COVER PAGE

St. Adelaide School – Philippines

Don Matias, Burgos, Pangasinan
S.Y. 2022 – 2023

The MIX and MATCH PH

(BUSINESS PLAN)
12 ABM – Porter
PERFORMANCE TASK IN APPLIED ECONOMICS, BUSINESS
ENTERPRISE SIMULATION, ENTREPRENEURSHIP, and BUSINESS
ETHICS AND SOCIAL RESPONSIBILITY

Submitted by:
de Guzman, Abe Jane B.
Capitle, Daisylyn R.
Garcia, Zamantha D.
Ognita, Ramia Marie O.
Peralta, Kristine Mae M.
Pilar, Kylle Cedric B.

Submitted to:
Mr. Rielzon B. Dupagan
Mr. Joffryl B. Navalta
Mr. Dave F. Nora

MARCH 2023

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 TITLE PAGE

BUSINESS PLAN
The MIX and MATCH PH – Dagupan City
est. 2023

Arellano St., Brgy. Pantal, Dagupan City, 2400

Pangasinan
For inquiries, feedbacks, and updates:

The MIX and MATCH PH

@theMixNMatchPH
@MixNMatchPH

www.themixandmatchph.com

09215447238 // 09096224784

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 TABLE OF CONTENTS
COVER PAGE .......................................................................................................................................... 1
TITLE PAGE ............................................................................................................................................ 2
TABLE OF CONTENTS ........................................................................................................................ 3
INTRODUCTION: ................................................................................................................................... 4
The MIX and MATCH PH Mission Statement ............................................................................... 4
The MIX and MATCH PH Vision Statement ................................................................................. 4
DESCRIPTION OF THE BUSINESS: .................................................................................................... 5
Type and form of business .................................................................................................................... 5
Location and description of the facility ............................................................................................... 5
Description of the product offerings .................................................................................................... 6
MARKET ANALYSIS AND STRATEGY: ........................................................................................... 12
Market Identification.......................................................................................................................... 12
Market Size ......................................................................................................................................... 12
Pricing of Products ............................................................................................................................. 12
Methods of selling products, advertisement, and promotions ......................................................... 14
COMPETITION: .................................................................................................................................... 15
Identification of competitors including strengths and weaknesses .................................................. 15
SUMMARY: ............................................................................................................................................ 16
REFERENCES: ...................................................................................................................................... 17

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INTRODUCTION:
The MIX and MATCH chain of restaurants offer cuisines that incorporates the
foreign flavors into the typical Pinoy dishes giving its consumers a new mix and match of flavors
that will surely burst and melt on your palate. The MIX and MATCH PH guarantees you to offer
the foods that will surely satisfy your tummies and palates by serving you the best of the best
dishes in an affordable and worthy price.

The MIX and MATCH PH Dagupan City Branch exist through the passion and
dedication of its owner, Ms. Abe Jane de Guzman, to serve the majority with delicious and made-
into-perfection foods. With the help of Ms. Daisylyn Capitle and Ms. Zamantha Garcia as the
restaurant’s Officer in Charge and Head Manager, along with its branch managers, Ms. Ramia
Marie Ognita, Ms. Kristine Mae Peralta, and Mr. Kylle Cedric Pilar, The MIX and MATCH PH
has discovered its new home in the Ilocos Region by establishing its 4 th Branch in Dagupan City,
Pangasinan after its first three branches spread all over the Luzon island (Metro Manila, Laguna,
and Baguio City).

The MIX and MATCH PH Mission Statement

Choosing one single dish with a typical flavor is bland; thus, The MIX and MATCH
PH is here to break the normal tastes of different dishes by serving its customers food offerings
that are not just about the typical and boring flavors but food that is infused with unique and foreign
flavors to give that "wow factor" to every bite of the consumers. The MIX and MATCH PH not
only wants to deliver the best foods but also let their customers feel the satisfaction and comfort
of knowing that they’re valued and have the right to choose from a variety of food choices, as well
as consider their health and safety by providing fresh, natural, and safe ingredients in each serving.
The MIX and MATCH PH is dedicated to cater everyone’s food needs while setting the bar high
and is oath-bound to perform its claims, serving you the best of the best.

