BREAD MAKING VENTURE

BUSINESS PLAN

PRESENTED BY
ENUGWU CHINECHEREM CYNTHIA
MATRIC NUMBER: 20/101144034
DEPARTMENT OF ECONOMICS
FACULTY OF SOCIAL SCIENCES
UNIVERSITY OF CALABAR, CALABAR
UNIVERSITY OF CALABAR ENTREPRENEURSHIP
DEVELOPMENT CENTER

VTP ( VENTURE OPERATOR)

DR STEPHEN OLADEJI
UNIVERSITY OF CALABAR ENTREPRENEURSHIP AND
DEVELOPMENT CENTER

EMAIL: enugwucynthia20@gmail.com
PHONE NUMBER: 09015516916

DATE: SEPTEMBER 2023

BUSINESS PLAN FOR CYNTHIA BAKERY
Business Description
Bread as we know is a food for all, it's eaten in homes not not only for breakfast.
Bakery is a place where all food made with flour such as bread, cookies, cakes, etc
are produced. It is estimated that bread is the second most consumed snack and due
to the high demand of bread by consumers, starting a bread bakery business in Nigeria
can be very lucrative..
You would agree with me that the success of such business rests mainly on several
factors which the owner of the bakery would carefully plan and implement from the
beginning of setting up the bread bakery.
Bread is one of the cheapest food you can buy, it is regarded as a food for the masses
and this has tripled the demand for bread over the years making bread bakery
business a very profitable business in Nigeria
One good thing about bakery business is that you would always make sales because
people are always looking for bread to eat, however the success of the bakery
business depends solely on the skill and experience you have and that’s why you must
get a good and well written bread bakery business plan to help you with this project.
The quality of bread you want to produce will be dependent on the kind of bakery you
want to have and this depends also on your budget, skills, resources etc.

Executive Summary
Cynthia Bakery is a new company specializing in different varieties of bakery
products. Over the years there has been a consistent demand for bakery products.
This can be explained to a large degree by the fact that bread makes up a significant
composition of food taken by low, middle and high income earners in Nigeria. Bread is
fast and suitable food based on wheat. What was once a product of an artisanal and
unpackaged production process has transformed into a technological process that
results in varieties of packaged product. This is very positive for consumers as well as
bakeries and confectionaries such as Cindy's that specialize in these products.
Objectives
1. To establish a working storefront for Cynthia Bakery
2. To develop the strong presence in the community needed to support sales goals.
3. To be the best when it comes to making quality and delicious Bread
4. To develop a full menu by the end of the third quarter.
5. To build a trusted and reliable bread brand

Mission:

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Cynthia Bakery aims to be a cornerstone with the Calabar community and the Cross
River metropolitan by creating a neighborhood atmosphere where customers feel
comfortable and become instant regulars. We seek fair and responsible profit,
enough to keep the company financially healthy for the long term and to fairly
compensate owners and investors for their money and risk.
Our vision is to be the leading provider of high-quality, freshly baked bread in Abasin
Obori, Calabar and one of the top quality bread makers I. Nigeria, delighting our
customers with a wide range of delicious, quality, affordable and nutritious bread
products.

Vision:
1. To consistently bake and deliver freshly made bread using the finest ingredients,
ensuring superior taste, texture, and freshness.
2. To cater to the diverse tastes and preferences of our customers by offering a
variety of bread options, including traditional, whole wheat, gluten-free, and
artisanal bread.
3. To provide exceptional customer service, ensuring prompt and efficient delivery,
responding to customer feedback, and continuously improving our offerings.
4. To promote health and wellness by using natural and locally sourced ingredients,
minimizing the use of preservatives and artificial additives, and providing nutritional
information transparently.
5. To contribute to the local economy by sourcing ingredients from local farmers and
supporting the growth and development of the Calabar community.
6. To foster a positive and inclusive work environment, empowering our employees
through training and skills development, promoting teamwork and collaboration, and
maintaining high ethical standards in all aspects of our business operations.
7. To engage in sustainable practices, minimizing waste, and actively participating in
initiatives for environmental conservation.
8. To actively engage with our customers and the local community through social
media, events, and collaborations, promoting bread as a staple food and spreading
the joy of freshly baked bread in Calabar, Nigeria.

