J'Anz Dessert Marketing Plan

Republic of the Philippines
Department of Education
REGION XII- SOCCSKSARGEN
SCHOOLS DIVISION OF SOUTH COTABATO
T’BOLI NATIONAL HIGH SCHOOL
POBLACION TBOLI, SOUTH COTABATO
J’ANZ DESSERT
Brgy. Poblacion, T’boli, South Cotabato, 9513
____________________________
A Marketing Plan
Presented to
The Faculty of Senior High School Department
T’boli National High School
T’boli, South Cotabato
____________________________
In Partial Fulfillment
of the Requirements for the Subject
PRINCIPLES OF MARKETING
____________________________
By
Peloriana, Roanne Mae C.
Rosero, Julius Arn H.
Tambay, Jeryl
Gille,Jade Henry
Gamet, Jhon Mark
Dala, Arnie Ronian M.
____________________________
EVA CHRISTINE ROSE B. SUAREZ

Teacher
June 2023
Acknowledgement
J'Anz Dessert would like to express our sincere gratitude to the individual who
made a significant contribution to the successful completion of our project. We
have recently completed our Marketing Plan, which was due in May 2023, and
we are delighted to take this opportunity to extend our heartfelt appreciation to
all those who dedicated their valuable time to assist and guide us throughout
the preparation of this project.
First and foremost, we would like to express our deepest appreciation to our
lecturer, Eva Christine Rose B. Suarez. Her guidance has been instrumental
in helping us bring this project to fruition, and we are especially grateful for her
teachings on the Principles of Marketing. Mrs. Suarez, you have truly been a
guiding star in our journey, and we are immensely grateful for your patience in
imparting your knowledge to us, step by step. Your commitment and
dedication have earned our utmost respect. Without your support, this
Business Plan would not have been possible, and we sincerely thank you for
your time and effort.
Furthermore, we would like to acknowledge and extend our gratitude to the

divine Creator, for it is through His grace that we have overcome countless
obstacles and hardships along our path. It is with great satisfaction that we
can now proudly say we have successfully completed our Marketing plan. We
humbly recognize the role of a higher power in our achievements and are
immensely grateful for the guidance and strength we have received.
Lastly, as we reflect on the knowledge we have gained from this subject, we
are confident that it will serve as a valuable foundation for our future
endeavors in managing our own business. We aspire to become successful
entrepreneurs, and we firmly believe
that the insights and skills acquired through this experience will play a crucial
role in guiding us towards that success.
Once again, we express our deepest gratitude to all those who have
contributed to our journey. Your support, guidance, and expertise have been
invaluable, and we are forever thankful for your contribution.
Table Of Contents
Executive Summary.........................................................................................5
Market Segmentation.......................................................................................8
SWOT Analysis..............................................................................................10
PRODUCT.......................................................................................................13
PRICE..............................................................................................................14
Direct Material Cost for Mango Float...............................................................14
Direct Labor Cost For Mango Float.................................................................14
Manufacturing Overhead Cost for Mango Float..............................................15
Product Cost....................................................................................................15
Direct Material Cost of Brownies.....................................................................16
Direct Labor Cost.............................................................................................16
Manufacturing Overhead Cost.........................................................................17
Product Cost....................................................................................................17
PROMOTION...................................................................................................18
DISTRIBUTION...............................................................................................20
IMPLEMENTATION PLAN..............................................................................23
Marketing Strategies......................................................................................23
1. Facebook Platform:......................................................................................23
2. Promotional Offers:......................................................................................24
3. Demonstrating Value and Credibility:..........................................................24
4. Flyer:............................................................................................................25
5. Personal Selling:..........................................................................................25
GANTT Chart..................................................................................................27
Appendices.....................................................................................................28
Flyer.................................................................................................................28
Facebook Business Page................................................................................29
Documentation.................................................................................................30
Executive Summary
J'Anz Dessert would like to express sincere appreciation to all those who
contributed to the successful completion of our Business Plan. We extend our
gratitude to our lecturer, Eva Christine Rose B. Suarez, for her invaluable
guidance and teachings on the Principles of Marketing. We also acknowledge
the support and guidance from the divine Creator, who has provided us with
strength and guidance throughout our journey.
The target market for J'Anz Desserts consists primarily of young individuals
and families who enjoy indulging in sweet desserts. Our products, Mango
Float and Brownies, cater to this market segment, offering delicious and high-
quality options. We have identified key market segments based on age,
gender, location, interests, behavior, and income, and believe that by
targeting these segments, we can establish a loyal customer base and grow
our brand over time.
A SWOT analysis has been conducted to assess our business's strengths,

