Professional Documents
Culture Documents
EXECUTIVE SUMMARY
Business Concept
Our business is a meticulously planned entrepreneurial venture that is aimed at
introducing a new and unique culinary experience to the market in Bato National High
School. We acknowledge the growing demand of innovative food and beverage
choices, as well as the popularity of street food culture. Banana cue is considered to be
a Filipino street food delicacy which consists of caramelized bananas on skewers filled
with evaporated milk, and has become more and more well-known throughout the
country's provinces. Similarly, Blue Lemonade appeals to consumers that seek exotic
beverage options especially with its vibrant color and refreshing taste.
Target Market
The target market for our business primarily consists of the students, faculty, and
staff of Bato National High School. The school has an approximate enrollment of 1,000
students, along with a faculty and staff population of around 50 individuals. Therefore,
our target market size encompasses approximately 1,000 potential customers within the
school community.
Financial Summary
Our business at Bato National High School plans to sell the snacks and drinks for
15 Philippine Pesos each, aiming to sell 50 to 75 items daily to students, teachers, and
staff. This should bring in a daily revenue of 750 to 1,200 Philippine Pesos. To cover
costs like ingredients and packaging, we need around 800 to 1,000 Philippine Pesos
daily. After expenses, we expect a daily profit of about 200 to 400 Philippine Pesos.
With an initial investment of 800 to 1,000 Philippine Pesos, we hope to break even by
selling 50 to 75 items daily, while aiming for steady growth and reinvesting profits for
expansion. Overall, our business is set for sustainable success within the school
community.
BUSINESS DESCRIPTION
Mission Statement
Our mission at Bato National High School's entrepreneurial venture is deeply
rooted in providing not just sustenance to the students but also a delightful experience
for our fellow students by offering more than just snacks, we aim to provide moments of
joy and satisfaction during the hectic school day and create fond memories for our
peers. This project also serves as a platform for developing essential entrepreneurial
skills amongst us as Senior High School students. Through hands-on experience in
managing a business, we have a goal to instill valuable lessons in leadership,
teamwork, and innovation, so that we are prepared for the future endeavors and
tribulations in the business world.
Vision Statement
Looking ahead, our vision is to establish a lasting presence within the school.
However, our vision also extends beyond completing this as part of our school project.
We aspire to cultivate a culture of entrepreneurship, leadership, and teamwork within
our school community that will continue even after our project is finished. By instilling
these valuable skills in ourselves and our peers, we have a goal to enable the future
students to pursue their very own entrepreneurial aspirations, which should result to a
legacy of innovation and success at Bato National High School.
Legal Structure
Our business operates as a sole proprietorship, with us as senior high school
students assuming full ownership and responsibility for the venture. This structure
provides a clear and straightforward framework for decision-making and management,
which allows for quick and decisive actions to be taken. As the sole proprietors of the
business, the student entrepreneurs could have complete control over all the various
aspects of the business, from product development to marketing strategies and financial
management.
Location
This business will also be located within the premises of Bato National High
School, as our business operates in a strategically chosen area with high foot traffic
during break times and after-school hours. This location is the best option as it ensures
maximum visibility and accessibility to our target market of fellow students, faculty, and
staff. Being near our classrooms also makes it easy for us as student entrepreneurs to
run our business smoothly and without much hassle.
MARKET ANALYSIS
Industry Overview
Our business operates in the food and beverage industry to high school students
at Bato National High School. We focus on making tasty and easy-to-eat treats that
students like. In our school, things change a lot, so we have to be creative with what we
offer and be ready for the constant need for adapting to the changing tastes and
preferences based on what the student body likes.
Our target market desires not only sustenance but also a break from the routine,
and those who seek flavorful and enjoyable snacks so to enhance their daily school
experience. There is a need for convenient, affordable, and appealing snacks that align
with the tastes of high school students of BNHS.
