J'Anz Dessert Business Plan

Republic of the Philippines
Department of Education
REGION XII- SOCCSKSARGEN
SCHOOLS DIVISION OF SOUTH COTABATO
T’BOLI NATIONAL HIGH SCHOOL
POBLACION TBOLI, SOUTH COTABATO
J’Anz Dessert
T’boli, South Cotabato
___________________
A Business Plan
Presented to
The Faculty of Senior High School Department
T’boli National High School
T’boli, South Cotabato
____________________________
In Partial Fulfillment
of the Requirements for the Subject
ENTREPRENEURSHIP
____________________________
By
Peloriana, Roanne Mae Canedo
Rosero,Julius
Dala, Arnie
Tambay, John Mark
Gamet, John Mark
Gille,Henry Gaile
____________________________
RENE D. ESPERO, MBA

Teacher
May 2023
CHAPTER I
INTRODUCTION
Welcome to our business plan for Mango Float and Brownies!
In today’s busy world, people are always on the lookout for a delicious and
convenient dessert option. Mango Float and Brownies are two such options that
have gained popularity over the years. Mango Float is a Filipino dessert made with
layers of whipped cream, graham crackers and sweet mangoes, while brownies are
a classic American dessert loved by all.
Our business aims to combine these two delectable desserts and provide
customers with a unique and satisfying experience. We believe that by offering a
fusion of these two desserts, we can create a brand that stands out in the dessert
industry. Our goal is to provide a premium quality dessert that is affordable and
accessible to everyone.
We will focus on creating a variety of flavors and sizes to cater to different
preferences and occasions. Our menu will include classic flavors like chocolate
brownies, as well as unique and exciting flavors like peanut butter and Nutella
brownies. We will also offer different sixes, from individual servings to larger party
sizes, to ensure that our desserts are suitable for any occasion.
Our business will prioritize using fresh, high-quality ingredients to create
desserts that not only delicious but also healthy. We are confident that our unique
concept, commitment to quality, and focus on customer satisfaction will make our
business a success. We look forward to bringing the joy of Mango Float and
Brownies to customers everywhere.

Background of the Business
Mango Float and Brownies is a unique dessert business that specializes in
providing delicious, high-quality mango float and brownies products to customers.
The business was founded in 2023 by Roanne Mae Peloriana, who had a passion
for baking and creating delicious desserts.
The inspiration for the business came from her passion for baking and also
from the love that she feels for desserts. From humble beginnings of baking for
family and friends, the founder’s passion quickly turned into a business
opportunity.
Mission
Mission is the statement that defines the purpose, values, and overall strategy
of the company.
Our mission is to provide our customers with a delightful and indulgent
dessert experience by offering high-quality mango float and brownies. We strive to
create a memorable experience for our customers by using only the freshest
ingredients and unique recipes that showcase the flavors of our desserts.
Vision
Vision is the statement that outlines the future aspiration and goals the
company seeks to achieve.
Our vision is to be the go-to destination for mango float and brownies in our
community. We aim to expand our reach and became household name in the
dessert industry. We envision a future where our customers can enjoy our desserts
in multiple locations across the South Cotabato.
Objectives
Objective is a specific and measurable goal that the company seeks to
accomplish in defined period of time.
 Develop a comprehensive menu of mango float and brownies products that cater
to the tastes and preferences of the of the target market.
 Establish a strong brand identity that reflects the quality and uniqueness of the
products, and build a loyal customer base through effective marketing and
promotion.
 Ensure consistent quality and taste of the products by using only high-quality
ingredients and implementing strict quality control measures.
 Establish a strategic partnership with suppliers and distributions to ensure a
steady supply of ingredients of efficient distribution of the products.
 Develop a pricing strategy that is competitive and profitable, while still appealing
to the target market.
 Continuously innovate and improve the products offerings to keep up with
changing consumer preferences and trends.
Performance Targets
A quantifiable performance metric used to measure progress and success
towards accomplishing a given objective.
Sales Revenue Target:
Since our daily production target for mango float is 50 serving and 50 boxes
for brownies we aim to get 100% sales on both products which generates a total of
P3,750 per day.
Profit Margin Target:
The profit margin target is the desired profit on each sale. Profit Margin is
also defined as the percentage of revenue that a company retains as income after
the deduction of expenses. In our business/the total revenue of both mango floats
and brownies total to P112,500 monthly and the total production cost and other
expenses (electricity, water, labor) total to P79,935 monthly and with this data the
estimated Profit Margin target total to P32,565 monthly.
Customer Acquisition Target:
Customer Acquisition Target is the process winning new customer for your
business. It includes attracting the attention of your target prospects and convincing
them to purchase your products or service. We can attract more customer by posting
on social media platforms, handing out flyer and execute free tasting within our
target market and by doing so we estimated that many new customers will be
pleased to try our product with consistency.
Repeat Customer Target:

