BUSINESS PLAN

EXECUTIVE SUMMARY

Chippy-Pie emerged from the minds of starting student entrepreneurs that found themselves

interested in the idea of producing a food product, as well as to maintain their marks for their

applied subject—Entrepreneurship—as Senior High School students for the Academic Year

2023-2024. The primary purpose of the food brand, Chippy-Pie, is to serve its consumers with a

flavorful snack that offers a variety of flavors to choose from. In addition, the flavors available to

the consumers is guaranteed to satisfy the taste buds of many.

Chippy-Pie can be physically described as a pie-shaped fried chip snack that may be flavored

with ube and cheese, chocolate and marshmallows, ham and cheese, and tuna—therefore, it can

be called as both a dessert, snack, and appetizer. Hence, it focuses on catering the taste and liking

of numerous people by offering multiple flavors to select from. The entrepreneurs agreed on

bringing forth different flavors to the consumers so that there will never be a dull moment, as

well as to refrain the consumers from getting bored or tired from the flavors offered.

The said pie-shaped fried chip snack focuses on satisfying a wide range of people—meaning

no restrictions. It is perfect for people within the age range of 4 to 80+, as the flavors provided

by the entrepreneurs are safe for the said ages. Chippy-Pie is also befitting for students,

employees and even those unemployed—whether male or female—since it is clean and easy to

enjoy by all people mentioned.

The entrepreneurs for Chippy-Pie decided to conduct this food business because of their

desire to make known a food that is both different and familiar for them at the same time.

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Different, as it is a fried dessert that can also be treated as a snack and appetizer, and vice versa.

Familiar, as the flavors provided by the entrepreneurs are not new to the food making industry.

Chippy-Pie ensured the quality of being outstanding among its competitors since the

entrepreneurs kept in mind the preferences of different people, which then led to the formation of

four flavors for the pie-shaped fried chip snack—two dessert flavors and two savory flavors.

Thus, catering both people with a sweet tooth, and people that prefers salty and savory flavors—

which also proves its tagline, “Malinamnam kahit anong palaman!”. Not only that but Chippy-

Pie can be considered as any of the following; a snack, dessert, or appetizer that can properly

sustain and maintain the satisfaction and enjoyment of its consumers.

The short term goals identified by the entrepreneurs for their food business, Chippy-Pie, are

as follows:

1. To properly cater the needs and likings of its consumers in order to satisfy them.

2. To successfully serve Chippy-Pie as a snack, dessert, and an appetizer.

3. To perfectly offer the consumers safe, clean, and delicious snacks.

4. To positively propagate the name and products of Chippy-pie throughout nearby

areas.

5. To effectively retrieve the funds spent by the entrepreneurs in establishing Chippy-

Pie.

Meanwhile, the long term goals of the entrepreneurs for their food business, Chippy-Pie, are

as follows:

1. To create more fun and delicious flavors to offer to the consumers.

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 2. To further develop the team by advancing materials used and recruiting more people,

in order to efficiently serve Chippy-Pie.

3. To cover more areas so that Chippy-Pie would be popularly known as the pie-shaped

fried chip snack, dessert, and appetizer.

4. To provide better services and packaging to the consumers.

5. To create a physical store for the consumers to comfortably dine and enjoy their food.

BUSINESS DESCRIPTION

Chippy-Pie is a food business that offers snacks, dessert, and appetizers—therefore it falls in

the food industry and market. The said business firm’s primary purpose is to serve safe and

quality food products to meet the satisfaction of numerous people, catering their preferences. It

supplies many flavors to provide the consumers multiple choices, as well as to prove Chippy-Pie

as a worthy food brand that offers the best quality snacks in town. It operates due to the

continuous demand of its consumers—which is why Chippy-Pie puts in mind the reactions of our

consumers when deciding an action to take. Chippy-Pie is also dedicated and sincere in making

sure that every step we take is precise and not risky.