Market Needs
We caters to the students, teachers, and staff of Bato National High School who
are looking for tasty snacks and drinks during their breaks. People have a shared desire
for convenient, affordable, and flavorful refreshments that offer a moment of relaxation
and enjoyment during break times and after-school hours. Students need quick snacks
to keep them going through the day, and teachers and staff want something to munch
on between classes. Our banana cue and blue lemonade combo offer a mix of familiar
flavors with a twist, giving everyone a tasty treat they'll love. Banana cue, with its
nostalgic appeal and satisfying sweetness, paired with refreshing blue lemonade,
provides the perfect combination of familiarity and novelty desired by the target market.
Competitive Analysis
In our school, we might have other students selling their snacks and drinks, which
are considered to be our direct competitors. Additionally, there could also be nearby
shops or vendors and/or established brands selling similar things, which are considered
to be our indirect competitors. However, we have some good things going for us. We're
close to the students who are our main customers, as such we have a deep
understanding of student preferences, and the agility to adapt quickly to changing
trends. On the other hand, we might not have as much money or material due to limited
resources as our other competitors, which could be a potential weakness in our
business.
SWOT Analysis
Strengths
Our business has a strong brand reputation that draws clients and encourages
loyalty. We also offer cutting-edge products to give us a competitive advantage. We
also have effective operations, which we achieve by cooperating with our fellow group
members. We are skilled, and it's thanks to our experiences, it also adds to our
profitability and productivity. In addition, we prioritize the needs of our customers to
ensure their pleasure and return business. By forming strategic alliances and being
flexible, we also help our business grow and take advantage of new opportunities in a
market that is always changing. Through the utilization of these advantages, our
business can set itself up for long-term prosperity and expansion.
Weaknesses
Our weaknesses are frequently caused by problems like inadequate money
management, where excessive debt or inadequate budgeting can put a drain on
resources and impede progress. Because of our poor time management, we are also
unprepared. Dependencies on important employees or outside variables, such as
recessions, present serious hazards to our company. To ensure long-term success and
resilience, addressing these shortcomings calls for proactive steps including
strengthening marketing campaigns, developing and diversifying risk factors, and
improving financial planning.
Opportunities
In a small team business there are chances, for creativity, adaptability and
teamwork. With tape team members can easily adjust to market shifts, experiment, with
fresh concepts and change direction as needed. Every individual can play a role
promoting a feeling of ownership and responsibility. Moreover the knit atmosphere
usually results in bonds improving communication and problem solving skills. Taking
advantage of these prospects can drive a small team business towards triumph in an
competitive setting.
Threats
In a business team there are potential risks to consider. These could include
dealing with resources such, as constraints or a shortage of staff which can make it
tough to stay competitive against bigger corporations. Moreover fluctuations in the
market shifts in consumer preferences and regulatory obstacles can all present
challenges. Internally issues like conflicts among team members, gaps, in leadership or
a lack of skills can hinder progress. Furthermore the rise of disruptions and
cybersecurity risks adds to the list of concerns businesses need to address. Being
vigilant, adaptable and strategically planning ahead are essential for small businesses
to effectively navigate and manage these threats.
MARKETING AND SALES STRATEGY
Marketing Plan
Our marketing strategy will focus on low-cost and simple tactics to reach our target
market. We will rely on word-of-mouth within the school community by personally
informing our classmates, teachers, and staff about our products and take advantage of
social networking and relationships among the students. Alternatively, the same effect
can be done by utilizing different approaches. Tactics such as using social media
platforms popular amongst the high school students like Facebook while promoting in
our respective accounts and/or Facebook pages in order to showcase our products and
engage with our audience.
Sales Strategy
To sell our products, we'll walk around with our product within the school
premises during peak hours, such as break times and after-school activities. This
physical sale will be able to feature attractive displays of our Banana Cue filled with
evaporated milk and Blue Lemonade, enticing students with their delicious aroma and
vibrant colors.
Customer Acquisition
We will focus on acquiring customers through personalized interactions and
exceptional customer service. Our goal is to make their experience with us as enjoyable
as possible, so they'll feel happy and satisfied with their purchase. By building positive
relationships with our customers through these interactions and excellent service, we
hope they'll become regular buyers and spread the word about our snacks and drinks to
their friends.