Repeat customer and return customer are difficult but relabel terms. Returning
customers are those who’ve purchased from your company one’s before and
decided decided to buy from you again. Repeat customer are people who buy from
you time to time and would be considered loyal customers. By achieving this goal we
would improve our customer service and also the quality of taste of our product with
clean and sanitized utilities and equipment and fresh ingredients and build a strong
relationship between our customers that will help us get their loyalty.
Market Share Target:
Market share is the percent of total industry sales that a company has. The
higher the market share, the more sales a company has than it’s competitors in their
given industry. Market store is an With the product that will introduce in the market
industry we are sure we will attract a big

CHAPTER II
MARKET ASPECT
Product Description
Product description provides a brief overview of a product’s features, benefits,
and intended use, aimed at informing potential customers about its value proposition
and enticing them to make a purchase.
Mango Float and Brownies are two delicious desserts that we offer in our
business. Brownies are classic desserts loved by people of all ages. They made
from chocolate and are typically rich and fudgy. Brownies are perfect as a dessert or
a as snack. They can be served as it is, or topped with ice cream, whipped cream, or
other toppings. Mango float is a refreshing and creamy dessert that is perfect for
warm weather. It is made by layering sweetened whipped cream, fresh mangoes and
graham crackers. Mango Float is a popular dessert in the Philippines and is loved for
its delicious taste and crunchy texture. Mango Float and Brownies are also perfect
for customer who want to indulge in a sweet treat. Our dessert are ideal for
celebrations, special events, or just an after-meal dessert. We also offer our Mango
Float and Brownies in a variety of sizes, from individual servings to large party
platters. Overall, our Mango Float and Brownies are a delicious and decadent that
we are proud to offer to our customers. We believed that our high-quality ingredients,
excellent customers service and attention to detail set us apart from our competitors
and make us the ideal choice for anyone seeking a sweet treat.
Product Pricing
Product Pricing refers to the process by which the company sets prices for its
products or services based on factors like cost, competition, and market demand.
Brownies
Direct materials cost P384
Labor Cost P87.5
Manufacturing overhead cost P15
Total Product Cost=P486.5
Product Cost Per Unit=24.3
Mark Up 40%
Product cost per unit=24.3 × 1.4 = 32.02
Initial selling price= 32.02
Selling Price Per Unit = P35
Mango Float
Direct materials cost P1,347
Labor Cost P87.5
Manufacturing Overhead cost P15
Total product cost = P1,449.5
Product cost per unit = P28.99
Mark Up 40%
Product cost per unit = 28.99×1.40 = 40.5
Initial selling price = P40.5
Final Selling price per unit = P40
Target Market
Target market is a specific group of customers that the company intends to
serve with its products or services.
The target market for our business that offers mango float and brownies is
primarily young individuals and families who are interested in indulging in sweet
desserts. The ideal customer profile includes individuals who enjoy trying out new
desserts, experimenting with unique flavor combinations, and are willing to spend on
premium quality desserts.
Age:
Our target market includes people between the ages of 10 to 70 years old
who have a sweet tooth and are willing to try new desserts.
Gender:
Our market is not gender-specific, as both males and females equally enjoy
desserts.
Locations:
Our business is based in a high foot traffic area, such as market and food
parks, and is accessible to people from different locations.