The MIX and MATCH PH Vision Statement

The MIX and MATCH PH aims to spread its name not just in Luzon but in the
whole Philippine archipelago as well as be known in the nearby countries with its promise: serving
you the best of the best. The MIX and MATCH PH envisions positive feedback from its valued
consumers, good public relations, abiding by the laws and protocols in food production and
processing, being one of the pioneers in giving the best foods, training and honed employees with
responsibility and discipline, and helping the community by initiating an opportunity for work and
small philanthropic programs. In The MIX and MATCH PH, you are assured that every penny is
worth it, every bite is a taste of comfort, and every experience is worth keeping because you
deserve the best of the best.

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DESCRIPTION OF THE BUSINESS:
Get to know more The MIX and MATCH PH – Dagupan City branch by knowing its
business type and form, where can you locate and enjoy its food offerings, and lastly, its well-
known food dishes that will surely makes you come back again and again.

Type and form of business

The MIX and MATCH PH – Dagupan City branch is a corporation type of business
with several branches established all over the Luzon area (Metro Manila, Baguio City,
Laguna, Dagupan City). A corporation is a type of organization with one main owner that
has the legal capacity to conduct business and to hold real estate and other assets and
liabilities. It is comprised of individuals, groups of individuals, and other organizations.
The MIX and MATCH PH, being a corporation, has advantages compared to its
competitors in the industry, such as limited liability, which means that shareholders of the
corporation are only liable up to the amount of their investment. Another advantage is the
source of capital, where a corporation can raise substantial amounts by selling shares and
issuing bonds. Aside from that, The MIX and MATCH PH has a perpetual life since there
is no limit to its life because ownership of it can pass through many generations of
investors, and The MIX and MATCH PH is a S corporation where profits and losses are
passed through the shareholders, avoiding the double taxation aspect for those in the C
corporation type.

Location and description of the facility

The MIX and MATCH PH – Dagupan City branch is
located at Arellano St., Brgy. Pantal, Dagupan City, 2400
Pangasinan. With its cozy and homey atmosphere, this restaurant
will give you a breather while serving you its delicious and
flavorful dishes. Plus, the well-planned interior of the restaurant
as well as the good ambiance of the place make it super
Instagram-able.

The restaurant itself has the facilities (stock room,

cleaning area, staff room, food processing area, kitchen, etc.), as
well as the equipment needed for its operations, including the
vehicles used for picking up the materials and deliveries,
technologies that’ll help the restaurant meet the customer’s
demands in an efficient and effective way, and other machines
that are needed in marketing as well as promoting the business.

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 The MIX and
MATCH PH – Dagupan
City is accessible and
open to all since it is
located at the heart of
the town. This is one of
the management’s
tactics to introduce the
brand and pique the
consumer’s interest in
the restaurant. Here’s a
sneak peek of the
restaurant’s interior
design.

Description of the product offerings

The MIX and MATCH PH proudly offers dishes that are an infusion of foreign
flavors into the typical Pinoy style dish, making it more palatable and presentable for every
age. The MIX and MATCH PH guarantees its customers that every dish is a masterpiece
and is composed of meticulously chosen and fresh ingredients that are highly favorable for
their budget and tastebuds. The MIX and MATCH PH food offerings are as follows:

MAIN
1. Sizzling Tofu Sisig - a ma po tofu–inspired dish incorporated with the famous
Kapampangan dish, sisig. Ma Po Tofu is a popular
Chinese dish from Sichuan Province, where spicy food is
king and the signature spice of the region—the Sichuan
peppercorn—adds up the spiciness of the dish with its
spicy sauce that coats the soft cubes of silken tofu, tasty
bits of ground pork, and chopped scallions. This dramatic
and spicy flavor of ma po tofu gets to the next level as The
MIX and MATCH PH gets to add its twist with the
beloved Sisig of Pampanga, adding an egg to the ma po
tofu, some chicharon bits for added texture, and a little bit
of mayonnaise to balance that savory-spicy flavor, all
served on a sizzling plate.

