NAME: PRACHI BHANDARI

CLASS: 3BBA LLB

REG. NO.: 22212246

SUBMITTED TO: Dr. SMRITI MATHUR

CIA III
MARKETING PLAN FOR MILLET MUNCH DELIGHTS
BISCUITS OF MODERN BAKERY

Subject: MARKETING MANAGEMENT

MARKETING PLAN FOR MILLET BISCUITS

1) BUSINESS DESCRIPTION

Business Description: Modern Bakery Promoting Millet Munch Delights (Millet

Bakery Biscuits) in the International Year of Millets 2023

Overview:

Modern Bakery is a pioneering food enterprise with a rich history of delighting customers
through a diverse range of high-quality baked goods. Our legacy of serving taste and quality
has met a new milestone as we venture into a realm of health and sustainability. Aligned with
the United Nations' declaration of 2023 as the International Year of Millets, Modern Bakery
embarks on an exciting journey to introduce a delectable range of millet-based bakery
biscuits.

· Introducing Millet Biscuits: Our new venture involves the launch of a delectable
range of millet biscuits, which is both an exciting addition to our existing product
lineup and a commitment to promoting healthier eating choices. Millets, known for
their exceptional nutritional value and sustainable cultivation, are at the heart of this
innovative offering.
· Quality Meets Nutrition: Modern Bakery has always been synonymous with
uncompromised quality. With our millet biscuits, we aim to maintain that reputation.
The biscuits will be prepared using the finest millet grains, ensuring superior quality,
taste, and nutritional benefits for our customers. These biscuits are ideal for health-
conscious consumers and those with dietary preferences, such as gluten-free and
whole-grain diets.
 A Biscuit for Every Taste: Our millet biscuit range will cater to a diverse range of
palates. From classic buttery millet biscuits to enticing variants like millet-chocolate
chip and millet-oatmeal, there's something for everyone. We are committed to
delivering not just nutritious options but also delightful flavours that make our millet
biscuits an everyday indulgence.
 Promoting Health and Sustainability: Modern Bakery recognizes the importance of
the International Year of Millets in raising awareness about the value of these grains.
 By launching millet biscuits, we aim to contribute to this global initiative. Our
commitment extends to sourcing millets through sustainable and ethical means,
supporting local communities, and advocating for more responsible food
consumption.

Our Mission:

At Modern Bakery, our mission is two-fold. First, we are committed to delivering delicious
and nutritious bakery biscuits that cater to the evolving health-conscious consumer. Second,
we are on a broader mission to foster a global movement, promoting the recognition and
consumption of millets, often referred to as the "miracle grains," as a staple food item.

Core Values:

1. Nutrition: We prioritize the well-being of our consumers and aim to be a significant

contributor to healthier lifestyles. Our millet-based bakery biscuits are packed with essential
nutrients and dietary fiber , making them an excellent choice for a balanced diet.

2. Sustainability: Sustainability is not just a buzzword for us; it's a core principle. We are
steadfast in sourcing millets through eco-friendly practices, minimizing our environmental
footprint, and employing responsible packaging to conserve the planet.

3. Education: We firmly believe that informed choices drive positive change. As part of our
mission, Modern Bakery is committed to educating consumers about the immense health
benefits of millets and their role in supporting a sustainable planet.

Our Product Range:

Modern Bakery is thrilled to present a diverse array of bakery biscuits, where millet flour
takes centre stage. Our product range includes:

1. Millet Crunch Delight: A delightful fusion of millet goodness, available in various flavors
to suit diverse palates.

2. Gluten-Free Millet Magic: Tailored for individuals following a gluten-free diet, offering
the best of both worlds: health and taste.

3. Nutty Millet Munch: Enriched with a blend of nuts and seeds, adding an extra layer of
nutrition to your snacking experience.
4. Kid's Crunchy Millet Bites: Designed to introduce children to the wholesome world of
millets through delicious and nutritious snacks.

Market Position:

Modern Bakery aspires to establish a prominent presence in the health food market, setting
new standards for nutrition and sustainability. We aim to attract the attention of health-
conscious consumers and individuals who prioritize eco-conscious and ethical food choices.
Our commitment to producing bakery biscuits with a unique blend of health benefits and
environmental responsibility sets us apart from conventional bakery brands.