Branding
Our brand, BlueNana Haven, is all about providing a haven of comfort and
relaxation within the bustling environment of Bato National High School. We aim to
position ourselves as the go-to for students, teachers, and staff seeking a moment of
respite during their busy school day. Our brand identity revolves around offering familiar
yet innovative snacks and beverages that evoke feelings of nostalgia and delight. We
strive to create an inviting atmosphere where customers can unwind, indulge, and
recharge, all while enjoying our signature banana cue and blue lemonade combo. With
a focus on quality, affordability, and convenience, we aim to establish BlueNana Haven
as the ultimate destination for delicious treats and a brief escape from the rigors of
school life.
Promotional Plan
Additionally, to get more people interested in buying our snacks and drinks, we'll
offer them some special deals when the school is busiest. For example, if someone
buys more than one snack or drink, we'll give them a discount. Or we might offer a deal
where they can get a snack and a drink together for a cheaper price than if they bought
them separately. These kinds of offers can encourage students to buy more from us.
OPERATIONS PLAN
Supplier Relationships
By keeping lines of communication open, negotiating reasonable conditions, and
making on-time payments, we will develop strong relationships with suppliers or
vendors, or the members of the group. In order to guarantee the dependability and
caliber of the goods or services rendered, regular assessments of the performance of
suppliers will also be carried out.
Technology
To improve efficiency and streamline operations, our company/group will make
use of technology such as production automation tools, Customer Relationship
Management (CRM) software, and inventory management systems. We will also make
any necessary investments in technological advancements or upgrades to maintain our
position as market leaders.
Facilities
The organization members' homes or properties. We'll also make sure these
facilities abide by all legal and safety specifications.
MANAGEMENT AND ORGANIZATION
Management Team
In our team of five, Ashlee Nicole Trocio serves as the leader, overseeing overall
direction and decision-making. Radie Jay Genon is our Finance Manager, ensuring
sound financial practices. Gabriel Genon Cañezares handles Marketing, driving our
brand visibility. Rhandall Clarence Lacanglacang is the Operations Manager, focusing
on efficient workflows. Lastly, Reynaldo G. Gines Jr. leads our Research and
Development, innovating and enhancing our products/services.
Organizational Structure
Leader/Manager: Responsibilities include overall team coordination, decision -
making, and strategic direction.
This table offers insights into the expected daily sales volume and corresponding
revenue generated from each product. By analyzing this data, the business can make
informed decisions regarding pricing strategies, inventory management, and sales
projections on a day-to-day basis.
Based on the prices above, we estimated the costs incurred for each product
we'd sell. Here are the estimates:
Estimated Cost of Materials per Unit Produced
Material Bananacue Blue Lemonade
Plantain Banana Php 3.00 —
Edible Oil Php 1.00 —
Brown Sugar Php 1.00 —
Condensed Milk Php 1.90 —
Blue Lemonade Juice Powder Mix — Php 3.00
Ice — Php 0.30
Plastic Cellophane Bag Php 0.10 —
Drinking Cup — Php 0.20
Total Estimated Cost for Each
Php 7.00 Php 3.50
Unit Produced
The estimated cost of materials per unit produced provides a concise breakdown
of the expenses required to manufacture each Bananacue and Blue Lemonade. This
analysis helps BlueNana Haven understand the production costs for each item, aiding in
pricing decisions and profit margin management.
Financial Projections
Funding Requirements
The funding requirements for BlueNana Haven are currently met with the initial
investment ranging from 800 to 1,000 PHP, ensuring coverage for startup costs and
initial operational expenses. However, as the business grows, there may arise a need
for additional funding to support expansion initiatives, such as increasing production
capacity, diversifying product offerings, or scaling marketing efforts.
Break-Even Analysis
This table outlines the break-even analysis for BlueNana Haven, indicating the
total fixed costs, selling price per unit, variable cost per unit, and contribution margin per
unit for Bananacue and Blue Lemonade. It then calculates the break-even point in units
for each product, demonstrating the number of units that need to be sold to cover the
total fixed costs. This analysis helps the business understand the sales volume required
to reach the break-even point and guides decision-making regarding pricing strategies,
cost management, and revenue targets.