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 2. Sunday Roast Inasal - with a British origin, Sunday roast is a perfectly roasted
beef served with crispy roast potatoes (roasties),
carrots, steamed broccoli, and peas with the infusion
of Inasal sauce (instead of Yorkshire pudding) on the
side as the highlight to add a Filipino touch to the
dish. Truly, a masterpiece served by The MIX and
MATCH PH.
3. Paella Guisado – Paella Guisado is another
fusion of flavors from Spain and the
Philippines. Paella Guisado of The MIX and
MATCH PH comprises meats and seafoods,
along with Calasparra rice and mixed
vegetables sauteed in a shrimp paste with
chicharon bits on top for some texture.
4. Stir Fried Adobo – Same as the typical stir-fried noodles of Shanghai, China,
Stir Fried Adobo served in The MIX and MATCH
PH is slow-cooked tenderloin pork slices fried in a
pan to achieve that nice seared and browning on the
outside while maintaining the moisture on the
inside, adding some soy sauce and oyster sauce
alongside with some aromatics to enhance the
flavor. It is usually served hot and with extra sauce.

5. Teriyaki Glazed Blue Marlin Steak – Teriyaki sauce from the Land of the
Rising Sun, Japan, is as popular as ketchup.
Thus, this sauce became vital in the
enhancement of The MIX and MATCH PH’s
formulation of their blue marlin steak, where
the fish slices coated with the teriyaki sauce
will be pan-fried with a gradual amount of
butter, garlic, and rosemary until seared and
perfectly cooked.

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 SIDES
1. Hopiang Asadong Tahong – Hopia, known for its Chinese origin, has been a
favorite snack for Filipinos. With its variety of
flavors in the market such as Hopiang Baboy, Ube,
Monggo, etc., The MIX and MATCH PH proudly
introduces their own version of Hopiang Asadong
Tahong. Tahong, also known as black mussels, is
simmered in a sweet-savory sauce or Asado sauce
(the combination of soy sauce, brown sugar, pepper,
star anise, and a small amount of calamansi juice)
until tender before getting stuffed in the dough of
the hopia.
2. Burrito Empanada - we got to combine the
famous Burrito of Mexico to the Empanada of Ilocos
where the juicy and packed with flavor burrito filling
that composes of beef, white rice, lettuce, red tomato,
cheese, and cilantro is combined with empanada
filling, grated unripe papaya, egg, boiled beans, and
chorizo for extra flavor was made into one powerful
dish when wrapped in the empanada dough and fried.
3. Nori Chicken Fingers - the Nori Chicken Fingers served in The MIX and
MATCH PH are a must try. The chicken is perfectly
marinated with seasonings, coated in potato starch
(to attain that crunch and crisp), beaten egg with
pepper, salt, cayenne pepper, and garlic powder, and
Japanese bread crumbs mixed with crushed nori to
attain that nice color and texture of the Chicken
Fingers.
4. Korean-style Fried Calamares (KFC)- the Calamares is at its new level as
The MIX and MATCH PH enhances it with a
Korean touch. The Calamares is coated with potato
starch, egg, and breadcrumbs; it is also fried twice
to achieve the crunchiness and crispiness while
maintaining its tenderness on the inside; and it is
then combined with the Korean Fried Chicken
Sauce, which is a combination of tomato sauce,
gochujang, honey, brown sugar, soy sauce, minced
garlic, and sesame oil. Surely, this is one of the best
sellers at The Mix and Match PH, served with
sesame seeds on top and onion leek slices.

