Group3-Lambit (Feasibility Study)

GROUP 3 – Best Filling
Alaurin, Gasparillo, Lambit, Menil, Ramos, Yrisarry

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Chapter 1
Business Aspect
Business Name
Best Filling Offers Healthy Feeling in Every Juicy Bite

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The business name which is the Best Filling refers to the idea of having the best
"feeling" through diving in the flavors of "filling" inside the bread. The business will introduce a
variety of flavors which customers do not usually encounter, it will revolve around the savory
vegetables and sweet fruits. Best Filling is inspired by doughnuts but making it healthier and still
keeping the good qualities of soft, heaven like, bread. The business wants to investigate if
innovating loved and known foods, like doughnuts, into a nutritional snack will be a helpful way
to promote healthy eating especially in times of COVID-19 Pandemic.
Business Tagline
“Best Filling Offers Healthy Feeling in Every Juicy Bite”
The proposed business is formalized with regards to the interest of the future customer
adapting to the current situation of the world where health is wealth. The product itself delivers a
whole savory vegetable and sweetness of fruits filling enclosed within the soft and tasty dough,
flavorful but will be offered at an affordable price. In short, business offers customers healthy
food that will be enjoyed not only for adults but also for the young ones.
Business Logo
Figure B1. The Business Logo

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Best filling has a logo for its own identity that corresponds to its features and goals. The
circle in the logo is known as a universal symbol with extensive meaning, representing the
notions of totality, wholeness and original perfection of the product that will be offered. The logo
has a combination of five noticeable colors— brown, orange, green, red and yellow. Half of the
logo resembles the inspiration of the proposed snack, Best filling, which aims to provide an
innovation of the people’s favorite― doughnut. It is filled with light brown in order to represent
the softness of the bread. On the other hand, the rest of the circle represents the overflowing
filling that is enclosed within the dough and it is divided into four different colors (green, orange,
yellow, red) as it symbolizes the flavor of the savory vegetable and sweet fruits. The text that
surrounds the circle introduces and creates insight and expression so the customer will know
that to expect.
Vision
The business envisages a community where it is to be recognized as one of the best

producers of one-of-a-kind snacks; to build a place where people can come to find comfort in
foods. An intent to help people enjoy life by offering an affordable and beneficial product relating
to health care and to provide delicious, accessible food and a lively experience that will entice
consumers to return time and time.
Mission
Best filling offers nutritional products that aims to provide an exceptional customer
experience by developing snacks with a unique twist that will exceed their expectations and
satisfy their taste buds. And to delight and nourish our customers by providing healthy, high-
quality, and flavorful food, as well as excellent service at an affordable price.
Business Location
The location of the Best Filling can be found in a commercial unit around Ortigas, Pasig
City. The site’s space or dimension is 54 sqm. It is exactly addressed at Oasis Hub B Ortigas
Avenue Extension, Brgy. Sta Lucia, Pasig City.

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Figure B2 & B3. The Business Location (Outside)
Figure B4 & B5. The Business Location (Inside)
The location costs forty thousand a month for 54sqm floor area. It is a good offer
knowing that it is located at Ortigas Avenue which is running from eastern Metro Manila to
western Rizal and one of the busiest highways in Metro Manila. The place will be designed
according to the business’ needs and execute properly what the business owners desire.
● Proximity to the Target Market

Businesses are urged to locate physically closer to their target markets as
distance significantly impacts on the sales of the company, an official of a global
workspace provider Regus said.
It is an excellent location as it is an area where the product is in high demand
such as where the competition is fair, after all, Best Filling is located in a central

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business district which gives physical proximity to customers and it is one of the most
important sales drivers for companies.
● Proximity to Vendors and Suppliers
Suppliers provide resources that will be handed to other facilities, in which in the
proposed business― they supply raw materials which will be handed over to the
management transforming it into products that the company will offer. This transaction
requires frequent coordination and communication so as the distance increases, the
more difficult it will be.
The location fits it well since the place has market near it where resources will be
delivered quickly, and it is much easier for a supplier to coordinate a shipment across
the neighborhood than any part of the country. The further away the businesses are from
elements of the supply chain, the less control the business has over them so the Best
Filling observed this factor in choosing a location.
● Competition
The inspection of the proposed site includes the analysis of its surrounding
community and identifying existing competition. Choosing an area that already has a ripe
market could be the ideal way to pick up customers very quickly and establish a
presence in a new area in a relatively short time frame. The Best Filling’s location has
nearby competitors who also offer pastries, especially doughnuts, but the market is not
that saturated with identical products. Placement of business in a central business
district where comparison shopping catches the overflow from existing businesses, even
so it is not going to make the marketing job tougher but build a good competition within
the vicinity.
● Rental Cost
Best Filling takes consideration in the cost of occupying rental property during a
reporting period. Its rent expense contemplation is balanced towards the benefits of
being in a prime area. Forty thousand per month is already an average offer for its
dimension which is 54sqm. It may seem expensive for its dimension but it is quite
reasonable as it is a commercial unit and has high foot traffic, accessible, in front of
plaza and residential buildings are located around the area. Also, one of its benefits is
that the location is secured. Knowing the risks of potential criminal activity can help

