Group 3 11 Abm 16 Mini Marketing Plan

DEPARTMENT OF EDUCATION
REGION III
Division of City of San Fernando
PAMPANGA HIGH SCHOOL
PHS Blvd., Brgy. Lourdes, City of San Fernando, Pampanga
“RICE ‘N ROLL PH”
(A Mini-Marketing Plan)
In partial fulfillment
of the requirements for the subject
PRINCIPLES OF MARKETING
Jefferson R. Tolentino
Jorge Emanuel P. Tulabut
Tristen M. Tuazon
Lucky L. Vital
Kurt Andrei G. Yco
Janea Mae C. Viray
Zai Clauie U. Wada
Elaine T. Yutuc
June 2023
Mrs. Abigail E. Lenon

Subject Teacher
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ACKNOWLEDGEMENT
First and foremost, we would like to sincerely express and appreciate our heartfelt
gratitude to our Almighty God for His graces, granting us wisdom, knowledge, strength,
and above all, His faithfulness and for guiding us throughout our marketing journey to
successfully complete our work. To God be the Glory!
We would also like to express our profound gratitude to our dearest Marketing
Adviser, Mrs. Abigail E. Lenon, LPT., MBA, for giving us guidance and advice which
proved to be critical in ameliorating our paper. Her deep wisdom, patience, and
consideration gave us the opportunity to help us in writing and making our marketing plan.
We are extremely filled with gratitude to our friends and colleagues who inspired
us. Above those, we would like to acknowledge our family for their enduring love and
support during our paper development. They inspired us to keep going and believe in our
respective capabilities. Their efforts and enthusiasm made it much easier for us to see the
bright side and make-believe that we will fortify our paper. We are truly indebted to the
encouragement in all our pursuits and inspiring us. Without them, this day would not have
been possible.
Lastly, our thankfulness also goes to all the people who contributed in making this
paper, especially the team. The efforts and time that you all exerted are extremely
appreciated. The hardships and complexities in making this manuscript were alleviated as
a result of your struggles.
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TABLE OF CONTENTS
I. Title Page……….………………………………………………………………………1
II. Acknowledgement…………………………………………………………………….2
III. Table of Contents…………………………………………………………...……….3
IV. Executive Summary ………………………………………………...............………5
V. Study Background………………………………………………………...………….7
A. Brief History of the Company ………………………………….................…..7
B. Vision and Mission ………………………………………………….………...8
C. Product/Service Offerings ………………………………….................….........9
VI. Macro-Environmental Analysis………………………………………...............…10
A. Economic …………………………………………………………………….10
B. Politico-Legal ……………………………………………………………..….10
C. Socio-Cultural …………………………………………………………….….12
D. Demographic ……………………………………………………............……13
E. Technological ……………………………………………………...…………13
F. Natural ………………………………………………………………........…..14
VII. Opportunities and Threats ……………………………………………………….15
VIII. Micro-Environmental Analysis …………………………………………………18
A. The Company ………………………………………………………….......…18
B. Supplier …………………………………………………………………..…..18
C. Marketing Intermediaries ………………………………………………….…18
D. Customers …………………………………………………………………….19
E. Competition ……………………………………………………………..........19
F. Publics …………………………………………………………………..……20
IX. Strengths and Weaknesses …………………………………….………………..…21
X, The Market …………………..………………………………………………...……23
A. Market Size …………………………………………………………..………23
B. Market Needs ………………………………………………………………...23
C. Market Trends ………………………………………………………….…….23
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XI. Marketing Objectives …………………………………………………..................25
XII. Marketing Strategies …………………………………………………….……….26
A. Product/Service Strategy ……………………………………………….…….26
1. Target Market ………………………………………………………....26
2. Brand Positioning …………………………………………………….26
B. Pricing Strategy ………………………………………………….…………...27
C. Distribution Strategy …………………………………………….…………...33
D. Advertising and Promotions Strategy…………………………….…………..37
XIII. Tactical Implementation ……………………………………………..………….42
XIV. Marketing Budget ……………………………………..………………...…….…50
XV. Feedback and Control .…………………………………….………....…………..50
XVI. Financial Projections ………..………………………….………………………..52
XVII. Documentations ……......……………………………………………………......55
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IV. Executive Summary
Pinoy Rice Wraps is a type of business that focuses on Filipino style onigiri. Rice
'N Roll was founded in 2023 by Lucky Vital, A Filipino student of ABM 16 with a passion
of cooking, showcasing his passion he introduces a Japanese snack with a fusion of Filipino
flavor. Rice 'N is managed under sole proprietorship. Rice' N Roll is the company name of
our business onigiri, it was inspired from the music genre "Rock ‘N Roll" it reflects the
company by being unique and one of a kind. Since onigiri was originally made by rolling
a rice on a seaweed wraps, the owner uses this rolling method as an inspiration on the
company name. As the consumer preference, the proponents came up with an idea of
various variety of different flavor to reach the customer's satisfaction. The company
commits to provide the satisfaction that the customer deserves.
The company’s main target is both men and women aging around 10-35 years old
locating in McArthur Highway, Brgy. San Isidro City of San Fernando Pampanga as well
as the student of San Isidro Integrated School and the residents that are in the range of our
business. Rice 'N Roll focuses on lower class and middle class, though all people in any
classification are welcome to purchase our goods. Rice 'N Roll offers a delicious and
affordable menu that anyone can able to access it.
Pinoy Rice Wraps is a food business specializing in Pinoy Rice Wraps Onigiri,
offering a unique fusion of Japanese and Filipino flavors. Pinoy Rice Wraps’ onigiri are
delicious, convenient, and healthy rice balls filled with flavorful Filipino-inspired fillings,
wrapped in traditional banana leaves. With the increasing demand for ready-to-eat snacks
that combine taste, health, and cultural authenticity, Pinoy Rice Wraps has a significant
market opportunity. The proponents of the business differentiate themselves through a
certain commitment of authentic Filipino ingredients, traditional cooking methods, and
sustainable packaging. To reach their target market, the owner of the business will use a
multi-channel marketing and sales approach, including partnerships with local Filipino
grocery stores, participation in food festivals, social media presence, and an e-commerce
website for nationwide delivery. Collaborations with food influencers and Filipino culinary
experts will also help generate brand awareness and excitement.
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Pinoy Rice Wraps uses different marketing promotions such as flyers, brochures,
social media, tarpaulins, and loyalty cards to utilize this opportunity. The proponents
differentiate themselves through their commitment to authentic Filipino ingredients,
traditional cooking methods, and sustainable packaging. To reach the business’ target
market, the owner will use a multi-channel marketing and sales approach, including
partnerships with local Filipino grocery stores, participation in food festivals, a social
media presence, and an e-commerce website for nationwide delivery. Collaborations with
food influencers.
The business, Pinoy Rice Wraps, will employ a 40% markup pricing on its products
while simultaneously using the physchoogcial pricing strategy and price lining by setting
its product price to Php 59.99 pesos. The proponents believe that using these pricing
strategies, the business and the company itself will prosper by attracting its potential and
target customers around the city. These pricing strategies aims to strike a balance between
profitability and customer appeal.
The company is set to begin with a starting capital of Php 420,000, and its strategic
plan entails a gradual growth in revenue over the course of the next five years. In its initial
year, the business aims to establish a foothold in the market and attract potential customers.
Looking ahead, the business has set a target of achieving a 20% increase in sales volume
by the end of the second year and 25% increase in sales volume by the end of the third
year. This anticipated growth is attributed to successful marketing techniques and the
continuous expansion of its consumer base. By effectively promoting its products and
reaching out to a wider audience, the company expects to see a positive impact on its sales.
This optimistic outlook enables the company to maintain control over costs from the very
beginning and creates opportunities for further market expansion. The business's vision
encompasses a gradual but steady growth trajectory, with the initial focus on establishing
market presence and subsequent plans for increasing sales volume and expanding the
product line. By implementing effective marketing strategies and capitalizing on a growing
consumer base, the business aims to achieve long-term success and establish itself as a
prominent player in its industry.
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V. Study Background
A. Brief History of the Company
The proponents noticed a gap in the market for a portable, convenient, and
delectable Filipino snack that could cater to the busy lifestyles of students and professionals
alike. Inspired by the proponents’ cultures rich culinary heritage, the proponents decided
to reimagine the Japanese snack, Onigiri, with a Filipino twist.
The proponents brainstormed, conducted market research, and experimented with
various flavors and ingredients. The proponents aimed to capture the distinct flavors and
textures of traditional Filipino dishes within a convenient rice ball.
To distinguish Pinoy Rice Wraps and reflect the proponents' Filipino roots, the
proponents decided on the name "Pinoy Rice Wraps." This name not only paid homage to
the proponents' cultural heritage but also conveyed the essence of the adherents' product—
a delicious fusion of traditional Filipino flavors wrapped in a convenient rice ball. The
proponents established Rice 'N Roll PH as the company that would house the proponents'
flagship product.
A.1 Company Name
Rice N' Roll PH is a company name of our business japanese, filipino cuisine
fusion. Rice N' Roll PH was inspired from the music genre "Rock N Roll". Since onigiri
was originally made by rolling a rice on a seaweed wraps, the proponents use this method
as an inspiration to the company name.
A.2 Product Name
Pinoy Rice Wraps offers a Japanese delicacy onigiri that has a twist of Filipino-
style flavours. Pinoy Rice Wraps have a 2 varieties of onigiris, which are; adobo flavored
tuna onigiri and bicol express flavored tuna onigiri that came from a fusion of Japanese
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and Filipino cuisine. Bicol express flavored tuna tuna onigiri is natively known as the most
famous dish in bicol this consist of green and red chili, coconut milk and pork; this serves
as the filling in the onigiri. Adobo flavored tuna onigiri is a popular dish in filipino cuisine
that consist of black pepper, soysauce, vinegar and chicken; this also serves as the filling
in the onigiri. Pinoy Rice Wraps will continously stick on its commitment— to serve and
establish a new style of Filipino cuisine.
A.3 Logo & Banner Statement
The logo for Pinoy Rice Wraps combines the onigiri as the main focal point, a
subtle Filipino touch, a simple design, typography that complements the overall aesthetic,
and a well-chosen color palette. It effectively represents Pinoy Rice Wraps brand,
highlighting your expertise in creating fusion rice wraps that blend Japanese and Filipino
flavors.
B. Vision and Mission
Vision
Our vision at Rice N' Roll PH is to become the leading provider of delicious and