weaknesses, opportunities, and threats. We have identified strong capital
base, effective marketing, quality products, and affordable pricing as our
strengths. Our weaknesses include having a single location and facing
competition from established businesses. Opportunities lie in increasing
customer loyalty, expanding income, and opening additional branches.
Threats include competition from established competitors and convenience
store chains.
Our products, Mango Float and Brownies, are delicious and appealing
desserts that cater to customers' sweet cravings. We offer a variety of sizes
and options to accommodate different preferences and occasions. The high-
quality ingredients, excellent customer service, and attention to detail set us
apart from competitors and position us as the ideal choice for those seeking a
sweet treat.
In terms of pricing, we have calculated the direct material cost, direct labor
cost, and manufacturing overhead cost for both Mango Float and Brownies.
Based on these costs, we have determined the product cost per unit and set
an initial selling price. After applying a 40% markup, we have arrived at a final
selling price for each product.
To promote our products effectively, we have devised a comprehensive

marketing strategy that includes distributing flyers and establishing a
Facebook presence. The flyers will be personally distributed in the local area
to create awareness and generate interest. Our Facebook page will serve as
a platform to engage with customers, share updates, and gather feedback.
We aim to provide an exceptional dessert experience that generates positive
word-of-mouth referrals and builds trust among customers.
In terms of distribution, we will adopt a multi-channel approach by utilizing

both our local store and various social media platforms. The physical store will
provide a welcoming and interactive environment for customers, while social
media platforms will allow us to reach a wider audience and facilitate online
shopping. We will employ inventory management systems to ensure
seamless product availability across all channels.
In conclusion, J'Anz Desserts is positioned to capture a significant share of

the dessert market by targeting specific market segments and offering high-
quality products. With our marketing and distribution strategies in place, we
are poised for success and confident in our ability to deliver exceptional
desserts to our customers. We extend our gratitude to all those who have
supported us on this journey, and we look forward to building a successful

and enduring business.
Market Segmentation
Target market is a specific group of customers that the company
intends to serve with its products or services.
The target market for our business that offers mango float and
brownies is primarily young individuals and families who are interested in
indulging in sweet desserts. The ideal customer profile includes individuals
who enjoy trying out new desserts, experimenting with unique flavor
combinations, and are willing to spend on premium quality desserts.
Age:
Our target market includes people between the ages of 10 to 70 years
old who have a sweet tooth and are willing to try new desserts.
Gender:
Our market is not gender-specific, as both males and females equally
enjoy desserts.
Locations:
Our business is based in a high foot traffic area, such as market and
food parks, and is accessible to people from different locations.
Interests:
Our target market comprises people who are interested in sweet
desserts and are always looking for new and exciting flavors to try. They are
not limited to trying out traditional desserts and are willing to experiment with
new and unique flavor combinations.
Behavior:
Our target customers tend to indulge in sweet desserts occasionally or
as a treat, and are not hesitant to spend on premium quality desserts. They
are always looking for high-quality products that meet their expectations and
offer value for money.
Income:
Our business aims to cater to a wide range of customers, including
middle to high-income individuals who are willing to pay for premium quality
desserts.
By catering this market segment, our business will be able to establish
a loyal customer based on grow of our brand overtime.