Interests:
Our target market comprises people who are interested in sweet desserts and
are always looking for new and exciting flavors to try. They are not limited to trying
out traditional desserts and are willing to experiment with new and unique flavor
combinations.
Behavior:
Our target customers tend to indulge in sweet desserts occasionally or as a
treat, and are not hesitant to spend on premium quality desserts. They are always
looking for high-quality products that meet their expectations and offer value for
money.
Income:
Our business aims to cater to a wide range of customers, including middle to
high-income individuals who are willing to pay for premium quality desserts.
By catering this market segment, our business will be able to establish a loyal
customer based on grow of our brand overtime.
Market Demand
The quantity of a particular product or service the consumers are willing to
buy at a given time and price
Tboli South Cotabato have a 25 barangay's, according to the 2020 census,
Tboli has a population of 101,049 people. The target customer of Palline, Dolce is
children, couples and adults

BARANGAY’S POPULATION BARANGAY’S POPULATION
Aflek 2,176 Lemsnolon 3,919
Afus 2,094 Maan 6,444
Basag 8,092 Malungon 1,916
Datal Bob 1,475 Mongcayo 2,224
Desawo 2,106 New Dumangas 4,419
Dlanag 3,115 Poblacion 9,967
Edwards 4,328 Salacafe 4,843
Kematu 8,141 Sinolon 4,328
Laconon 10,836 Talcon 1,448
Lambangan 2,470 Talufo 2,672
Lambuling 4,578 T’boli 1,193
Lamhako 2,351 Tudok 3,497
Lamsalome 2,517
Total Population: 101,049
The market demand for mango float and brownies is high and continues to
grow as people increasingly crave sweet and indulgent treats. Desserts have always
been a popular indulgence for people of all ages, and with the increasing availability
of premium quality desserts, the demand for these treats has only increased.
Trends in the Dessert Industry:

