractive presentation, recipes and nutritional information.

Select one:
a.
use benefits

b.
package benefits

c.
psychological benefits

Question 17
Complete
Mark 1.00 out of 1.00

Flag question

Question text
The product concept can't be developed from the first description of the product idea.

Select one:
True
False

Question 18
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Promotional methods includes:

Select one:
a.
tv
 b.
radio

c.
magazines

d.
all of the above

Question 19
Complete
Mark 1.00 out of 1.00

Flag question

Question text
How to grow customer equity could involve one or a combination of:

Select one:
a.
keeping low-potential customers

b.
increasing the profitability of existing customers

c.
attracting new competitors

Question 20
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Product managers work closely with _________________ on the technical specifications and
ensure that teams have all of the information they need to deliver a complete product to
market.
Select one:
a.
marketing

b.
engineering

c.
sales

Question 21
Complete
Mark 1.00 out of 1.00

Flag question

Question text
The CEO is responsible for defining the release process and coordinating all of the activities
required to bring the product to market. This involves bridging gaps between different
functions within the company and aligning all of the teams involved — namely marketing,
sales, and customer support.

Select one:
True
False

Question 22
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Product managers own the creative process of generating and developing new ideas. They
determine which ideas should be promoted into features to push the product strategy
forward — namely those that will achieve key objectives for the product line and business.
Select one:
True
False

Question 23
Complete
Mark 1.00 out of 1.00

Flag question

Question text
A primary role of service managers is to get all functions to focus on the market—the final
customers.

Select one:
True
False

Question 24
Complete
Mark 1.00 out of 1.00

Flag question

Question text
It is important that the creativity does not lead to a product that is outside the business
strategy.

Select one:
True
False

Question 25
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
The development from the simple product idea to the product design specifications and
finally the product specifications is a continually evolving process through the initial stage of
the product development process to the end of the product design stage.

Select one:
True
False

Question 26
Complete
Mark 1.00 out of 1.00

Flag question

Question text
____________________ is defined by the market segment(s) and the marketing methods to be
employed, including the market channel, the desired promotion and promotional methods
and of course the price.

Select one:
a.
Engineering

b.
Sales

c.
Marketing

Question 27
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
Cusromers
 In profiling “good” Answer , consider factors such as profitability, market size
and growth rate, reference value for other customers, and level of price sensitivity.

Question 28
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Market channel requirements includes:

Select one:
a.
size

b.
color

c.
volume

Question 29
Complete
Mark 1.00 out of 1.00

Flag question

Question text
____________ by the consumers of the product characteristics in a product profile for a
number of prototypes and their ideal product gives the designer a greater understanding of
the product for further development.

Select one:
a.
Testing

b.
Evaluating

c.
Scoring

Question 30
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Gather data and user decisions and transform them into actionable insights delivered at the
point of work.

Select one:
a.
Domo

b.
Amplitude

c.
Good data

Question 31
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
Package benefits include physical characteristics (such as size, shape, color), chemical
composition, sensory qualities, nutritional value and safety features.

Select one:
True
False

Question 32
Complete
Mark 1.00 out of 1.00

Flag question

Question text
It include prestige, fun and friendliness, aesthetics, healthiness.

Select one:
a.
psychological benefits

b.
use benefits

c.
package benefits

Question 33
Complete
Mark 1.00 out of 1.00

Flag question
 Question text
The consumer discussion panel, or as it is usually called the consumer ___________, is
invaluable for building up the product concept. About 30-60 consumers can take part in
small discussion groups of 6-8 people.

Select one:
a.
focus groups

b.
panel

c.
respondents

Question 34
Complete
Mark 1.00 out of 1.00

Flag question

Question text
_________________is an entry-level position, usually reporting to a product manager (PM) or
group product manager.

Select one:
a.
Product Owner

b.
Associate Product Manager

c.
Group Product Manager
Question 35
Complete
Mark 1.00 out of 1.00

Flag question

Question text
The sensory properties are usually less important to the consumer and there is no emphasis
on the sensory characteristics in building up the product profile.

Select one:
True
False

Question 36
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Product managers are responsible for guiding the success of a product and leading the
cross-functional team that is responsible for improving it. It is an important organizational
role — especially in technology companies — that sets the strategy, roadmap, and feature
definition for a product or product line.

Select one:
True
False

Question 37
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
Retention
Have a balance between customer acquisition and customer Answer .

Question 38
Complete
Mark 1.00 out of 1.00

Flag question

Question text
The product manager is not responsible for setting a product vision and strategy.

Select one:
True
False

Question 39
Complete
Mark 1.00 out of 1.00

Flag question

Question text
The ideal product profile gives a qualitative measure for each product characteristic which
can be built up to the product design specifications.

Select one:
True
False
Question 40
Complete
Mark 1.00 out of 1.00

Flag question

Question text
To build up the product concept, the important product characteristics are identified by the
consumers, then the descriptions and if possible the 'strengths' of the product
characteristics are determined.

Select one:
True
False

Question 41
Complete
Mark 1.00 out of 1.00

Flag question

Question text
In product design, there is no systematic optimization of product quality.

Select one:
True
False

Question 42
Complete
Mark 1.00 out of 1.00

Flag question

Question text
________________________ must plan what their teams will deliver and the timeline for
implementation. This holds true no matter which development methodology the
engineering team uses.

Select one:
a.
Research managers

b.
Product managers

c.
Service managers

Question 43
Complete
Mark 0.00 out of 1.00

Flag question

Question text
Today there is the knowledge for more technical food design because the requirements of
total quality management (TQM) and (HACCP) demanded more technical
product/processing knowledge in all companies. What is HACCP?
Hazard Analysis Critical Control Point
Answer: 

Question 44
Complete
Mark 1.00 out of 1.00

Flag question

Question text
The ideal product profile is developed by the consumers, based on the most important
product characteristics.

Select one:
True
 False

Question 45
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Food industry designers could benefit from studying the work of designers in other
industries and vice versa. The industrial designers do little consumer research during the
design and could benefit from studying the techniques of the food designers; the food
designers could benefit from the more technically rigorous design procedure and also the
aesthetic qualities of the industrial design.

Select one:
True
False

Question 46
Complete
Mark 1.00 out of 1.00

Flag question

Question text
A market channel includes:

Select one:
a.
retail outlets

b.
wholesalers

c.
retailers

d.
all of the above

Question 47
Complete
Mark 1.00 out of 1.00

Flag question

Question text
Product managers then communicate the status of ideas back to the customers, partners,
and internal team members who submitted them.

Select one:
True
False

Question 48
Complete
Mark 1.00 out of 1.00

Flag question

Question text
During product design in the food and other processing industries, there is an interlocking
of the raw material production, processing and storage with the product design.

Select one:
True
False

Question 49
Complete
Mark 1.00 out of 1.00
 Flag question

Question text
The _________________ can be affected by the type of retail display, the retailers' needs for the
product and certainly the price range.

Select one:
a.
product specification

b.
product design

c.
product concept

Question 50
Complete
Mark 1.00 out of 1.00

Flag question

Question text
The role of a product manager is far different in concept to a brand manager at a consumer
packaged goods company.

Select one:
True
False