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 DESERTS and SWEETS
1. Black Forest Double Cocoa Cupcake – Black forest cupcakes, which
originated in Germany with the famous cacao of the
Philippines, are a masterpiece. This luscious
chocolate cupcake has a concentrated cocoa filling
inside and a kirschwasser, and then a deep layer of
whipped cream and a fresh cherry on top, shredded
chocolate made from cocoa as its decoration for
final touches, and cocoa powder infused on the
dough for that double cocoa flavor. This is
undeniably a double cocoa black forest cupcake
that’s a must-try.
2. Dulce de Leche Puto – Dulce de leche is a
thick, creamy, perfectly sweet confection made
by heating sweetened milk. It has a beautiful
nutty color and wonderful depth of flavor, best
described as milky caramel. This amazing
flavor is incorporated into the typical fluffy and
soft puto, or steamed rice cakes, loved by many
Filipinos, making them a tandem of sweetness.
3. Strawberry Mousse Cake – A mousse cake
originated in France during the 18th century.
This French dessert is a well-loved delicacy for
its light and airy texture. It is typically in the
flavor of chocolate, but The MIX and MATCH
PH has set the standard so high as it proudly
introduces its Strawberry Mousse Cake in the
market. With its airy, fluffy, and velvety
appearance plus the fruity and sweetness of the
strawberry, the Strawberry Mousse Cake of The MIX and MATCH PH is really
a catch for those who have sweet tooth and are looking for a new extra desert.
4. Leche Flan Parfait – The famous French parfait, when combined with the
delicious and creamy Leche Flan, is heaven.
Parfait is a frozen dessert made by boiling
cream, eggs, sugar, and syrup to create a
custard-like puree. This delicious and sweet
parfait is paired up with an indulgently
creamy leche flan along with granola, nuts,
and some fresh fruits.

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 5. Cendol Halo-Halo – The Philippines' well-
known halo-halo is a bomb when combined
with Singapore's Cendol. Cendol is a chilled,
silky-smooth concoction of sweetened iced
coconut milk that has a faintly smoky,
caramelized flavor from the addition of palm
sugar syrup. The rich liquid serves as a
sumptuous foundation for the delicate threads
of green rice-flour jelly, which are colored
vividly by pandan juice made from the leaves
of a tropical screw pine. Sweet beans, macapuno, sweetened jackfruit,
strawberry scraps, and a gelatin that is typically used in Halo-Halo were
combined with it to give it more of a twist and texture.
6. Kulfi Cacao – Kulfi came from India and is a frozen dessert made from pure
fat milk, sugar, and flavoring ingredients, with
cream, chopped nuts (almond and pistachio), and
fruit puree to add flavor and texture. The
highlight, cocoa milk sauce from the Philippines
(made up of cocoa powder, milk, cream, sugar,
and vanilla extract), is then drizzled over the
kulfi to add to its sweetness.

DRINKS
1. Coconut Dalgona Coffee - Dalgona coffee originates
from Busan, South Korea, and is typically made from
whipped, sweetened instant coffee beat into a thick
foam with water, sugar, and milk to get that extra
creaminess. In The Mix and Match PH, the milk is
super extra because the milk used to make their
Dalgona coffee is coconut milk, a milky, creamy, and
delicious alternative to get that new twist.
2. Kapeng Barako Tiramisu – a typical tiramisu desert from France made with
eggs, sugar, lady finger biscuits, mascarpone,
coffee, and cocoa, put into the Philippines’ Kapeng
Barako. The goodness and texture of Tiramisu are
incorporated to make a new version of Kapeng
Barako. With this new variation of The MIX and
MATCH PH, you will enjoy the distinctively strong
aroma of Kapeng Barako while enjoying the crunch
and chocolatey taste of Tiramisu.

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 3. Iced Milky Malunggay Tea – When talking about milk teas, the word
"wintermelon" automatically comes to mind,
but in The MIX and MATCH PH, milk tea gets
a new twist. Introducing the Iced Milky
Malunggay Tea, where the goodness of creamy
milk and the aroma of tea are combined with the
nutritious moringa leaves for a healthy-creamy
favorite.
4. Choco - Yogurt Blend – Chocolate made from cocoa beans is one of the best
sweets in the Philippines, but with the soured
and slightly creamy yogurt that originated in
Mesopotamia, there is no doubt that this will
surely burst in your tastebuds with the right
combination of sweet, sour, and cream.