The dessert industry has seen a significant shift towards offering premium
quality and unique flavors that cater to the diverse taste preferences of customers.
This has led to an increasing demand for artisanal desserts such as mango float and
brownies, which are not only delicious but also visually appealing.
Growing Health Consciousness:
While the demand for desserts is high, there is also a growing concern among
customers about their health and wellness. This has led to an increased demand for
desserts that are made with natural ingredients and have lower sugar content. Our
business plan aims to cater to this growing demand by offering mango float and
brownies made with natural ingredients and a lower sugar content.
Market Supply
Is the total quantity of a particular product or service that suppliers or
producers offer for sale at a given time and price.
The market supply for mango float and brownies is diverse, with various
small-scale and large-scale businesses operating in the dessert industry. However,
our business plan aims to stand out in the market by offering unique flavor
combinations, natural ingredients, and exceptional customer service.
The ingredients used to make mango float and brownies are readily available
in the market, and our business will source them from local farmers and suppliers to
ensure that they are fresh and high-quality. Our team of experienced chefs and food
enthusiasts will prepare the desserts in-house to ensure that they meet our high-
quality standards.
We will also invest in modern kitchen equipment and tools to ensure that our
team can efficiently prepare the desserts and maintain consistency in the quality of
our products. Additionally, we will regularly update our menu to include new and
exciting flavors to keep up with the changing taste preferences of our customers.
Our dessert shop will offer dine-in, take-out, and delivery services, providing
customers with multiple options to enjoy our desserts. We will also offer catering
services for events and special occasions, such as birthdays and weddings, to cater
to the diverse needs of our customers.
In summary, while there are various suppliers of ingredients and businesses
offering mango float and brownies in the market, our business plan aims to stand out
by offering unique flavor combinations, natural ingredients, and exceptional customer
service. With a team of experienced chefs, modern kitchen equipment, and a diverse
range of dessert offerings, we aim to meet the market's supply needs and establish
ourselves as a premium dessert shop in the industry.
Competitors
Competitors are the other businesses that operate in the same market and
offer similar products or services.
The following are possible competitors for J’Anz Desserts:
 Je-An’s
 7-eleven
 Tonton Bakeshop
 Khezia’s Pizza
We choose these businesses as the main candidates of competitors for J’Anz
Dessert because there business is already known in our community
Je-An’s is a popular bakeshop here in in T’boli in the sense that their business
has been running for a long period of time and has been recognized by many
customers s one of the best bakery in T’boli.
7-Eleven is already a well known convenience store around the world and it
will be hard for J’Anz Dessert to compete them.
Tonton bakeshop is also included in the list because they are also a bakery
like J'Anz Desserts and serving also delicious baked foods.
We also put Khezia's Pizza on the list because of their delicious served pizza
who can attract many customers which can lead to J'Anz Desserts having lower
demand and consumers.
Demand and Supply Analysis
In an assessment of the market demand for a particular product or service
compared to the supply offered by the company and its competitors.
To ensure the success of our business plan, we must analyze the demand
and supply of mango float and brownies in the market.
Demand Analysis:
The demand for desserts, including mango float and brownies, is high, as
people crave sweet and indulgent treats. In addition, the growing interest in
international flavors and unique taste combinations has led to an increased demand
for desserts that cater to diverse taste preferences. Our dessert shop aims to
capitalize on this trend by offering a range of unique and delicious flavors of mango
float and brownies.
Moreover, the health-conscious consumer trend has led to a demand for
desserts made with natural ingredients and lower sugar content, and we plan to offer
such desserts to meet the demand.
Our target market, which comprises young adults and families with a sweet
tooth and willingness to try new desserts, is expected to drive the demand for our
mango float and brownies.
Supply Analysis:
The supply of mango float and brownies in the market is limited, with only a
few shops offering these desserts. However, the dessert I ndustry is growing, and
many new players are entering the market. As such, we will face competition from
other dessert shops that offer similar products.
To ensure a consistent supply of high-quality ingredients, we will source our
ingredients from local farmers and suppliers. This will ensure that our mango float
and brownies are made with fresh and high-quality ingredients, giving us a
competitive advantage in the market.
Distribution Channels
The method by which the company delivers its products or services to
customers.
We have a variety of distribution channel to ensure that we can reach our
target customer.
Social Media:
We will use social media platforms like Facebook and Instagram to promote
our products.
Wholesale Distribution:
We will partner with local retailer stores to distribute our products.
Home Delivery:
We will also offer a home delivery service to customers who want to purchase
our products but unable to leave their homes.
Physical Store
This will be our primarily distribution channel. We will place our store in a high
traffic area such as market.
Promotion and Promotional Tools
Advertising, marketing, and sales strategies used to create awareness and
demand for the company’s products or services.
Promotion:
 We will offer a discount for first-time customers - this will entice new customers
to try our products.
 We will create a loyalty program, we will offer free products after a certain
number of purchases, or a discount in this way we can retain our new customers.
 We will host a giveaway this will encourage our customers to like and share our
Facebook page for a chance to win a free product.
Promotional Tools:
Facebook Page- this is where we will post our products and promotion
Flyer- we will print flyer to distribute in our local area such as market, schools and
other places to let people be aware of our business.

CHAPTER III
TECHNICAL ASPECT
Production Process
Production process are the steps and method used to produced the
company’s products or services.
Brownies Production Process
Gather Prepare Make Brownie Bake Brownies

Ingredients Ingredients Butter
Storing Packing Cut Brownies Cool Brownies

Mango Float Production Process
Gather Prepare Whipped The

Ingredients Ingredients Cream
Storing Packing Assembling
Machineries, Tools and Equipment
Are the physical assets and equipment used in the production process.
Commercial blender-essential for creating smooth and creamy mango puree
and whipped cream for the mango float
Oven - oven provides the heat necessary to cook the brownies evenly
throughout and achieve the desired texture and consistency.
Baking pan- baking pan provide a container to hold the brownie batter while it
bakes in the oven.