authentic Japanese and Filipino cuisine, specifically focusing on widening the range of our
Onigiri. We strive to be recognized for our commitment to quality, innovation, and
exceptional customer service. We aim to create a dining experience that brings together the
vibrant flavors of Japanese, Filipino fusion and satisfies the diverse tastes of our valued
customers. We envision to be the number one onigiri business in terms of Filipino styles
onigiri.
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Mission
At Rice n' Roll, our mission is to create Filipino-style onigiri products that are not
only tasty but also healthy. We aim to provide our customers with a variety of onigiri
flavors and fillings that are made with fresh, locally sourced ingredients. Our mission is to
satisfy the customers with our delectable and freshly prepared Japanese cuisine, infused
with our unique Filipino twist, all offered at affordable prices that can be enjoyed by
everyone.
C. Product/Servings Offerings
Pinoy Rice Wraps offers a Japanese delicacy onigiri that has a twist of Filipino-
style flavours. Pinoy Rice Wraps have a 2 varieties of onigiri, which are; adobo flavored
tuna onigiri and bicol express flavored tuna onigiri that came from a fusion of Japanese
and Filipino cuisine. Bicol express flavored tuna tuna onigiri is natively known as the most
famous dish in bicol this consist of green and red chili, coconut milk and pork; this serves
as the filling in the onigiri. Adobo flavored tuna onigiri is a popular dish in filipino cuisine
that consist of black pepper, soysauce, vinegar and chicken; this also serves as the filling
in the onigiri. Pinoy Rice Wraps will continuously stick on its commitment— to serve and
establish a new style of Filipino cuisine.
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VI. Macro-Environmental Analysis
A. Economic Environment
The proponents of "Pinoy Rice Wraps" have conscientiously take into account
various economic factors to ensure the success of the proponents’ business expansion
plans. Paramount among these considerations is conducting a comprehensive analysis of
the GDP growth rate, inflation rate, exchange rates, and unemployment rate in the regions
where the proponents intend to operate. Through a thorough assessment of these indicators,
the proponents gained invaluable insights into the economic stability and potential
opportunities within these markets. In a promising scenario for "Pinoy Rice Wraps," the
proponents have observed a rising trend wherein Filipino cuisine is progressively gaining
popularity among international food enthusiasts. This presents a unique opportunity for the
proponents to explore expanding Pinoy Rice Wraps beyond local markets. The proponents
can strategically target regions with a significant Filipino diaspora or a growing interest in
diverse culinary options. By doing so, the proponents can tap into a potential customer base
that demonstrates a willingness to embrace and indulge in Filipino flavors and food
traditions. By meticulously considering the aforementioned economic factors, the
proponents of "Pinoy Rice Wraps" will establish a robust foundation for the expansion
plans. Such an approach will empower the proponents to make informed decisions,
capitalize on favorable market conditions, and navigate potential challenges, ultimately
fostering the long-term success and sustainability of Pinoy Rice Wraps.
B. Politico-Legal Environment
The proponents of Pinoy Rice Wraps hold the responsibility to adhere to both local
and national laws concerning various aspects, including food safety, labor practices, and
taxation. It is imperative for the proponents to ensure strict compliance with these
regulations to guarantee the delivery of safe and high-quality food products to consumers
while upholding ethical and fair labor practices. In addition to complying with legal
requirements, the proponents must remain vigilant and actively monitor any changes in the
political environment that could potentially impact the operations of Pinoy Rice Wraps.
This entails staying informed about alterations in trade policies or regulations that may
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affect import and export processes, tariffs, or customs procedures. By closely observing
and analyzing such developments, the proponents can proactively adapt their business
strategies and operations to mitigate potential risks and capitalize on emerging
opportunities.
In compliance with the rules and regulations implemented by the Business License
and Permit Division of the City of San Fernando, Pampanga. Pinoy Rice Wraps must
comply with the following:
 Sanitary Permit from the City Health Officer (CHO)
 Acknowledge Slip from the City Environment and Natural Resources
Office (CENTRO)
 Clearance from the Local Building Official Division (LBOD)
 Barangay Business Clearance
 Tax Declaration
 Fire Safety Inspection Slip (FSIS)
 A photocopy of the Fire Safety Inspection Certificate (FSIC) to be given by
the Bureau of Fire Protection
 Secure the Mayor's Permit.
Furthermore, attach herewith are the by-laws and constitutions of the Republic of
the Philippines that aims to protect the well-being of the business’ employees and property
rights;
1.) Tax Reform Act of 1997 (Republic Act No. 8424): This law provides the
framework for the taxation system in the Philippines, specifying the rules and regulations
related to income tax, value-added tax, and other forms of taxes, which are essential for
Pinoy Rice Wraps to comply with and contribute to the country's revenue.
2.) The Local Government Code of the Philippines (Republic Act No. 7160): This
law devolves certain powers and responsibilities to local government units, allowing them
to create and enforce their own regulations and policies, which affect Pinoy Rice Wraps
operating within specific localities and promoting local autonomy.
3.) Labor Code of the Philippines (Presidential Decree No. 442): This law governs
the employer-employee relationship and sets the minimum standards and rights for
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employees, including provisions on wages, working conditions, and labor rights, ensuring
fair treatment and protection for the employees of Pinoy Rice Wraps.
4.) Intellectual Property Code of the Philippines (Republic Act No. 8293): This law
protects intellectual property rights, including copyrights, patents, trademarks, and trade
secrets, ensuring that Pinoy Rice Wraps can safeguard their original creations, brand
identities, and business innovations from unauthorized use or infringement.
5.) The Corporation Code of the Philippines (B.P. 68): This law establishes the
legal framework for the creation, governance, and operation of corporations in the
Philippines, including requirements for registration, shareholder rights, and corporate
responsibilities, providing the necessary guidelines for Pinoy Rice Wraps to function as a
corporate entity.
6.) Civil Code of the Philippines (Republic Act No. 386): This law governs civil
matters, including contracts, obligations, property rights, and torts, providing a
comprehensive legal framework for business transactions, disputes, and legal relationships,
offering the necessary legal certainty and protection for businesses Pinoy Rice Wraps.
7.) Social Security Act of 1997 (Republic Act No. 8282): This law establishes the
social security system in the Philippines, requiring employers to contribute to the social
security fund to provide social security benefits to employees, including retirement,
disability, and health insurance, ensuring the welfare and security of employees in Pinoy
Rice Wraps.
C. Socio-Cultural Environment
Pinoy Rice Wraps is situated in Brgy. San Isidro, City of San Fernando, Pampanga.
The local culture of Brgy. San Isidro is characterized by a rich food culture and industry,
which reflects the progressive mindset of the barangay and its residents. The proponents of
Pinoy Rice Wraps greatly benefit from the contribution of the society in Brgy. San Isidro
to the success of their product. With the presence of numerous food stalls and a diverse
range of culinary styles, the business benefits from the attraction of customers who visit.
Brgy. San Isidro specifically to explore and indulge in various types of food. The thriving
food scene and the reputable image of the barangay create a conducive environment for
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Pinoy Rice Wraps to thrive and meet the culinary desires of the community and beyond.
The thriving food culture in Brgy. San Isidro creates an ideal setting for Pinoy Rice Wraps
to flourish and meet the culinary desires of the local community and beyond. The support
and patronage of the barangay residents have been invaluable in propelling our growth and
establishing our brand's presence. The proponents are deeply grateful for the opportunity
to be a part of this culinary haven, and the proponents remain committed to delivering
exceptional quality and taste to our customers, while continuing to contribute to the vibrant
food culture of Brgy. San Isidro.
D. Demographic Environment
Pinoy Rice Wraps appeals to a broad demographic range, particularly among
younger generations like Millennials and Gen Z who are open to trying new food items. It
is popular among both men and women due to its versatility and convenience. The
affordability of Pinoy Rice Wraps makes it attractive to individuals with lower incomes,
but it also appeals to those with higher incomes who value convenience and health benefits.
The snack is favored by busy individuals seeking a quick, nutritious option and health
conscious individuals looking for a healthier alternative. Pinoy Rice Wraps caters to the
needs of busy individuals seeking a quick and nutritious option to fuel their hectic
lifestyles. Its portability and ease of consumption make it an ideal choice for those on the
go, allowing them to enjoy a wholesome meal without compromising their time constraints.
Furthermore, health-conscious individuals are drawn to Pinoy Rice Wraps as it provides
them with a healthier alternative compared to many other fast food options available.
E. Technological Environment
To expedite operations, Pinoy Rice Wraps will utilize technology through digital
platforms for efficient ordering and delivery. Online orders minimize waiting times, while
automation in production increases speed. These advancements yield benefits, such as
expanded customer reach, higher sales, and enhanced efficiency. Leveraging data analytics
enables personalized marketing, improved products, and a better customer experience.
Technology empowers Pinoy Rice Wraps to accelerate processes, extend market reach, and
foster customer satisfaction, ensuring success and growth in the competitive market.
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By integrating a user-friendly mobile app and a responsive website, Pinoy Rice
Wraps enables customers to easily browse the menu, place orders, and track their deliveries
in real-time. The convenience and accessibility of digital platforms streamline the ordering
process, reducing errors and eliminating the need for lengthy phone calls or in-person
visits. With just a few taps or clicks, customers can enjoy their favorite rice wraps delivered
straight to their doorstep
F. Natural Environment
The proponents must prioritize the sustainability of packaging materials, manage
energy consumption, and develop effective waste management strategies. Adhering to
environmental regulations set by the government and other regulatory bodies is crucial to
ensure compliance and minimize the business's environmental footprint. By concentrating
on these aspects, Pinoy Rice Wraps can contribute to a more sustainable and eco-friendly
operation while meeting the necessary regulatory requirements
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VII. Opportunities and Threats
Opportunities
 Collaborations and Partnership