Company summary
Cynthia Bakery business will be located around Abasin Obori, Cross River State.
Abasin Obori is a very popular place because of its strategic location. It is also a great
location for many city business employees. The bakery sells bread, sandwiches,
wheat bread and other specialty breads to the surrounding community daily (ie,
Monday through Saturday) from 8 a.m. until 8 p.m.
Business Ownership

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Cynthia Bakery is a sole proprietorship spear- headed by Enugwu Chinecherem
Cynthia and it is yet to be registered with the corporate affairs commission.

Products And Services

1. Specialty bread: Unique and flavored bread options like garlic bread, olive bread,
cheese bread, fruit bread, and gluten-free bread.
2. Sandwiches and wraps: Ready-to-eat sandwiches and wraps made with the bakery's
fresh bread and a variety of fillings, including chicken, tuna, vegetables, and cheese.
3. Pastries and cakes: Indulgent pastries, such as croissants, danishes, and muffins, as
well as celebration cakes for birthdays, weddings, and other special occasions.
4. Breakfast menu: A selection of breakfast items that can be enjoyed with bread,
such as omelets, scrambled eggs, sausages, and bacon.
5. Customized orders: Offering customized bread options for customers who have
specific dietary preferences or special requests.
6. Bread delivery service: A convenient option for customers to have their bread and
other bakery products delivered to their homes or offices
7. Bread spreads and dips: Homemade spreads like peanut butter, jam, Nutella, and
cream cheese, as well as savory dips like hummus and salsa.
8. Freshly baked bread: A wide range of freshly baked bread, including white bread,
wheat bread, whole grain bread, and artisan bread.
9. Cooking classes: Organizing baking and bread-making classes for individuals or
groups who want to learn the art of bread-making.
10. Wholesale distribution: Supplying bread to local cafes, restaurants, hotels, and
other businesses in the food industry, allowing them to offer fresh bread to their
customers.
11. Bakery service: Providing bread and bakery products for events, parties, and
corporate gatherings.
12. Online ordering: An e-commerce platform where customers can browse the
bakery's products, select their desired items, and place orders for pick-up or delivery.
14. Takeaway packaging: Offering eco-friendly and convenient takeaway packaging
options for customers who prefer to enjoy their bread on-the-go.

Products
1. Sliced bread - we offer a variety of sliced bread options, such as white bread,
whole wheat bread, and multigrain bread.
2. Sardine bread
3. Fruit bread
4. Special bread
5. Rolls - we bake a range of rolls, including dinner rolls, burger buns, and hot dog
buns, egg rolls.

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6. Pastries - we create a selection of delicious pastries, such as croissants, cinnamon
rolls, and danishes.
7. Cakes - we also bake cakes for special occasions, including birthday cakes, wedding
cakes, and celebration cakes.
8. Gluten-free and vegan options - we also plan to undertake special orders such as
gluten-free bread and vegan-friendly baked goods.
9. Sandwiches and wraps - Prepare ready-to-eat sandwiches and wraps with fresh
bread and a variety of fillings.

General Bread making Process For Cynthia Bakery

1. Mixing and Kneading: The first step in the breadmaking process is to mix the
ingredients together. This typically involves combining flour, water, yeast, salt, and
any other desired ingredients. The mixture is then kneaded to develop the gluten in
the flour, which helps give the bread its structure and texture.
2. Fermentation: After the dough is mixed and kneaded, it is left to ferment. This
process allows the yeast in the dough to convert sugars into carbon dioxide gas, which
causes the dough to rise. Fermentation also adds flavor and enhances the texture of
the bread.
3. Shaping: Once the dough has fermented, it is divided and shaped into individual
bread loaves or rolls. This can be done by hand or by using specialized equipment.
The dough is shaped carefully to ensure even baking and consistent appearance.
4. Proofing: After shaping, the dough is placed in a warm, humid environment to
undergo a secondary fermentation known as proofing. This allows the dough to rise
further and develops the flavor and texture of the bread. The length of proofing will
depend on the type of bread being made.
5. Baking: Once the dough has proofed, it is transferred to an oven for baking. The
bread is baked at a high temperature until it reaches an internal temperature of
around 190-210°C (375-410°F). This process further develops the flavor, creates a
crust on the outside, and ensures the bread is fully cooked.
6. Cooling and Packaging: After baking, the bread is removed from the oven and left
to cool. Once cooled, it can be packaged in suitable containers for distribution and
sale. This may include wrapping individual loaves or placing multiple loaves in a bag
or box.
7. Quality Control: Throughout the entire manufacturing process, quality control
measures should be in place to ensure the bread meets the desired standards. This
can include regular testing of ingredients, monitoring fermentation times, and visual
inspections of the final product.
8. Distribution: Once the bread has been packaged, it is ready for distribution to
customers. This may involve selling directly from the bakery, supplying to local stores
or supermarkets, or even offering delivery services to customers.

