PASTILLAS DELIGHT

EXECUTIVE SUMMARY
Filipinos are known for having a good taste especially when it comes to
sweets, so we come up to produce and sell Pastillas Delight. It has a perfect
sweetness that no one can ever resist. This business plan is about the
sweetness and having a different twist because of any kind of flavored of
Pastillas. Owned by the partnership of Geraldine Tedranes and Bryan
Dominic A. Dutcha. The initial capital is Php. 3,500.00 that we divided to
buy materials for packaging and ingredients for the production. Also, the
purchasing of ingredients and materials needed. Lastly, the packaging of a
product and the most important is the marketing strategies and selling of
Pastillas Delight. This product will be purchased in any retail store and our
school canteen so that we can present our product. Our business aims to
satisfy the needs of our customers and to provide them a sweet treat for such
an affordable price. Also, this product is attainable because the procedure
can be done in a short time without any ease.
I. INTRODUCTION
The business is manufacturing type where it will be serving people by providing their
wants in terms of Pastillas choice. The business not new to the market so it will be
hard to start also there are many well-known competitors but ours differ because it is
made up of any kind flavored. The business, Pastillas Delight is located at
Brgy.Lalawigan Borongan city. It is open and along the way, so it is easy to find to
give a tasty and delicious food to the customer’s.
II. BACKROUND OF THE PLAN
Today and in previous years, food is the source of living and important part of people
daily life. People cannot live without proper intake of food. As time passes by, not only
how people live changes but also the food they eat, the innovation of food takes place.
There is lot food that is been popular nowadays, the flavored Pastillas that can be
organic and fruit flavored. Fresh fruit Pastillas that are “in” and popular today. There are
Pastillas made in ube, mango, Buko Pandan, cheese, the plain milk flavor and many
more that are in our in-food industry. This Pastillas is not only delicious but it is
affordable and clean. It will satisfy the customers because of its tasty flavor. This
Pastillas is made in any flavored. The business will help a specific location to be well
known because of the unique foods can be found there.
•SWOT ANALYSIS
STRENGHT WEAKNESS
 The is affordable  Some seller who sell product like us
 The ingredients contain nutritious value  Some customer doesn’t like sweets
 Can be preserved more than 1 month
 Easy to prepare

OPPORTUNITIES THREAT
 Sweet are in demand  Only appealing to the children age of 12 yrs.
 Easy to sell in the market Old
 Easy to earn profit  Customer thinks that it causes diabetes
 Many competition
III. OBJECTIVES

• to provides satisfaction to the customer

• To earn profits
• To be known in Borongan city
• to expand the number of customers and have high sales
IV. TARGET MARKET

My target market is the students and teachers of any schools and the nearby
neighbors in different demographics life, stage, age and gender and those who love
eating sweet food especially Pastillas. Nowadays, Millennial loves eating sweet food
and they like something new in their eyes and our product is suited in the market
because of having a twist. Our product is not only for a single person, but it is
available for sharing.
V. MARKETING STRATEGIES
1.PRODUCT
-Our Flavored Pastillas Delight are simple to make and inexpensive.
Powdered milk, any flavored condensed milk, and white sugar are used to make Pastillas. Plastic
packaging is used to wrap the Pastillas, they can be made in a variety of sizes and flavor.
2.PRICE
-Pastillas Delight is a specialty Pastillas business. The total cost depends on how many packs you
purchase. Pastillas are sold in packs of 50 pieces for 100 pesos. Adding a few things to a customer's final
bill will raise the total.
3.PROMOTION
-Pastillas new to the market but usually its available in any retail store using market tools and strategies
our product will be profitable and recognized in the market.
4.DISTRIBUTION
The product is open in retailing process and plan to sell this to some places here in Borongan City. The
product can sell in schools and accepts orders per pack and deliveries. With this, the business will able to
grow and be known well to widen the scope of its buyers.
VI.TIMETABLE
DATE TIME ACTIVITY
Nov 6, 2023 7:30 am – 5:00 pm Started creating marketing plan

Nov 7, 2023 8:30 am – 1:00 pm Conduct market research and survey some
pupils
Nov 8, 2023 7:00 am – 12:00 pm Creating logo

Nov 9, 2023 7:30 am – 2:00 pm Creating a website to own your online

presence
Nov 10, 2023 9:00 am – 5:00 pm Branding and packaging

Nov 11, 2023 5:00 am – 6:00 pm Seeking a partnership with local vendors

Nov 12, 2023 9:30 am – 5:00 pm Start distribution of the product

VII. BUDGET
• Equipment/Tools

Quality Unit Cost Description Amount

1 650 Mixing bowls P 650
1 350 Wooden spoons 350
20 100 Tupperware 200
TOTAL: P1,200.00
• Supplies for 1 week

Quantity Unit Cost Description Amount

3 kg 250 skimmed milk P 750
1kg 286 powder milk 286
1kg 100 white sugar 100
1 can 40 ube condensed milk 40
1 can 40 buko pandan con milk 40
1 can 40 Choco condensed milk 40
3pcs 20 wrapping plastic 60
TOTAL: P 1,316.00
VIII. CONCLUSION
Filipino are described as great food lover and what a great tribute for this. The
proponents prepared an idea for the food industry. It has been observed that we
Filipinos are love eating even after a heaven meal, we look for something else to
eat. For limited budget, sometimes we doubt if we would still buy something just
to lessen the unlikeable taste in our mouths, Pastillas is a happy dessert can be
enough lessened saltness or greasiness of meals remained in our taste we offered
Pastillas health conscious consumers and dessert lovers a healthy and friendly
local product called Pastillas.