Measuring cup- measuring cup are used to measure the correct amount of
ingredients for the mango float and brownies.
Mixing bowls- mixing bowl allows you mix the ingredients together thoroughly
and evenly.
Whisk- whisk is a useful tool for mixing ingredients and creating a smooth and
consistent texture in both brownies and mango float.
Freezer-it helps to store the mango float for it to set properly.
Spatula-spatula is used to mix the batter and mango puree and scrape down
the sides of the bowl to ensure that all of the ingredients are fully incorporated.
Ladles- using a ladle can help to ensure that the ingredients are evenly
distributed and that the final product is consistent in both taste and appearance
Plastic box -a plastic box can be used as a container to layer the graham
crackers, whipped cream, and mango slices, once the mango float is assembled the
plastic box can be stored in the freezer.
Pastry box- used to protect brownies during storage and transportation.
Sponge- to ensure that baking equipment is thoroughly cleaned and ready to
use for the next baking project.

Cleaning solutions- to maintain a clean and hygienic environment to prevent
the growth of harmful bacteria and ensure the safety of the food being prepared.
Production Volume
the amount of products or services produced by the company within a specific
period of time.
Mango Float Production Volume
 Daily production target: 50 servings (1 box)
 Monthly production target: 1,500 servings (50 boxes × 30 days)
Brownies Production Volume
 Daily production target: 50 boxes
 Monthly production target: 1,500 boxes (50 boxes × 30 days)
Production Cost
Production Cost is the total cost incurred by the company to produce its
products.
Mango Float Production Cost
 Production Cost Per Serving: P28.99 (ingredients, labor, and overhead costs)
 Daily Production: 50 boxes

 Monthly Production: 1,500 boxes (50 boxes × 30 days)
 Daily Production Cost: P1,449.5 (P28.99 per serving × 50 boxes)
 Monthly Production Cost: P43,485 (1,500 servings × P28.99 )
 Monthly Sales: P60,000 (1,500 serving × P40 per serving)
 Selling Price Per Serving: P40
 Monthly Gross Profit: P16,515 (P60,000 - P43,485)
Brownies Production Cost
 Production Cost Per Box: P25.81 (ingredients, labor, and overhead costs)
 Daily Production: 50 boxes
 Monthly Production: 1,500 (50 boxes × 30 days)
 Daily Production Cost: P1,290.5 (P25.81 × 50 boxes)
 Monthly Production Cost: P38,715 (1,500 boxes × P25.81per box)
 Selling Price Per Box: P35
 Monthly Sales: P52,500 (1,500 boxes × P35 per boxes)
 Monthly Gross Profit: P13,785 (P52,500 - P38,715)

Business Location
The physical location of the company’s operations, which can impact
business accessibility cost of operation, and customer reach.
ROLLETS TARPULIN AND