SWOT Analysis
Strengths:
1. Strong Capital Base: By combining our capital, we have created a solid
foundation for our business, which provides us with financial stability and
flexibility.
2. Effective Marketing: Our focused marketing efforts have helped us gather a

large customer base and generate awareness for our products.
3. Quality Products: The high quality of our desserts sets us apart from our
competitors and helps in building customer loyalty.
4. Affordable Pricing: Our competitive pricing strategy attracts customers as

we offer a more affordable range compared to our competitors.
Weaknesses:
1. Single Location: Having only one location limits our distribution channel and
may hinder our reach to a broader customer base.
2. Broad Competitors: The presence of numerous competitors in the market

can result in lower demand and a challenge in attracting customers.
3. Lack of Customer Interest: Some customers may not prefer sweet dishes,
which could lead to lower demand for our desserts.
4. Age: Being a young business without a long-standing reputation may cause

doubt among customers regarding our products and services.
Opportunities:
1. Increase Customer Loyalty: By consistently providing high-quality and
affordable products, we can enhance customer loyalty, leading to repeat
business and positive word-of-mouth recommendations.
2. Increased Income: With a growing customer base, our business has the
potential to increase its overall revenue and profitability.
3. Branch Expansion: Opening additional branches within and outside the

Municipality of T'boli can help us expand our reach and tap into new markets,
attracting a larger customer base.
Threats:
1. Established Competitors like Je-An's Bakeshop: Established businesses
with a long-standing reputation, such as Je-An's Bakeshop, pose a threat as
they are already well-recognized and preferred by many customers.
2. Competition from 7-Eleven: The presence of a well-known convenience

store chain like 7-Eleven can make it challenging for J'Anz Desserts to
compete and attract customers.
3. Ton-Ton Bakeshop: The popularity of Ton-Ton Bakeshop, known for its

delicious baked desserts, can divert potential customers and impact demand
for our products.
4. Competition from Khezia's Pizza: Khezia's Pizza, with its tasty offerings,
can draw customers away from J'Anz Desserts, leading to lower demand and
a decrease in our consumer base.
By understanding the SWOT Analysis of J'Anz Desserts it will leverage its

strengths, address weaknesses, seize opportunities, and develop strategies
to mitigate threats. It will continuo improve the product quality, marketing
efforts, customer engagement, and explore the potential expansion that will
lead us to success of our business.
PRODUCT
Mango Float and Brownies are two delicious desserts that we offer in
our business. Brownies are classic desserts loved by people of all ages. They
made from chocolate and are typically rich and fudgy. Brownies are perfect as
a dessert or a as snack. They can be served as it is, or topped with ice cream,
whipped cream, or other toppings. Mango float is a refreshing and creamy
dessert that is perfect for warm weather. It is made by layering sweetened
whipped cream, fresh mangoes and graham crackers. Mango Float is a
popular dessert in the Philippines and is loved for its delicious taste and
crunchy texture. Mango Float and Brownies are also perfect for customer who
want to indulge in a sweet treat. Our dessert are ideal for celebrations, special
events, or just an after-meal dessert. We also offer our Mango Float and
Brownies in a variety of sizes, from individual servings to large party platters.
Overall, our Mango Float and Brownies are a delicious and decadent that we
are proud to offer to our customers. We believed that our high-quality
ingredients, excellent customers service and attention to detail set us apart
from our competitors and make us the ideal choice for anyone seeking a
sweet treat.
PRICE
Direct Material Cost for Mango Float
Items Quantity Price per Unit Total Price
Condensed milk 4 P38 P152
Nestle Cream 5 P75 P375
Graham Crackers 8 P45 P360
Grahams Powder 2 P50 P100
0Disposable 1 P60 P60
Plastic Container
Mango 2.5 kl P120 P300
TOTAL P1,347
Direct Labor Cost For Mango Float
Wage Rate per Day P350
Wage Rate per Hour 350/8 =43.75
Required Laborer 2
TOTAL P87.5
Manufacturing Overhead Cost for Mango Float
Overhead Amount
Electricity P10
Water P5
TOTAL P15
Product Cost
Direct Material Cost P1,347
Labor Cost P87.5
Manufacturing Overhead Cost P15
TOTAL P1,449
Product Cost Per Unit P1,449.5÷50unit
= P28.99
Mark Up 40%
Product Cost Per Unit 28.99 × 1.40
= 40.5
Initial Selling Price P40.5
Final Selling Price P40 Per Unit

