A Business Plan on

CHEÉSE BUCHI BITES BY GOODA PASTRY SHOP

A Partial Fulfillment of the Requirements

In
ENTREPRENEURSHIP

Casandra Nicole B. Bermil

Irish Mae T. Deleña

Joycelle C. Sausa

Anicia G. Tullaga
Teacher

Second Semester S.Y 2022-2023

 Chapter II

COMPANY DESCRIPTION

   Gooda Shop is a one-of-a-kind pastry shop that specializes in creating delectable cheese

buchi pastries. Our shop provides our customers with the highest quality products made from

the finest ingredients available. 

At Gooda Shop, we take pride in our signature cheese buchi pastry, which is made

from a perfect combination of fresh cheese and sweet dough. Our pastry chefs have perfected

this unique recipe, resulting in a pastry that is both crispy on the outside and creamy on the

inside. 

Our selection of cheese buchi pastries is sure to satisfy any craving. We offer a variety

of flavors, including classic cheese, ube, and pandan. Our pastries are made fresh daily,

ensuring that they are always at their peak of freshness and flavor. 

In addition to our cheese buchi pastries, we also offer a selection of other delicious

pastries, cakes, and desserts. We believe that a great pastry is not only about taste, but also

about the experience. That’s why we have created a warm and inviting atmosphere in our

shop, where customers can relax and enjoy a cup of coffee or tea while savoring our delicious

pastries. 

At Gooda Shop, we are committed to using only the finest ingredients, and we source

our ingredients from local farmers and producers whenever possible. This allows us to

support our community while also ensuring that our products are of the highest quality. 

Whether you’re looking for a sweet treat to enjoy with your morning coffee, a dessert

for a special occasion, or a box of our famous cheese buchi pastries to share with friends and

family, Gooda Shop is the perfect destination for all your pastry needs. 

 
Vision 

To become a leading brand in the snack industry by creating innovative and high-

quality products that delight our customers and exceed their expectations. We aim to

continuously improve our products and processes to ensure we deliver the best possible

snacking experience to cheese lovers everywhere. 

Mission 

To provide cheese lovers with a delicious and convenient snack that delivers a

satisfying and indulgent snacking experience. 

 
Swot Analysis 

Table I. 
Strengths                             Weaknesses
     1. Unique Product 1. Limited Appeal
     2. Delicious Taste 2. Limited Availability
     3. Convenience 3. Packaging
     4. Accessible Location 4. Resources and Management

Opportunities Threats

1. Growing Snack Market 1. Competitors

2. Online Sales 2. Changing Customer Preferences
3. Health-Conscious 3. Economic Factors
4. Customers Competitors 4. Abrupt rise of raw materials

                 Our team is a powerhouse of business experience and talent. One of our owners

grew up helping her mother in a bakery shop every weekend, learning the art of baking and

the importance of customer service. Another owner has a family-owned store and has been

managing it successfully for years, with a deep understanding of finances and marketing. The

third owner has experimented with selling different foods outside, developing a keen sense of
what customers want and how to make a product stand out. Together, we are a force to be

reckoned with, ready to take on the risks and challenges of starting our own business. 

To attract consumers, our products are designed to align with current trends. Our

high-quality products are priced starting at 6 pesos, ensuring affordability without sacrificing

quality. The cupcakes will feature eye-catching toppers that are perfect for social media

sharing. Our pastry shop is conveniently located in front of the Brgy Topland Plaza, just a

few kilometers away from the local elementary and high schools. Additionally, our shop is

situated by the main road, making it easily accessible for all. We hope to provide our

customers with a delightful experience that they will remember.  

The struggling student entrepreneurs are facing financial instability and dependency,

resulting in occasional overwhelm and poor time management. 

The competitors in the area are established pioneers, presenting a challenging

environment for entrepreneurs to innovate. The stands are conveniently located in high-traffic

areas, catering to students, drivers, and individuals seeking snacks and coffee during rainy

weather. Utilizing Facebook and phone numbers allows for effortless communication and

inquiries, while advanced technology can optimize production processes. 

If the cost of raw materials increases, it may not be possible to guarantee the

affordability of the products. The flavors offered may not align with current market

preferences. Additionally, there is a presence of innovative competitors in the market. 

