A STUDY ON THE CONSUMER PREFERENCE AND LEVEL OF

ACCEPTABILITY OF OUR INNOVATED PRODUCTS ARATILES

BLUEBERRY, DRAGON FRUIT MALUNGGAY WITH CHEESE AND

AVOCADO WITH CHOCO FUDGE MUFFINS

Research paper

By:

BRILLANTES, ROBERTO JR.

DE GUZMAN, MARIFHERN G.

GALVEZ, KRIS JOHN S.

MEDI, GAIL ANNE T.

SERRANO, REGINE N.

BAM 069 SECTION A2-02-BSBA3

1ST SEMESTER, ACADEMIC YEAR 2021-2022

OCTOBER 2021
 TABLE OF CONTENTS

Preface

CHAPTER I

1.1 Introduction

1.2 Product/Service Description

1.3 SWOT ANALYSIS

1.4 Target Market

1.5 Marketing Mix Tools

1.6 Statement of the Problem

1.7 Objectives

1.8 Significance of the Study

1.9 Scope and Limitation

CHAPTER II

2.1 Related Literature

CHAPTER III

3.1 Research Design and Methodology

CHAPTER IV

4.1 Summary and the Main Findings of the Research Study

CHAPTER V

5.1 Conclusions, Implication and Recommendation for Management

EXECUTIVE SUMMARY

APPENDICES
 CHAPTER 1

INTRODUCTION

People nowadays are very conscious when it comes to foods. There are many

different types of foods in the market. In our study we decided to create and bake a

unique, healthy and delicious muffins to satisfy the cravings of the consumers. Providing

muffins can help to increase the fiber levels in our body.

This muffins has three different flavors. Aratiles blueberry muffins is a

combination of blueberry and aratiles. Blueberries have been shown to protect against

heart disease and cancer, and can also help maintain bone strength, mental health, and a

healthful blood pressure. Aratiles skin contains the antioxidant known as Anthrosyanin

and it is useful in lessening, or better yet, avoiding uric acid levels to rise.

Dragon fruit malunggay with cheese muffins is a combination of dragon fruit and

malunggay leaves. Dragon fruit contains the antioxidants vitamin C, beta-carotene,

lycopene and studies have linked diets high in antioxidants to reduced risk of chronic

disease.
 Malunggay leaves has been praised for its health benefits for thousand of years

and it is very rich in healthy antioxidants and bioactive plant compounds.

Avocado with choco fudge muffins, avocados contain high levels of healthy,

beneficial fats, which can help a person feel fuller between meals and it provide a

substantial amount of monounsaturated fatty acids and are rich in many vitamins and

minerals.

PRODUCT/SERVICE DESCRIPTION

Aratiles blueberry muffins, dragon fruit malunggay with cheese muffins and

avocado with choco fudge muffins is made up of fruits. Our products helps the customers

to satisfy their cravings and it can help to increase the fiber levels in our body. Eating a

fruit muffins can provide numerous health benefits such as improve digestions and

minimize the risk of heart diseases or help our body to stay fit.

Aratiles blueberry muffins can be eaten by all people especially to all diabetic

person who are craving for a muffins because aratiles is a diabetes-friendly fruit that can

help maintain blood sugar levels, and it can also minimize injection dosage for diabetics.

Blueberries also have anti-diabetes effects, improving insulin sensitivity and lowering

blood sugar levels.

Dragon fruit malunggay with cheese muffins has a benefits to our skin because of

the fruit ingredients that we used. Dragon fruit is a herbal medicine known for antiseptic

property used to treat skin diseases. Aside from helping in eyesight improvement,

malunggay could also do wonders when it comes to enhancing the skin appearance.
Eating the right amount of cheese can helps our skin to glow because vitamin B in cheese

aids in the growth of cells, which gives us a glowing skin and helps us to get rid of

blemishes.

Avocado with choco fudge muffins has a lot of health benefits especially it helps

us to lose weight. Regular consumption of avocado can aid in weight loss and help

regulate our metabolism. When taken in moderation, chocolate with high cocoa

percentage can even help to accelerate weight loss.

SWOT ANALYSIS

STRENGTH

 Affordable – our products has a cheaper price.

 Fresh and healthy ingredients – those fruits used in making this muffins has a lot

of health benefits.

 Suitable for all occasions – it can be prepared for all occasions.

 Unique products – our products is unique because it is made up of fruits.

WEAKNESSES

 The product can easily imitate – the process in making aratiles blueberry muffins,

dragon fruit malunggay with cheese muffins and avocado with choco fudge

muffins was so easy and it can imitate by some who care illegally copying the

products. Fake products are everywhere.

 Lack of expertise towards running a baking business.

 Doesn’t have enough capital to buy more ingredients to bake and sell more

products to customers.
  Lack of cooking or baking utensils due to lack of money.

OPPORTUNITIES

 Expansion of the product in the market – we are aiming that our products become

a well-known muffins in the market not only in Tigbauan area but also in Iloilo

Province.

 Decrease in the price of the ingredients in baking muffins especially the fruit

ingredients that we used.

 Offering our healthy and delicious products that gives a lot of health benefits to

our customers while satisfying their cravings.

 Offering our products to home parties or conducting in-office demonstrations

would most probably increase our customer base and attract new customers.

THREATS

 Changing the price of raw materials - prices of raw materials change due to some

factors.

 Many competitors- there’s a lot of people who are selling cupcakes and muffins.

 New entrants of the market – we do not have any experience in terms of selling

new products in the market.

 If the price of raw materials has change it will have a greater effect in making a

products and its price.

TARGET MARKET

This muffins is freshly baked for all the people who are craving for a fruit muffins

that are not so sweet especially to those who are diabetic person who wants to buy and try
our products. Our target market are all the people in Tigbauan, Iloilo. Also it is perfectly

suitable for all occasions.

MARKETING MIX TOOLS

4P’s

PRODUCT

PRODUCT NAME: OUR LITTLE MUFFINS

PRODUCT DESCRIPTION

Muffins are type of sweet savoury bread, baked in the small portion that usually

look like small cakes or cupcakes in shape, but muffins are less sweeter in comparisons to

cupcakes which is good to avoid diabetes and they do not have frosting. Muffins are

popular breakfast food in other country, but here in the Philippines it’s quite to see here

entrepreneurs selling muffins, so it’s a great way to promote our freshly and newly

flavors of muffins which is healthy and tasty.

Aratiles blueberry muffins are delicious because it is made up of a combination of

fruits which are aratiles and blueberries, and these muffins are blue in color and it has a

soft and fluffy texture. These two fruits has so many health benefits just like aratiles is

rich in antioxidants and has anti diabetic properties, and blueberries can help heart health,

bone strength, skin health, blood pressure, diabetes management, cancer prevention and

mental health.

Dragon fruit malunggay with cheese muffins are cheesy and nutritious muffins

because it is a combination of dragon fruit, malunggay with grated cheese inside, and the

texture of these another variant of our muffins are also soft, fluffy, a little bit cheesy and
pink in color. The three main ingredients has a lot of health benefits. Dragon fruit is high

in vitamin C and other antioxidants, which are good for our immune system. Malunggay

contains calcium and phosphorous, which help keep bones healthy and strong. Cheese

consumption can help us to gain weight in a healthy way.

Avocado with choco fudge muffins are sweet, healthier and delicious muffins and

all of our variants of muffins are great for an on-the-go snack or breakfast. Avocados are

a great source of several vitamins, minerals, healthy fats and fiber. Chocolates may

improve blood flow and lower our blood pressures.

USES / BENEFITS OF THE PRODUCT

The benefits of our products are it helps the customers to satisfy their cravings

and it can help to increase the fiber levels in our body. Eating a fruit muffins can provide

numerous health benefits such as improve digestion and minimize the risk of heart

diseases or help our body to stay fit. Our muffins are healthy and delicious because the

main ingredients are fruits.