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9. Inventory Management: A crucial aspect of running a breadmaking business is
managing inventory. This involves tracking ingredients, finished products, and
monitoring sales to ensure an appropriate supply of bread is available to meet
customer demand.
10. Sanitation and Hygiene: Maintaining a clean and hygienic manufacturing
environment is essential to prevent contamination and ensure the safety of the bread.
Regular cleaning procedures should be followed, and staff should be trained in food
safety practices.

Market
In Nigeria, baking related businesses creates more than 50 Billion Naira average
income per year. There are about 5,000 bakeries in the South West alone. In one of
the Nigerian most reliable food research reports for 2018, bread and other baked
products have been on top of fast food and snacks by volume for the past three
consecutive years. Profit remains consistently attractive despite a rise in the cost of
production especially due to the last recession. Bakery also tops the list of employers
in the food industry as it generates nearly 53% of employment in the food production
sector.

Target Market:
Our primary target market includes the citizens of uyo, Calabar, students( who are
the major consumers According to our analysis), the surrounding residential
communities, which comprises over 30,000 potential customers as we keep extending
the banners of Cynthia Bakery We will also reach out to nearby businesses, hotels,
and cafes, offering wholesale opportunities for them to incorporate our products into
their menus.
Market Trends:
The bread market in Nigeria has been steadily growing in recent years, as bread
remains a staple for many households. There is a shift towards healthier alternatives,
such as whole wheat and multigrain bread, driven by increased health consciousness
and awareness. Cynthia Bakery aims to tap into this growing demand while
introducing innovative flavors and varieties to stand out in the market.
Competition
While there are existing bakeries in Uyo and Calabar, the majority focus on mass-
produced bread with limited flavor options. Cynthia Bakery will differentiate itself by
offering freshly baked bread using organic ingredients and a wider range of flavors.
Our commitment to quality, taste, and affordability will give us a competitive edge.
Marketing and Sales Strategy:
Cynthia Bakery will invest in professional branding, including logo design, packaging,
and signage, to create a distinctive brand identity. We will utilize both traditional

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marketing methods, such as billboards, local newspaper advertisements, and flyers,
as well as digital marketing strategies to maximize our reach, including social media
marketing and a well-designed website.
Sales Channels:
Our products will be sold through our physical store located near the University of
Calabar (target students who are our major consumers), as well as through online
channels, allowing for convenient ordering and delivery.
Pricing Strategy:
The pricing of our products will be competitive and affordable, catering primarily to
students and budget-conscious individuals, while still maintaining profitability and
quality.
Supply Chain Management:
We will establish strong relationships with local suppliers to ensure a consistent
supply of high-quality ingredients. Regular quality checks will be performed to
maintain the standard of our products.

FINANCIAL PROJECTIONS:
Start-up Cost And Expense:. The initial investment for Cynthia includes renting
space, purchasing equipment, hiring employees, licensing, branding and initial
inventory. We estimate the start-up cost to be around 4,000,000 Naira.
The table below describes their costs and expenses:

Start-up
Funding Requirement:
The primary expense to establish Cynthia Bakery Bakery is estimated at N4,000,000 to
purchase production equipment, renting of production space and working capital to
run the bakery operations. Idang Vision Ugonma intends to invest N1,000,000 of his
savings to cover the other cost of start-up while the estimated balance of N3,000,000
will be sourced through an investor.