As a starting business in the food industry, Chippy-Pie shall make it clear and prove their

capabilities through ensuring to fulfill its mission—as well as to envision a great future for the

well-being of their business firm. The mission and vision that Chippy-Pie sought to fulfill are as

follows:

MISSION

Chippy-Pie is devoted in effectively serving its consumers with high-quality and delectable

snacks that will ensure their satisfaction by providing a diversity of flavors that caters the

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preferences of the people. These, as well as to pledge to perform, produce, and promote sweet

and savory goods.

VISION

We, Chippy-Pie, are recognized as a well-known food snack brand that productively

manufactures delectable goods, and acknowledge as a food brand that prioritizes the quality of

their food and preference of their consumers.

Each business firm forms objectives to obtain or fulfill within a certain period of time, and

Chippy-Pie is devoted in properly acquiring these objectives:

OBJECTIVES

1. To impressively prepare the delectable goods through a clean and safe production.

2. To attract the consumers into purchasing the available flavors of Chippy-Pie.

3. To disseminate the goodness offered by Chippy-Pie.

4. To manufacture the products with caution in order to keep the safety and well-being of

its customers.

5. To serve the customers nothing but great quality and flavorsome food.

The physical store of our food business brand can be located within the campus of

World Citi Colleges, branch of Guimba—for it is a school performance task. Therefore,

the selling and distribution of our products shall commence within the said location, in

order to acquire a smooth and sailing process of producing, promoting, and selling the

food product our brand has to offer.

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 The business firm of the entrepreneurs shall commence within the area of World Citi

Colleges – Guimba, this is due to the reason that this will be a school performance task.

Hence, it is required and appropriate to conduct the distribution of products within the

said location in order to ensure the safety of the entrepreneurs and customers. This will

also have easier access to the entrepreneurs so that their business related action are

carefully monitored and graded by the respective subject teachers.

PRODUCT AND SERVICE OFFERINGS

Our business firm offers a variety of products that mainly focuses in achieving the approval

of the consumers by making it delicious and budget-friendly. The food product comes with 4

flavors—chocolate and marshmallow, ube and cheese, ham and cheese, and tuna. These flavors

are wrapped in lumpia wrappers and shaped into a triangular form, then it is fried until golden

brown. It is then served with clean, neat, and mess-free packaging to the customers. These

products of Chippy-Pie are accessible through lining up at its temporary physical store—WCC -

Guimba—or through precisely indicating your order to an employee that roams within the

campus and lists orders.

The entrepreneurs of Chippy-Pie guarantees to grasp the attention of numerous people

through our available food products. With the unique feature of Chippy-Pie—which resembles

the shape of a pie—customers will surely be curious in trying out the product. In terms of quality

and reliability, our business ensures the clean production of products—from flavors to wrapping

and packaging. Our business firm also focuses on building its reputation with the use of effective

communication and production of food. We strive to make sure that our products will be

accessible to all by the means of selecting a reachable location and selecting a reasonable price.

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 On the other hand, the unique traits and great quality of our business gives our product a

strong distinction and competitive edge over other competitors in the food industry. The

following includes:

1. A performance in manufacturing, advertising, distributing, and improving our

products and business that is of high quality and unmatched.

2. Continuous innovation when needed in order to ensure the satisfaction of the

customers, as well as to enhance the characteristics our food possess.

3. Transparency and reliability is what our business also seeks to unfold. The process of

making our products may be visible due to our selected location, which is inside the

campus of WCC - Guimba.

SALES AND MARKETING PLAN

Given that the main location of Chippy-Pie is at World Citi Colleges – Guimba, the worth of

our delicious products should be budget and student-friendly. Reason being is that these students

are still not capable of possessing high amounts of money especially those without work yet. The

entrepreneurs kept those facts in mind and came to an agreement that the pricing of Chippy-Pie

shall be exactly 10 PHP.

Chippy-Pie employees will follow the methods below in order to successfully attain superior

results for the sake of the business:

1. Work flow, process, and materials must be maintained clean in order to attract customers

and prevent bad reviews.

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 2. It is essential for the workers of Chippy-Pie to be passionate and patient in the things they

do for their business firm, this is to ensure cooperation and growth for both the company

and its people.