Collaborating with other food businesses, such as food trucks or local restaurants,
presents a valuable opportunity for "Pinoy Rice Wraps" to increase exposure and reach a
wider customer base. By partnering with these establishments, the business can tap into
their existing customer network and gain access to new customer segments. Joint
promotions or limited-time collaborations can create excitement and generate buzz,
enticing customers to try the unique fusion of Japanese onigiri with Filipino flavors.
Through these partnerships, both businesses can cross-promote each other, leveraging their
respective customer bases to expand brand awareness and attract new customers.
Additionally, collaborating with established food businesses allows "Pinoy Rice Wraps" to
benefit from their expertise, resources, and established infrastructure, enabling faster
growth and increased market presence.
 Events and Food Festivals

Participating in food festivals, cultural events, or local markets that highlight diverse
cuisines presents a valuable opportunity for "Pinoy Rice Wraps" to gain exposure and
connect directly with customers. These platforms offer a conducive environment for
showcasing the unique fusion of Japanese onigiri with Filipino flavors, capturing the
attention of food enthusiasts and adventurous eaters. Engaging in such events allows the
business to interact with customers firsthand, receive immediate feedback, and build
relationships with potential loyal customers. The vibrant atmosphere of food festivals and
cultural events also creates an ideal setting for customers to sample and experience the
deliciousness of "Pinoy Rice Wraps," further generating interest and driving potential sales.
By actively participating in these events, "Pinoy Rice Wraps" can elevate its brand
presence, foster a positive reputation, and establish itself as a go-to option for those seeking
innovative and flavorful food experiences.
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 Online and Delivery Services

The rise of online food delivery platforms presents a significant opportunity for "Pinoy
Rice Wraps" to extend its reach beyond physical store locations and tap into a wider
customer base. By partnering with popular delivery platforms, the business can leverage
their existing infrastructure and customer base to expand its reach and increase visibility.
These partnerships provide a convenient avenue for customers to order "Pinoy Rice Wraps"
from the comfort of their homes or workplaces, enhancing accessibility and convenience.
Collaborating with delivery platforms also allows the business to benefit from their
marketing efforts and promotional opportunities, further boosting brand exposure. By
embracing online food delivery, "Pinoy Rice Wraps" can unlock new growth avenues and
cater to the evolving preferences of modern consumers.
Threats
 Rising Ingredient and Operating Costs
Fluctuations in ingredient prices, labor costs, energy costs, and other operational
expenses can pose significant challenges to the profit margins of businesses. The
unpredictability of these costs can impact the bottom line and require careful financial
management. When faced with increased costs, businesses may need to consider adjusting
pricing to maintain profitability, while remaining competitive in the market. To mitigate
the impact, optimizing operations becomes crucial, identifying areas of potential efficiency
gains and cost reduction.
 Intense Competition
In the highly competitive food industry, "Pinoy Rice Wraps" may face competition
from established players offering similar or alternative products. To succeed in this
competitive landscape, the business must differentiate itself and effectively communicate
its unique selling points. Emphasizing the fusion of Japanese onigiri with Filipino flavors,
the business can highlight the distinctiveness and innovative nature of its product.
Communicating the delightful taste experience and the cultural fusion behind "Pinoy Rice
Wraps" can resonate with consumers seeking something new and exciting.
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 Changing Consumer Preferences:

Consumer tastes and preferences in the food industry can evolve rapidly, making it
crucial for businesses to stay updated with the latest food trends. By actively monitoring
and researching emerging trends, "Pinoy Rice Wraps" can adapt its offerings to meet
evolving consumer demands. Continuous innovation is key to sustaining consumer interest
and loyalty. Introducing new flavors, variations, or limited-time specials can create
excitement and drive repeat business.
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VIII. Micro-Environmental Analysis
A. Company
Rice 'N Roll PH is a company established and founded by Lucky Vital of 11–ABM
16 of Pampanga High School in the City of San Fernando, Pampanga, Philippines. The
establishment originated from the idea of creating a food business as part of the proponents'
marketing class project, which entailed developing a viable business concept and
implementing it. Established on April 19, 2023, when Rice Ball Day is observed, Pinoy
Rice Wraps, which is under Rice 'N Roll PH, draws inspiration from onigiri, a popular
Japanese food, and specializes in crafting distinctive and flavorful onigiri infused with
elements from traditional Filipino cuisine. Driven by their passion for both food and
marketing, the proponents recognized an opportunity to provide a one-of-a-kind food
product that combines delectable flavors with convenience. Simultaneously, the
proponents remain committed to showcasing Filipino cuisine and culture through their
exceptional culinary offerings and attentive service.
B. Suppliers
Pinoy Rice Wraps ensures a steady supply of ingredients by following a robust
procurement process and building long-term relationships with trusted suppliers who
provide high-quality, fresh ingredients sourced locally. The company, Rice 'N Roll PH also
maintains an efficient inventory management system to monitor stock levels and reorder
ingredients in a timely manner, ensuring an adequate supply to meet customer demand.
The success of Pinoy Rice Wraps relies on consistently providing delicious rice balls,
which is made possible through the proponents' reliable and sustainable supply chain.
C. Marketing Intermediaries
Pinoy Rice Wraps implements a multi-platform marketing approach, leveraging
partnerships with food bloggers and influencers to expand Pinoy Rice Wraps' reach and
enhance brand awareness. The proponents have collaborated with food delivery services
like GrabFood and Foodpanda to access a broader customer base, while also participating
in food festivals and events organized by external entities to showcase their offerings to a
wider audience. The proponents also work alongside local food organizations such as
culinary schools or food cooperatives to promote the business within a passionate food
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community. Additionally, they utilize social media advertising on platforms like Facebook
and Instagram, employing targeted strategies based on audience interests and
demographics to effectively convey their message.
D. Customers
Pinoy Rice Wraps initially targets to pull customers around the vicinity of Brgy.
San Isidro, City of San Fernando, Pampanga, but in the long run, people around the City
of San Fernando and the wide province of Pampanga. Specifically, the products of Pinoy
Rice Wraps attract the customers between the lineage of adolescents to adulthood. As
Pinoy Rice Wraps offers convenient and ready-to-eat products, it is best and recommended
for the people who wants to save time and money when the customers' feel to eat or hungry.
The products of Pinoy Rice Wraps are also suited and recommended for people who wants
to try something new and want to explore different types of rice balls. To top it all off,
Pinoy Rice Wraps wants to cater the customers who continuously look and seek for a food
product that is new, unique, and innovative.
E. Competition
Pinoy Rice Wraps belongs to the wide variety of food industry in the City of San
Fernando, Pampanga; thus, competition is present within the city. Pinoy Rice Wraps may
face significant challenges in marketing its product since the City of San Fernando, where
the Pinoy Rice Wraps stands, is known as the culinary capital of the Philippines; thus,
variety of rice cake stores also known as the 'kakanin' are present within the industry. Some
of the known competitors of Pinoy Rice Wraps are Nathaniels, Susie's Cuisines, Apong
Laring's and many more. Even some known convenient stores are considered as
competitors like 7-11 and Uncle John's, formerly known as ministop. However, the
proponents disagree that the competition is tight between the stated stores. For the reason
that it is only the Pinoy Rice Wraps that offers a Filipino style onigiri as its products
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F. General Public
Pinoy Rice Wraps needs to maintain a positive image and reputation in the eyes of
the general public by following ethical business practices and actively participating in
community events and initiatives. Building a loyal customer base and positive word-of-
mouth can also help Pinoy Rice Wraps to attract new customers. The proponents' will
continously seek and search to get the good feedback and reviews of the public about the
Pinoy Rice Wraps products and customer services.
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IX. Strengths and Weaknesses
Strengths
 Uniqueness of the Product
"Pinoy Rice Wraps" offer a unique fusion of Japanese onigiri and Filipino flavors,
setting them apart from traditional onigiri or rice wraps in the market. This distinctive
combination adds an exciting twist to the familiar concept of onigiri, enticing customers
with a delightful blend of two rich culinary traditions. By infusing Filipino flavors into the
Japanese rice ball, "Pinoy Rice Wraps" provide a tantalizing experience that captures the
essence of both cuisines in a single bite. With this innovative approach, customers can
enjoy the convenience and portability of onigiri while savoring the diverse and vibrant
flavors of the Philippines. "Pinoy Rice Wraps" stand as a testament to the creative
possibilities in the world of fusion cuisine, inviting food enthusiasts to embark on a
flavorful journey unlike any other.
 Convenient and Portable
Onigiri is renowned for its convenience and portability, making it an ideal snack or
meal option for busy customers or individuals on the go. The addition of Filipino flavours
to this traditional Japanese dish adds a distinctive twist that enhances its appeal to a wider
consumer base. The infusion of Filipino flavours introduces a unique and exciting taste
profile, creating a fusion that captures the attention of adventurous food enthusiasts. With
this innovative combination, customers can now enjoy the convenience of onigiri while
savoring the vibrant and delectable flavours that Filipino cuisine has to offer. The
incorporation of Filipino flavours into onigiri elevates its appeal, making it a standout
choice for those seeking a convenient yet flavourful culinary experience.
 Wide Range of Ingredients

Onigiri can be made with various ingredients that can be customized, such as adobo,
bicol express, or other traditional Filipino dishes. The ability of Pinoy Rice Wraps to offer
different ingredients can appeal to consumers looking for variety.
21
REGION III
 Flavours with Rich Profile and Background