S/ Description of Expense Amount (₦) Total Amount (₦)

N

1 Bread Slicer 270,000.00

2 Heat Extractor (2 nos. @ N20,000 40,000.00

each)

3 Electric Scale (150kg) 150,000.00

4 Bread Moulder Pan (3 nos. @ 12,600.00

N4,200 each)

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 5 Deep Freezer (Double Door) 120,000.00

6 Working Table 70,000.00

7 Bread Pan Tray 90,000.00

8 Raw materials, Direct Cost & 1,407,600.00

Other

9 Wire Shelving 85,000.00

10 projected operational expenses. 2,692,400.00

11 25kg Bread Mixer 320,000.00

12 110 load bread oven 650,000.00

13 30KVA Generator 600,000.00

Grand Total 4,100,000.00

SOURCING OF FUNDS
The possible sources of funding for Cynthia Bakery in could include:
1. Personal Savings: Idang Vision Ugonma the sole proprietorship will provide
₦1,000000 from mine personal savings to finance the establishment and initial
operations of the Cynthia Bakery
2; Government Grants or Loans: Depending on available programs, the salon owner
could explore government grants or loans designed to support small businesses and
entrepreneurship.
3. Partnerships or Joint Ventures: we intend to Collaborate with other businesses or
individuals with similar interests that can provide an additional source of funding,
resources, and expertise.
It is important for us as a business to consider which of the above sources of funding is
convenient and accessible to us as a business after careful evaluation of the terms
and conditions associated with each funding source and choose the most suitable
option for their specific circumstances, we as a business as decided to opt for
government grant and investors
Break-Even Analysis:
We anticipate reaching our break-even point within the first year of operations, but
this will be heavily influenced by the response and demand from potential customers.
Therefore for Vee's Bread to grow we have been decided to make our bread and other
bakery products to be the best that suits our target customers
Risk Analysis:

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Identify potential risks and challenges that could impact Grace Bread. These might
include intense competition, fluctuations in ingredient prices, staffing issues, or
changes in consumer preferences. Develop contingency plans to mitigate these risks.
Revenue Projections:
Based on market research and projections, we anticipate gradual growth in revenue
over the next three years, with the aim of achieving a profitable level by the end of
the second year.

Strategy and Implementation Summary

Strategy:
1. Customer Engagement: To build a strong and loyal customer base, Cynthia Bakery
will prioritize customer engagement. This includes actively seeking feedback, creating
a memorable in-store experience, and leveraging social media and online platforms to
interact with customers and share updates about new products and promotions.
2. Product Differentiation: Cynthia Bakery will focus on offering a wide variety of
unique and high-quality bread and confectionery products. The emphasis will be on
using fresh, locally sourced ingredients and incorporating innovative flavors and
designs.
3. Community Involvement: Cynthia Bakery will foster strong ties with the local
community by participating in local events, offering discounts to local organizations,
and actively supporting charitable causes. This community involvement will help build
brand recognition and establish the bakery as a trusted and reputable business.
4. Pricing Strategy: While maintaining quality, Cynthia Bakery will offer competitive
pricing to attract a wide range of customers. Special pricing offers, such as daily
specials or loyalty programs, will also be implemented to encourage repeat business.

Implementation:
1. Product Development:we will Prioritize the development of a diverse product line,
including artisan bread, pastries, cakes, and confectioneries. Experiment with
different flavors, ingredients, and presentations to ensure uniqueness and high
quality.
2. Branding and Marketing: we will Develop a strong brand identity, including a logo,
packaging design, and a memorable tagline that reflects the bakery's commitment to
quality. Establish an online presence through a user-friendly website and a presence
on popular social media channels. Utilize traditional marketing methods, such as print
advertisements and local publications, to further promote the bakery.
3. Staff Training: Cynthia Bakery will provide intensive training to staff members,
including bakers and front of house employees, to ensure consistent product quality
and excellent customer service. Emphasize the importance of product knowledge,
good hygiene practices, and communication skills

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4. Store Design and Layout: we plan to create an inviting and cozy atmosphere within
the bakery to encourage customers to linger and enjoy their experience. Consider
elements such as comfortable seating, appealing displays, and an open kitchen
concept that allows customers to witness the baking process.
5. Product Development:we will Prioritize the development of a diverse product line,
including artisan bread, pastries, cakes, and confectioneries. Experiment with
different flavors, ingredients, and presentations to ensure uniqueness and high quality

CONCLUSION
While making the project we learnt how to communicate or deal with people and how
to maintain contacts with them. We saw all the marketing factors and were able to
understand more about it because of seeing them practically. It has been said that
practical knowledge is more important than theoretical knowledge. We would finally
like to conclude the project with a great feeling of having gained enormous
knowledge about bakery industry
Finally we hope that through hard work, diligence and commitment to the task and
by the help of our Cynthia Bakery will Turn out to become the preferred bakery
within the vicinity of Uyo and Calabar.