Aratiles blueberry muffins can be eaten by all people especially to all diabetic

person who are craving for a muffins because aratiles is a diabetes-friendly fruit that can

help maintain blood sugar levels, and it can also minimize injection dosage for diabetics.

Blueberries also have anti-diabetes effects, improving insulin sensitivity and lowering

blood sugar levels.

Dragon fruit malunggay with cheese muffins has a benefits to our skin because of

the fruit ingredients that we used. Dragon fruit is a herbal medicine known for antiseptic

property used to treat skin diseases. Aside from helping in eyesight improvement,
malunggay could also do wonders when it comes to enhancing the skin appearance.

Eating the right amount of cheese can helps our skin to glow because vitamin B in cheese

aids in the growth of cells, which gives us a glowing skin and helps us to get rid of

blemishes.

Avocado with choco fudge muffins has a lot of health benefits especially it helps

us to lose weight. Regular consumption of avocado can aid in weight loss and help

regulate our metabolism. When taken in moderation, chocolate with high cocoa

percentage can even help to accelerate weight loss.

PRODUCTION PROCESS

INGREDIENTS:

 ¼ cup Aratilles

 ½ cup Blueberry

 ½ cup Dragon fruit

 ¼ cup Malunggay leaves

 ½ cup Avocado

 ¼ cup Choco fudge

 ¼ cup Cheese

 4 cups All Purpose Flour

 2 cups Sugar

 4 tsps. Baking powder

 1 tsp. Salt

 300 grams Yogurt

  5 pcs. Eggs
 2 tsps. Vanilla extract
 1 cup Butter
 1 cup Milk
In a large bowl,
combine the flour,
baking powder, sugar
and salt
Place the cupcake
liners into the baking
pan and scoop a batter
to the cupcake liners.
Place it in the oven
with 180°C for 10
minutes.
In a separate bowl,
Gently add the egg
whisk together the
mixture and milk into
eggs, vanilla extract
the flour mixture.
and yogurt until
Whisk together.
smooth
Divide the batter into
Add the melted butter
three and add the fruit
and mix well.
flavor.
Get the muffins from the
oven and let it cool Put a label in each
completely before container to identify it
transferring the muffins easily.
in a clear container.
Secure the container
with a red ribbon.
LOGO / BRAND

Pink symbolize love, creativity and attraction

White symbolize cleanliness and purity

Our logo has the pink background design that already says the name of our

products and our tagline. We come up with this logo because we want it to be simple and

memorable to our customers and other people.

TAGLINE / BYLINE

Our tagline is “DELIGHT IN EVERY BITE” it says that by buying our products

you can taste the happiness that you want and you will not regret if you buy our products

because it is delicious, nutritious and it is affordable by the consumers.

PACKAGING DESIGN

PROTOTYE DESIGN: ACTUAL DESIGN:

Our product packaging is same with the other cupcakes packaging that seen in the

market. Using a clear plastic container put the baked muffins and label the container with
our logo and also the flavor of the product in order to identify it easily and inform the

consumer about our product. Securing the container with a red ribbon.

LABEL DESIGN

INGREDIENTS:
Aratiles Aratiles Blueberry
Blueberry
Flour Muffins
Sugar
Baking Powder -Muffin is a type of dessert
Salt
Yogurt which is usually baked in an
Eggs
Vanilla Extract oven with+ the main
Butter
ingredients of aratiles,
Milk
blueberry, flour etc.
Manufactured by:
Expiration Date:
Our Little Muffins
23 OCT 2022
Tigbauan, Iloilo

Philippines
NET WEIGHT: 250 g
 INGREDIENTS:
Dragon Fruit Dragon Fruit Malunggay
Malunggay
Cheese with Cheese Muffins
Flour
Sugar -This flavor of muffins
Baking Powder
Salt gives us a lot of health
Yogurt
Eggs benefits for our skin and
Vanilla Extract
eyesight improvement
Butter
Milk
because of the fruit
Manufactured by:
ingredients that we used.
Our Little Muffins

Tigbauan, Iloilo
Expiration Date:
Philippines
23 OCT 2022

NET WEIGHT: 250 g

 INGREDIENTS: Avocado with Choco
Avocado
Choco Fudge Fudge Muffins
Flour
Sugar -This type of muffins also
Baking Powder
Salt gives us a lot of health
Yogurt
Eggs benefits. Taking the right
Vanilla Extract
Butter amount of chocolates can
Milk
helps us to lose weight and
Manufactured by:
avocado can helps regulates
Our Little Muffins
our metabolism.
Tigbauan, Iloilo
Expiration Date:
Philippines
23 OCT 2022
 NET WEIGHT: 250 g

SHELF LIFE (TESTING):

Our freshly baked aratiles blueberry, dragon fruit malunggay with cheese and

avocado with choco fudge muffins when properly stored will last for about 1 to 2 days

typically around 20°C, or 68°F room temperature. If we keep it in a fridge it will last for

about 1 week.

NUTRITIONAL INFORMATION

 Aratiles Blueberry Muffins

Fiber, Protein, Calcium, Phosphorus, Iron, B-vitamins, Carbs, Magnesium,

Manganese, Zinc and Vitamin-K.

 Dragon Fruit Malunggay with Cheese Muffins

 Vitamin C, other antioxidants, Iron, Calcium, Fat, Protein, Vitamin A, and high in

density lipoprotein or good cholesterol.

 Avocado with Choco Fudge Muffins

Folate, Magnesium, Potassium, Riboflavin, Niacin, Pantothenic Acid, Pyridoxine,

Vitamin C, Iron, Magnesium and Zinc.

TARGET MARKET

Aratiles Blueberry, Dragon Fruit Malunggay with Cheese and Avocado with Choco

Fudge Muffins are freshly baked for all the people who are craving for a fruit muffins

that are not so sweet especially to those who are diabetic person who wants to buy and try

our products. Our target market are all the people in Tigbauan, Iloilo ages 15-60 years

old. Also it is perfectly suitable for all occasions.

PRICE

 ITEMIZED COST

PRODUCT INGREDIENTS PURCHASED PURCHASED

UNIT UNIT COSTS

Aratiles Blueberry Aratiles ½ cup 0

Muffins Blueberry ½ cup 100

Flour 1 1/3 cup 10

Sugar ¾ cup 10

Baking Powder 1 ½ teaspoons 2

Salt ½ teaspoon 1
 Yogurt 100 grams 50

Eggs 2 pcs. 12

Vanilla Extract 1 tsp. 2

Butter ¼ cup 16

Milk ¼ cup 8

Plastic Container 5 pcs. 50

TOTAL: PHP 261.00

PRODUCT INGREDIENTS: PURCHASED PURCHASED

UNIT UNIT COST

Dragon Fruit Dragon Fruit ½ cup 100

Malunggay with Malunggay ¼ cup 0

Cheese Muffins Cheese ¼ cup 15

Flour 1 1/3 cup 10

Sugar ¾ cup 10

Baking Powder 1 ½ teaspoons 2

Salt ½ teaspoon 1

Yogurt 100 grams 50

Eggs 2 pcs. 12

Vanilla Extract 1 tsp. 2

 Butter ¼ cup 16

Milk ¼ cup 8

Plastic Container 5 pcs. 50

TOTAL: PHP 276.00

PRODUCT INGREDIENTS PURCHASED PURCHASED

UNIT UNIT COST

Avocado with Avocado ½ cup 50

Choco Fudge Choco Fudge ¼ cup 50

Muffins Flour 1 1/3 cup 10

Sugar ¾ cup 10

Baking Powder 1 ½ teaspoons 2

Salt ½ teaspoon 1

Yogurt 100 grams 50

Eggs 2 pcs. 12

Vanilla Extract 1 tsp. 2

Butter ¼ cup 16

Milk ¼ cup 8
 Plastic Container 5 pcs. 50

TOTAL: PHP 261.00

 Aratiles Blueberry Muffins- the table shows that the unit purchased cost is PHP

261.00

 Dragon Fruit Malunggay with Cheese Muffins- the table shows that the unit

purchased cost is PHP 276.00

 Avocado with Choco Fudge Muffins- the table shows that the unit purchased

cost is PHP 261.00

PRODUCT PRODUCE

 Aratiles Blueberry Muffins - 5 containers and each container has 6 pcs muffins

inside.