RISK ANALYSIS
Identify Risks
The analysis identified overlaps between improper handling, contaminated
ingredients, and inadequate frying temperatures, all of which could heighten the risk of
foodborne illness. To ensure safe enjoyment, the research proposes a three-pronged
approach: prioritizing hygienic practices during preparation, implementing clear labeling
for consumer awareness, and employing proper cooking techniques to eliminate
potential pathogens. Through this collaborative effort between vendors and consumers,
the risks associated with banana cue consumption can be effectively minimized.
● Risk Assessment
○ Likelihood: How probable is it that someone could get food poisoning
from your Banana Cue?
○ Severity: How serious could the consequences be? (mild stomach upset
vs hospitalization)
AGE 17
BIRTH DATE June 7, 2006
BIRTH PLACE Talisay City, Cebu
RELIGION Roman Catholic
CIVIL STATUS Single
CITIZENSHIP Filipino
GENDER Female
HEIGHT 5’ 1”
WEIGHT 116 lbs
MOTHER Verna Liza Trocio
FATHER Bimbo Trocio
EDUCATIONAL ATTAINMENT
ACHIEVEMENTS
Maintained my high grades performance
throughout Elementary and High School,
securing regular placement on the honor roll.
Acknowledged for academic prowess with
consistent honors recognition.
Demonstrated commitment to ongoing
learning and achievement in pursuit of
academic success.
CHARACTER REFERENCES
VANESSA I. MONTENEGRO
Academic Adviser - Special Science Class
Pinamungajan National High School
Pandacan, Pinamungajan, Cebu, Philippines
0930-928-0714
vanessa.montenegro001@deped.gov.ph
LLAHONA FAJARDO
Academic Adviser - Academic Track —
STEM
Bato National High School
Bato, Toledo City, Cebu, Philippines
0967-011-8568
______________________________________________________________________
RADIE JAY J. GENON
LOOC 2, BATO, TOLEDO CITY, CEBU, PHILIPPINES
radiejaygenon@gmail.com
09562766692
____________________________________________________________________________
PERSONAL DATA
AGE 17
BIRTH DATE October 28, 2006
BIRTH PLACE Banilad, Mandaue City, Cebu
RELIGION Roman Catholic
EDUCATIONAL ATTAINMENT
SENIOR HIGH
Science, Technology, Engineering, and
Mathematics (STEM)
Bato National High School
Bato, Toledo City, Cebu
2022-Present
JUNIOR HIGH
Bato National High School
Bato, Toledo City, Cebu
2018-2022
ELEMENTARY
Bato Elementary School
Bato, Toledo City, Cebu
2012-2018
PERSONAL QUALITIES
Willing to be trained
Hardworking and can work with less supervision
Clear communication skills
Easily adaptable
ACHIEVEMENTS
Consistently honored as a top-performing
student throughout elementary school,
maintaining a strong academic record.
CHARACTER REFERENCES
FELROSAME T. AUXILIO
Grade 12 STEM Class Adviser
Bato National High School
Bato, Toledo City, Cebu
09206405171
LLAHONA A. FAJARDO
Grade 11 STEM Class Adviser
Bato National High School
Bato, Toledo City, Cebu
09670118568
PERSONAL DATA
AGE 17
BIRTH DATE August 8, 2006
BIRTH PLACE San Carlos City, Negros Occidental
RELIGION Iglesia Filipina Independiente
EDUCATIONAL ATTAINMENT
SENIOR HIGH
Academic Track: STEM Strand
Bato National High School
Bato, Toledo City, Cebu
2022-present
JUNIOR HIGH
Bato National High School
Bato, Toledo City, Cebu
2018-2022
ELEMENTARY
Bato National High School
Bato, Toledo City, Cebu
2012-2018
PERSONAL QUALITIES
Willing to develop and acquire new skills
Attentive
Always arrive on the right time
Fast Learner
Responsible
ACHIEVEMENTS
Sustained high-grade performance
throughout high school, securing regular
placement on the honor roll.
