Entrepreneurship

Business Plan
Executive Summary:
Kangkong chips are a tasty and nutritious snack that has been growing in popularity in recent
years. Our company, Kangkong Chips, is a start-up that aims to provide quality, healthy
kangkong chips to customers who want a healthier snacking alternative. We offer a range of
flavors to cater to different taste preferences and target non and health-conscious individuals
and focusing on the school healthy food requirement.
Company Description:
Our Company name is KKQ (Kangkong Queen) is a small business that specializes in the
production and sale of kangkong chips. We are committed to using only quality ingredients that
are natural and free from harmful additives. Our mission is to provide our customers with a
snack that is not only delicious but also good for their health and well-being.
Products and Services:
Kangkong Chips offers a range of kangkong chips that are made with natural and organic
ingredients. Our products are free from preservatives and artificial flavors, making them a
healthier snacking option. We offer different flavors such as cheese and barbeque to different
taste preferences. We also planning to add more flavors to cater different taste preference.
Market Analysis:
The market for healthy and natural snack options has been growing steadily over the years, and
the trend is expected to continue. With an increasing number of individuals becoming health-
conscious, the demand for kangkong chips is also on the rise. Our target market includes non
and health-conscious students, students who prefer natural and organic food products and
especially, because, we are inside the school that promotes healthy food for the students.
Strategy and Implementation:
Our strategy is to position Kangkong Chips as a best company and leading supplier of healthy
and tasty snacks that promotes the healthiness of the customers. We plan to achieve this by
using quality ingredients, maintaining consistent quality and taste, and providing excellent
customer service. Also, promoting our products through social media, free samples, direct
marketing, sales promotion, personal selling, buy 1 take 1 deals and traditional advertising. We
will also focus on increasing our brand visibility collaboration with the canteen inside our school
and giving them the 2% of the revenue. By doing this we can make our product be visible inside
our school and online, so, they will be aware of the existence of our product and the benefits it
provides to our body and to attract them to try and look what our product is.
Organization and Management Team:
Kangkong Chips is a small business with a dedicated team of students. Our management team
includes not so experienced students without a background in managing, marketing, sales, and
food production, but dedicated to be the best company inside our school. We also have a small
production team that is responsible for the manufacturing and quality control of our products.
Financial Plan and Projections:
Our financial plan includes an initial investment of 300 pesos which will be used for setting up
our equipment, ingredients and marketing activities. We expect to generate a revenue of 800
pesos in a 2 days, with a net profit of 500 pesos. We project our revenue and net profit to
increase by 5% and 10% respectively in the next months. We plan to reinvest our profits in
innovating our product in different possible ways or adding more vegetables or fruit chips.
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