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better prepare and take adequate precautions but it is not a worry as the premises is
safe.
● Infrastructure and Land Area

It is important that the chosen location can support the needs of the business
including the infrastructures. Best Filling’s place can accommodate the high-tech needs
of contemporary operations as it has adequate electrical, air conditioning, and
telecommunications service to meet the present and future needs. It can also handle the
potential growth which is a good thing since moving premises is a big upheaval and can
be time consuming and costly. A location’s flexibility is a very important factor regarding
the premises’ suitability for business needs and gives the best chance of keeping the
business on track for future success.

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Chapter 2
Market Aspect

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Demand Analysis
Table M2. Population of Pasig and its Neighboring Cities in National Capital Region
Population
2005 2010 2015 2020
TOTAL 4,349,000 5,292,000 5,714,000 6,185,500
Mandaluyong City 278,000 329,000 386,000 411,500
Marikina City 391,000 424,000 451,000 467,500
Pasig City 505,000 670,000 755,000 837,500
Quezon City 2,174,000 2,762,000 2,936,000 3,230,000
San Juan 118,000 121,000 122,000 123,500
Makati 471,000 529,000 583,000 612,000
Pateros 57,000 64,000 64,000 67,500
Pasay 355,000 393,000 417,000 436,000
The demand to be considered is the total number of populations in National Capital

Region, specifically Pasig and its neighboring cities. These includes the city of Mandaluyong,
Marikina, Pasig, San Juan, Pateros, Makati, Pasay, and Quezon City. The data from year 2005
– 2015 were obtained from the Philippine Statistics Authority and data for the year 2020 was
computed using Cumulative Annual Growth Rate. Based on the 2015 Census of Population, the
mentioned cities in NCR had a population of 5,714,000. This showed an increase of 422,000
population or 8 percent from 5,292,000 population in 2010 and an increase of 31 percent or
1,365,000 population from the 2005 census figure of 4,349,000 population.

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Population of Pasig and its Neighboring Cities from NCR

7000000
6000000
5000000
4000000
3000000
2000000
1000000
0
2005 2010 2015 2020
Total Population
Figure B6. Total Population of Pasig and its Neighboring Cities from 2005 to 2020
The figure is a graph of the Total population within the cities of National Capital Region
District II from year 2005 to 2020. The total households will be used to forecast the demand for
the years 2021 to 2025.
Calculating Cumulative Annual Growth Rate
The percent change from one period to another is calculated from the formula:
CAGR = (EV / BV) 1 / n - 1
Where:
EV = Ending Value
BV = Beginning Value
n = Number of periods (months, years, etc.)
CAGR = (6,185,500/ 4,349,000) 1 / 5 – 1 = 7.3%
In determining the total number of demands for Best Filling, an online survey was
conducted. The survey intends to know the possible consumers for Best Filling.

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Figure B7. Product Familiarization
Figure B8. Respondents’ Insights Towards the Product
The figure B7 shows that 57.5% or more than the half of the respondents had already
tried the donuts with healthy fillings like savory vegetable and sweet fruits. It was conducted to
determine the familiarization of the respondents towards the product and to have an initial idea
of business position in the market. Figure B8 represents how respondents see the product, even
though some of them already knew the concept― 79% still see it as a healthy innovation of
doughnuts. This will be used as a factor to filter the population which will be the basis of
demand projection following the business envisioned for customers which is to find comfort in
healthy foods.