Direct Material Cost of Brownies
Items Quantity Price per unit Total price
Flour 2kl P50 P100
Sugar 3kl P60 P180
Cocoa Powder 5pcs P35 P175
Butter 2pcs P75 P150
Eggs 10pcs P10 P100
Vanilla 1pcs P17 P17
Baking Powder 1pcs P17 P17
Salt 1/8kl P15 P2
Chocolate chips ¼kl P259 P64.75
Walnuts ¼kl P700 P175
Caramel Bits ¼kl P830 P207
TOTAL P1,187.75
Direct Labor Cost
Wage Rate per Day P350
Wage Rate per Hour 350/8 =43.75
Required Laborer 2
TOTAL P87.5
Manufacturing Overhead Cost
Overhead Amount
Electricity P10
Water P5
TOTAL P15
Product Cost
Direct Material Cost P1,187.75
Labor Cost P87.5
Manufacturing Overhead Cost P15
TOTAL P1,290.25
Product Cost Per Unit P1,290.25÷50unit
= P25.81
Mark Up 40%
Product Cost Per Unit 25.81 × 1.40
= 36.13
Initial Selling Price P 36.13
Final Selling Price P35 Per Unit

PROMOTION
In order to effectively promote our products, J'Anz Desserts has
devised a comprehensive marketing strategy that encompasses various
methods of reaching our target audience. One of the primary promotional
activities we will undertake is the distribution of flyers. We believe that
personally handing out flyers to individuals who are in close proximity to our
target area, which is the Municipality of T'boli, will provide us with an excellent
opportunity to introduce our products to the local community.
By engaging in this grassroots promotion approach, we aim to create
awareness and generate interest in our dessert offerings. This personal
interaction allows us to convey the uniqueness and quality of our products
directly to potential customers. We have carefully designed our flyers to
showcase enticing images of our delectable desserts, along with compelling
descriptions highlighting their taste, freshness, and affordability.
Furthermore, in this digital age, we recognize the importance of
establishing an online presence to effectively connect with our target
audience. As part of our marketing strategy, we have created a Facebook
page for J'Anz Desserts. This page serves as a platform where we can
engage with our customers, share updates about new products and
promotions, and provide a channel for feedback and inquiries. Through our
Facebook page, we can extend our reach beyond the immediate vicinity of the
Municipality of T'boli, enabling individuals from neighboring areas to discover
and engage with our brand.
In addition to our promotional efforts, we understand the significance of
word-of-mouth referrals in building trust and attracting customers. We aim to
provide an exceptional dessert experience that leaves a lasting impression on
our customers. By delivering consistently high-quality products and excellent
customer service, we hope to create a loyal customer base who will not only
return to our establishment but also recommend us to their friends, family, and
colleagues.
Overall, our promotional activities, including the distribution of flyers,
establishing a Facebook presence, and leveraging peer referrals, are
designed to maximize our visibility and create a positive brand image within
the community. By combining traditional and digital marketing approaches, we
aim to introduce J'Anz Desserts to a wider audience, driving increased
awareness, customer engagement, and ultimately, the success of our
business.
DISTRIBUTION
In order to maximize our reach and ensure convenience for our
customers, our business will adopt a multi-channel distribution strategy. We
will distribute our products both through our local store and various social
media platforms such as Facebook, Instagram, and more.
Firstly, our local store will serve as a physical point of contact between
our business and our customers. By having a physical store, we aim to create
a welcoming and interactive environment where customers can browse our
products, ask questions, and receive personalized assistance. This direct
interaction will help us establish a strong rapport with our customers,
understand their needs and preferences, and provide them with an
exceptional shopping experience. Additionally, having a physical presence will
allow us to showcase our products in an enticing manner, using attractive
displays and arrangements to catch the attention of potential buyers.
Furthermore, we recognize the immense potential of social media
platforms in today's digital age. Therefore, we will leverage platforms such as
Facebook and Instagram to expand our distribution channels and tap into a
wider customer base. Social media platforms provide us with the opportunity
to reach a vast number of potential customers, both locally and globally. By
utilizing engaging and visually appealing content, we can create awareness