 
Product And Service 

                Cheese Buchi Bites are small, delicious snacks made from a unique blend of

cheese and buchi, a crispy and savory Filipino delicacy. These bite-sized treats are perfect for

anyone who loves the satisfying crunch of buchi and the savory flavor of cheese. The Cheese

Buchi Bites come in different flavors such as Ube, Pandan, and Yema. They are packaged in

resealable bags to ensure their freshness, and they are great for snacking on the go, packing in

lunch boxes, or serving as appetizers for parties. With a starting price as low as ₱5.00, you

may now enjoy this sweet dough and flavoring creation. Because it wouldn’t be using

cellophanes, the typical packaging, it is made with environmental protection in mind. This

cheese buchi would be packaged in a paper bag and reusable plastic boxes. Available in

packs of 1pcs. for ₱5.00 and 8pcs. for ₱30.00 pesos. Simple deep-frying methods, instant

filling inside that is produced with a combination of crisp and sesame seeds, and flavor-

infused colors create a variety of delectable pastries. 

     Ingredients:  

 2 cups glutinous rice flour 

 water 

 ½ tablespoon sugar 

 12 one-inch cube cheese 

 ½ cup sesame seeds 

 Cooking oil  

      Procedures: 

o Dump the glutinous rice flour and sugar into a bowl. Mix in just enough water to
allow the mixture to come together into a ball. 
 
o Using a small ice cream scoop, divide the dough into 12 portions. 
 
 o Roll each portion between the palm of your hands to form small balls. 
 
o Arrange the balls on your work surface and, using your index finger, press the center
of each ball to create an indentation. 
 
o Drop a cube of cheese at the center of each ball. 
 
o Gather each ball to enclose the cheese filling. 
 
o Roll the balls in sesame seeds to completely cover the surface. 
 
o Heat enough cooking oil to reach a depth of at least three inches. 
 
o Fry the sesame cheese balls over high heat until the crust is crisp and golden brown. 
 
o Serve the sesame cheese seed balls while hot. 

Homemade cheese has become a popular trend on TikTok and other social media

apps due to its simplicity and delicious taste. This trend can be helpful for businesses like

Buchi by incorporating homemade cheese into their menu items or selling it as a standalone

product. By tapping into this trend, businesses can attract customers who are looking for

unique and trendy food options. 

                     Ingredients: 

 1-gallon whole milk 

¼ cup white vinegar 

1 pinch of salt  

        Procedures: 

o Gather all ingredients!  

o Heat milk in a large pot until the temperature reaches 195 degrees (90 degrees C°),

stirring constantly to prevent scorching on the bottom. 

o Remove from the heat and stir in vinegar. Let stand for 10 minutes. 
 o Line in a mesh strainer with cheesecloth and set over a large bowl. 

o Stir salt into milk; pour through the prepared strainer. Let curds strain for 1 hour. The

milk should separate into a white solid part and a yellowish liquid (whey). Discard the

whey. 

o Pat cheese into a ball and remove the cheesecloth. 

o Wrap in a plastic and store in the refrigerator until ready to use. Fresh cheese will

usually last about 1 week. 

Customers can order Cheese Buchi Bites through our FB page named “Gooda’s

Cheese Buchi Bites” and have them delivered straight to their doorstep.  Our Cheese Buchi

Bites are a unique and delicious addition to any catering menu, and we can customize the

flavors and packaging to fit in any event theme. For businesses that want to stock up on our

Cheese Buchi Bites, we offer wholesale options at discounted prices. Our products are perfect

for retail stores, cafes, and snack bars. To maximize the services available, the company

would also be using the takeout mode of service. For the takeout order, they may reach out to

the owner’s number 0967 280 6324 or the venture’s FB page. The orders could be either on

cash on delivery or pick-up mode. When picking up, the customer needs to have the

reservation prior to the pick-up date and would be presenting the text from the owner

confirming the order. After, the cashier would be getting the payment before releasing the

product. This service would only be available during the store time which is from 8 AM to 4

PM. Any request for delivery would not be catered after the said hours. The pastry shop

would only operate from Monday to Saturday of the week, within Brgy. Topland, Koronadal

City. Any request for delivery would not be catered after the said hours. Deliveries within the

barangay would be free but there will be delivery fees if the location is already outside the

location. The stands would only operate on a five-day basis from Monday to Saturday.  
 Cheese Buchi Bites is a delicious snack that comes in four different flavors, including

cheese, ube, yema, and chocolate. These bite-sized treats are made from glutinous rice flour

and filled with a sweet and savory mixture of cheese and other flavors. 