5. Strawberry Lemonade – A sweet and sour

drink from Paris, France, is well-loved here in the
Philippines: the lemonade. Adding a twist to this
refreshing drink, The MIX and MATCH PH offers
lemonade in a new flavor by incorporating Baguio’s
strawberry into the glass of lemonade to make that
tutti-fruity combo of refreshment.

6. Honeydew Pineapple – Honeydew came from the

Middle East and has a sweet, refreshing nature. The MIX
and MATCH PH matches it with the Bukidnon’s
pineapple to make that perfect blend of sweet and sour
taste.

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MARKET ANALYSIS AND STRATEGY:
Presenting the tactics and strategies of The MIX and MATCH PH —Dagupan City branch
to the road of success. Plotting the target consumers, the respective price of each dish, as well as
marketing and promotional plans to introduce the brand name in more large areas. With this well-
defined market environment and well-planned promotions, success for The MIX and MATCH PH
is just around the corner.

Market Identification
The MIX and MATCH PH focuses its food service to everyone. The restaurant’s
management welcomes customers of any age, lifestyle, gender, nationality, and profession.
Specifically, the MIX and MATCH PH - Dagupan City branch’s target market is the residents of
Dagupan City, Pangasinan, and its nearby municipalities, as well as visitors from other parts of the
country and other nationalities that wish to experience the service of the restaurant’s crews as well
as have a taste of the restaurant’s specialties loved by the majority.

Market Size
The MIX and MATCH PH —Dagupan City has no definite number of consumers
as it welcomes everyone to be part of its operations and success. The Mix and Match PH is willing
to serve everyone who craves for new yet delectable food. Located in the heart of Dagupan City,
Pangasinan, The MIX and MATCH PH expected that hundreds of Dagupenos and visitors would
come over to taste and experience restaurant’s best sellers. Dagupan City is made up of people of
all ages, genders, lifestyles, professions, and religions; thus, the only way to satisfy their food
preferences is to serve them the best, meticulously chosen, and perfectly cooked foreign-Filipino
dishes offered by The Mix and Match PH.

Pricing of Products

Name of Product Quantity Price

Sizzling Tofu Sisig
Sunday Roast Inasal
Paella Guisado
MAINS
Solo Php. 119
3 pax Php. 499
4-5 pax Php. 689
1 pc. Chicken w/ veggies \ 3 pax Php. 199 \ Php. 459 \ Php. 699
\ 4-5 pax
1 pc. Beef w/ veggies \ 3 pax \ 4- Php. 219 \ Php. 499 \ Php. 749
5 pax
Seafoods solo \ 3 pax \ 4-5pax Php. 219 \ Php. 489 \ Php. 799
Chicken and Pork solo \ 3 pax \ 4- Php. 249 \ Php. 459 \ Php. 749
5 pax
Mixed solo \ 3 pax \ 4-5 pax Php. 299 \ Php. 499 \ Php. 819