Contributing to the International Year of Millets 2023:

Recognizing the global significance of the International Year of Millets 2023, Modern
Bakery proudly aligns with this international initiative. Our millet-based bakery biscuits not
only celebrate the exceptional qualities of millets but also contribute to spreading awareness
about their benefits.

Modern Bakery isn't just a bakery; it's a movement dedicated to improving personal health
and contributing to a sustainable planet. We invite you to join us on this flavourful, nutritious,
and eco-conscious journey. Together, we can make 2023 the International Year of Millets a
year of health and taste with Modern Bakery's millet-based bakery biscuits.

2) MARKET RESEARCH AND ANALYSIS

 Market Research for Millet Biscuits:

1. Consumer Preferences and Trends: Health-conscious consumers are seeking alternatives

to traditional baked goods. The demand for gluten-free and whole-grain products is on the
rise. Natural, non-GMO ingredients are preferred by a significant portion of consumers.

2. Awareness of Millets: Millets are not widely known, but among those aware, they are
recognized as nutritious and gluten-free. The health benefits of millets, including high fiber
and protein content, are appealing to consumers.

3. Competitive Landscape: The health-conscious bakery market includes both local and
national players. Opportunities exist for innovative millet-based products in this segment.
4. Target Audience: Primary demographic: Health-conscious individuals aged 25 to 60.

Psychographic: Value environmentally sustainable products and are willing to invest in

their well-being.

5. Market Size and Growth: The health-focused bakery segment is experiencing steady
growth. Urban areas and metropolitan regions demonstrate higher demand for such products.

6. Regulatory Environment: Regulatory bodies have recognized millets as safe for

consumption.

7. Distribution Channels: A multi-channel approach is recommended, combining online

sales, partnerships with health stores, and collaborations with health-conscious brands.

8. Pricing Strategy: Price-sensitive consumers willing to pay a premium for healthier and
sustainable products.

9. Marketing and Promotion: Establishing a strong online presence, especially on social

media platforms. Partnering with nutrition influencers. Conducting awareness campaigns
emphasizing nutritional benefits and eco-friendliness.

 SWOT Analysis:
 Strengths : Modern Bakery's established reputation, quality, and commitment to
sustainability.
 Weaknesses: Limited awareness of millets.
 Opportunities: Growing health-conscious market, the International Year of Millets
2023.
 Threats: Competition and price sensitivity.

 Analysis: Modern Bakery's market research reveals a promising opportunity to tap

into the health-conscious bakery segment. The analysis indicates that the shift
towards healthier eating habits and the International Year of Millets provide a
conducive environment for the launch of millet-based biscuits. With a focus on
quality, nutritional benefits, and sustainability, Modern Bakery can effectively target
health-conscious consumers.
The company's reputation and commitment to sustainable practices serve as significant
strengths. However, addressing the limited awareness of millets will be crucial.
Collaborations with influencers and online marketing efforts can help educate consumers
about the benefits of millets and create a unique selling proposition.

The competitive landscape poses both challenges and opportunities. By offering innovative
millet-based products, Modern Bakery can carve out a distinct market niche. Pricing
sensitivity is a consideration, but consumers are willing to invest in products perceived as
healthier and eco-friendly.

A multi-channel distribution approach, combining online sales with physical store

partnerships, is recommended to maximize reach. The market analysis highlights that urban
areas and metropolitan regions are prime locations for targeting health-conscious consumers.

Overall, Modern Bakery's venture into millet biscuits aligns with market trends, consumer
preferences, and the goals of the International Year of Millets 2023. By leveraging these
insights, Modern Bakery can effectively position its products, promoting health and
sustainability while expanding its market presence.

3) PRICING ANALYSIS

Pricing Analysis and Plan for Millet Biscuits:

1. Premium Range: The premium millet biscuits, which can include unique flavours,
superfood ingredients, and eco-friendly packaging, will be priced 20% higher than similar
conventional products in the market. This range targets health-conscious consumers willing
to pay a premium for quality and sustainability.

2. Standard Range: The standard range will be priced competitively, similar to other health-
conscious bakery products. It will cater to a wider audience looking for value in terms of both
health benefits and price.

3. Discounts and Bundles: During the initial launch phase, we offer a 10% discount on all
products. Introduce value bundles, such as "Family Health Packs," providing a discount of
15% on bulk purchases.
4. Subscription Model: We encourage customers to subscribe to regular deliveries of millet
biscuits. Subscribers will receive a 5% discount on every order, providing them with an
ongoing incentive to choose Modern Bakery's products.