According to PCOW (2016) Buchi is a popular Filipino snack that has been enjoyed

for generations. It is believed to have originated from China and was brought to the

Philippines by Chinese immigrants. Buchi is made from glutinous rice flour, which is high in

fiber and protein. This makes it a great snack for people who are looking for a healthy and

satisfying snack. One of the benefits of buchi is that it is gluten-free, which makes it a great

snack for people who have celiac disease or a gluten intolerance. Additionally, buchi is low

in fat and calories, which makes it a great snack for people who are trying to maintain a

healthy weight. 

We will be using Skim pricing, also known as price skimming, a pricing strategy that

sets new product prices high and subsequently lowers them as competitors enter the market.

Skim pricing is the opposite of penetration pricing, which prices newly launched products

low to build a big customer base at the outset. 

Sizes Price

Small (1-5pcs. In a plastic) ₱6.00 - ₱30.00

Medium (1-10pcs. In a large plastic) ₱6.00 - ₱120.00

Table II. Price Skimming for Cheese Buchi  

 CHAPTER III

INDUSTRY ANALYSIS

Globalization  

Buchi a fried dim sum originated from China and is known to them as Jian Dui. Jin

dui, jian dui, ma tuan or sesame balls – whatever they call them, they’re beloved not only in

China but around the world. Made from mochi rice and filled with coconut, red bean, sesame

paste or char siu, they puff up when fried, resulting in a thin, crispy, chewy ball of golden-

brown deliciousness. Chinese Fried Sesame Dessert Balls (Jian Dui) is a traditional and

popular Chinese classic dessert, served during Lunar New Year and it that will satisfy your

sweet cravings. Fried sesame balls are made from sticky rice flour. Those sesame balls are

usually filled with sweet red bean paste or black sesame paste and deep-fried until golden

crisp. They are coated with toasted sesame seeds on the outside, giving them a nutty flavor. It

has several other names, like Jian Dui, Jin Dui, Ma Tuan, or Ma Yuan. It can be served as a

snack or breakfast. 

If you’re looking for the best place to try Jin DUI, look no further than Chun Wah

Kam. Their Jin DUI is famous and only costs $1.75 per piece. However, since they only

make them in the morning and not every day, it’s important to call ahead and check

availability. Alternatively, you can indulge in the oversized Jin DUI at Golden Palace

Seafood Restaurant for $15 each. With these options, you’re sure to satisfy your craving for

this delicious treat. 

 Best eaten fresh out of the fryer, jin dui are commonly found in dim sum restaurants,

Chinese bakeries and manapua shops. You’ll also see them at events like this weekend’s

Night in Chinatown. Like malassadas at Punahou Carnival and andagi at Okinawan Festival,

they’re totally worth standing in line for.  

National 

Considered an icon of Chinese- Filipino culinary tradition, Buchi is categorized as a

kakanin locally, a dessert or snacks made from rice, sweet rice, or root vegetables and slow-

cooked with coconut or coconut milk. Trio Buchi Enterprise offered buchi as a product

innovation with varieties of flavor fillings like cheese, ube, and sweet potato. It came in

different colors to complement its flavor. The product was prepared in Brgy. San Juan,

Calamba City, Laguna and sold at the stall located in front of the Colegio’s vehicular main

entrance, beside Break n’ Zone canteen. It was made to be very affordable for its target

customers, the students of Letran Calamba. The size, appearance, and smell of the product

increased customers’ curiosity which made them try the product. For the packaging, kikiam

tray was used for three pieces of buchi; an acetate box was used for six pieces; and a big box

was used for 24 pieces. The minimum purchase of buchi was three pieces which included the

three flavors – ube, cheese, and sweet potato. 

Local 

In Region XII and Koronadal City, the local market for buchi is still growing. In

Koronadal City, Brgy. Topland, you may frequently get Buchi in a variety of flavors in sari-

sari shops, roadside booths, food carts, and even bakeries. Everyone loves to buy Buchi since
it is so affordable; children, teenagers, and adults can all buy it, though some older people are

limits. This buchi snack ranges in price from $2 to $5 depending on size.  

             The most famous establishment that serves this in the Philippines would be

Chowking. It is a Chinese fast-food chain owned by the largest local fast-food company in

the Philippines, Jollibee corp. I remember ordering buchi as a dessert after having some

Siopao Asado. It really tastes great especially when you have the gulaman drink by your side.

There are several types of filling that can be used for Buchi. The most common is the

sweetened red bean paste while the ube and condensed milk mixtures are also becoming

popular. You may use any filling that you want if it suits your taste. 

Industry Structure  

Cheese Buchi is a unique snack that has gained popularity in recent years. It is a

Filipino snack made from cheese-filled breaded dough that is deep-fried until golden brown.

The industry structure of Cheese Buchi can be divided into three main components: suppliers,

producers, and distributors.