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Figure B9. Willingness of Respondents to Try the Product
The results of Figure B10 show that 84% of the respondents will definitely try the healthy
innovation of doughnuts proposed by Best Filling and 16% are having second thoughts to try it.
Overall, there is 91.98% or 92% total demand based from the survey. It will also be a factor
used to initially filter the population for demand projection.
Table M3. Forecasted Demand in Pasig and its Neighboring Cities from NCR
Forecasted Demand
Market Healthy TOTAL

Year Population Demand
Share Innovation DEMAND
202
16% 1,061,920 92% 976,754 79% 771,636
1 6,637,001
202
16% 1,134,160 92% 1,043,201 79% 824,129
2 7,088,502
202
16% 1,639,841 92% 1,508,325 79% 1,191,577
3 10,249,003
202
16% 1,990,401 92% 1,830,771 79% 1,446,309
4 12,440,005
202
16% 2,575,601 92% 2,369,038 79% 1,871,540
5 16,097,506

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The distribution of products of Best Filling will have its minor expansion through the city
of Taguig in its third year and Manila for the fourth year. These two cities have a large
population and a good start for expanding the business since it is also located near the business
location, for the fifth year as the Best Filling prospers― a major expansion will be done. The
population of remaining cities in National Capital Region will be used to forecast the fifth year.
Competitors Analysis
1. Direct Competitors
Direct competitors are businesses that have a similar product or service in the
same classification to satisfy the needs of customers. In this case, the business’
direct competitors are businesses who also offer doughnuts or bread as their main
product. Best Filling determines its direct competitors as it assists in learning its
market and processes, allowing the business to keep up with the speed of change by
distinguishing the company from others.
Table M4. List of Direct Competitors
List of Direct Competitors Location Price Range

JCO Quezon City ₱ 45.00 - 660.00
Krispy Kreme Marikina City ₱ 75.00 - 725.00
Dunkin Donuts Marikina City ₱ 20.00 - 230.00
Mister Donut Marikina City ₱ 18.00 - 330.00
Happy Haus Donut Marikina City ₱ 17.00 - 204.00
2. Indirect Competitors
Indirect competitors are the other companies that sell a product or service in the
classification but not enough to replace your product or service. The target market is
also the same, to satisfy the needs of the customers. As for the Best Filling, its
indirect competitors are business aligned in the food industry but not technically
mean that they also offer doughnuts.
Table M5. List of Indirect Competitors
List of Indirect Competitors Location Price Range

McDonalds Marikina City ₱ 45.00 - 690.00
Jollibee Marikina City ₱ 45.00 - 720.00

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Red Ribbon Marikina City ₱ 22.00 - 1790.00

Goldilocks Marikina City ₱ 29.00 - 790.00
Pancake House Marikina City ₱ 159.00 - 749.00
3. Comparison to Direct and Indirect Competitors

As a business owner, a business should be compared to its competitors. It is
important to keep your finger on the pulse of both the business itself and what's
going on in the world. Particularly in the highly competitive food industry, as a result,
keeping an eye on your competitors is helpful. The competitors will assist the
business in making wise decisions and learn what to do and what should not. It is a
must to build a demand for the brand, as well as an identity that guides everything
that business do.
Table M6. Comparison to Competitors
Direct Competitors Best Indirect Competitors

Filling
Donuts Dunkin
House Pancake
Krispy Kreme
Mister Donut
Happy Haus
Red Ribbon
McDonalds
Goldilocks
Jollibee
Donut
JCO
Factors
✓ ✓ ✓ ✓ ✓ ✓
Pricing
Low
Customers’
Review
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Attractiveness
✓ ✓ ✓
✓ ✓

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Uniqueness
✓ ✓
features
Product
✓
✓ ✓
Availability
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
SWOT Analysis
SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the

strengths and weaknesses of a business. A business needs to keep the analysis accurate by
avoiding pre-conceived beliefs or gray areas and instead focusing on real-life contexts. Best
Filling will use it as a guide and not necessarily as a prescription.
The analysis is presented as a square segmented into four quadrants, each dedicated to
an element of SWOT― strengths, weaknesses, opportunities, and threats. It is a visual
arrangement provides a quick overview of the business’ environment and its standing in it.
Strengths Weaknesses
1. Unique concept – Doughnuts with 1. New to the market – Since the
fruits and veggies flavor are new to product is unique and Best Filling is a
the market making Best Filling’s newly established business, people
product unique. might have doubts on purchasing the
2. Quality Product – Best Filling offer product since they are not much
Doughnuts with healthy flavors that familiar with it.
makes the product nutritious and 2. Limited flexible pricing – The
good quality. business can’t offer flexible pricing all
3. Ability to sell products online – the time because the selling price that
People today use social media more will be released are fixed. The
often and buying their necessities business will only offer these