 Dragon Fruit Malunggay with Cheese Muffins – 5 containers and each container

has 6 pcs muffins inside.

 Avocado with Choco Fudge Muffins – 5 containers and each container has 6 pcs

muffins inside.

UTILITIES EXPENSE

UTILITIES SCALE OF PRICE

MEASUREMENTS
Electricity 0.35 kwh 4.55

Transportation Per km 80
TOTAL 84.55
The table shows that the utility expense is PHP 84.55

MARK UP PRICE

 Aratiles Blueberry Muffins

Total ingredients cost ÷ number of product produced = unit cost

PHP 261.00 ÷ 5 packs. = PHP 52.2 (unit cost)

PHP 52.2 x 50% = PHP 26.1 (mark-up)

PHP 52.2 + PHP 26.1 = PHP 78.3 or PHP 78.00 (selling price)

 Dragon Fruit Malunggay with Cheese Muffins

Total ingredients cost ÷ number of product produced = unit cost

PHP 276.00 ÷ 5 packs = PHP 55.2 (unit cost)

PHP 55.2 x 50% = PHP 27.6 (mark-up)

PHP 55.2 + PHP 27.6 = PHP 82.8 or PHP 83.00 (selling price)

 Avocado with Choco Fudge Muffins

Total ingredients cost ÷ number of product produced = unit cost

PHP 261.00 ÷ 5 packs. = PHP 52.2 (unit cost)

PHP 52.2 x 50% = PHP 26.1 (mark-up)

PHP 52.2 + PHP 26.1 = PHP 78.3 or PHP 78.00 (selling price)

PRODUCT NAME SELLING PRICE

Aratiles Blueberry Muffins PHP 78.00 per container
Dragon Fruit Malunggay with Cheese Muffins PHP 83.00 per container
Avocado with Choco Fudge Muffins PHP 78.00 per container
The table shows that the selling price of our product aratiles blueberry muffins is PHP

78.00 per container, for dragon fruit malunggay with cheese muffins costs PHP 83.00 per

container and lastly, for avocado with choco fudge muffins costs PHP 78.00 per

container.

PRODUCT NAME NET WEIGHT

Aratiles Blueberry Muffins 250 grams
Dragon Fruit Malunggay with Cheese Muffins 250 grams
Avocado with Choco Fudge Muffins 250 grams

PLACE
It is the point where products are made available to customers. A business has to decide

on the most cost- effective way to make their products easily available to customers. This

involves selecting the best channel of distribution.

TYPE OF DISTRIBUTION CHANNEL

PRODUCER RETAILER CONSUMERS

A distribution channel is a chain of businesses or intermediaries through which a good or

service passes until it reaches the final buyer or the end consumer. Distribution channels

can include wholesalers, retailers, distributors, and even the internet. Retailers are

companies in the channel that focuses on selling directly to consumers. You are likely to

participate in the retail channel almost every day. Retail channel is different from the

direct channel in that the retailer doesn’t produce the product. The retailer markets and

sells goods on behalf of the producer. For consumers, retailers provide tremendous
contact efficiency by creating one location where many products can be purchased.

Retailers may sell products in a store, online, in a kiosk, or on your doorstep. The

emphasis is not the specific location but on selling directly to the consumer.

BUSINESS AND PLANT LOCATION

Plant location refers to the choice of region and the selection of a particular site for

setting up a business or factory. Location influences plant layout facilities needed, capital

investment and operating costs. Location decisions are strategic, long-term and non-

repetitive in nature.

PLANT SIZE AND LAYOUT (BLUE PRINT DESIGN)

Plant layout is the arrangement of machines, work areas and service areas within a

factory. It involves the development of physical relationship among building, equipment

and production operations, which will enable the manufacturing process to be carried on

efficiently.
PROMOTION

Promotion is any communication that attempts to influence people to buy products or

services. Businesses generally promote their brand, products, and services by identifying

a target audience and finding ways to bring their message to that audience.

COMPETITIVE ANALYSIS

A competitive analysis is the process of categorizing and evaluating your competitors to

understand their strengths and weaknesses in comparison to your own. In other words,

it’s not a complicated idea. It’s common knowledge that the better you understand your

competitors, the better chance you have beating them.

COMPETITO PRODUCT PRICE PLACE PROMOTION

R
JD’S Bread and PHP 50 - 100 Shopping mall They used

BAKESHOP Pastries in Iloilo City social media

platforms to

promote their

products.
S&R Muffins PHP 299.00 Shopping mall They give
 in Iloilo City discounts and

promote their

products

through social

media

platforms.
CARLO’S Bread and PHP 50 - 100 SM City Iloilo They used

BAKERY & Pastries social media

CAFE platforms to

promote their

product.
TINAPAYAN Bread and PHP 60-70 Atrium Mall They used

BAKESHOP Pastries in Iloilo City social media

platforms to

promote their

products.

MARKETING STRATEGY

A marketing strategy refers to a business’s overall game plan for reaching prospective

consumers and turning them into customers of their products or services.

Aratiles Blueberry, Dragon Fruit Malunggay with Cheese and Avocado with Choco

Fudge muffins will be sell to all people in Tigbauan, Iloilo ages 15-60 years old. Our

products has a lot of health benefits such as it helps us to improve our immune system,

helps nourishing our skin, improve our eyesight, helps regulates our metabolism and it
can also help us to lose weight because of the fruit ingredients that we used in baking this

muffins. Our product is baked to satisfy the cravings of all the people who will surely buy

and try our products. Aratiles Blueberry, Dragon Fruit Malunggay with Cheese and

Avocado with Choco Fudge muffins will be sold at an affordable prices to tempt more

people to try our products and also to make money from low-cost products we obviously

either need to be able to sell lots of them profitably or to be effective at converting buyers

into higher-priced solutions. Our products are healthy and delicious because we did not

save the fruit ingredients that we used in baking our products and we are confident that

by trying our products you will surely love it. We will use our social media platforms to

advertise, sell and attract more customers to purchase our products. We prefer online

because we are now surrounded by technology and most of us are updated when it comes

to social media. On the significant advantage of it is, its low operating cost. We can

advertise at a low rate with internet marketing that with traditional methods of

advertisements.

PROMOTIONAL MATERIALS
Promotional material is a message issued in behalf of some product or caused or idea or

person or institution. Businesses need promotional products as a cost-effective means of

reaching out to more potential customers. This is a low-cost marketing method to drive

customers. For small businesses like startups, promotional products help cut their

marketing budget and still draw people’s attention. In promoting products we can use

banners, brochures, pamphlets, stickers, name tags and signs, flyers, menus to attract lots

of customers, to make our business stand out from its competitors and to engage the

target audience.

TARGET AUDIENCE

Target audience for our products are all the people ages 15-60 years old who wants to

buy and try our products.

VISUAL HIERARCHY

OPEN
EVERYDAY
6 AM – 5 PM
 Aratiles Blueberry Muffins – PHP 78.00 per container
Dragon Fruit Malunggay with Cheese Muffins - PHP 83.00 per container
Avocado with Choco Fudge Muffins - PHP 78.00 per container
STATEMENT OF THE PROBLEM

This study aims to determine the consumer preference and level of acceptability

of our innovated products which are aratiles blueberry muffins, dragon fruit malunggay

with cheese muffins and avocado with choco fudge muffins as new in the market.