RUSH ID
Street
Foods
Street
Foods
Street
Foods
6.2145685
,124.8233
289
Street
IGLESIA NI CRISTO Foods
6.2146855, 124.8232678
J’Anz
Desserts
CHAPTER IV
MANAGEMENT ASPECT
Ownership and Form of Business
The legal structure of the company, including its ownership structure and
management hierarchy.
This business will be owned and operated by Roanne Mae Peloriana, who
will be the sole proprietor of the business. As the sole proprietor, Roanne Mae
Peloriana will be responsible for all aspects of the business, including financial
management, marketing, and operations.
Organizational Structure
The organization’s hierarchy and the specific roles and responsibilities of each
employee.
Owner
Delivery
Baker Packager Sales Man
Man
Job Descriptions
Owner - the owner of J’Anz Dessert would be responsible for various task
related to managing the business. This would include tasks such as creating
business plans and strategies, managing finances and budgets, sourcing high-
quality ingredients for the products, overseeing production and quality control,
marketing and promoting the products, managing staff and ensuring customer
satisfaction. The owner would also be responsible for staying up-to-date with
industry trends and innovations to ensure the business stays competitive.
Baker - the baker is responsible for preparing and cooking high-quality
desserts in accordance with established recipes and standards. The cook is
responsible of ensuring that all ingredients are fresh, properly measured, and
assembled correctly, as well as ensuring that the desserts are visually appealing
and meet customer expectations. In addition, the cook may be responsible for
managing inventory and ordering supplies as needed, maintaining a clean and
organized work area, and adhering to health and safety guidelines. They may also
be required to collaborate with the owner on menu planning and developing new
recipes to expand the business’s offerings.
Packager - the packer is responsible for packaging the products and
preparing them for shipment or sale. This would include tacks such as weighing and
measuring ingredients, packing finished products, labeling them approximately with
ingredients and expiration dates, maintaining an organized inventory of packaging
materials. The packer would be also responsible for ensuring that the products meet
the quality control standards and are packaged safely and securely for transport.
Sales Man - the sales man of J’Anz Desserts would be responsible for
promoting and selling the products to customers. They would need to have a good
knowledge of the products, understand the target market, and have excellent
communication and interpersonal skills to engage with customers and build
relationships. They would also be responsible for maintaining and updating
inventory, processing sales transactions, and handling customer inquiries and
complaints. Additionally, they would need to work closely with the owner of the
business to ensure that sales goals and targets are met, and contribute to the overall
success and growth of the business.
Delivery Man - the delivery man of J’anz dessert would be responsible for
delivering the products to customers in a timely and efficient manner. This would
involve managing and organizing delivery schedules, ensuring the products are
packed securely and correctly, driving to customer locations, and providing excellent
customer service. The delivery man may also be responsible for maintaining delivery
vehicles and keeping track of inventory levels. They would need to have a valid
driver's license and a good driving record, as well as strong communication and
organizational skills.
CHAPTER V
FINANCIAL ASPECT
Project Cost
Projected financial statement cost is an estimated forecast of expenses for
project, considering factors like labor, materials, and overhead. It helps
organization assess feasibility, profitability, and risk for informed decision making.
Direct Material Cost of Mango Float
Items Quantity Price per Unit Total Price
Condensed milk 4 P38 P152
Nestle Cream 5 P75 P375
Graham Crackers 8 P45 P360
Grahams Powder 2 P50 P100
Disposable 1 P60 P60
Plastic Container
Mango 2kl P120 P300
TOTAL P1,347
Direct Material Cost of Brownies
Items Quantity Price per unit Total price
Flour 2kl P50 P100
Sugar 3kl P60 P180
Cocoa Powder 5pcs P35 P175
Butter 2pcs P75 P150
Eggs 10pcs P10 P100
Vanilla 1pcs P17 P17
Baking Powder 1pcs P17 P17
Salt 1/8kl P15 P2
Chocolate chips ¼kl P259 P64.75
Walnuts ¼kl P700 P175
Caramel Bits ¼kl P830 P207
TOTAL P1,187.75
Manufacturing Overhead Cost
Overhead Amount
Electricity P20
Water P10
TOTAL P30
Machineries, Tools and Equipment
Commercial blender P5
Oven P7,400
Baking pan P199
Measuring cup P75
Mixing bowls P165
Whisk P45
Freezer P5,199
Spatula P195
Ladles P25
Plastic box P170
Sponge P5
Pastry box P155
Cleaning solutions P40
TOTAL P13,673
TOTAL COST
Direct Materials Cost P2,534.75
Direct Labor Cost P175
Manufacturing Overhead Cost P30
Machineries, Tools and Equipment P13,673
TOTAL COST P16,382.75
Projected Financial Statements
Financial statement are written records that reflect our business activities and
overall monetary performance of our company.
J’Anz Dessert
Projected Financial Statement
For The Month Ended, June 30, 2023
Sales P112,500
Less: Cost Of Goods Sold (82,200)
Gross Profit P30,300