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became more convenient. With the occasionally or for bulk orders

help of social media, Best Filling will depending on the given quota.
be able to reach larger audience and 3. Competitors might adopt with the
can find more customers online. same concept quickly – Some
4. Excellent customer service – The businesses might get interested with
qualities that the proponents possess Best Filling’s concept of the products
will help give a good service and to be sold.
encourage the customers to buy Best
Filling’s products more often.
Opportunities Threats
1. Offer more variety – As the business 1. Established major competitors –
expand, Best Filling will add more Well-known shops in the country that
varieties of flavors. Not just flavors, sells Doughnuts.
but also add more variety of products 2. Increase in price inputs – The
that are perfect together with our change in price of the needed
Doughnuts. ingredients and materials is inevitable.
2. Less competitors with same When the selling price increase, the
concept – Shops that sell the same supply will decrease and vice versa.
product offer usual flavors that gives
3. Any new businesses that emerge
Best Filling an advantage by offering
and offer the same product – Any
healthy variety flavors of Doughnuts.
businesses that are new to the market
3. Proper use of social media – Using
that will sell Doughnuts will also be
enough and advance knowledge
the business’ competitors.
about the use of social media will be
an advantage to the business in
marketing the product.
4. Chance to open franchising – Best
Filling considers franchising the
product once the business expands
and grow.
PESTEL Analysis

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A PESTEL analysis is a framework or tool used to analyze and monitor the external
marketing environmental factors that may have a profound impact on a business’ performance.
It is fundamental that Best Filling conducted a situational analysis before implementing any kind
of strategy or tactical plan. And PESTEL analysis will be repeated by Best Filling at regular
stages, about every 6 months, to identify changes in the macro-environment. According to
Oxford College of Marketing, organizations that successfully monitor and respond to changes in
the macro-environment are able to differentiate from the competition and create a competitive
advantage.
POLITICAL ECONOMIC SOCIAL

● Competition ● Affordable Price ● Consumer buying
Regulations ● Economic Growth healthy foods
● Public Health Policies ● Creating opportunities ● Healthy lifestyle
● Tax reforms/Tax ● Improve health
policies ● Dietary Restrictions
● Business Permit
TECHNOLOGICAL LEGAL ENVIRONMENTAL
● Using of machineries ● Healthy Food ● Impact of fruits and
to speed up Standards vegetables
production ● Ensure the protection ● Consumer protection
● Promoting the of public health, laws
business on different safety standards, and ● Economic
social media quality control development
platforms
● Level of innovation
Market Share
Market share represented below is the percentage of a market accounted for by

companies which offer doughnuts. It is important as marketers need to be able to translate and
incorporate sales targets into market share because this will demonstrate whether forecasts are
to be attained by growing with the market or by capturing share from competitors. The following
data are from Dunkin Brands, Krispy Kreme, Mister Donut, J.CO Donuts, and other competitors.

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Market Share
16%
33%
12%
18%
21%
JCO Donuts Dunkin Brands Krispy Kreme Mister Donut Others
Figure B10. Competitor’s Market Share
The Figure shows the market share of different Best Filling’s competitors. J.CO Donuts
has the highest market share of 33%, Dunkin Brands has 21% market share, Krispy Kreme has
18% market share, Mister Donut has 12% market share, and the other companies have 16%
market share.
Market Share 2021

3%
15%
31%
12%
18%
21%
JCO Donuts Dunkin Brands Krispy Kreme Others Best Filling

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Figure B11. Market Share of Best Filling Company
Figure shows the market share of Best Filling Company and the competitors for the year
2021. The Figure shows the market share of different Best Filling’s competitors. J.CO Donuts
has the highest market share of 31%, Dunkin Brands has 21% market share, Krispy Kreme has
18% market share, Mister Donut has 12% market share, Best Filling has 3% market share, and
the other companies have 15% market share.
Table M7. Market Share Projection
Year 2021 2022 2023 2024 2025

Percentage 3% 3.67% 4.11% 4.33% 4.5%
Market Segmentation
Best Filling considers all types of people in all ages, where they came from, no matter
what their gender and religion, and either who have high or low income can serve as the target
market that can be one of the potential buyers. Their demographic profile is not a priority when
Best Filling sells the products because its focus is to give everyone an experience of the
delightful texture and taste of nutritious doughnuts.
In terms of Geographic base, the business will have its establishment at Antipolo City.
The business can also be contacted through online means like social media and website. It will
target the neighboring cities of Antipolo, Rizal including Marikina City and other cities from NCR
and Rizal. In Psychographic profile, Best Filling targets people who are health conscious or
wants to consume pastries and still maintain healthy lifestyle since the business offers a
nutritious product which is in line to promoting healthy eating habits. The other base in market
segmentation is the behavioral aspect in which the business will cater transactions smoothly as
much as possible. Business owners and staff are trained enough to handle any kind of
customers but it is a priority to avoid miscommunication, thus Best Filling will target customers
that do not have anger issues so things will be served and settled in righteous manner.
In conclusion, for the benefits of the potential customers, the business will extend their
time and effort to differentiate and understand its needs, wants, and preferences in order to
meet the satisfaction of the innovated products.