1. What is the level of acceptability of our product aratiles blueberry muffins,

dragon fruit malunggay with cheese muffins and avocado with choco fudge muffins in

the market in terms of price, taste and appearance?

2. What marketing strategies are needed for our products aratiles blueberry

muffins, dragon fruit malunggay with cheese muffins and avocado with choco fudge

muffins to be known as one of the healthy and delicious muffins?

3. Who are our possible customers and what are their profiles?

OBJECTIVES

This study aims to determine the benefits of consumer preference and the level of

acceptability of our innovated products aratiles blueberry muffins, dragon fruit

malunggay with cheese muffins and avocado with choco fudge muffins.

1. To find out the level of acceptability of our product aratiles blueberry muffins,

dragon fruit malunggay with cheese muffins and avocado with choco fudge muffins in

the market in terms of price, taste and appearance.

 2. To find the best strategy to promote our products aratiles blueberry muffins,

dragon fruit malunggay with cheese muffins and avocado with choco fudge muffins to be

well-known in the market as the best healthy and delicious muffins.

3. To find out who are our possible customers and their profiles who wants to buy

and try our products aratiles blueberry muffins, dragon fruit malunggay with cheese

muffins and avocado with choco fudge muffins in terms of aroma, texture, taste,

appearance and overall acceptability.

SIGNIFICANCE OF THE STUDY

The result of this study is great to the following:

 Target market

The result will provide the target market an idea on consumer preference and

the level of acceptability of our innovated products aratiles blueberry muffins,

dragon fruit malunggay with cheese muffins and avocado with choco fudge

muffins that was formulated with fruits.

 The researcher

This study would help the researcher to know the consumer preference and the

level of acceptability of our innovated products aratiles blueberry muffins, dragon

fruit malunggay with cheese muffins and avocado with choco fudge muffins.

 Future researcher

This study would help increase the capacity of future researcher to learn. It

would serve as a reference of a related literature for studies of similar topics or

can be a basis of related topic in the future.

 Producer
 Like the researcher the product analyze the needs of the target market and

interprets the demand of aratiles blueberry muffins, dragon fruit malunggay with

cheese muffins and avocado with choco fudge muffins in the market. Producer

will benefits in the result by creating different flavors of muffins in order to gain

more profit and help the people to satisfy their cravings.

SCOPE AND LIMITATION

This study focuses on the consumer preference and level of acceptability of our

innovated products which are aratiles blueberry muffins, dragon fruit malunggay with

cheese muffins and avocado with choco fudge muffins as an alternative to the

commercialize one for all occasions in the market in terms of price, taste and appearance.

It helps the customers to satisfy their cravings and it can help to increase the fiber levels

in our body. It is less expensive and affordable compared to others. This is also focuses

on the availability of the product to the people. The scope of the conclusion and

recommendation of this study were limited upon the objectives of the study. The aratiles

blueberry muffins, dragon fruit malunggay with cheese muffins and avocado with choco

fudge muffins can helps us to satisfy our cravings and it gives us also a lot of health

benefits. This study was purely informative when it comes to our products; it never

attempted to make decisions in the selection students.

 CHAPTER II

REVIEW OF RELATED LITERATURE

Blueberry

Fresh blueberry are a popular summer treat. They have a sweet flavor, and they

are succulent and nutritious. Blueberries can be eaten freshly picked or incorporated into

a variety of recipes. They can also be purchased frozen. They have been shown to protect

against heart disease and cancer, and can also help maintain bone strength, mental health,

and healthful blood pressure. (Ware, M. et al., 2017).

Aratiles

Diabetic patients are usually scared of eating fruits due to the sucrose content in

it. But, there is one fruit that can also cure diabetes. This red color fruit is known as a

small apple or aratiles. The aratiles fruit in other countries is also known as Kerson’s

fruit, Jamaican cherry, Panama berry, Singapore cherry, bolaina yamanaza, cacaniqua,

capulin Blanco, nigua, Dieguito, memizo, or memiso. Its scientific name is “Muntingia

calabura”. Jamaican cherry, known as “Aratiles” in the Philippines, is a cure for diabetes.

Maria Isabel Layson, a student from Iloilo National High School discovered that the

Jamaican cherry has anti-diabetic properties that could cure Type II diabetes. In certain

areas of the Philippines these little red fruits are known as manzanitas or small apples.
What researchers and nutritionists are now finding is that so many other “unknown”

fruits have some amazing health benefits. (Dania, K. 2020).

Dragon Fruit

Dragon fruit is a food that grows on a climbing cactus called hylocereus, which

you’ll find in tropical regions around the world. The plant’s names comes from the Greek

word “hyle”, which means “woody”, and the Latin word “cereus”, which means

“waxen”. It has many potential health benefits including it’s rich in antioxidants like

flavonoids, phenolic acid, and betacyanin. These natural substances protect your cells

from damage by free radicals-molecules that can lead to diseases like cancer and

premature aging. It may help lower your blood sugar. Researchers say this might be

partly because it replaces damaged cells in your pancreas that make insulin, the hormone

that helps your body break down sugar. But the studies were done on mice, not people.

It’s unclear just how much dragon fruit you’d have to eat to get these benefits. (Watson,

S. 2020).

Malunggay

Moringa oleifera, is a plant that has been praised for its health benefits for

thousands of years. It is very rich in healthy antioxidants and bioactive plant compounds.

So far, scientists have only investigated a fraction of the many reputed health benefits.

Moringa oleifera is very nutritious, rich in antioxidants, may lower blood sugar levels,

may reduce inflammation, can lower cholesterol and may protect against arsenic toxicity.

(Arnarson, A. et al., 2018).

Avocado
 Avocado is the fruit of the avocado tree, scientifically known as Persea

Americana. This fruit is prized for its high nutrient value and is added to various dishes

due to its good flavor and rich texture. It is the main ingredient in guacamole. These days,

the avocado has become an incredibly popular food among health-conscious individuals.

It’s often referred to as superfood, which is not surprising given its health properties.

(Gunnars, K. et al., 2018).

Local Literature

Nutritional and textural studies on dietary fiber-enriched muffins and biscuits from

cassava-based composite flours

The study focuses on the use of cassava flour for making two baked goods viz.,

muffins and biscuits. The nutritional and functional properties of cassava flour were

modified through malting and pregelatinization and further by blending with cereal

and/or legume flour and bran sources. The composite flours that have a high protein

content and dietary fiber (DF) content were further enriched through the addition of

wheat bran at levels of 10.0 g per formula. The products developed had high DF content

of 2.77-3.44% and protein content of 4.50-5.60% (dwb). The low in vitro starch

digestibility of muffins and biscuits from cassava-bran blends was an additional

advantage, suggesting their use in medical nutrition therapy for treating obese and

diabetic people as well as for management of cardiovascular and intestinal problems.

(Jisha, S. et al., 2010).

Influence of water chestnut (Trapa natans) on chemical, rheological, sensory and

nutritional characteristics of muffins

 Water chestnut flour (WCF) was utilized in the formulation of muffins. Blends

were prepared by replacing 25, 35, 45 and 55% of wheat flour with WCF. Farinograph

characteristics of the blends showed that with increase in the level of WCF there was a

decrease in the dough stability and increase in mixing tolerance index, indicating

weakening of the dough in comparison to control. Pasting characteristics indicated

increase in gelatinization temperature and peak viscosity of the blends. Micrographs of

muffin crumb prepared by incorporating WCF showed gelatinized starch granules

embedded in the disrupted protein matrix. The lightness value of muffin crumb and

sensory scores for crust color, shape, crumb color, grain and texture decrease with

increase in the level of WCF in muffins when compared to control. However the 55%

WCF incorporated muffins received significantly lower scores for overall quality.