5. Partnership Pricing: We plan to offer wholesale pricing to health stores and collaborate
with health-conscious brands, ensuring that your millet biscuits are accessible to a wider
customer base.

6. Psychological Pricing: We will employ prices that end in "99" or "95" to create the
perception of affordability without compromising the premium quality of the product.

7. Periodic Review: We will continuously monitor market trends, competitors' pricing, and
customer feedback. Adjust pricing strategies as needed to maintain competitiveness and
profitability.

This pricing strategy and execution plan aim to capture both premium and budget-conscious
segments of the health-conscious bakery market. By highlighting the nutritional value and
sustainability of millet biscuits, Modern Bakery can justify premium pricing while providing
options for cost-sensitive consumers. It also enables the company to establish itself as a
leader in the health-focused bakery segment.

4) CUSTOMER PROFILING

Customer Profiling for Millet Biscuits: Demographic and Psychographic Comparison

1. Health-Conscious Consumers:

Demographics:

Age: 25-60 years

Gender: Both males and females

Income: Diverse income levels

Location: Urban and suburban areas

 Psychographics:

Value health and nutrition

Actively read food labels

Willing to pay a premium for health benefits

Likely to be physically active

2. Dietary-Restriction Followers:

Demographics:

Age: 18-60 years

Gender: Both males and females

Income: Diverse income levels

Location: Urban and suburban areas

Psychographics:

Follow dietary restrictions (gluten-free, vegan, paleo, etc.)

Actively seek products aligned with their dietary choices

Value transparency in product ingredients

Health and wellness conscious

3. Eco-Conscious Shoppers:

Demographics:

Age: 25-45 years

Gender: Both males and females

Income: Middle to high income

Location: Urban areas, eco-friendly communities

 Psychographics:

Strong focus on sustainability

Prefer eco-friendly packaging

Ethical and socially responsible consumers

Support companies with eco-conscious practices

4. Parents of Health-Conscious Children:

Demographics:

Age: Parents aged 30-45

Gender: Both parents (mothers often the primary shoppers)

Income: Middle to high income

Location: Urban and suburban areas

Psychographics:

Prioritize their children's health and nutrition

Look for healthier and appealing snacks for kids

Seek convenience and nutrition in snacks

Value recommendations from pediatricians and dietitians

5. Fitness Enthusiasts:

Demographics:

Age: 18-45 years

Gender: Both males and females

Income: Diverse income levels

Location: Urban areas with access to fitness centers

 Psychographics:

Regular exercisers and fitness-focused individuals

Demand post-workout snacks for recovery and health

Actively seek nutrient-dense foods

Follow fitness influencers and nutrition trends

6. Elderly Nutrition Seekers:

Demographics:

Age: 60 and above

Gender: Both males and females

Income: Diverse income levels

Location: Urban and suburban areas, retirement communities

Psychographics:

Concerned about nutrition and health in their golden years

Desire easily digestible and nutrient-rich snacks

Prioritize foods that support overall well-being

Trust recommendations from healthcare professionals

5) COMPETITIVE ANALYSIS

Competitive analysis of Modern Bakery's Millet Munch Delight Biscuits in comparison to

ITC's Sunfeast Farmlite Millet Cookies:

Modern Bakery Millet Munch Delight Biscuits:

Key Features:

 A range of millet-based biscuits available in various flavours.

  Gluten-free options for health-conscious consumers.
 Focus on a balance between health and taste.
 Commitment to sustainability and environmentally responsible practices.
 Strong community engagement and awareness campaigns.

Target Audience:

 Health-conscious consumers.
 Individuals seeking gluten-free options.
 Those interested in sustainable food choices.

Marketing Approach:

Promoting millet as a healthy and eco-friendly ingredient.

Leveraging community engagement and education.

ITC Sunfeast Farmlite Millet Cookies:

Key Features:

 Part of the established ITC Foods brand.

 Focus on millet-based nutrition.
 Strong distribution and marketing support.

Target Audience:

 Health-conscious consumers.
 Individuals looking for millet-based nutrition.

Marketing Approach:

 Backed by ITC's brand reputation and distribution network.

 Promoting millet nutrition as part of the 'Help India Eat Better' initiative.