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Chapter 3
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Marketing Aspect
Marketing Mix
Product Strategy
We will offer our product with full regards to our customers and that's why we
decided to focus on three categories:
● Revenue
There will be customers that can afford the high-end products and
services. However, there will also be other consumers who are only able to
stretch to the lower versions of those products and services at a much affordable
price. We will ensure that we must be able to satisfy the needs and wants of
every customer by providing varieties of products.
● Lifestyle
It is important that we include the lifestyle of our potential customers. We
must know whether these people prefer simple products that are affordable, or
whether they prefer paying additional premium for luxurious items. Our business
is about promoting healthy lifestyle, we will make sure that they will feel it through

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our products. We will also solidify our knowledge about their preferred product
brands as part of our customer profiling.
● Purchase History
Understand the buyer’s behavior with the use of data regarding his or her
past and present purchases. We will be aware to what products they buy and the
exact volume of the purchase. This will surely help us create a customer loyalty
for repeat customers to boost our sales.
Pricing Strategy
The price of our products will be associated with three types of pricing which are
penetration pricing, cost-plus pricing, and economy pricing.
● Penetration Pricing
As the business is new in the market― launching an unusual flavor of
doughnut, this pricing will be utilized to entice customers to patronize the
nutritious pastries. The starting price of each doughnut will be based on the
prepared survey gathered by the researchers since the questionnaire was floated
with different options of prices.
● Cost-Plus Pricing
Prices will gradually adjust after the business penetration, if necessary, by
taking the cost of the raw materials and the cost of production and proceeding on
casting it to the overhead costs of a product or service. To this total, we will add a
markup percentage which is our profit margin and totality will be the product price
of Best Filling based on cost-plus pricing.
● Economy Pricing
The Best Filling offers mainly two varieties of doughnut style― the classic
style and the long shelf-life designed doughnut. The economy pricing is
specifically associated with the latter variant as it is envisioned to be distributed
in groceries or super markets. It is a very familiar pricing strategy with retailers
and wholesalers because it is a basic, low-cost marketing method. It keeps the
prices of goods low, targeting sales at a particular segment of the market that is

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very price sensitive as such places where the long shelf-life designed doughnut
will be introduced.
Placement Strategy
The placement refers to the process of choosing the right distribution system for
delivering products and services to target markets and it is important because it affects
the impact of brand presence. The Best Filling will have two ways of distribution since
the business offers two variants of products and both has the goal to penetrate as much
of the market as possible.
● Direct Channel
Best Filling will sell the classic style donut directly to the consumer. The
store which is located at Cupang, Antipolo will be the site where the transactions
between producer and customer will happen. By interacting with customers
directly, businesses retain a lot of control over the product and its performance.
● Retail Channel
For the second style of Best Filling’s product which is designed for its long
shelf-life will be mostly disseminated to end-users through the use of retailer
markets and sells the goods on behalf of the producer. It will be utilized to further
reach potential customers and enter a wider market.
Promotion Strategy
Promotion refers to the approach that the business practice in raising customer
awareness of a product or a brand, generating sales and creating brand loyalty. There
are different known ways to promote a business, it can be through posters, flyers, use of
social networking sites, calling cards and many more. Best Filling will use four types of
promotion strategy to fully extend recognition for the future customers.
● Personal (face-to-face) selling and Traditional Advertising

Best Filling will have the combination of personal (face-to-face) selling
and traditional advertising as a promotion strategy when the business is still new
to the market. Salespeople from the business will give a sales presentation in

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person to present their offer which will be through sampling. Every time Best
Filling launches a new variety of flavors and products, a free-taste will be
conducted. As for traditional advertising, print advertisements, flyers, will be
utilized to reach a bigger audience and prompt short-term engagement and
sales.
● Online Advertising and Word-of-mouth marketing
Digital Marketing strategies through the use of social media and Word-of-
mouth marketing such as referral programs, customer reviews, influencer
marketing will be utilized all throughout. One of the Best Filling’s promotional
strategies includes the process of motivating people to share information about
the products and services with others. It will bring qualified leads because people
trust influencers and other persons who are close to them. On the other hand,
online advertising or online marketing is the most suitable when the business is
facing limited physical interactions with future customers. This type of promotion
uses the internet to bridge the gap and deliver promotional marketing information
to consumers. The business will cater different accounts in order to reach
customers in a wider scope and it includes Facebook, Instagram, Twitter and
Tiktok applications.
Marketing Budget
Table M8. Marketing Budget
Marketing Budget
Year 1 Year 2 Year 3 Year 4 Year 5
Sales and Promotions (Traditional and Personal Marketing)
Free Taste (Introduction
₱15000 ₱0 ₱0 ₱0 ₱0
of the product)
Flyers ₱3000 ₱3000 ₱3000 ₱3000 ₱3000
Special Offers ₱30,000 ₱30,000 ₱30,000 ₱30,000 ₱30,000
Online Advertising