Suppliers are an essential component of the Cheese Buchi industry. They provide the raw

materials needed for production. In this case, dairy farmers are the primary suppliers as they

provide the milk used to make the cheese. Packaging materials suppliers are also important as

they provide the materials used to package and transport the finished product.

Producers are the companies that make Cheese Buchi. They can be divided into two

categories: cheese makers and Cheese Buchi production companies. Cheese makers are

responsible for producing the cheese used in the snack. Cheese Buchi production companies
specialize in making Cheese Buchi. They use the cheese produced by cheese makers and

combine it with breaded dough to create the snack.

Distributors are responsible for getting Cheese Buchi into the hands of consumers.

Wholesalers purchase Cheese Buchi in bulk from producers and distribute them to retailers.

Retailers then sell Cheese Buchi directly to consumers. Online marketplaces have also

become popular distribution channels for Cheese Buchi.

Overall, the Cheese Buchi industry is a niche market within the larger cheese industry.

According to a report by Research and Markets, the global cheese market is projected to

reach $164 billion by 2024, with a compound annual growth rate of 3.7%. As the demand for

unique and flavorful snacks continues to grow, the Cheese Buchi industry has the potential

for further expansion and profitability.

Key Factors to Succeed in The Future

Quality Ingredients: Using high-quality ingredients is essential to producing great-

tasting Cheese Buchi. Sourcing ingredients from reliable suppliers and ensuring they meet

quality standards is crucial.

Unique Flavors: Offering a variety of unique and interesting flavors can set your

Cheese Buchi business apart from competitors and attract customers. Experimenting with

different cheese blends, breading, and seasoning can help create new and exciting flavors.

Consistent Product Quality: Consistency is key to building a loyal customer base.

Ensuring that your Cheese Buchi is consistently fresh, flavorful, and made with high-quality

ingredients is crucial.
 Efficient Production: Streamlining the production process can help reduce costs

and increase efficiency. Investing in modern equipment and training employees to use it

properly can help speed up production and reduce waste.

Effective Marketing: Effective marketing is essential to building brand awareness

and attracting customers. Social media platforms like Instagram, Facebook, and Twitter can

be used to showcase the products and engage with customers. Collaborating with food

bloggers and influencers can also help increase exposure.

Strong Distribution Channels: Establishing strong distribution channels is crucial

to getting the products into the hands of customers. Building relationships with wholesalers,

retailers, and online marketplaces can help ensure a steady stream of sales.

Competitive Pricing: Pricing your Cheese Buchi competitively can help attract

price-sensitive customers. Conducting market research to determine the appropriate price

point is crucial.

Customer Service: Providing excellent customer service is crucial to building a

loyal customer base. Responding to customer inquiries and feedback promptly and

professionally can help build trust and loyalty.

Innovation: Continuously innovating and introducing new products and flavors can

help keep the business fresh and exciting. Listening to customer feedback and incorporating it

into product development can help ensure customer satisfaction and loyalty.

Nature Of Participants

Kids aged 6-12: Children who enjoy snacking and trying new foods. They may be attracted

to the colorful packaging and unique flavors of our Cheese Buchi.

Adults aged 25-50: Working professionals who are health-conscious and enjoy snacking.

They may be interested in the high-protein and low-care benefits of our Cheese Buchi as a

guilt-free snack option.

Students aged 14-24: Students who are always on-the-go and need a quick and filling snack.

They may appreciate the convenience and portability of our Cheese Buchi as a grab-and-go

option between classes.

INDUSTRY TRENDS

Cheese Buchi is a popular treat that has gained popularity not only locally but also nationally.

With the increasing demand for sweet treats, Cheese Buchi offers an affordable alternative to

ice cream while still providing great taste. As Cheese Buchi gains popularity, many

entrepreneurs have started to modify it by experimenting with new flavors and ingredients

based on current trends in society.

Technology has played a significant role in the marketing of Cheese Buchi. Social media

platforms like Facebook have made it easier for companies to interact with their customers

and provide them with the information they need. Using technology for production and

selling has also made the process more efficient for both entrepreneurs and consumers.

Companies producing Cheese Buchi are also catering to the taste and preferences of Gen Zs

by creating new and exciting flavors that appeal to their fun-loving nature. The use of catchy

names for these flavors also adds to the appeal of the product.

Partnerships and sponsorships are another way for businesses to extend their reach. By

collaborating with various organizations and local governments, entrepreneurs can sponsor

events that help promote their product. In the future, franchising could also be an option to
expand the reach of Cheese Buchi while maintaining its reputation as an affordable yet high-

quality product.