Comparative Analysis:
Modern Bakery's Millet Munch Delight Biscuits and ITC's Sunfeast Farmlite Millet Cookies
are both millet-based products aiming to cater to health-conscious consumers. However, they
have some key differences:

Modern Bakery's Millet Munch Delight Biscuits:

 Offers a more extensive range of flavours and variety.

 Emphasizes gluten-free options, catering to specific dietary preferences.
 Strongly aligns with sustainability practices and community engagement.
 Focuses on a balance between health and taste, with an eco-friendly approach.

ITC's Sunfeast Farmlite Millet Cookies:

 Benefits from the strong brand reputation and distribution network of ITC.
 Focuses on promoting millet nutrition as part of the 'Help India Eat Better' initiative.
 Offers millet cookies as part of a broader product range within the ITC Foods brand.

Conclusion: Both products have their strengths, with Modern Bakery's Millet Munch Delight
Biscuits emphasizing variety, gluten-free options, sustainability, and community engagement.
ITC's Sunfeast Farmlite Millet Cookies benefit from ITC's well-established brand presence
and the 'Help India Eat Better' initiative.

The success of Modern Bakery's Millet Munch Delight Biscuits will depend on effective
marketing, promotion of the balance between health and taste, and educating consumers
about millet's nutritional benefits and sustainability. It's an opportunity to carve a niche in the
market by focusing on a comprehensive approach to health and environmental consciousness.

6) MARKETING GOALS AND OBJECTIVES

Marketing Goals and Objectives for Modern Bakery's Millet Munch Delights:

Marketing Goals:
1. Brand Awareness: The primary goal is to increase brand awareness for Modern Bakery's
Millet Munch Delights, positioning it as a trusted and preferred choice among health-
conscious consumers.

2. Market Penetration: To establish a strong presence in the millet-based snacks market by

capturing a significant market share within the first year of launch.

3. Product Diversification: Expand the Millet Munch Delights product line by introducing
new flavours and variants to cater to a wider audience with varying taste preferences.

4. Educating Consumers: Raise awareness about the health benefits of millets and their
positive impact on personal well-being and the environment. Encourage informed choices.

5. Community Engagement: Actively engage with local millet producers and communities to
strengthen the supply chain, promote sustainability, and support ethical practices.

6. Sustainability: Make sustainability an integral part of the brand by focusing on eco-

friendly packaging, responsible sourcing, and waste reduction.

Marketing Objectives:

1. Achieve 20% Market Share: Within the first year of launch, secure a 20% market share in
the millet-based snacks segment, showcasing the product's appeal to a broad consumer base.

2. Introduce Two New Variants: Launch two new Millet Munch Delights variants within the
first six months to diversify the product range and cater to different flavor preferences.

3. Educate 1 Million Consumers: Develop an educational campaign targeting 1 million

consumers to create awareness about the nutritional benefits of millets and their role in
sustainable food consumption.

4. Engage with 10 Local Millet Producers: Establish partnerships with at least 10 local millet
producers, contributing to ethical and sustainable sourcing.

5. Sustainable Packaging: Ensure that at least 90% of the product's packaging is eco-friendly
within the first year of launch.

6. Zero Waste Initiative: Implement a zero-waste initiative within the production process to
minimize environmental impact.
7. Community Workshops: Conduct a series of community workshops and events aimed at
educating consumers, especially in regions where millets are cultivated.

8. Distribute 500,000 Free Samples: Offer 500,000 free Millet Munch Delights samples to
consumers through various channels to encourage trial and adoption.

9. Social Media Engagement: Achieve a 20% increase in social media engagement and
followers by actively promoting health, taste, and sustainability.

10. Collaborate with Nutritionists : Collaborate with nutritionists and dietitians to endorse the
nutritional value of Millet Munch Delights and create informative content.

These marketing goals and objectives provide a comprehensive framework for Modern
Bakery to not only establish a successful product but also contribute positively to consumers'
health and the environment.

7) MARKETING STRATEGIES

Marketing Strategy for Millet Munch Delights by Modern Bakery

1. Digital Presence and E-commerce:

Create an appealing website that provides detailed information about Millet Munch
Delights, health benefits, and online purchasing options.

Establish a strong social media presence on platforms like Facebook, Instagram, and
Twitter to engage with potential customers.