Incorporation of WCF at 45% level produced muffins of acceptable quality. (Krishnaiya,

R. et al., 2015).

Extruded flour as techno-functional ingredient in muffins with berry pomace

Blackcurrrant pomace is a by-product from fruit juice production, which is rich

in polyphenols and dietary fiber. When added to bakery products, its high fiber content

has detrimental effects on dough/batter viscosity and on the texture and the structure of

the final product. In this study, the wheat flour extruded at different temperatures was

used to replace 50% of wheat flour in muffin formulation to counteract these detrimental

effects. In addition, the effect of blackcurrant on the glucose release during in vitro

digestion was analyzed. The extrusion treatment of the flour caused a disruption of the

starch granules, and affected starch characteristics such as water binding capacity and

swelling. Its incorporation in muffins did not produce important differences in texture,
nor in consumer acceptance, compared to a standard formulation. Moreover, the addition

of blackcurrant counteracted the hyperglycemic effect of pre-gelatinized starch.

(Sanchez, E. et al., 2019).

Alchero Banana Muffin

Located in Bucal, Calamba City, Alchero Banana Muffin Enterprise produced

banana muffins in two flavors, banana-mango and banana-pineapple and these muffins

were marketed to the college students of Letran Calamba. The business aimed to be

known in the food industry as the best banana muffin producer that satisfies and

nourishes its customers. In terms of quality and price, the product as feasible and

profitable.

Survey results showed that there was adequate demand for the product in the

market. The business, from preparation which included the acquisition of materials and

equipment, and registration to actual operation, took four months. With the initial

investment of P 28,163.00, it earned a net income of P5,348.00. Through social media

sites, flyers and word of mouth, the product was promoted to potential customers. The

business was in the form of a sole proprietorship which was composed of three owners

contributing equally to the capital of the business. (Dela Guardia, C. et al., 2016).

Blueberry Muffins

It is one of the best muffin varieties that you should try. Muffins refer to breads

that are baked in small quantities. The dough is often placed in paper cups and baked in

muffin or cupcake pans. This blueberry recipe is one of the easiest that you can prepare

anytime. Blueberry muffin or any muffin variety can sometimes be mistaken as cupcakes.

Muffins and cupcakes are two different things. Muffins are less sweeter and it does not
have any frosting. Probably it is one of the simplest recipe around and I am confident to

say that anyone with or without experience in baking can make their own blueberry

muffin just by following the details described in this recipe. I know that baking can be

intimidating to most people. Don’t be afraid to try. As long as you have the will and the

correct guidance, you should be fine. (Merano, V. 2009).

Foreign Literature

Growing Local: Wild Maine Blueberry Muffins

The documentary project Growing Local seeks to raise awareness across cultures

of the importance of supporting locally produced foods. Growing local travels to places

such as Maine, USA, and Yorkshire, England, where it examines traditional but popular

recipes and adapts them using only local ingredients. Through still photography, ambient

sound, and audio interviews, each volume of the series documents not only the creation

of the adapted recipe, but also traces the ingredients’ origins, the history of the recipe,

and researches the current status of the region’s local food movement. By documenting

the efforts of small, local food producers, Growing Local hopes to shift the public

attention back to the necessity of supporting one’s neighbors (instead of huge

corporations). The ingredients connects us with the lives of the producers. Growing Local

has the potential to attract a global audience and convey the importance of supporting

local foods to strengthen local economies. Growing Local will be made available for

public presentations in various iterations-on DVD, as an enhance e-book, printer book

with accompanying DVD, delivered via the Web and traditional broadcasting methods
and more. In 2007, 1 began researching the first volume of the series: Growing Local:

Wild Maine Blueberry Muffins. In this volume I created and documented an award-

winning wild Maine blueberry muffin recipe that consisted of ingredients grown and

harvested solely in the state of Maine. In one of the segments, the multimedia piece Wild

Maine Blueberries, we meet the growers of the blueberries used in the muffin recipe,

Jennifer Smith-Mayo and Matthew Mayo of Blue Hill, Maine. This multimedia segment

was presented at the University of Maine 2008 Graduated Research Expo and won

Second Place for Outstanding Multimedia/Art Presentations. In 2010, the multimedia

segment Maine: The State of Local Foods and its companion paper that examines the

local foods movement in Maine won the Maine Studies Graduate Award for Research

and Creativity. For this thesis project I am presenting a DVD (in POCKET) with a

selection of multimedia segments from Growing Local: Wild Maine Blueberry Muffins,

which include: Introduction; Wild Maine Blueberries’, Butter; Milk & Eggs; and Maine:

The State of Local Foods. The award-winning paper, Maine: The State of Local Foods,

also accompanies this reflection paper to provide further context on why I believe that

Maine, by its own example, is leading the nation toward a more vibrant and self-

sustaining local foods economy. (Smith-Mayo, J. 2011).

Blueberry Muffin Application Research

For this study, eggs were reduced and/or removed from peak-top blueberry muffin

formulas made with a crème cake muffin base and replaced with commercial egg replacer

products at the manufacturer’s suggested rate. The samples were evaluated quantitatively

in commonly used cake analytical tests and then qualitatively in organoleptic tests.

Sensory panelists unanimously preferred the Control to the Test Formulas. Overall, not a
single product performed as well as or better than real eggs, but a fiber-based egg

replacer came closest. The lowest performer was a whole algal flour egg replacer, which

suffered from an excessive yellow color, weak texture, and off flavors. Except for batter

specific gravity and muffin height, all other areas of muffin quality were affected,

especially flavor and texture. Other products including starch, soy, whey protein

concentrate and wheat-based products did provide some functionality to muffin formulas,

but did not meet or exceed the Control organoleptically in acceptability. To fully assess

egg replacers, manufacturers must test them on the bench and spend time optimizing

formulas for acceptable results. (Maloberti, E. 2021).

Development of Muffins from Wheat Flour and Coconut Flour using Honey as a

Sweetener

Coconut flour is an excellent source of unique taste and aroma and rich in

vitamins, minerals and dietary fibers, which might have potential application in baking

products and human nutrition. The study is aimed to investigate the effect of honey and

different levels of coconut flour on muffins. Four types of muffins such as, T1 -0%, T2

-5%, T3 -15% and T4 -25% of coconut flour incorporation were investigated and T4 is

found more acceptable in terms of physicochemical properties of muffins. T4 muffins

secured the highest score in color, texture and overall acceptability. The results showed

that the addition of 25% coconut flour to the batter has improved the sensory and the

physicochemical characteristics of the samples of the muffins obtained, and increased

their nutritional value. (Shivanna, A. et al., 2020).

Sensory and Physical Properties of Muffins Made with Waxy Whole Wheat Flour
 The quality of muffins made with different amounts (0, 15, 30, 45 and 60%) of

waxy whole wheat flour (WWWF) blended with conventional whole wheat flour were

characterized. High amounts of WWWF blends produced darker but acceptable crust

color. WWWF formulations had a softer crumb on day 0 and day 4, but greater firmness

after 16 days storage. Samples did not differ in springiness on day 0, but a slight decrease

occurred in all samples, and WWWF samples were slightly less springy after 16 days.

Proton (1H) NMR showed two distinct relaxation times, indicative of water migration

from the crumb of the muffin to the crust. Sensory evaluation showed high overall

likability, except for muffins made with 60% WWWF. The 60% muffins had lower

volume than all other formulations. Results shows that 15-30% WWWF produces a

softer, moister muffin, but this advantage is lost after 8-16 days storage. This study shows

that the 15-30% waxy whole wheat flour blended with conventional whole wheat flour

produces softer and moisture whole wheat muffins, with good consumer acceptability.