The incorporation of Filipino flavours adds a new and exciting dimension to traditional
onigiri, elevating it beyond its conventional boundaries. By infusing Filipino flavours into
onigiri, the product becomes an enticing choice for consumers seeking diverse culinary
experiences. The fusion of Japanese onigiri with Filipino flavours creates a harmonious
blend that satisfies adventurous palates and stimulates taste buds. This innovative twist
offers a unique opportunity for consumers to explore the rich and vibrant flavours of both
Japanese and Filipino cuisines in a single, convenient package. With the incorporation of
Filipino flavours, onigiri becomes a gateway to a culinary adventure that appeals to those
who appreciate the art of flavours fusion.
Weaknessess
 Limited Market Familiarity
Onigiri, as a traditional Japanese dish, may not have widespread recognition or
understanding among all consumers. Introducing the concept of onigiri with a Filipino twist
to the market may necessitate additional marketing and promotional efforts. Educating
consumers about the unique attributes and benefits of this fusion product will be essential
in generating awareness and building interest. By highlighting the convenience, portability,
and delightful combination of flavors, marketers can help consumers grasp the appeal and
value of "Pinoy Rice Wraps".
 Lack of Awareness
Onigiri is not well-known among Filipinos. Due to this, there may be a lack of demand
and interest from consumers. The lack of awareness about onigiri as a Filipino dish can
result in limited popularity.
 Perception as an Ethnic Food
Onigiri may be perceived by some consumers as an ethnic or foreign food rather than
an authentic Filipino dish. This perception may hinder its acceptance and popularity among
those seeking traditional local cuisine.
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REGION III
X. The Market
A. Market Size
The population of Barangay San Isidro, City of San Fernando, Pampanga, those
within the age group of 20 to 24 years old, are the ideal target market size for the "Pinoy
Rice Wraps." Based on the 2015 Census, this age group has the highest population in the
barangay with 875 individuals. Additionally, "Pinoy Rice Wraps", which is a Filipino-style
onigiri business, is a popular and convenient snack option for busy individuals, such as
students and young professionals, who are always on the go. With a total population of
9,616 individuals in Barangay San Isidro, Pinoy Rice Wraps has a significant potential
customer base that can help the business grow and succeed.
B. Market Needs
The population of Barangay San Isidro, City of San Fernando, Pampanga is a
suitable market for "Pinoy Rice Wraps," a Filipino style onigiri, due to the demographic
characteristics. The age group with the highest population is 20 to 24 years old, and when
combined with the economically active population aged 15 to 64, these two groups make
up the majority of the population. This presents a significant market of working individuals
who would benefit from '"Pinoy Rice Wraps" product as a quick and satisfying snack
during their busy workdays. Additionally, the Age Dependency Ratios indicate that there
are more working-age individuals than dependents in the barangay, making it a potentially
profitable market for "Rice 'N Roll PH". Finally, with a median age of 29, the market is
relatively young and more receptive to trying new and innovative food products.
C. Market Trends
Based on market trends in Barangay San Isidro, City of San Fernando, Pampanga,
it can be concluded that the area is a prime location for food businesses. This conclusion is
supported by the fact that Barangay San Isidro is home to numerous food establishments
and is frequently visited by residents of San Fernando, Pampanga. Furthermore, the
demand for convenient and on-the-go food options has been increasing in recent years,
particularly in urban areas such as San Fernando. As a Filipino-style onigiri business,
"Pinoy Rice Wraps" is well-suited to meet this demand and cater to the preferences of local
23
REGION III
consumers. In addition to its favorable market conditions, Barangay San Isidro is easily
accessible to nearby communities and is situated at an elevation of 31.1 meters or 102.0
feet above mean sea level. It also shares borders with several other barangays, which
provides potential for increased foot traffic and customer base. Overall, given the market
trends and convenient location of Barangay San Isidro, City of San Fernando, Pampanga,
"Pinoy Rice Wraps" is poised to thrive in this area and attract a loyal customer base.
24
REGION III
XI. Marketing Objectives
1.) Specific
 Pinoy Rice Wraps is a business that specializes in creating and selling Filipino-
inspired onigiri, a traditional Japanese rice ball snack.
 The business is focused on providing a unique fusion of Filipino and Japanese
flavors, catering to customers who enjoy both cuisines.
2.) Measurable
 The success of Pinoy Rice Wraps can be measured through various metrics such as
sales revenue, customer satisfaction ratings, and repeat business.
 The number of onigiri sold per day, week, or month can be tracked to evaluate the
popularity of different flavors and determine customer preferences.
3.) Achievable
 Pinoy Rice Wraps has a potential market as it offers a unique and innovative
product that combines Filipino and Japanese culinary traditions.
 By carefully selecting high-quality ingredients, maintaining a consistent production
process, and delivering excellent customer service, the business can strive to
achieve growth and profitability.
4.) Relevant
 The demand for diverse and fusion food options is growing as people seek new and
exciting flavors.
 Pinoy Rice Wraps taps into this trend by providing a fusion of Filipino and Japanese
cuisines, which resonates with customers looking for unique and delicious snacks.
5.) Time-Bound
 Pinoy Rice Wraps aims to establish itself as a prominent player in the market within
the next two years.
 The business sets short-term and long-term goals, such as increasing sales by a
certain percentage each quarter and expanding to new locations within a specific
timeframe.
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REGION III
XII. Marketing Strategies
A. Product/Service Strategy
Target Market
The target market of Pinoy Rice Wraps includes teenagers within the age group of
13 to 19 years old. These individuals, who are students, can benefit from the convenience
and popularity of the Filipino style onigiri as a snack during their common break times. By
including this age group, Pinoy Rice Wraps can expand its customer base and cater to the
snacking preferences of a broader range of individuals in Barangay San Isidro, City of San
Fernando, Pampanga. With a significant population of 9,616 individuals in the barangay,
targeting both the 20 to 24-year-olds and the teenage segment can contribute to Pinoy Rice
Wraps' growth and overall success.
Brand Positioning
Pinoy Rice Wraps offers a delightful fusion of Filipino flavors and Japanese
convenience, showcasing an authentic Filipino style onigiri that celebrates the rich culinary
heritage of the Philippines. The proponents carefully crafted the rice wraps, filled with
traditional Filipino ingredients and wrapped in Nori seaweed, deliver a tantalizing taste
experience that blends familiarity and excitement. Pinoy Rice Wraps takes pride in
sourcing high-quality, locally derived ingredients to create flavors that evoke nostalgia and
satisfy cravings. With its deriving and persuasive tagline "A taste of a Filipino cuisine,
wrapped up in every bite", means the nostalgic taste of Filipino flavor, wrapped in Japanse
snack worth its every bite. With its perfect balance of convenience, taste, and cultural
authenticity, Pinoy Rice Wraps emerges as the preferred choice for busy individuals in
search of a unique and satisfying snacking option, solidifying its position as the go-to
destination for delicious and convenient snacks.
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REGION III
B. Pricing Strategy
1.) Mark-up Pricing
Product #1: Adobo Flavored Tuna Onigiri
UNIT VARIABLE COST
Direct Materials
Ingredients Price Quantity per Unit Cost per Unit
Rice Grains Php 40.00/kg 60 grams Php 2.40
Nori/Seaweed Php 25.00/pack 1 sheet Php 2.50
Salt Php 42.50/kg 1 teaspoon (4g) Php 0.17
555 Tuna Adobo Php 30.00/can 80 grams Php 15.48
Total ₱ 20.55
Direct Labor
Process Labor per Unit
Rice Preparation Php 2.00
Shaping and Assembling Php 2.00
Garnishing and Packaging Php 2.00
Total ₱ 6.00
Direct Overhead
Manufacturing Overhead Cost
Water Bill Php 550.00
Electric Bill Php 7,750.00
Total ₱ 8,300.00
𝐸𝑠𝑡𝑖𝑚𝑎𝑡𝑒𝑑 𝑀𝑎𝑛𝑢𝑓𝑎𝑐𝑡𝑜𝑟𝑖𝑛𝑔 𝑂𝑣𝑒𝑟ℎ𝑒𝑎𝑑 𝐶𝑜𝑠𝑡

=
𝐸𝑠𝑡𝑖𝑚𝑎𝑡𝑒𝑑 𝑇𝑜𝑡𝑎𝑙 𝑈𝑛𝑖𝑡 𝑆𝑎𝑙𝑒𝑠
𝑃ℎ𝑝 8,300.00
= 2,700
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REGION III
= ₱3.07
PRODUCT COST
Product Cost Fomula = Direct Labor + Product Cost = 20.55 + 6.00 + 3.07
Direct Material + Factory Overheads
Total = ₱29.62
FIXED COST
Cost Component Amount
Space Rent Php 10,000.00
Internet Bill Php 1,350.00
Packaging Php 1,050.00
Total ₱ 12,400
𝐸𝑠𝑡𝑖𝑚𝑎𝑡𝑒𝑑 𝐹𝑖𝑥𝑒𝑑 𝐶𝑜𝑠𝑡𝑠