Less: Operating Expenses
Salaries Expenses P12,000
Utilities Expenses 500 (P12,500)
NET INCOME P17,800
CHAPTER VI
INVESTMENT DECISION ANALYSIS
Investment decision analysis involves investigating and assessing a security
or an industry to forecast its performance in the future and ascertain whether it is
appropriate for a particular investor.
J'Anz Desserts objectives is to make a sweet and delicious sales activity to
provide a certain feeling to our future clients that J'Anz Desserts provides a more
greater product and service compared to our other competitors. Our analysation tells
us that there will be a day-to-day demand if J'Anz Desserts can carry up the
questioning that our journey will have a consistent and remarkable performance and
we will have a potential investor if we will stay and improve. For our business to
successfully attract an investor, it is only natural for us to determine their
requirements and perspectives. Therefore, J'Anz Desserts will focus on improving
our employees skills on delivering a good quality service. We will remove bias and
discrimination and will only serve a sweet and delicious service and products to our
customers and clients.

CHAPTER VII
CONCLUSIONS AND RECOMMENDATIONS
Conclusions
In conclusion, the business plan for J’Anz Dessert venture is a promising one.
Through market research and analysis, we have identified a gap in the dessert
market that we can fill with our unique product offerings. The combination of creamy
mango float and rich chocolate brownies satisfies both sweet cravings and indulgent
desires.
In addition to creating high-quality products, we also prioritize customer
satisfaction through excellent service and competitive pricing. We believe that this
will help us build a loyal customer base and establish ourselves as a go-to
destination for delicious desserts.
Our team has carefully considered all aspects of the business, including
sourcing ingredients, production processes, marketing strategies, financial
projections, and operational logistics. With thorough planning and execution, we are
confident in our ability to succeed in this competitive industry.

We are excited about the potential for growth and expansion in the future,
such as introducing new flavors or offering catering services. Our passion for baking
combined with our entrepreneurial spirit drives us forward in pursuing this venture.
Overall, we believe that our J’Anz Dessert business has great potential to be
successful. We look forward to bringing joy and satisfaction to customers through our
delectable treats.
Recommendations
We are excited to present our unique business plan that combines two
delicious treats - Mango Float and Brownies! Our idea targets the growing demand
for tasty desserts that appeal to different tastes.
Our Mango Float is made with fresh mangoes, creamy filling, and graham
crackers, creating a delightful blend of flavors. We use high-quality ingredients to
ensure a rich, creamy, and sweet experience in every serving.
To offer more variety, we have a selection of indulgent brownies. Our skilled
bakers make these irresistible treats using top-quality ingredients, resulting in fudgy,
melt-in-your-mouth brownies.
We believe that our combination of Mango Float and Brownies has great
potential in the dessert industry. It can attract customers from all backgrounds who
are seeking something new and exciting.