Muffins with WWWF remained softer for 4-8 days, but were firmer than control after 16

days storage. Waxy whole wheat flour also adds additional fiber, so its inclusion in

blends with conventional whole wheat may help in the development of higher fiber

products with softer and moister crumb. (Acosta, K. et al., 2011).

Baking and sensory quality of germinated and ungerminated flaxseed muffins

prepared from wheat flour and wheat atta

Present study was focused on development of muffins from germinated and

ungerminated flaxseed meal which is used as dietary supplement due to its functional and

nutritional benefits on human health. Germination of flaxseed enhanced its health

benefits. Different combinations were made by adding of ungerminated and germinated

flaxseed meal in wheat flour and atta. It showed increase in the dough development time

and water absorption for both ungerminated and germinated flaxseed meal. Wheat flour

and wheat atta muffins were prepared after addition of flaxseed meal at 5, 10, 15, 20, 25

and 30% levels. With increased levels of flaxseed, there was improvement in specific

volume of muffins and texture. The 15% for ungerminated and 10% for germinated

flaxseed meal were selected as best level on the basis of organoleptic sores and textural

properties. Prepared muffins were packed in LLDPE and stored under room and

refrigerated conditions for 1 month to assess the shelf life from the best levels. Muffins

stored well for 15 days under ambient conditions and for 1 month under refrigerated

conditions. (Kaur, A. et al., (2018).

REFERENCES

Ware, M. et al., (2017). Everything You Need To Know About Blueberries. Medical

News Today. https://www.medicalnewstoday.com/articles/287710

Dania, K. (2020). Aratiles Fruits: Benefits of Kerson fruits. Utkal Today.

https://www.utkaltoday.com/aratiles-fruit-benefit/

Watson, S. (2020). Dragon Fruit. WebMD. https://www.webmd.com/food-

recipes/benefits-dragon-fruit

Arnarson, A. et al., (2018). 6 Science-Based Health Benefits of Moringa oleifera.

Healthline. https://www.healthline.com/nutrition/6-benefits-of-moringa-oleifera

Gunnars, K. et al., (2018). 12 Proven Health Benefits of Avocado. Healthline.

https://www.healthline.com/nutrition/12-proven-benefits-of-avocado

Local Literature

Jisha, S. et al., (2010). Nutritional and Textural Studies on Dietary Fiber-Enriched

Muffins and Biscuits from Cassava-Based Composite Flours. Journal of Food Quality.

https://onlinelibrary.wiley.com/doi/epdf/10.1111/j.1745-4557.2010.00313.x
Krishnaiya, R. et al., (2015). Influence of Water Chestnut (Trapa Natans) on Chemical,

Rheological, Sensory and Nutritional Characteristics of Muffins. Journal of Food

Measurement and Characterization. https://link.springer.com/article/10.1007%2Fs11694-

015-9295-7

Sanchez, E. et al., (2019). Extruded Flour as Techno-Functional Ingredient in Muffins

with Berry Pomace. Science Direct LWT.

https://www.sciencedirect.com/science/article/abs/pii/S0023643819306401

Dela Guardia, C. et al., (2016). Alchero Banana Muffin. Philippine E-Journals.

https://ejournals.ph/article.php?id=10962

Merano, V. (2009). Blueberry Muffins Recipe. Panlasang Pinoy.

https://panlasangpinoy.com/blueberry-muffins/

Foreign Literature

Smith-Mayo, J. (2011). Electronic Theses and Dissertations.

https://digitalcommons.library.umaine.edu/etd/1655/

Maloberti, E. (2021). Blueberry Muffin Application Research. CuliNex.

http://www.realeggs.org/research/baking/blueberry-muffin

Shivanna, A. et al., (2020). Development of Muffins from Wheat Flour and Coconut

Flour using Honey as a Sweetener. International Journal of Current Microbiology and

Applied Sciences.

https://www.researchgate.net/publication/344295678_Development_of_Muffins_from_

Wheat_Flour_and_Coconut_Flour_using_Honey_as_Sweetener
Acosta, K. et al., (2011). Sensory and Physical Properties of Muffins Made with Waxy

Whole Wheat Flour. Journal of Food Quality.

https://www.researchgate.net/publication/260706357_Sensory_and_Physical_Properties_

of_Muffins_Made_with_Waxy_Whole_Wheat_Flour

Kaur, A. et al., (2018). Baking and sensory quality of germinated and ungerminated

flaxseed muffins prepared from wheat flour and wheat atta. Journal of the Saudi Society

of Agricultural Sciences.

https://www.sciencedirect.com/science/article/pii/S1658077X18302017

CHAPTER III

RESEARCH DESIGN AND METHODOLOGY

Type of Research/Research design

The researchers used focus grouped discussion research design in the

collection of data since it allows extracting meaningful insights and opinions and

making an accurate presentation of a group. The focus group discussion, according

to Question Pro, possesses a distinct advantage over other market research

methods. They capitalize on the moderator’s communication with participants and

the flexibility to move the discussion. The purpose of the group is not to arrive at a

consensus or agreement on the topic. Instead, it seeks to identify and understand

customer perceptions of a brand, product, or service.

The Respondents

The respondents of this study being survey are based on the availability of people who

can answer the survey. We had 120 respondents being used as a sample for our study, the
researchers conducted a survey through the use of Google Form and disseminate to each

Facebook friends or messenger. The sample was diverse with regards their age, gender,

status, occupation, and address. This entire variable may impact or affect the respondents

respond or answer.

Profile of the participants

The table shows the profile of the participants in terms of age, gender, status, occupation,

and address. Data revealed that out of 120 participants of the study in terms of age 112 or

93.34% are 16 – 25 years old, 4 or 3.33% are 26-35 years old and 4 or 3.33% are 36 years

old and above. In terms of gender 39 or 32.5% are male, while 81 or 67.5% are female. In

terms of status 115 or 95.83% are single, while 5 or 4.17% are married. In terms of

occupation 66 or 55% are students, 15 or 12.5% are employed and 39 or 32.5% are

unemployed. In terms of address 56 or 46.67 are in Iloilo City same with Iloilo Province,

1 or 0.83% is in Cagayan de Oro same with Pampanga and Taguig, and 5 or 4.17 are in

Cavite.

CATEGORY FREQUENCY PERCENTAGE

AGE:

16 - 25 years old 112 93.34%

26 - 35 years old 4 3.33%

36 years old and above 4 3.33%

GENDER:

Male 39 32.5%

Female 81 67.5%
STATUS:

Single 115 95.83%

 Married 5 4.17%
OCCUPATION:

Student 66 55%

Employed 15 12.5%

Unemployed 39 32.5%
ADDRESS:

Iloilo City 56 46.67%

Iloilo Province 56 46.67%

Cagayan de oro 1 0.83%

Pampanga 1 0.83%

Cavite 5 4.17%

Taguig 1 0.83%
Data Gathering and Instrumentation

The researches utilized the questionnaire which was made by the

researchers and validated by our business research adviser to further gather the data

of the respondents and their behavior, perception and preferences.

The first is the brief information comprising the name, age, gender, status

occupation and address of the respondents. The second part of the survey is a 10

questions regarding the product itself.

Using the 7 point hedonic scale the respondents rated each sample

according to their evaluation and their own preferences. The following scale

indicated the qualitative interpretation of the evaluation rating as to the

affordability, and packaging.

SCALE INTERPRETATION
1 Extremely Acceptable
2 Moderately Acceptable
 3 Slightly Acceptable
4 Not Acceptable
5 Slightly not acceptable
6 Moderately not acceptable
7 Extremely not acceptable

The purpose of data analysis was to organize, provide structure to, and elicit

meaning from the research data (Eshiwani 2004) the following statistical tools were

employed in the analysis of the obtained data. The statistical tools to be used were the

Mean and Standard Deviation.

