CHHATRAPATI SAHU JI

MAHARAJ UNIVERSITY KANPUR

Master of Business Administration

2022-2024
ASSIGNMENT ON CADBURY

UNDER GUIDANCE OF PROF. SUDHANSHU PANDIYA

School of Business Management

Submitted By:

Amrita Chaturvedi
MBA-IV Sem.
Cadbury, a renowned name in the confectionery industry, has left an indelible mark on the world
of chocolates since its inception. Founded by John Cadbury in 1824 in Birmingham, England,
Cadbury has grown from a small, family-run business to one of the largest and most beloved
chocolate manufacturers globally.

Initially established as a tea and coffee shop, Cadbury ventured into chocolate production in the
mid-19th century, pioneering the art of chocolate making with its innovative techniques and
commitment to quality. One of its groundbreaking contributions was the introduction of cocoa
essence, which paved the way for the creation of a smoother, more palatable chocolate.

Over the years, Cadbury has become synonymous with iconic brands such as Dairy Milk, Flake,
Crunchie, and Creme Egg, capturing the hearts and taste buds of consumers worldwide. Its
unwavering dedication to crafting delicious and high-quality chocolates has earned Cadbury a
reputation for excellence and trust.

Beyond its delectable products, Cadbury has also been recognized for its commitment to
sustainability and social responsibility. The company has implemented various initiatives to
minimize its environmental impact, support cocoa farmers, and promote ethical sourcing
practices.

With a rich history spanning nearly two centuries, Cadbury continues to innovate and delight
chocolate lovers of all ages, remaining a timeless symbol of indulgence and joy in the world of
confectionery.
 Vision of Cadbury Company

Dairy Milk “Working together to create brands people love” A vision statement reveals the ideal
image of the organization in the future. Vision is an important point in corporate strategic plan and
is bound to be on time. It communicates both the value and purpose of organization. Vision is
intended to give directions to employees about how they should behave and inspires them to give
their best. A vision when shared with customers can help shape a customers understanding of why
they should work with the organization.

Mission Statement of Cadbury

“Says simply, ‘Cadbury means quality’; this is our promise. Our reputation is to built upon quality;
our commitment to continuous improvement will ensure that our promise” Mission statement
defines an organizations primary objectives and its key purpose. Its prime function is internal – to
define the key measure or measures of the organization’s success – and its prime listeners are the
leadership team and stockholders. Mission statements are the starting points of an organization’s
strategic planning and goal setting process. They try to assure and focus the attention on both the
external and internal stakeholders to understand and know what organization is trying to
accomplish.

Key Objectives

Cadbury Dairy Milk main aim and objective is to become world best and biggest confectionery
company. The company is really keen to perform better than the competitors. Cadbury Dairy Milk
is among the leading companies of the world.

 Objectives are the ends toward which activity is aimed-they are the end results to ward which
activity is aimed.
 “Objectives are goals, aims or purposes that organizations wish over varying periods of time”-
McFarland.
 “A managerial objective is the intended goal that prescribes definite scope and suggests direction
to the planning efforts of a manger”-Terry and Franklin

Stakeholders: Their Main Interests/Objectives/Goals in an Organization is Growth in their

profits, dividends & price growth of their shares.
Employees: Salary & wages, secured job, motivation & satisfaction of the job

Customers: Quality products, availability of the product, to obtain good value money& customer
care

Community: Environmental effects, job opportunities & the business`s impact surroundings.

Directors &managers: Salary, job satisfaction, to retain power &to increase their status power
in the organization from business growth.

Banks & building societies: Interest, debt to be collected & credit rating.

Government: Jobs, legal operation of the organization & collection of tax.

Suppliers: Quick payments, increase in purchase & long term contracts