about our brand, showcase our product offerings, and provide updates on
promotions and new arrivals. The interactive nature of social media allows us
to engage with customers in real-time, respond to their queries, and build a
sense of community around our brand. Moreover, social media platforms offer
seamless integration with online shopping features, making it convenient for
customers to browse, purchase, and share their experiences with our
products.
By combining the physical presence of our local store with the
extensive reach of social media platforms, we aim to create a comprehensive
distribution network that caters to the diverse preferences and shopping
habits of our target audience. We understand that some customers may
prefer the tactile experience of visiting a store, while others may prefer the
convenience of online shopping. Our multi-channel approach ensures that we
are accessible to customers through their preferred channels, ultimately
driving customer satisfaction and loyalty.
To effectively manage our distribution channels, we will employ robust
inventory management systems that enable us to track product availability
across both our local store and online platforms. This will allow us to avoid
stock outs and ensure a seamless shopping experience for our customers,
regardless of the channel they choose.

In summary, our distribution strategy encompasses both a physical
store presence and a strong online presence through social media platforms.
This approach not only allows us to engage directly with customers and
provide personalized assistance in our local store but also enables us to
reach a wider audience and leverage the convenience of online shopping. By
combining the strengths of both distribution channels, we aim to create a
cohesive and customer-centric shopping experience that sets us apart from
competitors and drives customer satisfaction.

IMPLEMENTATION PLAN
Marketing Strategies
J'Anz Dessert is a premium dessert brand that specializes in offering
delectable and creamy mango float and brownies. As part of our marketing
strategy, we aim to leverage the popularity and reach of social media
platforms, specifically Facebook, to promote our products and engage with
potential customers. In addition, we recognize the significance of personal
selling in establishing trust, building relationships, and driving sales. This
implementation plan outlines our approach to utilizing the Facebook platform
for product tagging, implementing promotional offers, and incorporating
personal selling techniques to achieve our objectives.
1. Facebook Platform:
We will harness the power of the Facebook platform to effectively showcase
our mango float and brownies. Through regular posts, we will capture high-
quality images and videos of our products, highlighting their enticing visual
appeal and exquisite taste. To enhance customer convenience and facilitate
direct purchasing, we will utilize Facebook's product tagging feature, enabling
customers to easily access detailed information about our offerings and make
purchases directly from our Facebook page.

2. Promotional Offers:
To incentivize customers and attract their attention, we will introduce enticing
promotional offers. J'Anz Dessert will launch a "Buy 1 Take 1 for Free"
campaign, allowing customers to enjoy an additional product free of cost
when they purchase one of our featured desserts. Furthermore, we will
provide a 2% discount on bulk orders or multiple purchases of J'Anz Dessert
products. These promotions not only offer tangible benefits to customers but
also create a sense of urgency and exclusivity, encouraging them to engage
with our brand and make repeat purchases.
3. Demonstrating Value and Credibility:
In order to establish trust and credibility with customers, we will focus on
demonstrating the value and superior quality of our products. By regularly
sharing testimonials and positive feedback from satisfied customers on our
Facebook page, we aim to showcase the exceptional taste and indulgent
experience our mango float and brownies provide. Additionally, we will
leverage user-generated content by encouraging customers to share their
own experiences with J'Anz Dessert, thereby fostering a sense of authenticity
and reliability around our brand.

4. Flyer:
We will complement our online marketing efforts by distributing eye-catching
flyers. These single-page advertisements will be strategically placed in high-
traffic areas, such as popular shopping centers, offices, and community
bulletin boards. The flyers will feature vivid images of our mango float and
brownies, along with compelling descriptions highlighting their exquisite
flavors and irresistible appeal. By targeting both online and offline audiences,
we aim to maximize our brand exposure and generate curiosity among
potential customers.
5. Personal Selling:
Recognizing the importance of personal interactions in establishing customer
relationships, our team will engage in personal selling efforts. Trained sales
representatives will actively engage with customers during events, exhibitions,
and food festivals. Through these interactions, our representatives will provide
personalized product recommendations, offer samples for customers to taste,
and address any queries or concerns they may have. By delivering
exceptional customer service and building one-on-one connections, we aim to
create a memorable brand experience and increase customer loyalty.

