CRUNCHY BANANA DELIGHTS

COMPANY BACKGROUND
Crunchy Banana Delights is a business established in 2023 by Neah Getalado with a hearthfully
mission to produce high-quality banana chips using locally sourced, organic bananas. My
mission is to provide healthy and delicious snack options to consumers while promoting
sustainable farming practices in our community. My passionate is creating a brand that
represents quality and sustainability.

THE PROPONENT
As the proponent of Crunchy Banana Delights, I am deeply passionate about providing students
and staff within Andarayan National High School with a healthy and enjoyable snacking option.
My motivation for starting this school-focused banana chips business stems from a strong belief
in promoting better eating habits among the school community.

THE ORGANIZATION
Crunchy Banana Delights will operate as a single proprietorship. Ms. Neah Getalado, a stem
student is the one who collectively manage various aspects of the business, including production,
marketing, sales, and finances.

OBJECTIVE OF THE PROPOSED BUSINESS

• To provide consumers with a variety of delicious and nutritious banana chip options.
• To offer a healthy and convenient snack option to students and staff.
• To promote healthy eating habits and provide a nutritious alternative to traditional
snacks.
• To establish Crunchy Banana Delights as the preferred snack choice within Andarayan
National High School.

THE PRODUCT
There is a rising global trend towards healthier eating, and consumers are actively
seeking snacks that offer both taste and nutrition. Banana chips, made from a natural and
nutritious fruit, align perfectly with this demand. It will come in 100 grams packages and shall be
offered at an affordable price of P12.00 per pack.

Health Benefits of Banana

Bananas are rich in soluble fiber. During digestion, soluble fiber dissolves in liquid to form a gel.
This may also contribute to a banana’s sponge-like texture Trusted Source.
Unripe (green) bananas also contain resistant starch, a type of fiber that your body does not
digest.Together, these two types of fiber may help moderate your blood sugar levels after meals
and regulate your appetite by slowing the emptying of your stomach.This means that despite
their higher carb content, bananas may not cause major spikes in blood sugar levels in people
who don’t have diabetes.However, for those who have diabetes, eating a large portion in one
sitting may cause blood sugar levels to rise too high, so it’s best to stick to one banana at a time.

TARGET MARKET

Senior High Student

Demographics
Age:15-20 years old
Educational Level: Senior High School Student
Location: Andarayan National High
Gender: Both Male and Female

MARKETING MIX
Using the applicable marketing 4Ps will be part of the marketing strategies of the proposed
business.
Product:
• High-quality, organic banana chips with various flavors and packaging sizes.
• Emphasis on health benefits and natural ingredients.
Price:
• Competitive pricing strategy with special student and staff discounts.
• Affordable snack options to encourage regular consumption.
Place:
• On-campus distribution through school canteen or in rooms.
Promotion:
• In-school promotions, including sampling events during recess or lunch hours.
• Collaborations with school wellness programs to promote healthy snack choices.
• Engage student influencers to create buzz and excitement around our products within the
school community
COMPETITION
There is existing snack options available within the school and local vendors or food providers
serving the school community.

FINANCIAL PLAN
Initial expenses will be P500.00 including setting up equipment and facilities within the school,
purchasing raw materials, covering marketing and branding expenses, and securing working
capital for daily operations.

IMPLEMENTATION
The implementation plan for Crunchy Banana Delights within the school environment will be
next month. The plan also emphasizes continuous engagement with the school community,
including students and staff, to adapt to changing preferences and address evolving needs. To
mitigate potential risks, efficient supply chain management and contingency measures have been
identified to maintain consistent product availability.