Implement an e-commerce platform for direct sales and easy ordering.

2. Content Marketing:

Develop a content strategy that includes blog posts, articles, and videos focusing on the
health benefits of millets, unique recipes, and customer stories.

Utilize SEO best practices to ensure your content ranks well in search engines.

3. Influencer and Nutritionist Collaborations:

 Partner with local nutritionists and wellness influencers to create informative content, host
webinars, and promote your product as a healthy addition to the diet.

4. Packaging and Sustainability:

Emphasize the eco-friendly packaging in all marketing materials.

Highlight the positive impact on the environment, like the number of trees planted or
reduced carbon footprint, and share regular updates on your sustainability efforts.

5. Local Involvement:

Participate in community events, farmers' markets, and food expos to introduce your
product to the local community.

Sponsor or organize millet-themed events to raise awareness.

6. Customer Testimonials:

Encourage satisfied customers to share their success stories and experiences with Millet
Munch Delights. Use these testimonials in marketing materials.

7. Loyalty and Referral Programs:

Create a loyalty program to reward repeat customers with discounts and exclusive offers.

Implement a referral program to motivate existing customers to refer friends and family.

8. Partnerships:

Collaborate with local fitness centers, gyms, and wellness centers to cross-promote each
other's services and products.

9. Educational Workshops:

Organize workshops on millets, nutrition, and healthy living in partnership with local
nutritionists or wellness experts.

10. Data Analytics:

Utilize data analytics tools to monitor website traffic, social media engagement, and sales.
Use insights to optimize marketing efforts.

11. Customer Feedback Loop:

 Create a feedback mechanism that encourages customers to share their thoughts and
suggestions, showing your commitment to continuous improvement.

12. Regular Email Newsletter:

Send out a monthly or quarterly newsletter to your subscribers, featuring millet recipes,
product updates, and health tips.

13. Local Press Coverage:

Reach out to local newspapers, magazines, and online media outlets for features and stories
on Modern Bakery's journey and the benefits of millet-based products.

14. Sustainability Reports:

Publish regular reports on your website and social media detailing the positive impact of
your sustainability initiatives.

15. Paid Advertising:

Invest in paid advertising campaigns on platforms like Google Ads, Facebook Ads, and
Instagram to reach a wider audience.

8) MARKETING METHODS

1. Digital Presence and E-commerce:

 Website Development: We've put together an informative and user-friendly website

detailing Millet Munch Delights, nutritional benefits, and easy online purchasing
options to ensure a smooth shopping experience for our customers.
 Social Media Engagement: We have been active on platforms like Facebook,
Instagram, and Twitter, sharing engaging content, product highlights, customer
testimonials, and valuable health tips related to millets to connect with our audience
directly.
 E-commerce Platform: We've implemented an online store for direct sales and
hassle-free ordering, making sure your experience with us is secure and convenient.
2. Content Marketing:

 Content Strategy: We are working on a content plan which includes blog posts,
articles, and videos focusing on the health benefits of millets, unique recipes, and
success stories from satisfied customers.
 Search Engine Optimization (SEO): We're optimizing our content to rank well in
search engines, ensuring that when you're searching for healthy snack options, we're
right there for you.

3. Influencer and Nutritionist Collaborations:

 Partnerships with Experts: We are excited about collaborating with local

nutritionists, wellness influencers, and dietitians to endorse Millet Munch Delights
as a healthy addition to your diet. We're hosting webinars, Q&A sessions, and
creating joint content to spread more awareness.

4. Packaging and Sustainability Emphasis:

 Eco-friendly Packaging Focus: We are making sure that our eco-friendly

packaging is at the forefront of our marketing efforts. We regularly share updates on
sustainability through various channels to highlight our positive impact on the
environment.

5. Local Involvement:

 Community Events and Expos: We're participating in local community events,

farmers' markets, and food expos to directly introduce and promote Millet Munch
Delights to our local audience. Our aim is to raise awareness and let people know
more about our product.

6. Data Analytics:
  Performance Monitoring: We're actively tracking website traffic, social media
engagement, and sales performance. These insights are invaluable in refining our
strategies and making informed decisions for future campaigns.

7. Regular Email Newsletter:

 Engagement and Information Sharing: We've launched a newsletter offering

subscribers valuable content such as millet recipes, product updates, health tips, and
notifications about upcoming events or promotions.