=
𝑃ℎ𝑝 12,400.00
= 2,700
= ₱4.59
UNIT COST WITH 40% MARK-UP PRICING
Unit Cost = variable cost + fixed cost = 29.62 + 4.59
= ₱34.21
𝑈𝐶
MUP = (1−𝐷𝑀𝑈)
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35.29
=(1−0.40)
= ₱57.01
2.) Mark-up Pricing
Product #2: Bicol Express Flavored Tuna Onigiri
UNIT VARIABLE COST
Direct Materials
Ingredients Price per Metric Quantity per Unit Cost per Unit
Rice Grains Php 40.00/kg 60 grams Php 2.40
Nori/Seaweed Php 25.00/pack 1 sheet Php 2.50
Salt Ph 42.50/kg 1 teaspoon (4g) Php 0.17
555 Tuna Bicol Php 30.00/kg 80 grams Php 15.48
Express
Total ₱ 20.55
Direct Labor
Process Labor per Unit
Rice Preparation Php 2.00
Shaping and Assembling Php 6.00
Garnishing and Packaging Php 2.00
Total ₱ 6.00
Direct Overhead
Manufacturing Overhead Cost
Water Bill Php 550.00
Electric Bill Php 7,750.00
Total ₱ 8,300.00
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REGION III
𝐸𝑠𝑡𝑖𝑚𝑎𝑡𝑒𝑑 𝑀𝑎𝑛𝑢𝑓𝑎𝑐𝑡𝑜𝑟𝑖𝑛𝑔 𝑂𝑣𝑒𝑟ℎ𝑒𝑎𝑑 𝐶𝑜𝑠𝑡

=
𝑃ℎ𝑝 8,300.00
= 1,950
= ₱4.25
PRODUCT COST
Product Cost Fomula = Direct Labor + Product Cost = 20.55 + 6.00 + 4.25
Direct Material + Factory Overheads
Total = ₱30.8
FIXED COST
Cost Component Amount
Space Rent Php 10,000.00
Internet Bill Php 1,350.00
Packaging Php 997.5
Total ₱12,347.50
𝐸𝑠𝑡𝑖𝑚𝑎𝑡𝑒𝑑 𝐹𝑖𝑥𝑒𝑑 𝐶𝑜𝑠𝑡𝑠

=
𝑃ℎ𝑝 12,347.50
= 1,950
= ₱6.33
UNIT COST WITH 40% MARK-UP PRICING
Unit Cost = variable cost + fixed cost = 30.8 + 6.33
= ₱37.13
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REGION III
𝑈𝐶
MUP = (1−𝐷𝑀𝑈)
37.13
=(1−0.40)
= ₱61.88
AVERAGE COST OF PINOY RICE WRAPS’ PRODUCTS WITH 40% DESIRED
MARK-UP RESPECTIVELY
Product Name Mark-up Price
Adobo Flavored Tuna Onigiri Php 57.01
Bicol Express Flavored Tuna Onigiri Php 61.88
Weighted Average Price ₱ 59.45
3.) Psychological Pricing (Applicable to all Pinoy Rice Wraps’ products).
The proponents have decided to pursue psychological pricing by pricing all its
products at 59.99 pesos instead of the actual average cost of 59.45 pesos, with a desired
markup of 40%. By setting the price just below a whole number and ending it with .99,
Pinoy Rice Wraps aims to create the illusion of a lower price and increase its appeal to
customers. The slight difference of 0.55 pesos may not seem significant to consumers, but
it can subconsciously trigger the perception that the product is priced at 50 pesos rather
than 60 pesos, making it appear more affordable and enticing.
Furthermore, the 40% desired markup indicates that Pinoy Rice Wraps aims to
achieve a reasonable profit margin while maintaining competitive pricing. By employing
psychological pricing, the proponents can strike a balance between profitability and
customer perception. The strategic decision to round up the price to 59.99 pesos helps
create the impression of affordability while still allowing the brand to cover its costs and
31
REGION III
achieve the desired markup. Ultimately, this pricing strategy aims to attract more
customers, increase sales volume, and establish Pinoy Rice Wraps as a competitive player
in the market.
4.) Price Lining (Applicable to all Pinoy Rice Wraps’ products).
In addition to psychological—the proponents have decided to pursue price lining
by pricing all four of its different products at 59.99 pesos instead of the actual cost of 59.45
pesos, with a desired markup of 40%. By setting a consistent price of 59.99 pesos across
all four products, Pinoy Rice Wraps simplifies the decision-making process for customers.
This strategy allows customers to easily compare and choose from the available options
based on their preferences without being overwhelmed by a wide range of prices.
Moreover, price lining creates a perception of value and quality. Since all the products are
priced the same, customers may associate the consistent price point with the overall quality
of the brand, making it easier for them to make a purchasing decision.
Additionally, price lining enables Pinoy Rice Wraps to cater to various customer
segments. Some customers may be willing to pay a premium price for a specific product,
while others may prefer a more budget-friendly option. By offering multiple products at
the same price point, Pinoy Rice Wraps appeals to different segments of customers with
varying preferences and budgets. This approach increases the likelihood of capturing a
larger share of the market and maximizing sales revenue.
FINAL COSTING
Pricing Strategies Total Amount
Mark-up Pricing ---
Adobo Flavored Tuna Onigiri Php 57.01
Bicol Express Tuna Onigiri Php 61.88
Weighted Average Price Php 59.45
Psychological Pricing Php 59.99
Price Lining Php 59.99
Final Selling Price ₱ 59.99
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REGION III
C. Distribution Strategy
Pinoy Rice Wraps will focus on establishing a strong presence in both online and
offline channels. To expand Pinoy Rice Wraps offline presence, consider partnering with
local grocery stores, convenience stores, and food retailers. Furthermore, explore the
possibility of setting up a physical retail store or kiosk in strategic locations. This will allow
customers to interact directly with Pinoy Rice Wraps and provide opportunities for
sampling, which can boost sales and create brand awareness. In addition, consider
collaborating with food delivery services to offer convenient home delivery options.
1.) Direct Distribution
PINOY RICE
CONSUMER
WRAPS
2.) Online Distribution
PINOY RICE ONLINE