J'Anz Dessert's implementation plan revolves around utilizing the Facebook
platform for product tagging and promotions, distributing visually appealing
flyers, and incorporating personal selling techniques to establish trust,
credibility, and demonstrate the value of our mango float and brownies. By
executing this comprehensive approach, we aim to increase brand
awareness, drive sales, and position J'Anz Dessert as a preferred choice for
customers seeking delicious and indulgent dessert options.
Promotional Activities Materials Needed Amount
Social Media Promotion Product Cost P100
Through Facebook Video P0
Photos P0
Internet Access P100
Printed Flyer Paper P300
Printing Fee P150
Personal Selling Incentives/Labor P150
TOTAL P800
GANTT Chart
Task Start of Activity End of Activity Total Duration
Facebook June 20 June 24 June 20-24
Flyers June 25 June 28 June 25-28
Face to Face June 28 July 5 June 28- July 5
Promotion
Appendices
Flyer
Facebook Business Page

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Republic of the Philippines

EVA CHRISTINE ROSE B. SUAREZ

Furthermore, we would like to acknowledge and extend our gratitude to the

A SWOT analysis has been conducted to assess our business's strengths,

To promote our products effectively, we have devised a comprehensive

In terms of distribution, we will adopt a multi-channel approach by utilizing

In conclusion, J'Anz Desserts is positioned to capture a significant share of

supported us on this journey, and we look forward to building a successful

Target market is a specific group of customers that the company

intends to serve with its products or services.

brownies is primarily young individuals and families who are interested in

indulging in sweet desserts. The ideal customer profile includes individuals

combinations, and are willing to spend on premium quality desserts.

Our target market includes people between the ages of 10 to 70 years

Our market is not gender-specific, as both males and females equally

food parks, and is accessible to people from different locations.

Our target market comprises people who are interested in sweet

new and unique flavor combinations.

Our target customers tend to indulge in sweet desserts occasionally or

offer value for money.

Our business aims to cater to a wide range of customers, including

By catering this market segment, our business will be able to establish

a loyal customer based on grow of our brand overtime.

2. Effective Marketing: Our focused marketing efforts have helped us gather a

4. Affordable Pricing: Our competitive pricing strategy attracts customers as

2. Broad Competitors: The presence of numerous competitors in the market

4. Age: Being a young business without a long-standing reputation may cause

3. Branch Expansion: Opening additional branches within and outside the

2. Competition from 7-Eleven: The presence of a well-known convenience

3. Ton-Ton Bakeshop: The popularity of Ton-Ton Bakeshop, known for its

By understanding the SWOT Analysis of J'Anz Desserts it will leverage its

whipped cream, or other toppings. Mango float is a refreshing and creamy

dessert that is perfect for warm weather. It is made by layering sweetened

whipped cream, fresh mangoes and graham crackers. Mango Float is a

Brownies in a variety of sizes, from individual servings to large party platters.

are proud to offer to our customers. We believed that our high-quality

ingredients, excellent customers service and attention to detail set us apart

Direct Material Cost for Mango Float

Items Quantity Price per Unit Total Price

Condensed milk 4 P38 P152

Nestle Cream 5 P75 P375

Graham Crackers 8 P45 P360

Grahams Powder 2 P50 P100

0Disposable 1 P60 P60

Mango 2.5 kl P120 P300

Direct Labor Cost For Mango Float

Wage Rate per Day P350

Wage Rate per Hour 350/8 =43.75

Manufacturing Overhead Cost for Mango Float

Direct Material Cost P1,347

Labor Cost P87.5

Manufacturing Overhead Cost P15

Product Cost Per Unit P1,449.5÷50unit

Product Cost Per Unit 28.99 × 1.40

Initial Selling Price P40.5

Final Selling Price P40 Per Unit

Direct Material Cost of Brownies

Items Quantity Price per unit Total price

Flour 2kl P50 P100

Sugar 3kl P60 P180

Cocoa Powder 5pcs P35 P175

Butter 2pcs P75 P150

Eggs 10pcs P10 P100

J'Anz Dessert Marketing Plan

J'Anz Dessert Marketing Plan