Marketing Plan

Product:
Our product is a unique version of leche flan as squash is our primary
ingredient instead of the traditional leche flan that is made of eff. Here, we will use
squash, sugar, evaporated milk, and vanilla extract as the ingredients to make our
product into reality. The product is a unique and innovative twist on the traditional
Filipino dessert, leche flan that utilizes squash as a healthier ingredient.

Place:
The place where our product will be sold is in Ombao National High School as
it is the ideal place of our business because it is a well-known educational institution
that attracts a significant number of students, teachers, and staff every day,
providing a steady stream of potential customers.
On the other hand, the place where we will conduct the production process of
our product will be in Althea's house, which is also located here in Ombao Polpog
Bula.

Price:
The price of our product will be base on the number of our expenses divided by the
number of the created product. However, the estimated price of our product would
be Php 15.

Promotion:
Our promotion strategy for our squash business will focus on targeting health-
conscious consumers, students, teachers, and school staffs who are looking for a
refreshing and nutritious food. We will leverage social media platforms such as
Facebook to reach our target audience and create visually appealing content or
advertisements that showcases the benefits and unique taste of our product. Our
goal is to establish our product as a go-to eat for individuals who prioritize their
health and wellness, and to build a loyal customer base through word-of-mouth
marketing and engaging promotions.

People:
Our leche flan business made of squash is all about people. We are
committed to providing our customers with the best possible experience when it
comes to enjoying our delicious and unique product. We understand that people are
looking for something different and healthy, and we believe that our leche flan made
of squash will satisfy their cravings while also providing them with the health
benefits they are looking for. We value our customers and are dedicated to providing
them with excellent customer service, through our in-person service at our physical
location. We also take pride in our team, who are passionate about creating the
perfect leche flan made of squash and delivering it to our customers with a smile.
Our people are the backbone of our business, and we are committed to creating a
positive and supportive work environment that fosters their growth and
development.

Packaging:
The packaging of our leche flan made of squash is an essential aspect of our
marketing plan. We aim to create packaging that is visually appealing and
communicates our product's unique selling point effectively. We plan to use small
plastic cups and spoons for our products with the logo of our business in a sticker
form. The packaging will be designed to stand out on the shelves and showcase the
product's vibrant color and creamy texture. Our goal is to create packaging that not
only protects the product but also enhances its overall appeal and reinforces our
brand's message of quality and innovation.

Positioning:
Our leche flan business made of squash aims to position itself as a healthier
alternative to the traditional dessert without sacrificing the rich and creamy texture
that customers love. We will emphasize the use of fresh, locally sourced squash in
our recipes to showcase our commitment to quality and sustainability. Our branding
and messaging will reflect our unique selling proposition, which is to offer a guilt-
free indulgence that is both delicious and nutritious. Through targeted advertising
and promotions, we will reach out to our target market and establish ourselves as
the go-to option for those who want to enjoy a tasty product without compromising
their health goals.