CONSUMER
WRAPS DELIVERY
3.) Parternership/Retail Stores
PINOY RICE BUSINESS

CONSUMER
WRAPS PARTNERS
Moreover, Pinoy Rice Wrap will establish a physical store that will stand along the
high street of McArthur Highway, Brgy. San Isidro, City of San Fernando, Pampanga. With
this, attach herewith are the proposed and initial designs of the physical store;
33
REGION III
Overview: Figures 1 and 2.
34
REGION III
Interior Design: Figures 3, 4, and 5
35
REGION III
Exterior Design: Figures 6 and 7.
36
REGION III
D. Advertising and Promotions Strategy
 Tarpaulins have the ability to generate high visibility, reach a wide audience, low
cost but effective, customizable, and visually appealing for promoting.
37
REGION III
 Social Media Advertisement offers Pinot Rice Wraps the opportunity to reach a
wide and targeted, audience, engage directly with customers and increase brand
awareness.
38
REGION III
 Flyers serve as a tangible and low cost but effective promoting strategy that allows
the business to target specific local areas, engage potential customers directly, and
showcase detailed information.
39
REGION III
 Brochures serve as a tangible and portable promoting strategy that allows the
business to provide detailed information, target specific customers, and create a
lasting marketing presence.
40
REGION III
 Loyalty Card promotes customer loyalty, encourages repeat purchases, and
provides businesses with valuable customer insights.
41
REGION III
XIII. Tactical Implementation
GOAL FOR THE STRATEGIES TACTICS TO-DO TIMETABLE
COMPANY
Track and analyze
the performance of
Expand the ongoing June 2023
distribution distribution
channels both channels
regionally and Keep an eye on
domestically market trends and
Make our identify
company "Rice opportunities to
n'Roll PH" expand our August 2023
known and company's
popular in our distribution
country channel
To establish Rice
Research the
n’ Roll PH as the
Participate in upcoming Food
go to brand for
different Food Festivals and October 2023
filipino style
Festivals and events from the
onigiri globally
events to different regions.
showcase the Prepare marketing
company's materials Such as
business and Flyers, banners,
product and brochure December
2023
42
REGION III
Create a Post a daily update
unique and about the company
recognizable and its latest July 2023
brand identity happenings
that Provide a
differentiates consistent response
To establish Rice Develop a Rice n' Roll to the customer's
n’ Roll PH as the strong brand PH From the feedback and
go to brand for identity within competitors inquiries about the September
filipino style the different and resonates company 2023
onigiri globally regions of the with
Philippines customers
Introduce Look and make
"Rice n Roll possible
PH as the only partnership with November
company who the local suppliers. 2023
Supports and Spend time every
use Filipino day researching
Cuisines to its Filipino classic
business and cuisines that can be January 2024
products. incorporated in our
products.
43
REGION III
GOAL FOR STRATEGIES TACTICS TO-DO TIMETABLE
THE BUSINESS
Implement a
Invest in highly specific time slot of
skilled and the day to monitor June 2023
trained and guide the
employees to employees.
ensure the high Provide regular
quality feedback and
Pinoy Rice production of recognition to the
Wraps will the product employees to
focus on the strengthen their August 2023
production of commitment and
high quality dedication to their
onigiri product work
To become the Regularly check
top leading rice Implement a the quality and
cake Cuisine and strict quality freshness of the October 2023
Filipino- style control process ingredients
onigiri in the to ensure
Philippines consistency in Manage a small
taste and food taste test to
texture identify whether
the product fits the December
production 2023
standard
44
REGION III
Conduct a meeting
and ask por
Plan annual suggestions for the
improvements possible
and new improvement and July 2023
Pinoy Rice production enchantment of the
wraps will styles to product.
To become the utilize the incorporate Try and
top leading rice power of into the experiment with
cake Cuisine and innovation and different cooking
Filipino- style expand its styles to see if there
onigiri in the reach to the is a now and September
Philippines community achievable 2023
refinement of the
product
Allocate time for
Offer online researching a
ordering possible
options and partnership with November
delivery food delivery 2023
services to services
expand reach Conduct an
beyond our analysis and talk
physical store. with the technical
location team about the January 2024
possible creation of
our own. online
website
45
REGION III
BUSINESS
PROFIT
Pinoy Rice wraps
will regularly
Pinoy Rice check for possible
wraps will investment in
optimize and marketing and June 2023
utilizes the advertising
power of materials that will
Pinoy Rice marketing and help to increase the
wraps will advertising sales of the
optimize its business.
operations in Pinoy Rice wraps
terms to will conduct
increase market research on
efficiency of a daily basis to stay July 2023
To be listed as one product informed about
of the most production and industry trends
profitable food reduce cost and preferences
business in the Pinoy Rice wraps
Philippines Pinoy Rice will direct a daily
wraps will use or weekly
energy- maintenance August 2023
efficient checks on our
equipment to equipment to
reduce energy ensure that
46
REGION III
costs and everything is
improve running smoothly
sustainability and efficiently
Pinoy Rice wraps
will track the
energy usage on a
daily basis to
identify areas September
where we can 2023
reduce
consumption and
save money
Pinoy Rice Our business will
wraps will conduct a launch
expand its referral program October 2023
customer base to reach a wide
and will offer variety of audience
Pinoy Rice variety of Attend industry
To be listed as one wraps will onigiris to the events and trade
of the most increase sales market shows to connect
profitable food revenue to with potential November
business in the earn a customers and 2023
Philippines profitable partners.
amount of Introduce Conduct a study
money for the "Rice n Roll whether the target
business PH as the only audience agrees December
company who with the price 2023
Supports and
47
REGION III
use Filipino possible increase of
Cuisines to its our products price
business and
products.
Regularity check
and monitor the
cost of ingredients January 2024
so the product's
prices are aligned
CUSTOMER
RELATION
Our business will
Our business offer personalize
will recommendations June 2023
personalize the every purchase of
customer's the customers
experience to Pinoy Rice wraps
align with their will provide sample
Pinoy Rice preferences personalized
To create and wraps will products for them July 2023
build a loyal focus on the to check and try it
customer base customer's out
and foster engagement to Pinoy Rice The admins of our
customer loyalty the business wraps wall mass media will
locally and and to the collect all the respond and August 2023
internationally product itself possible interact with the
48
REGION III
rentbacks from feedbacks of our
the customers customers
about our
products and
business
Pinoy Rice wraps
will regularly post a
publication
material with a September
question "How's 2023
your PRW
experience?"
Pinoy Rice wraps
will keep a record
by its all customer October 2023
Pinoy Rice Interactions
Wraps will Our business will
establish a regularly monitor
Pinoy Rice customer the customer
wraps will support system support system November
provide a for any from to check if 2023
To become the variety of possible they fulfill their
top leading rice convenient concerns and roles.
cake Cuisine and customer issues
Filipino- style service to our Pinoy Rice Pinay Rice wraps
onigiri in the local and inter- wraps will will constantly post December
Philippines build a loyalty different shop 2023
49
REGION III
national program for vouchers and
customers our valued discounts
customers
locally and
internationally Our business will
regularly review
and update its January 2024
customers loyalty
program
XIV. Marketing Budget
Marketing Budget, 2023 Monthly Yearly
Tarpaulins Php 450.00 Php 5,400.00
Social Media --- Php 15,000.00
Advertisements
Brochure Php 400.00 Php 4,800.00
Flyer Php 400.00 Php 4,800.00
Loyalty Card Php 250.00 Php 3,000.00
Total Php 1,500.00 Php 33,000.00
XV. Feedback and Control
1.) Customer Feedback Collection - Pinoy Rice Wraps can receive high feedback by
Implementing a system to actively collect feedback from customers. This can be done
through various channels such as comment sections, online surveys, or social media
platforms. Encourage customers to provide honest feedback about their dining experience,
including the quality of food, service, cleanliness, and overall satisfaction.
2.) Regular Performance Inspection - Pinoy Rice Wraps conduct a regular performance
inspectiin of staff members, including cooks, servers, and other team members. Assess
their commitment to service standards, quality of food preparation, and overall customer
50
REGION III
satisfaction. This Regular inspection will help identify areas for improvement and ensure
consistent service excellence.
3.) Quality Control Measures - Establish a strict quality control measures throughout the
food preparation process. Regularly inspect and monitor the ingredients used, ensuring they
meet the highest standards of freshness and quality. Train your kitchen staff on proper food
handling and hygiene practices to maintain food safety.
4.) Monitoring online and websites feedback - Keep a close eye on online reviews and
comments on social media platforms. Respond professionaly to both positive and negative
feedback to show your commitment to customer satisfaction. Address any concerns or
complaints raised by customers and take appropriate actions to resolve issues in a timely
manner.
5.) Staff Training and Development - Pinoy Rice Wraps invest in regular training and
development programs for the staff to enhance their skills and knowledge. Provide ongoing
education on customer service, food preparation techniques, and new trends in the industry.
This will ensure that your team is well-equipped to deliver exceptional service and maintain
the quality of your food offerings.
6.) Regular Menu Review - Regularly review your menu to assess customer preferences,
trends in the industry, and the performance of individual dishes. Remove underperforming
items and introduce new and exciting options to keep your menu fresh and appealing to
your target audience.
7.) Continuous Improvement Culture - Foster a culture of continuous improvement within
your organization. Encourage your proponents to actively contribute ideas and suggestions
for enhancing customer experience and operational efficiency.
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REGION III
XVI. Financial Projections
Product #1: Adobo Flavored Tuna Onigiri
Month 1 Month 2 Month 3 Month 4 Month 5
No. of units to be
Produced/sold 2700 2970 3267 3594 3953
Price 59.99 59.99 59.99 59.99 59.99
Estimated Sales
161,973 178,170 195,987 215,604 237,140
Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
4348 3,913 3522 3874 4262 4688 4,219
59.99 59.99 59.99 59.99 59.99 59.99 59.99
260,837 234,741 211,285 232,413 255,677 281,233 253,098
First Year of Estimated Sales 2,718,158.90

