Chhatrapati Shahu Ji Maharaj University, Kanpur

(Formerly Kanpur University)

ASSIGNMENT- Company Mission, Vision and

Objectives 2022-24

Name : Prajjwal Baghel

Class : MBA IV Semester

Sec : A

Enrollment: CSJMA22000032262

Subject- Strategic

Management Course code -

F011030

Department : School of Business Management

Submitted To : Prof. Sudhanshu Pandiya

 Company Name – Britannia
Britannia Industries! They've been delighting taste buds for 120 years, starting their journey in 1892
as a biscuit-making company in Kolkata. From those early days, they've grown into a brand loved
by a billion people across India, offering a diverse range of tasty and nutritious snacks. Their
products, spread across every corner of the country, are designed to cater to various tastes and
occasions. They believe that good living involves enjoying delicious and wholesome food, and they
take immense pride in providing just that.

Mission - To make the best products on earth, and to leave the world better than
we found it.
Vision - To be a Responsible Total Foods Company, serving products that brim with
exciting goodness, through the day.

Define Miззion
Britannia's mission is all about making top-notch products that are the best
globally. They want to excel in quality and, at the same time, make a positive impact
on the world by contributing to environmental and social well-being.
Define Viзion:
Looking forward, Britannia aims to become more than just a biscuit company.
They want to be a Responsible Total Foods Company, showing a commitment to
sustainability and ethical business practices. Their vision includes providing a wide
range of exciting and wholesome products throughout the day, meeting various
consumer preferences and needs.
Objectives:-
1. To craft superior products with a commitment to quality and innovation.
2. To strive for sustainability and social responsibility to leave a positive impact
on the world.
3. To expand beyond biscuits to become a leading player in the broader food
industry.
4. To offer a diverse range of responsible and wholesome products.
5. Provide delicious and nutritious food options for various tastes and occasions.

Product Quality and Innovation:

 To ensure our food is top-notch, using quality ingredients and
innovative ideas.
 To expand beyond biscuits, offering diverse and delicious options like
breads, cakes, and snacks.

Cuзtomer Focuз and Market Leaderзhip:

 To provide a variety of foods for different times of the day.
 Aim to be the most preferred and trusted food brand, focusing on
customer satisfaction.

Suзtainability and Social Reзponзibility:

 To use sustainable practices to reduce our environmental impact.
 To treat partners, like suppliers and distributors, fairly and ethically.