Mc Nutrical cookies

PRODUCT DESCRIPTIONNew Mc Nutrical Cookies Cookies. It contains multi grain instead of maida which will increase the fat content in the Cookies. It uses multi grains made of wheat and other materials which increase the fibre content. Will be available in three sizes small, medium and large. PRICE OF THE PRODUCTSmall Cookies- 10 Medium Cookies- 20 Large Cookies- 35 (exclusive of the vat charges)* (exclusive of the vat charges)* (exclusive of the vat charges)*

MARKET SEGMENTATIONPrimarily the youths. And to the kids by influencing their parents, since the parents are now more concerned towards what their kids are eating. Mainly for the middle class to upper class people.

TARGET AUDIENCEPrimarily age group- 10 to 28 years. Also aiming towards the parents who want their kid to have healthy food but unable to give them since kids nowadays are more towards having fast foods. POSITIONING Since the range is economic it is to the reach of students as well as the working. Healthy since it contain less calories, about 200 kcal.

MARKETING STRATEGYPeople are selective about taste and hardly want to do experimenting with the taste. Also after the reaction of the people regarding their product mc Vities, they need to be quite attentive towards the taste and how to place the product in the market. As the cookies are very famous among the people, they can provide free sample of one small Cookies to those who are buying for more than 100 . This free sample could be given for two months and depending upon the feedback given by the

customer, they can do changes in the ingredients and can launch the product in the food outlets all over the world. Advertisement to be given by following modes: Print media- news paper. Live media- television, internet. By hoardings.