Sales 161,973 178,170 195,987 215,604 237,140
Cost of Sales:
Direct
Materials 55,485 61,034 67,137.00 73,851.00 81,236.00
Direct Labor 16,200 17,820 19,602 21,562 23,718.00

Factory
Overhead 8,300 9,300 10,300.00 11,300.00 12,300.00
Gross Profit
From Sales 81,988 90,016 98,948 108,891 119,886
260,837 234,741 211,285 232,413 255,677 281,233 253,098
89,360.00 80,424.00 72,382.00 79,620.00 87,582.00 96,340.00 86,706.00

26,090.00 23,481 21,133 23,246.00 25,571.00 28,128.00 25,315.00
13,300.00 12,300.00 11,300.00 12,300.00 13,300.00 14,300.00 13,300.00
132,087 118,536 106,470 117,247 129,224 142,465 127,777
Year 1
Sales 2,718,158.90
DM 931,157
DL 271,866
FOH 141,600
Gross Profit from Sales Year 1 1,373,535.90
Product #2: Bicol Express Flavored Tuna Onigiri

No. of units to be
Produced/sold 1950 2145 2,360 2,596 2,856
Price 59.99 59.99 59.99 59.99 59.99
Estimated Sales 116,981 128,679 141,576 155,734 171,331
52
REGION III

3,142 2,828 2,545 2,800 3,080 3,388 3,049
59.99 59.99 59.99 59.99 59.99 59.99 59.99
188,489 169,652 152,675 167,972 184,769 203,246 182,910
First Year of Estimated Sales 1,964,012.61

Sales 116,981 128,679 141,576 155,734 171,331
Cost of Sales:
Direct Materials 40,073 44,080 48,498.00 53,347.80 58,690.80
Direct Labor 11,700 12,870 14,160 15,576 17,136.00
Factory Overhead 8,300 9,300 10,300.00 11,300.00 12,300.00
Gross Profit From Sales 56,909 62,429 68,618 75,510 83,204
188,489 169,652 152,675 167,972 184,769 203,246 182,910
64,568.10 58,115.40 52,299.75 57,540.00 63,294.00 69,623.40 62,656.95

18,852.00 16,968 15,270 16,800.00 18,480.00 20,328.00 18,294.00
13,300.00 12,300.00 11,300.00 12,300.00 13,300.00 14,300.00 13,300.00
91,769 82,269 73,805 81,332 89,695 98,995 88,659
Year 1
Sales 1,964,013
DM 672,786
DL 196,434
OH 141,600
Gross Profit for Year 1 953,192
Year 1 Year 2 Year 3 Year 4 Year 5

Sales 4,682,171.00 5,618,605.2 7,023,256.5 9,130,233.45 11,869,303.49
Less: Cost of
Sales
Direct
Materials 1,603,943 1,764,337.3 2,028,988 2,434,785.47 2,921,742.57
Direct Labor 468,300 468,300 515,130 566,643 623,307.3

Factory
Overhead 283,200 311,520 358,248 429,897.6 515,877.12
Gross Profit
from Sales 2,326,728.00 3,074,447.90 4,120,890.61 5,698,907.38 7,808,376.50
Less:
Operating
Expense
Marketing
Expense 33,000 37,950 43,642.5 50,188.88 57,717.21
Administrative
Expense 312,570 359,455.5 413,373.83 475,379.90 546,686.88
53
REGION III
Net Income
Before Tax 1,981,158.00 2,677,042.40 3,663,874.28 5,173,338.60 7,203,972.41
Income Tax @
30% 594347.4 803112.72 1099162.284 1552001.581 2161191.722
Net Income = 1,386,810.60 1,873,929.68 2,564,712.00 3,621,337.02 5,042,780.68
Financial Assumption
 Sales will increase 20% for year 2, 25% for year 3, and 30% for year 4 and 5
 Direct Materials and Factory Overhead will increase 10% for year 2, 15% for year
3 and 20% for year 4 and 5
 Direct Labor will increase 10% for year 3 to year 5
 Operating Expense will increase 15% yearly
Capital 420,000.00
Cost of Goods Manufactured For 1 Month 140,058.00
Prepaid rent for 3 months 43,000.00
Equipment 90,000.00
Furniture and Fixtures 50,000.00
Miscellaneous 10,000.00
Total 333,058
Cash on hand year 1 86,942
Pinoy Rice Wraps

Statement of Comprehensive Income
For the Year Ended December 31, 2023
Net Sales ₱ 3,321,239

Less: Cost of Sales 2,355, 443
Gross Profit 965,796
Less: Operating Expenses
Selling Expenses ₱ 144,428
Administrative Expenses 90,000
Marketing Expenses 13,500 247,928
Net Income before tax ₱ 717,868

Income Tax 215,360
Net Income 502,508
54
REGION III
XVII. Documentation
55

Group 3 11 Abm 16 Mini Marketing Plan

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DEPARTMENT OF EDUCATION

“RICE ‘N ROLL PH”

of the requirements for the subject

Jorge Emanuel P. Tulabut

Kurt Andrei G. Yco

Janea Mae C. Viray

Zai Clauie U. Wada

Mrs. Abigail E. Lenon

successfully complete our work. To God be the Glory!

a result of your struggles.

III. Table of Contents…………………………………………………………...……….3

IV. Executive Summary ………………………………………………...............………5

A. Brief History of the Company ………………………………….................…..7

B. Vision and Mission ………………………………………………….………...8

C. Product/Service Offerings ………………………………….................….........9

VI. Macro-Environmental Analysis………………………………………...............…10

VII. Opportunities and Threats ……………………………………………………….15

VIII. Micro-Environmental Analysis …………………………………………………18

A. The Company ………………………………………………………….......…18

C. Marketing Intermediaries ………………………………………………….…18

IX. Strengths and Weaknesses …………………………………….………………..…21

X, The Market …………………..………………………………………………...……23

A. Market Size …………………………………………………………..………23

B. Market Needs ………………………………………………………………...23

C. Market Trends ………………………………………………………….…….23

XI. Marketing Objectives …………………………………………………..................25

XII. Marketing Strategies …………………………………………………….……….26

A. Product/Service Strategy ……………………………………………….…….26

1. Target Market ………………………………………………………....26

2. Brand Positioning …………………………………………………….26

B. Pricing Strategy ………………………………………………….…………...27

C. Distribution Strategy …………………………………………….…………...33

D. Advertising and Promotions Strategy…………………………….…………..37

XIII. Tactical Implementation ……………………………………………..………….42

XIV. Marketing Budget ……………………………………..………………...…….…50

XV. Feedback and Control .…………………………………….………....…………..50

XVI. Financial Projections ………..………………………….………………………..52

XVII. Documentations ……......……………………………………………………......55

IV. Executive Summary

commits to provide the satisfaction that the customer deserves.

affordable menu that anyone can able to access it.

market opportunity. The proponents of the business differentiate themselves through a

certain commitment of authentic Filipino ingredients, traditional cooking methods, and

experts will also help generate brand awareness and excitement.

differentiate themselves through their commitment to authentic Filipino ingredients,

profitability and customer appeal.

product line. By implementing effective marketing strategies and capitalizing on a growing

prominent player in its industry.

A. Brief History of the Company

to reimagine the Japanese snack, Onigiri, with a Filipino twist.

The proponents brainstormed, conducted market research, and experimented with

textures of traditional Filipino dishes within a convenient rice ball.

A.1 Company Name

as an inspiration to the company name.

A.2 Product Name

establish a new style of Filipino cuisine.

A.3 Logo & Banner Statement

B. Vision and Mission

Onigiri. We strive to be recognized for our commitment to quality, innovation, and

establish a new style of Filipino cuisine.

VI. Macro-Environmental Analysis

plans. Paramount among these considerations is conducting a comprehensive analysis of

traditions. By meticulously considering the aforementioned economic factors, the