8. Local Press Coverage:

 Local Media Relations: We're engaging with local newspapers, magazines, and
online media outlets to feature stories about Modern Bakery's journey and the
benefits of millet-based products, fostering a positive image within our community.

9. Paid Advertising:

 Targeted Ad Campaigns: We're investing in targeted paid advertising on

platforms like Google Ads, Facebook Ads, and Instagram to reach a broader
audience. Our ads emphasize the health benefits and eco-friendliness of Millet
Munch Delights.

Implementing these marketing methods will assist us in the successful promotion of Modern
Bakery's Millet Munch Delights, allowing us to reach a broader audience while strengthening
our brand's position in the health-conscious snack market. We'll continue to adapt these
strategies based on ongoing evaluations and market shifts to ensure the best results for our
customers.

9) MARKETING BUDGET
1. Website Development and Maintenance: Allocated ₹50,000 for an informative
and user-friendly website detailing Millet Munch Delights and enabling easy
online purchases.
 2. Social Media Marketing: Dedicated ₹45,000 to establish and maintain an active
presence on platforms like Facebook, Instagram, and Twitter.
3. Content Creation: Budgeted ₹35,000 to create blogs, articles, and videos
focusing on the health benefits of millets and success stories.
4. Influencer Collaborations: Set aside ₹30,000 for partnerships with local
nutritionists and influencers to endorse Millet Munch Delights.
5. Packaging and Sustainability: Assigned ₹20,000 to emphasize eco-friendly
packaging in marketing materials.
6. Local Events and Expos: Allocated ₹40,000 for participation in community
events, farmers' markets, and expos.
7. Customer Testimonials and Feedback Mechanisms: Budgeted ₹15,000 to gather
customer testimonials and manage feedback systems.
8. Email Marketing: Committed ₹20,000 for regular newsletters to subscribers
featuring millet recipes and health tips.
9. Public Relations and Local Press: Reserved ₹30,000 for media collaborations to
create a positive brand image.
10. Paid Advertising (Online): Allocated ₹50,000 for targeted online advertising on
platforms like Google Ads and social media.
11. Analytics Tools: Designated ₹10,000 for data analytics tools to monitor website
traffic and performance.
12. Hoardings: Set aside ₹15,000 for strategic hoarding placements in high-visibility
areas.
13. Newspaper and Magazine Advertisements: Budgeted ₹10,000 for print media ads
targeting local and regional audiences.
14. Miscellaneous and Contingency: Reserved ₹20,000 for unforeseen or additional
expenses for seamless execution.

Total Marketing Budget: ₹300,000.

10) SUCCESS MEASUREMENTS

1. Sales Revenue: We measured the increase in sales, attributed to our marketing

efforts for Millet Munch Delights, using sales tracking and analysis tools.
2. Customer Acquisition: We tracked the number of new customers acquired
directly from our marketing activities, gauging our success in expanding our
consumer base.
3. Conversion Rates: We analysed the percentage of potential leads converted into
actual customers, indicating the effectiveness of our marketing strategies in
driving purchases.
4. Return on Investment (ROI): We calculated the return on investment from our
marketing expenditure, ensuring that our spending generated profitable outcomes.
5. Website Traffic: We monitored and recorded the number of visitors to our
website, specifically the landing pages featuring Millet Munch Delights, analyzing
the traffic patterns.
6. Click-Through Rate (CTR): We measured the percentage of users who clicked on
specific links within our website or marketing campaigns, evaluating engagement
levels.
7. Cost per Lead (CPL) or Acquisition (CPA): We determined the cost per lead or
customer acquisition, providing insights into the efficiency of our marketing
spend.
8. Customer Lifetime Value (CLV): We evaluated the total value each customer
brings to our business over their lifetime, supporting our understanding of long-
term customer relationships.
9. Social Media Engagement: We tracked likes, shares, comments, and interactions
across various social media platforms, indicating audience engagement and
response to our content.
10. Brand Awareness: We surveyed our target market to gauge brand recognition and
perception, assessing the impact of our marketing efforts on brand visibility and
recognition.
 These measurements allow us to gauge the effectiveness of our marketing
strategies and make informed decisions to optimize our performance in
achieving our marketing objectives.

THIS IS MY MARKETING PLAN FOR MILLET MUNCH DELIGHTS

BISCUITS OF MODERN BAKERY.