Mean was the simple arithmetic average of a range of values of quantities computed

by dividing the total of all values by the number of values. Mean were used in this

study to determine the differences among the preferences of the respondents

considering demographic factors.

Standard Deviation. Standard deviation was a measure of the dispersion of a set of

data it’s mean. Standard Deviation was used in this study to determine how our

innovated products aratiles blueberry muffins, dragon fruit malunggay with cheese

muffins and avocado with choco fudge muffins affects the respondent’s preferences.

Data Analysis and Interpretation

For inferential analysis the mean standard deviation and analysis of variance

were used. Mean was to obtain the mean score. Standard deviation used to determine

the dispersion of the mean. Analysis of variance or anova used to test the significant

differences among the variants of our products. Our respondents are student’s

employees and non-workers we conducted a survey to know their preferences and to

have idea about our product. We use survey to get answers to research components

questions and test the hypothesis also to give ideas for our target market about our
product. Our respondents are those 16 years old to 36 years old and above. Majority of

our respondents are students with 55%. The survey is serve as a subject in evaluating

the quality of our product which is aratiles blueberry muffins, dragon fruit malunggay

with cheese muffins and avocado with choco fudge muffins. Dependent variables are

the variables we're used. We use that variables based and choose by our respondents

this includes the consumer preference and level of acceptability of our little muffins

that gives a lot of health benefits and satisfy the cravings of our customers.
 CHAPTER IV
SUMMARY AND THE MAIN FINDINGS OF THE RESEARCH STUDY

This chapter discusses the research findings from 120 questionnaires which is

person age 16 years old and 36 years old and above. The personal data of the

questionnaire covered the respondents’ age, gender, status, occupation and address.

Though not central to the study, the personal data helped contextualize the findings.

DESCRIPTIVE DATA ANALYSIS

QUESTION 1

23.33%; 23%

12.50%; 13%
64.17%; 64%

YES MAYBE NO

The respondents who are familiar with aratiles was 64.17%, 12.5% for maybe and

23.33% for those respondents who did not recognize the aratiles at all.
 QUESTION 2
NO; 3.33%; 3%

MAYBE; 17.50%;
18%

YES; 79.17%; 79%

YES MAYBE NO

The respondents who like eating muffins are 79.17%, 17.50% to maybe and

3.33% to the respondents who don’t like eating muffins.

 QUESTION 3

5%; 5%
22%; 22%
18%; 18%

15%; 15%

41%; 41%

PRICE PACKAGING / APPERANCE

TASTE NUTRITIONAL INFORMATION / CONTENTS
AROMA AND TEXTURE

When buying desserts 21.67% of respondents look for the price of the product,

15% for packaging or appearance, 40.83% for taste, 17.50% nutritional information or

contents and 5% for aroma and texture.

QUESTION 4

32%

60%

3%
6%

SWEET SALTY SOUR SPICY

 The respondents taste for food was 60% for sweet, 5.83% for salty, 2.5 for sour

and 31.67% for spicy.

QUESTION 5

23%

53%

24%

YES MAYBE NO

The respondents who heard or tried eating aratiles desserts are 23.33%, some

responds for maybe are 24.17% and no for 52.50%

 QUESTION 6

21%

55%

24%

DEFINITELY YES OUT OF CURIOSITY, YES NEED IMPROVEMENT NO

45.83% respondents are willing to buy our muffins, 52.50% wants to buy because

of curiosity, 0% need improvement and 1.67% are not interested.

QUESTION 7
4%

36%

60%

EXPENSIVE REASONABLE CHEAP

` 10% respondents think that our muffins are expensive, 83.33% reasonable and

6.67% thinks that it is affordable.

QUESTION 8

14%

56%
30%

YES MAYBE NO

When buying a product 55.83% respondents are affected by the opinion and

feedback of other people, 30% maybe and 14.17% for no.

 QUESTION 9
2% 2%

41%

56%

EXCELLENT GREAT! IT IS ALREADY COMMON NEEDS IMPROVEMENT

The respondents think of the innovative idea of our products 40.83% for

excellent, 55.83% for great, 1.67% it is already common and 1.67% needs improvement.

QUESTION 10
1%

39%

60%

RADIO / TV NEWSPAPERS / MAGAZINES

INTERNET / SOCIAL MEDIA FRIENDS AND FAMILY
 When buying a product the respondents usually get new information of products

coming out of the market, 2.5% on radio/TV, 0% on magazines, 79.17% on the internet

or social media and 18.33% on friends and family.

CHAPTER V

CONCLUSIONS, IMPLICATION AND RECOMMENDATION FOR

MANAGEMENT

This chapter presents the conclusion drawn from these findings and
recommendations derived from the conclusions made suggested by the researchers.

This study aimed to determine the consumer preference and level of

acceptability of our innovated products aratiles blueberry, dragon fruit malunggay
with cheese and avocado with choco fudge muffins.

Specifically, this study sought to find answer to the following questions:

1. What is the level of acceptability of our product aratiles blueberry muffins, dragon fruit

malunggay with cheese muffins and avocado with choco fudge muffins in the market in

terms of price, taste and appearance?

2. What marketing strategies are needed for our products aratiles blueberry muffins,

dragon fruit malunggay with cheese muffins and avocado with choco fudge muffins to be

known as one of the healthy and delicious muffins?

3. Who are our possible customers and what are their profiles?

CONCLUSION
1. The level of acceptability of our innovated products aratiles blueberry muffins, dragon

fruit malunggay with cheese muffins and avocado with choco fudge muffins in the

market in terms of price 10% respondents think that our muffins are expensive, 83.33%

reasonable and 6.67% thinks it is affordable. In terms of taste 60% of the respondents

wants sweet foods, 5.83% for salty, 2.5% for sour and 31.67% for spicy. Lastly, 15% of

the respondents look in the packaging or appearance when buying a product.

2. The marketing strategies that are needed for our products aratiles blueberry muffins,

dragon fruit malunggay with cheese muffins, and avocado with choco fudge muffins to

be known as one of the healthy and delicious muffins are we need to exert a lot of efforts

to promote our products to other people and improve the quality of our products. The

price should be balance to the quality of the product and the survey also tells that the

most effective way to promote our product is through the internet or social media. In

order for us to save money in promoting our product we would use flyers, posting on

social media or internet about the benefits and the satisfaction that our products can give

to our customers or in the market.

3. Our target market are those people who are interested to buy a healthy and delicious

desserts. In terms of the profile, 120 respondents are used as a sample in our study. It tells

that in terms of age 112 or 93.34% are 16 – 25 years old, 4 or 3.33% are 26-35 years old
and 4 or 3.33% are 36 years old and above are mostly wants to buy and try our products

with the rate 45.83% or 52.50%. In terms of the distribution of the product mostly are in

Iloilo City and Iloilo Province with a 112 or 93.33%. In gender out of 120 respondents 81

are female or 67.50% and in terms of status 115 or 95.83% are single. This means that

mostly of the target prospect or customer are young woman.

Results of the survey

1. In terms of familiarization, survey result tells that out of 120 respondent, 77 or

64.17% recognized the aratiles. In which they find a fruit that has a lot of health benefits.

Through this researcher could give more knowledge and ideas about the health benefits

of the fruit ingredients that we used to make the product being offer to the market.

2. In terms of the respondents like, the survey tells that out of 120

respondent, 95 or 79.17% like eating muffins. This means that prospect is

favorable with those products that are being known and proven to be the best food

that can satisfy the cravings of all people throughout the years. Having a product in

the market that is known of many people and can satisfy the cravings of all people

they usually remember the product name and recommend to their friends, family or

sending positive feedback to the product.