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 Stir Fried Adobo Chicken solo \ 3 pax \ 4-5 pax Php. 109 \ Php. 469 \ Php. 789
Pork solo \ 3 pax \ 4-5 pax Php. 119 \ Php. 489 \ Php. 888
Chicken and Pork solo \ 3 pax \ 4- Php. 149 \ Php. 519 \ Php. 909
5 pax
Beef solo \ 3 pax \ 4-5 pax Php. 165 \ Php. 499 \ Php. 999
Teriayaki Glazed Blue Marlin 1 pc. 150 grams Php. 249
Steak 1 pc. 200 grams Php. 319
SIDES
Hopiang Asadong Tahong 3 pcs. Php. 90
6 pcs. (half dozen) Php. 179
12 pcs. (1 dozen) Php. 250
Burrito Empanada 1 pc. Chicken Php. 170
1 pc. Pork Php. 185
1 pc. Beef Php. 200
Nori Chicken Fingers 3 pcs. Php. 85
6 pcs. (half dozen) Php. 170
12 pcs. (1 dozen) Php. 329
Korean-style Fried Calamares Solo \ 3 pax \ 4-5 pax Php. 129 \ Php. 349 \ Php. 569
DESERTS and SWEETS
Black Forest Double Cocoa 1 pc. \ 6 pcs. \ 12 pcs. Php. 50 \ Php. 299 \ Php. 589
Cupcake
Dulce De Leche Puto 6 pcs. \ 12 pcs. Php. 299 \ Php. 569
Strawberry Mousse Cake Slice \ Half cake \ whole cake Php. 135 \ Php. 529 \ 1099
Leche Flan Parfait Regular 18 oz \ Overload 24 oz Php. 189 \ Php. 229
Cendol Halo - Halo Regular 18 oz \ Overload 24 oz Php. 165 \ Php. 209
Kulfi Cacao Regular 18 oz \ Jumbo 24 oz Php. 110 \ Php. 170
DRINKS
Coconut Dalgona Coffee Small 12 oz\ Medium 16 oz\ Php. 170 \ Php. 189 \ Php. 200
Large 20 oz
Kapeng Barako Tiramisu Small 12 oz \ Medium 16 oz \ Php. 155 \ Php. 179 \ Php. 199
Large 20 oz
Iced Milky Malunggay Tea Small 12 oz \ Medium 16 oz \ Php. 149 \ Php. 165 \ Php. 189
Large 20 oz
Choco – Yogurt Blend Small 12 oz \ Medium 16 oz \ Php. 150 \ Php. 164 \ Php. 190
Large 20 oz
Strawberry Lemonade Small 12 oz \ Medium 16 oz \ Php. 70 \ Php. 89 \ Php. 109
Large 20 oz
Honeydew Pineapple Small 12 oz \ Medium 16 oz \ Php. 85 \ Php. 99 \ Php. 119
Large 20 oz
Price varies in each serving, season, and/or occasion.
For the mains, rice is included on the suggested price above.
For dine in orders, free sparkling water and kangkong chips is served.
For take-out orders, utensils, tissue papers are provided, and orders are placed in a paper
bag.
Stainless straws are available for only Php. 249.50. Help us save our planet.

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 Methods of selling products, advertisement, and promotions
The MIX and MATCH PH — Dagupan City has its own ways of selling,
advertising, and introducing its brand name and market offerings to the public. It is well
planned and maintained in order to consistently meet the desired outcome and expectations
of both the management and the consumers. They are as follows:
* in terms of PRODUCT
The MIX and MATCH PH —Dagupan City promises its consumers that
every dish served is made up of fresh, best-quality, and clean ingredients. Aside
from that, consumers’ health is one of the topmost priorities of the restaurant’s
management; thus, the Mix and Match PH assures everyone that the dish has
undergone good and hygienic food processing and has met the criteria of Good
Hygiene Practices (GHP) as well as the Hazard Analysis and Critical Control Points
(HACCP) for food safety.
* in terms of PRICE
The MIX and MATCH PH chain of restaurants offers food products of the
best quality at a justifiable price. Since the consumers’ demographic ranges from
different ages, genders, lifestyles, professions, and religions, The Mix and Match
PH’s menu is highly affordable for everyone, ranging from 100 Php to 900 Php.
The Mix and Match PH is absolutely true to its claims that it is committed to serving
you the best of the best. Best quality, best price, and best place
* in terms of PLACE
The MIX and MATCH PH is located at Arellano St., Brgy. Pantal, Dagupan
City, 2400 Pangasinan, and is placed at the heart of the city, making it accessible
for everyone. With the location’s public popularity, large population, and position
as the center of the province's trade and industry, Dagupan City undoubtedly
requires a restaurant that provides the best quality meals and dishes to satisfy every
citizen's cravings and go-to comfort meals at an affordable and worthy price. The
MIX and MATCH PH has its own way to reach you by opening delivery services
for those who are unable to go to the exact location.
* in terms of PROMOTION
The MIX and MATCH PH started its humble beginnings in the business
industry by introducing its brand name, brand offerings, and background online and
to the public in order to draw potential customers' attention to the business itself
and to set a limelight on the restaurant, making it catch the public's interest. It
also includes promotion through tarpaulins, flyers, and business cards. Aside from
that, promotions during the opening week are also observable, like the distribution
of the free Mixers and Matches card, which serves as the loyalty or VIP card for
consumers. With this card, consumers can help Only Hope Charity, a charity that
supports "out of school youths," by purchasing food and donating 10% of the profit

