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. MARKETING PLAN, STRATEGIES AND TACTICS (7P’S)

Looking for something new or healthy? Starving all day because tired of old foods in
canteen? You’ve got no choice, hard to choose and hard to decide. There’s a solution for that
freshly baked bread with hotdog and cheese inside that will melt your heart because of
cheesiness and cast out all your starving days. We will make sure to give a satisfaction of 100%
healthy food and for a very affordable price. We will make sure that every bite of our New York
Bread, once tasted, always wanted.
1. Product Plan
The product characteristics of freshly baked New York bread the product will be built
around different flavors such as hotdog, ham, and cheese. Each of these New York bread
is based on a “taste” of bread and flavors. Which is prepared in the oven by a heat
pressure through New York bread ingredients at high pressure. The New York bread are
combined with hotdog, ham, and cheese and other flavors to prepare freshly baked New
York bread. Proper preparation and sanitation strategies/techniques for such healthy food.
The main source of our products will Gaisano Grand Mall so that we can serve for our
customers.
2. Pricing
The pricing of our product will depend on the ingredient that composes our New York
bread but we will make sure that the price will give consideration of the customer based
on the company’s goal as well. Such price will make changes on the assurance of the
company’s growth and affordability of our customers. The price will start at every flavor
of the New York bread will cost 10 pesos. There is need to worry because all of these
prices are based on pricing strategy that we have made.
3. Place
The Freshly Baked New York bread is present Talamban National High School near
Talamban Timesquare. This placement is best for it is inside the school were many
customers are located. Aside from that thousands of flyers will be distributed to the students
and other customers to let everyone aware that such incredible product is available in the
area.
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4. Promotion
The publication of a product, organization, or venture so as to increase sales or public
awareness. To connect and maximizes with our demographic, most of our advertising will be
post in social media/digital variety. We intend to promote our products using the different
methods as follows: Post on local bulletin boards, the state of art website which is
www.frshlybkdNYB.com and social media accounts where daily announcements will be
posted on Twitter, Facebook, Instagram, and etc.
5. People
The people are the most important asset in our business. Services tend to produced and
consumed at the same time, the perspective and aspects of the target customer satisfaction
and experience are the way to meet the individual needs and wants of the person who
consumes the product.
Each employee must know proper etiquette of handling different attitudes of each customer
by not just knowing their orders but also their body gestures to determine if a customer is
satisfied with the customer service that you give towards the target customers. Employees that
got hired must at least have a work experience when it comes to the work to maintain proper and
balance of the work. They must possess positive attitude to impress the customers, manners to
show respect towards the person you are interacting, and lastly the education attainment at least
in college degree to have a good communication with the customers they encounter every day.
Customers that are paying, they are the typical customers who loves New York bread. They
must be treated accordingly and properly because they are the most important asset that we have
to productively promote our product to other customers that they know and a big to the growth of
the business industry. All their suggestions and advices must be given an action to prove how we
take their opinions seriously and to show that we made also improvements when it comes to our
products and services to exceed the customer satisfaction.
6. Packaging
Since we are bakery type of business, merely focus on quality and quantity of our freshly baked
New York bread to its finest. We mostly give importance to the different perspective and
interaction of our valued customers but in terms of our product packaging. We will use small
paper bags to avoid using plastics and also to follow restricted rules of the law to maintain the
eco-friendly strategy that we come up and also it will handy and easy to carry.
7. Positioning
Freshly Baked New York Bread Rolls will offer the customers the best healthy food they have
tasted within the area. The product will achieve fresh and good quality of ingredients and strictly
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follow proper etiquettes and preparation guidelines. The ingredients will come from our trusted
distributor near the shop with its fresh and high-quality products. Since we are open to
suggestions and opinions to our valued customers, we will be preparing our finest New York
bread rolls in their homes.