Investing in our business means expanding into local markets, food chains,
and online delivery services. We strive to build a loyal customer base through
excellent service, consistent quality, and competitive pricing.
In conclusion, our business plan will satisfy your taste buds and provide an
excellent investment opportunity for those interested in the dessert industry. Join us
as we bring joy with our delightful offerings - one Mango Float and Brownie at a time!
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https://www.tutor2u.net/economics/topics/marketsupply%23:~:text%3DMarket%2520supply
%2520is%2520the%2520total,each%2520individual%2520firm%27s%2520supply
%2520curves.&sa=U&sqi=2&ved=2ahUKEwjVmNfcwKT_AhXUjFYBHWlqAeYQFnoECAwQBQ&usg=AO
vVaw0C0TYbmQBshSjxP6kmX9nP
https://dealhub.io/glossary/product-pricing/%23:~:text%3DProduct%2520pricing%2520is%2520the
%2520process,s%2520are%2520willing%2520to%2520pay.&sa=U&ved=2ahUKEwj-
oozEwaT_AhXEplYBHQuGAboQFnoECBcQBQ&usg=AOvVaw3AQvkHtBgMck9sAYTzbj93
https://www.google.com/url?q=https://www.jenksps.org/pages/uploaded_files/
chap16.pdf&sa=U&sqi=2&ved=2ahUKEwi5t_vYw6T_AhXCt1YBHQ-
XC14QFnoECBUQBg&usg=AOvVaw3Z0xnJ-bIcVEEx5Oyiw5qv
https://www.google.com/url?q=https://www.bigcommerce.com/blog/perfect-product-description-
formula/%23:~:text%3DA%2520product%2520description%2520is%2520a,be%2520serious%252C
%2520funny%2520or
%2520quirky.&sa=U&sqi=2&ved=2ahUKEwjG8Zv8w6T_AhVXZd4KHdDjC_QQFnoECEsQBQ&usg=AOv
Vaw1uzHQZlnVe3xjVa7cZDopB
Appendix 1
Engagement Letter
Appendix 2
Survey Questionnaire
Appendix 3
Poster
Leaflet
Flyer
Appendix 4
Machineries, Tools, and Equipment
Measuring Cup
Spatula
Whisk
Baking Pan
Freezer
Mixing Bowl
Pastry Box
Plastic box
Cleaning Solutions
Ladles
CURRICULUM VITAE

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J&#39;Anz Dessert Business Plan

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Republic of the Philippines

RENE D. ESPERO, MBA

Welcome to our business plan for Mango Float and Brownies!

a classic American dessert loved by all.

customers with a unique and satisfying experience. We believe that by offering a

We will focus on creating a variety of flavors and sizes to cater to different

Our business will prioritize using fresh, high-quality ingredients to create

Brownies to customers everywhere.

Background of the Business

Mango Float and Brownies is a unique dessert business that specializes in

providing delicious, high-quality mango float and brownies products to customers.

for baking and creating delicious desserts.

Our mission is to provide our customers with a delightful and indulgent

dessert experience by offering high-quality mango float and brownies. We strive to

company seeks to achieve.

in multiple locations across the South Cotabato.

Objective is a specific and measurable goal that the company seeks to

accomplish in defined period of time.

to the tastes and preferences of the of the target market.

ingredients and implementing strict quality control measures.

 Establish a strategic partnership with suppliers and distributions to ensure a

steady supply of ingredients of efficient distribution of the products.

to the target market.

 Continuously innovate and improve the products offerings to keep up with

changing consumer preferences and trends.

A quantifiable performance metric used to measure progress and success

towards accomplishing a given objective.

Sales Revenue Target:

P3,750 per day.

Profit Margin Target:

estimated Profit Margin target total to P32,565 monthly.

Customer Acquisition Target:

pleased to try our product with consistency.

Repeat Customer Target:

Market Share Target:

industry we are sure we will attract a big

Product description provides a brief overview of a product’s features, benefits,

and enticing them to make a purchase.

Direct materials cost P384

Labor Cost P87.5

Manufacturing overhead cost P15

Total Product Cost=P486.5

Product Cost Per Unit=24.3

Product cost per unit=24.3 × 1.4 = 32.02

Initial selling price= 32.02

Selling Price Per Unit = P35

Direct materials cost P1,347

Labor Cost P87.5

Manufacturing Overhead cost P15

Total product cost = P1,449.5

Product cost per unit = P28.99

Product cost per unit = 28.99×1.40 = 40.5

Initial selling price = P40.5

Final Selling price per unit = P40

Target market is a specific group of customers that the company intends to

serve with its products or services.

premium quality desserts.

parks, and is accessible to people from different locations.

Our target customers tend to indulge in sweet desserts occasionally or as a

Our business aims to cater to a wide range of customers, including middle to

customer based on grow of our brand overtime.

The quantity of a particular product or service the consumers are willing to

buy at a given time and price

Tboli South Cotabato have a 25 barangay's, according to the 2020 census,

J'Anz Dessert Business Plan

J'Anz Dessert Business Plan