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 to the restaurant's and the charity's partnership. The partnership of The MIX and
MATCH PH with the said charity is a continuing legacy since the establishment of
the first branch in Metro Manila. The MIX and MATCH PH also offers package
deals, accepts bulk orders, and caters big events such as christenings, birthdays,
anniversaries, weddings, etc. at discounted prices. The restaurant itself engages in
gimmicks such as giving stash cards to customers who complete 10 orders worth
Php. 500 or more, and the next order will have a Php. 100 off discount. The
restaurant’s management also has special promos for students and senior citizens,
abiding by the law of the Republic of the Philippines. And speaking of gimmicks,
The MIX and MATCH PH is also open in hosting gigs of local bands during peak
season or on special holidays to give their customers the opportunity to enjoy food
while listening to their favorite music and bands.

COMPETITION:
An efficient and successful business entity knows how to determine its edges over
competitors as well as its gaps with them. In business, knowing how to compete and with whom
to compete is important. It takes more than just a study of your company's advantages and flaws;
it also includes research on your competitors in the business field. Analyzing your competition is
like determining your strategies and plans and laying down your cards in a smart way at the perfect
time. Business is gambling, and the one who’ll be successful is the one who takes risks and plays
it well.

Identification of competitors including strengths and weaknesses

The food business has many competitors with different brand
names. Hence, The MIX and MATCH PH — Dagupan City tries to list them all
down and know their competitors' strengths and weaknesses in order to make
plans that’ll keep them on the edge and leading the pack.
1. Fast food restaurants like McDonalds, Jollibee, Chowking, Mang Inasal, etc.
have loyal customers and offer products at a lower price than The MIX and
MATCH PH’s food offerings. But, despite the fame of the aforementioned
restaurants, there is no doubt that fast foods are more alarming to consume
because offered products on fast food restaurants are often high in calories, fat,
and sugar but low in nutrients and fiber.
2. Restaurants that offer highly foreign cuisines, such as Korean, Western, and
other American cuisines, are around the area. There are some picky eaters that
prefer the original flavors or taste of a certain food, and they opt to find that in

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 restaurants that offer authentic specialties from different countries. But, in
today’s situation in the food business, where there is a heated competition
between brands, it is rare to find a restaurant that offers the traditional specialty
of a certain country due to the innovation and enhancements done by business
owners.
3. Eateries and street food stalls are invading roads and sidewalks these days to
make them accessible to the public. Eateries and street food stalls can be found
everywhere and offer cheap food products, but food safety and cleanliness for
consumers are at risk, as is the nutrient content of their offerings, which are
somehow lower in nutritional value but high in preservatives, food coloring,
calories, and fat.
4. Other restaurants are into food combinations. Since the high level of
competition in the food industry, improvements, enhancements, and innovation
revolve around each restaurant to please the majority of consumers, giving them
different variations at a much lower price. Thus, The MIX and MATCH PH is
competitive enough to answer back by bringing its incomparable and delicious
specialties at an affordable price.

SUMMARY:
The MIX and MATCH PH—Dagupan City is committed to its promise by serving you the
best of the best. With the growing population, increasing consumer demands and expectations, and
heated competition among restaurants, The MIX and MATCH PH is very much willing and
capable of giving its customers the specialties and service that they want and deserve. Since the
restaurant’s management focuses on the mixing and matching of different famous cuisines onto
the Filipino plate, it is expected that in the long run, more varieties of product offerings will be
introduced to give their consumers more choices and options to choose from. Furthermore, The
MIX and MATCH PH management aims to be at the pinnacle of food businesses not just to gain
profits and be known but also to satisfy and protect their valued customers, train employees in
terms of culinary, hospitality, and business, support charities in their small ways to reach out for
those in need, and maintain stability in order to continue its food service for another years in the
industry.

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REFERENCES:

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