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Facebook Ads ₱24000 ₱24000 ₱24000 ₱24000 ₱24000

Website Development ₱8000 ₱0 ₱8000 ₱0 ₱8000
Instagram ₱18000 ₱18000 ₱18000 ₱18000 ₱18000
Word-of-Mouth Marketing
Influencer Marketing
₱15000 ₱15000 ₱15000 ₱15000 ₱15000
(Launch of new product)
TOTAL
₱113000 ₱90000 ₱98000 ₱90000 ₱98000
Marketing Budget

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Chapter 4
Technical Aspect

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Process Flow
Bread (Fudgee Bar Style) Process

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Classic Donut Style Process

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Contact Tracing Process
Contact tracing is a process of logging contacts of workers and customers and collecting
that data so it is ready to be accessed quickly in the event someone becomes unwell with
COVID-19 symptoms or tests positive. This allows the organization to respond quickly with its
contact tracing—informing and isolating co-workers who may be at risk to protect co-workers
and prevent a widespread outbreak having a severe impact on operations.

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Working Process

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Online Purchasing Process

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Safety Precautions and Sanitation Process

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Gantt Chart of Activities
Figure B12. Gantt Chart of Activities

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Capacity Planning
Best filling company is guaranteed to produce the right amount of product to do the daily
sale, each flavor of donut has a serving of 250 each. The serving will change when the flavor is
no longer available and the flavor that is in demand will increase the serving. Best filling will
launch 800 pieces of their product in a day just for the physical store and site itself while 1200
pieces for retail channel as it is a wider distribution. The business has 18 employees who will
give their best in their respective jobs.
Product Description
Design Technology:
The Best Filling offers two variety of sweet fruits and savory vegetables filled
doughnut, a classic doughnut style and a fudge bar style which is designed for
distribution in retail channel since it has longer shelf-life than the classic one. Each
variety will have four flavors of sweet fruits and savory vegetables doughnut based from
the respondents’ response on the survey which are mango, strawberry, avocado, peach
for the fruits and malunggay, kalabasa, carrots and potato for the vegetables.

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Nutritional Contents:
Bread and doughnuts are filled with vegetables and fruits that are extremely
nutritious and contain various vitamins and minerals that are beneficial to your health.
These include vitamins A (beta-carotene), C and E, magnesium, zinc, phosphorous and
folic acid.
Benefits:
Healthy and acts as a good help in boosting the immune system which fight
against disease, especially now that we are in the midst of a pandemic.
Food Quality:
The bread and doughnuts are in a fudgee bar style and a classic style. These
Bread and Doughnuts provide a high nutritional value and stability level.
Storage Information:
The bread and doughnuts should keep well at room temperature. To maintain the
freshness of soft-crust loaves, store in airtight plastic bags or wrap tightly in plastic wrap
or foil and store at room temperature.

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Packaging
Packaging plays in Best Filling are an important role as a medium in the marketing mix,
in promotional campaigns, as a pricing criterion, in defining the character of new products, as a
setter of trends and as an instrument to create brand identity and shelf impact in all product
groups.
Figure B13 & B14. Take Home Box Packaging
The Best Filling box is a take home box where will the doughnut and bread will be
placed upon purchasing. A eco-friendly packaging and promotes a greener nation.
Figure B15 & B16. Take Home Bags Packaging
The Best Filling bag is a take home bags where the take home box will be placed in a
paper bag in order to handle properly. The use of paper bag promotes a greener lifestyle and
preventing environmental hazards that can destroy the environment.