Acknowledged for academic prowess with
consistent honors recognition.
Demonstrated dedication to academic
success through ongoing commitment to
learning and achievement.
CHARACTER REFERENCES
FELROSAME T. AUXILIO
Grade 12 STEM Class Adviser
Bato National High School
Bato, Toledo City
09206405171
LLAHONA A. FAJARDO
Grade 11 STEM Class Adviser
Bato National High School
Bato, Toledo City
09670118568
______________________________________________________________________
GABRIEL GENON CAÑEZARES
PUROK PEACOCK, TANIBAG, PINAMUNGAJAN, CEBU
gabzcanezares@gmail.com
09309378587
______________________________________________________________________
PERSONAL DATA
AGE 17
BIRTH DATE May 15, 2006
BIRTH PLACE Tajao Pinamungajan
RELIGION Roman Catholic
CIVIL STATUS SINGLE
CITIZENSHIP Filipino
GENDER Male
HEIGHT 5'5"
WEIGHT 101.4 lbs
MOTHER Marites Prejoles Genon
FATHER Aner Macapaz Cañezares
EDUCATIONAL ATTAINMENT
SECONDARY
Bato National High School(SHS)
Bato, Toledo City, Cebu
2022-Present
CHARACTER REFERENCES
FELROSAME T. AUXILIO
Adviser
Bato National High School
Bato, Toledo City
09206405171
LLAHONA A. FAJARDO
Senior High School Teacher
Bato National High School
Bato, Toledo City
09670118568
MARJORIE B. CATUBIG
Junior High School Teacher
Bato National High School
Bato, Toledo City
09502001813
__________________________________________________________________
____
REYNALDO G. GINES JR.
LUT-OD, PINAMUNGAJAN, CEBU, PHILIPPINES
reynalog.ginesjr@gmail.com
09069230971
________________________________________________________________________________
_______
PERSONAL DATA
AGE 18
BIRTH DATE August 24, 2005
BIRTH PLACE Cebu City
RELIGION Roman Catholic
CIVIL STATUS SINGLE
CITIZENSHIP Filipino
GENDER Male
HEIGHT 5'3"
WEIGHT 125 lbs
MOTHER Leonora Odian Gandel
FATHER Reynaldo Dugenio Gines
EDUCATIONAL ATTAINMENT
SECONDARY
Bato National High School
2022-2024
Pinamungajan National High School
2018-2022
ELEMENTARY
CHARACTER REFERENCES
MRS. JANICE CABANTE
Employee
Contact #: 09197011026
______________________________________________________________________
TRANSMITTAL LETTER
Dear Ma'am:
We the students from Science, Technology, Engineering, and Mathematics (STEM) Strand are
writing to request permission to conduct this project as a part of our Entrepreneurship program.
We would be honored to present our business, “BlueNana Haven”, to Bato National High School
community as a student-led initiative with a passion for entrepreneurship and to delivering
quality products and service
We assure you that our project will be conducted with the utmost professionalism and
adherence to ethical standards. We are dedicated to creating a positive impact within our school
community and fostering a culture of entrepreneurship among our peers
We would be happy to provide further information about the study upon request. Thank you for
considering our request. Good Day and God Bless.
Respectfully yours,
GABRIEL CAÑEZARES
Entrepreneurship Student
10. MILESTONE:
As future entrepreneurs, we're excited about the journey and future growth for
BlueNana Haven. However, while we are still focused on serving up delicious treats for
now, we're also thinking about what comes next. We don't currently have plans to
expand our business’s menu or branch out into other areas, we will still consider
opportunities for growth and diversification presented during this time. This could
involve forming partnerships with other businesses or organizations to enhance our
offerings, or exploring new ways to innovate and adapt to the changing needs and
preferences of our target market. That means exploring ideas like expanding to new
spots around the school or teaming up with others to bring even more to the table. By
staying flexible and keeping our eyes on the horizon, we're ready to take our business
to the next level when the time is right for long-term success and sustainability.