Accessibility is also crucial for the success of Cheese Buchi. By being present in various

locations, consumers become more familiar with the brand and are more likely to choose it

over other similar products.

Affordability is also essential, especially in a country where the cost of goods is continually

rising. By offering a high-quality product at an affordable price, Cheese Buchi is sure to be a

hit among consumers.

Lastly, many businesses producing Cheese Buchi are switching to eco-friendly packaging

materials to support environmental campaigns and reduce waste production. This move

towards sustainability is an essential step in promoting a healthier planet.

 CHAPTER IV

MARKET ANALYSIS

Market Segmentation and Target Selection

As of 2022, according to City of Koronadal website, the total population of Barangay

Topland skyrocketed to 12,443. With the total number of populations, only 100 respondents

were carefully chosen by the researchers. Ranging from household, professional teacher, and

students. These were then segmented based on their category and the respondents

corresponds to 4, 3, and 93, respectively. This entails to 0.032% of household out of 12,443

people of the barangay. 0.024% for professionals and 0.74% for the students. This is

expressed in the formula:

( number of respondents )
Market Segmentation= x 100
total number of population

Cheese buchi bites, for example, depends on its market share professionals, and students. To

determine the market share of every respondent, the researchers use the number of responses

in each segmented body or group of people and dividing it in the total population of Barangay

Topland which is 12,443 as of 2022 (City Government of Koronadal, n.d). With 4 for

households, 3 for professionals, and 93 for students, the data can be disseminated and can be

expressed by using a pie chart.

As shown in the pie chart, we can say that students are the largest consumer share of the

product, with 93% market share, followed by households with 4% and professionals with 3%.
 Market Share/Percentage
4%
3%

household
professionals
students

93%

Figure 1. Market Share Percentage of Consumers based on their Category.

As shown in the pie chart, we can say that students are the largest consumer share of the

product, with 93% market share, followed by households with 4% and professionals with 3%.

Out of the numbers, it is found that the highest respondents in the survey and was able to

access the product the most was student. This is because of the innate fondness of kids on

sweets and something that would give them a rush of energy.

The survey then determined the age bracket, another demographic quality of the respondents

ranging from 6-12 years old, 14-24 years old, and 25-50 older. It is then found that there are

6-12 years old corresponds to 35% of the whole sample. 14-24 years old are expressed as

39%. Finally, aged 25-50 older is corresponds to 26%. This number is expressed and found in

the formula:

Number of Respondents per Choices

Market Segmentation=
Total Number of Sample ¿ x 100¿

market segmentation/percentage
26%
6-12 y/o
14-24 y/o
35%
25-50 y/o

39%
 Figure 2. Market Share Percentage of Customers Based on Age

Out of the numbers, it is found that the highest respondents in the survey and was able

to access the product the most was student. This is because of the innate fondness of kids on

sweets and something that would give them a rush of energy.

To determine the readability of the market to buy the product, the entrepreneur also did a

survey on the income bracket of the respondents. It is then found that almost 64% of them

have a family income bracket of 10,000- below. Followed by 22% of those with family

earning ₱10,001- ₱20,000 and 10% of those have family earning ₱20,001- ₱30,000. Finally,

only 4% of the overall number of respondents have families that are earning ₱30,001- above.

The percentage is found and is expressed by the mathematical expression.

Market Segmentation/Per-
centage
4%
₱10,000-below
7%
₱10,001-₱20,000
₱20,001-₱30,000
₱30,001-above
19%

70%

Figure 3. Market Share Percentage of Customers Based on the Income Bracket

Based on the results, it is implicitly stated that the entrepreneur should have products

that are of low prices so that the target market would be able to afford it and the sales

projection by the entrepreneur would be reached.

Competitor’s Analysis

The illustration below shows the name of competitors who offers different types of

ice candies within Barangay Topland and Koronadal, South Cotabato.

Table 3

Competitors’ Name, Product Offers, Pricing, Packaging, Promotion, and Place on the

Market
 CHAPTER V

MARKETING PLAN

Product

Cheese butchi bites it is the type of

Reference:

Research and Markets. (2019). Global cheese market - growth, trends, and forecast (2019 -

2024). Retrieved from https://www.researchandmarkets.com/reports/4772635/global-cheese-

market-growth-trends-and-forecast

https://koronadal.gov.ph/brgy-topland-2/

CHAPTER VII

OPERATION PLAN 

Methods 

The figure 6 below shows the process of how to make the Banana Fries product.