3. Properly handling customers is vital in building the reputation of the company, as well as

in acquiring their trust. Therefore, customers should not be neglected.

4. When promoting, the employees must possess high energy and creativity. Reason being is

that with the said traits, orders are sure to stack up with a creative strategy when formed

and done successfully.

An advertisement is to be made in order to efficiently promote and officially launch our

food business and its products. The video will be short but creative in order to completely grasp

the attention of possible customers. The video will also exhibit the appealing visuals and mouth

watering taste of Chippy-Pie. Additionally, the current employees of the said business firm shall

roam around, mainly on the campus of WCC - Guimba, and offer the flavorsome food that the

business has to offer.

OPERATING PLAN

The branch of Guimba from World Citi Colleges is the physical location of Chippy-Pie by

the reason that it has sufficient are to cover and promote our product—therefore the possible

customers are easily within the range of the entrepreneurs. Specific rooms are also available for

the purpose of cooking and cleaning, which could possibly be the official temporary station of

Chippy-Pie. It will also be at the advantage of Chippy-Pie, because of the entrepreneurs can

easily distribute and offer our good to the students and faculty.

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 Chippy-Pie sets physical requirements in different aspects of their business—whether it

may be to their store hours, employees, customers, and materials. The pie-shaped fried chip food

business brand shall usually operate during 8am to 4pm as this a lines with the school schedule

of most students at WCC – Guimba. Employees are strictly required to be clean by thoroughly

washing their hands, and cleaning materials and stations used. The employees must also be polite

and respectful, hence positively communicating and serving the customers is a must. In addition,

the customers may either line up at the store location of Chippy-Pie or patiently wait for a

Chippy-pie employee to take their orders from their respective rooms. Lastly, the usage of

materials should be selected with caution—high quality kitchen tools, and clean and fresh

vegetables should be essential in the process of manufacturing the products of Chippy-Pie.

The production workflow of our food business, Chippy-Pie, are as follows:

1. Planning - carefully and precisely planning the needed materials and ingredients is

essential to produce a product of great taste and quality.

2. Procurement- this is where the entrepreneurs shall purchase the needed materials and

ingredients. Proper budgeting and choosing of materials will be needed as money and

safety of a food is a must.

3. Production - in making a flavorful Chippy-Pie, the entrepreneurs must systematically

follow these steps:

a. Cut the wrappers in half, and fold into a triangular shape with the help of water in

order to properly seal the wrapper.

b. Mince the vegetables and fry with the tuna and cheese to produce the tuna

flavored Chippy-Pie.

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 c. Mix certain ingredients and cook in medium heat to achieve the texture the cheese

needs to add in the ube and ham flavors.

d. Stuff wrappers with the respectful flavors. e. Fry, and strain the oil with a strainer

and a clean tissue.

4. Packaging- Properly pack the fried goods, making sure that the Chippy-Pie is still in

good condition when packing.

5. Selling and Distribution - to retrieve funds, the entrepreneurs promote our product by

communicating with potential consumers.

6. Improvement - Chippy-Pie is devoted in continuously refining or enhancing its

products by adding more flavors and selecting the best material to be used—so that

the quality of our food is always of high quality.

FINANCIAL FORECAST

With enough perseverance and patience, the entrepreneurs will have enough time to learn and

further develop their ideas and cultivate Chippy-Pie into a better version. It has been previously

stated that Chippy-Pie has precisely planned its production, and formed multiple strategies and

services. The entrepreneurs will regularly contribute to the betterment of this business by

investing in great quality materials and ingredients, careful budgeting, and proper engagement

with the consumers. With those kept in mind, Chippy-Pie shall build its reputation and rightfully

earn its worth.

PRODUCTS PRICE QUANTITY

Lumpia Wrapper (Large) 25 PHP 1 PACK

Tuna 45 PHP 1 CAN

Ham 40PHP 1 PACK

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 Chocolate 45PHP 3 PIECES

Marshmallow 30PHP 1 PACK

White Sugar 23PHP 1 PACK

Cheese 50PHP 1 PIECE

Vegetables 50PHP 3 VEGETABLES

TOTAL: 308 PHP 12

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