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Business Layout
The layout is tactically designed to support the smooth process of the proposed
business (Best Filling). The storage is a place where all finished products that are ready to
distribute at retail channel are stored, stock of ingredients also lies in this section. There would
be a business office area which will cater to business related transactions. The bakery will be
the place for the customer to purchase the finished products of Best Filling, also, there will be
sets of chairs and tables for customer that want to dine in. The baking area will be the area
where the raw materials will be transformed into bread by the bakers of the Best Filling. A toilet
room is also present in the layout for private accessing the sanitation fixture for urination and
defecation, and other important personal hygiene exclusive for the staff of the business and its
customer.
Figure B17. Floor Plan Figure B18. Top View

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Figure B19. Perspective View
Bakery/Store
This is a proposed perspective view of the Best Filling bakery. This is where the
healthy innovated donuts will be displayed and with a relaxing design which mimics the
classy style of usual café. Its intention is to find comfort at the store and at the products
offered itself.
Figure B20 & B21. Bakery/Store Perspective and Top View
Baking Area
This is a proposed perspective view design of where the Best Filling’s products
will be produced and be done.

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Figure B22 & B23. Bakery/Store Perspective and Top View
Office
This is a proposed perspective view design of where the manager of the Veggie
Bread will be in office and the business transactions will be held here.
Figure B24 & B25. Office Perspective and Top View
Toilet
This is the perspective view of toilet room; it may be small but it has complete
equipment and can cater the sanitation fixture for urination and defecation, and other
important personal hygiene.

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Figure B26 & B27. Toilet Room Perspective and Top View

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Manufacturing Process
Manufacturing process refers to the way of turning raw materials or parts into finished
goods through the use of tools, human labor, machinery, and chemical processing.
Manufacturing is a value-adding process allowing businesses to sell finished products at a
higher cost over the value of the raw materials used. It is a value-adding process allowing
businesses to sell finished products at a higher cost over the value of the raw materials used.
 Batch Type of Production
It is the method that will be used in manufacturing the fudgee bar style of bread
since it will be distributed through retail channel which includes groceries and
supermarkets, by this we can produce a large variety of doughnut and bread with
specific flavors manufactured in one batch. The process in this type of production will
give us a better way to develop our product quickly. This kind of manufacturing gives us
the freedom to work on unique configurations with little trouble.
Batch manufacturing is a style of manufacturing that compiles the different

components of a product through step-by-step processes. This means that the raw
materials move through the production line in batches so that there is a pause between
each step as a batch moves through. This is when goods are made in groups or
batches rather than individually or in continuous production. A batch of things
undergoes a unique procedure simultaneously, and the group does not progress to the
next step of manufacturing or inspection until the entire batch is completed.
Doughnuts and bread are prepared in batches at our food manufacturing

facilities. A baker must prepare the dough first, then transfer it to baking sheets and
bake it. The quantity of bread that individuals may manufacture at one time is limited by
the number of baking sheets and ovens they own and the size of mixing bowls
accessible for each batch. This is batch production, as a vast quantity of doughnuts and
bread are baked concurrently, and bakers cannot skip steps until each process is
completed. They cannot begin cooking the doughnuts and bread until the dough is
prepared. They cannot remove them from the oven, in most circumstances, until they
are completely baked unless they are utilizing a conveyor belt oven. Certain stages
must be followed for the entire batch of doughnuts and pastries.

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 Demand Pull System
We used a demand-pull system in the other variety of our product which will
be distributed through direct channel; the quantity produced is sufficient to match
current demand. Utilizing a pull mechanism eliminates waste in our organization
because no overproduction happens. Additionally, it frees up the workspace and
lowers the expense of holding surplus goods.
On the other hand, a pull system operates backward, beginning with the
customer's order and ending with visual signals prompting action in each previous
phase of the process. The product is pulled through the manufacturing process by
the consumer's demand.
We used a demand-pull system to increased customer satisfaction as

products are manufactured specifically to fulfill their requests. Since our products are
manufactured in small batches, quality issues will be recognized more quickly than
with a push system, and fewer defective products will need to be disposed of out.
The demand-pull system allows us to save time spent forecasting future

demand and manufacturing things that may never be sold. Additionally, they benefit
from improved flexibility, as they can react quickly to fluctuations in demand. Each of
these benefits of a pull system reduces the business's total costs, either directly or
indirectly, resulting in an improved profit.
Inventory Management
 First-In, First-Out (FIFO) Method
Our company used FIFO for one of the varieties of product which is fudgee bar
style and because this will be distributed through retail channel, it is ideal for
precisely reflecting the actual current worth of our goods. This means the material
that remains in our inventory after-sales will be the most recent or fresh
merchandise.
One example of a company model that the FIFO approach fits deals with
perishable items. A bakery produces things that expire after a specified time and

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either become inedible or lose their worth; hence FIFO makes considerable sense. If
we track our costs under a FIFO approach, it will be accurate about which batches
have been sold.
 Just In Time (JIT) Method
The inventory management technique our company will use is the "Just-in-
time" model. Since our company will distribute the other variety of product through
direct channel and in restaurant type of set up, this technique will help our business
where deliverables are produced to meet the actual demands and avoid overstocking
and push strategies. In this technique, a work item has to be in a process only if
there is a demand.
JIT helps us focus on resolving issues that influence our company's overall
effectiveness in reaching its strategic goals, such as setup time reduction, quality
improvement, enhanced production processes, and waste removal, rather than
permitting extra inventory to mask inefficiencies that lower our business
competitiveness.