3. When buying desserts, survey results tells that out of 120 respondents 49

or 40.83% look forward to the taste of the product. This means that the taste of the

products had an important role in buying a product. Taste is the most important

factor when consumers decide whether they like a product or not because the more

that taste is understood the easier it will be manipulate it in the food systems.
 4. When selecting the best flavor for food, survey results tells that out of

120 respondents 72 or 60% like sweet foods. The presence of this food on the

menu makes us feel satisfied after a meal, and compensates for low blood sugar.

The desire to improve your mood by ingesting sugar can also be a factor because

sweet snacks increase our production of the so-called hormone of happiness.

5. Out of 120 respondents 63 or 52.50% of them doesn’t heard or even tried

eating aratiles desserts. This means that our products are unique and we have an

advantage in selling our products in the market because nowadays many people

buy and try new products out of curiosity and by that we can sell more of our

products and make satisfied so that they will return. And there is a possibility that

we can have an opportunity to have more customers because those customers will

share their experience on buying our product to other people.

6. When we are going to sell our product muffins in the market with a

variants of aratiles blueberry, dragon fruit malunggay with cheese and avocado

with choco fudge muffins, survey results tells that out of 120 respondent 63 or

52.50% are willing to buy and try our products because of curiosity. This means

that because of the uniqueness of our products we can gain brand loyalty which is

paramount to any successful business. This mean that our muffins could be

acceptable to launch in the market and have a big chance that customer could

prefer to buy to satisfy their cravings.

7. The survey results tells that out of 120 respondents 100 or 83.33% are

favourable to the price of our little muffins which is 78 pesos per container and

each container consist of 6 pieces muffins is reasonable. This means that if our
products are being sell in the market it could result into a budget friendly for the

buyers.

8. The survey results that out of 120 respondent 67 or 55.83% of them are

affected with the opinion or feedback of the other people and it can affect their

buying behavior toward the product.

9. The survey results shows that out of 120 respondents 67 or 55.83% of

them think that our innovative idea of our products is great. This means that we can

improve our product to have an excellent idea but also to have a good quality

products being offer in the market.

10. In terms of getting the information about the product coming out in the

market survey shows that out of 120 respondents 95 or 79.17 are in favour in

internet / social media. This means that customer or prospect tend to buy a product

that they usually seen in the internet and social media. In which in the social media

they see the feedbacks and benefits of every product that being commercialize in

internet.

Implications and Recommendation for the Management

Based on the above conclusions we researcher recommended that the

product which aratiles blueberry muffins, dragon fruit malunggay with cheese

muffins and avocado with choco fudge muffins should consider the results from

the survey questionnaire that have given to the respondents to ensure its success.

According to the results of the survey respondents are taste sensitive because they

give importance to the taste of a specific product they are going to purchase and it
is the main concerned, when introducing a new product to the market make sure it

is reasonable for its price but with the quality, health benefits and most especially it

can satisfy the cravings of your customers. Make sure also that features, design,

ingredients, and packaging are unique and been highlighted to show its uniqueness

from other brand of muffins. Advertising Strategy has also to have a unique

content and an interesting message to attract and get the attention of the audience

or customers. About our advertising strategy we will make them to convince that

our product is more healthy and delicious. We will let them to try and let them to

know that our product is more delicious. For future researchers that could have a

related study to us they could have their basis or references for them to have an

effective outcomes about their research study. Our research study will be helpful

and be very useful for them to do their own study correctly and effectively.
 EXECUTIVE SUMMARY

Aratiles blueberry muffins is a combination of blueberry and aratiles. Blueberries

have been shown to protect against heart disease and cancer, and can also help maintain

bone strength, mental health, and a healthful blood pressure. Aratiles skin contains the

antioxidant known as Anthrosyanin and it is useful in lessening, or better yet, avoiding

uric acid levels to rise.Dragon fruit malunggay with cheese muffins is a combination of

dragon fruit and malunggay leaves. Dragon fruit contains the antioxidants vitamin C,

beta-carotene, lycopene and studies have linked diets high in antioxidants to reduced risk

of chronic disease.Malunggay leaves has been praised for its health benefits for thousand

of years and it is very rich in healthy antioxidants and bioactive plant compounds.

Avocado with choco fudge muffins, avocados contain high levels of healthy, beneficial

fats, which can help a person feel fuller between meals and it provide a substantial

amount of monounsaturated fatty acids and are rich in many vitamins and minerals.
Through cost-based pricing strategy, the researchers selling price for our product aratiles

blueberry muffins is 78 pesos per container, for dragon fruit malunggay with cheese

muffins costs 83 pesos per container and lastly, for avocado with choco fudge muffins

costs 78 pesos per container that targeted individuals between 16-40 years old. The

product was strategically sold at Tigbauan, Iloilo and through social media platform

namely Facebook and Instagram. People nowadays are very conscious when it comes to

foods. There are many different types of foods in the market. Through engaging in social

media platforms, the product had strategized its promotion in accordance to this as most

people made their presence even so the researchers made sure to maximizing word-of-

mouth marketing and utilizing free advertising.

APPENDIXES

Tally Sheets

Table 1: Profile of the Respondents

CATEGORY FREQUENCY PERCENTAGE

AGE:

16 - 25 years old 112 93.34%

26 - 35 years old 4 3.33%

36 years old and above 4 3.33%

GENDER:

Male 39 32.5%

Female 81 67.5%
STATUS:

Single 115 95.83%

Married 5 4.17%
OCCUPATION:
 Student 66 55%

Employed 15 12.5%

Unemployed 39 32.5%
ADDRESS:

Iloilo City 56 46.67%

Iloilo Province 56 46.67%

Cagayan de oro 1 0.83%

Pampanga 1 0.83%

Cavite 5 4.17%

Taguig 1 0.83%

Table 2: Results of the Questions

CATEGORY FREQUENCY PERCENTAGE

1. Are you familiar with Aratiles?
a. yes
b. maybe 77 64.17%
c. no 15 12.50%
28 23.33%
2. Do you like eating muffins?
a. yes
b. maybe 95 79.17%
c. no 21 17.50%
4 3.33%
3. In buying desserts you usually looks at
the:
a. price 26 21.67%
b. packaging/appearance 18 15%
c. taste 49 40.83%
d. nutritional information/content 21 17.5%
e. aroma and texture 6 5%
4. Do you like food that are:
a. sweet 72 60%
b. salty 7 5.83%
c. sour 3 2.50%
d. spicy 38 31.67%
5. Have you heard or tried eating aratiles
desserts?
A yes 28 23.33%
b. maybe 29 24.17%
c. no 63 52.50%
6. If we are going to sell our product
muffins in the market with a variants of
aratiles blueberry, dragon fruit malunggay
with cheese and avocado with choco fudge
muffins will you be willing to try and buy
it?
a. definitely yes 55 45.83%
b. out of curiosity, yes 63 52.50%
c. need improvement 0 0%
d. no 2 1.67%
7. Our product sells for the price of 78
pesos per container consist of 6 pieces of
muffins.
a. expensive 12 10%
b. reasonable 100 83.33%
c. cheap 8 6.67%
8. Does the opinion or feedback of the other
people affects your buying behavior
towards the product?
a. yes 67 55.83%
b. maybe 36 30%
c. no 17 14.17%
9. What do you think of the innovative idea
of our products?
a. excellent 49 40.83%
b. great 67 55.83%
c. it is already common 2 1.67%
d. needs improvements 2 1.67%
10. Where do you usually get new
information of products coming out of the
market?
a. radio / TV 3 2.50%
b. newspapers / magazines 0 0%
c. internet / social media 95 79.17%
d. friends and family 22 18.33%