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Chapter 5
Management Aspect

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Business type of organization
The type of business organization of the Company is partnership. Partnership is defined

in the Article 1767 of the Civil Code of the Philippines as a contract whereby two or more
persons bind themselves to contribute money, properties or industry into a common fund with
the intention of dividing profits among themselves. It is also the term applied to an association of
two or more persons who has agreed to combine their labor property and skills for the purpose
of engaging in lawful business and sharing profits and losses between them.
The Best Filling Company is a general partnership type of a business organization

consisting of six individuals which are also the owners and the ones managing the business.
This type of business organization is best suited to the company because the partners will be
sharing equal liabilities and profit, and also, they have equal responsibilities. Each proponent
should have contract about their responsibility and their obligation about liabilities and other
stuff. It is relatively easy to establish and capital is increased compared to sole proprietorship.
The advantage of this organization is that the paperwork is limited and is only slightly more
complicated than the paperwork required for a Sole Proprietorship, but the disadvantage of this
organization is that some of the decisions are shared which occurs to a disagreement between
the individuals. In addition, one of the most significant benefits of a General Partnership is
simplified tax filing, since no corporate forms or double taxation is required.
Ownership and Partners
The business will be registered and licensed in Pasig City. Cash Investment will be the
capitalization of the business. The six partners are: John Butch Russel C. Alaurin, Jerwin S.
Ramos, Kyla A. Gasparillo, Diana Mikaela G. Lambit, Christine Joy Menil, and Amala Jamila
Yrisarry.

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Capitalization
Table M9. Partners Contribution
The source of capitalization and financing for the operation of the business is mainly from the
partner’s own money. A total of PHP 9,000,000.00 will be the total contribution. Each proponent
will contribute an amount of PHP 1,500,000.00.
Organizational Structure
Chief Executive Officer

(Diana Mikaela G. Lambit)
Store Operations Human Resource Finance Marketing

Manager Manager Manager Manager
(Gasparillo) (Ramos) (Yrisarry) (Menil)
Supervisor
(Alaurin)
Baker Cashier Delivery Man Staff/Crew Security Guard

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The Organizational Structure presented above will be the persons who will serve as the
backbone of the Best Filling Company. Diana Mikaela G. Lambit will be the General Manager,
Kyla A. Gasparillo will be the Store Operations Manager, Jerwin S. Ramos will be the Human
Resource Manager, Amala Jamila Yrisarry will be the Finance Manager, Christine Joy Menil will
be Marketing Manager, and lastly, John Butch Russel C. Alaurin will be the Supervisor.
Department Description
 Sales Department
The sales department consists of a set of business activities and processes that
help a sales organization run effectively, efficiently and in support of business strategies
and objectives. The sales department generally includes sales, sales support or business
operations. This department will also directly report to Logistics Department and Finance
Department.
 Purchase Department
A purchase department, also called procurement department or purchasing

department, supports operations by serving as the primary buyer of raw materials that will
be soon transformed. This department is responsible for acquisition of supplies and
services and construction in support of authority’s business.
 Marketing Department
A marketing department promotes your business and drives sales of its products or
services. It provides the necessary research to identify your target customers and other
audiences. This department includes implementation of marketing programs and
continuously evaluation of the effectiveness of marketing-mix. It also has to remove the
deficiencies observed in the actual execution of marketing plans, policies, and procedures.
It identifies market opportunities and comes out with appropriate strategies for exploring
those opportunities profitably.

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 Finance Department
Finance Department is the part of an organization that is responsible for acquiring

funds for the firm, managing funds within the organization and planning for the expenditure
of funds on various assets.
 Operations Department
An operations department ensures that the production process is completed from

start to finish. These production processes need to line up with the goals and functions of
other departments within a company.
 Administration and Human Resource Department
This department is responsible for the planning, control and development of the
employees of the businesses. The department ensure the efficient performance of all
departments in a company.
Job Description, Duties & Responsibilities, Qualification
This section will go over the job description, duties & responsibility and qualifications for
each role required for the company's operation and management.
General Manager
Job Description
The General Manager is responsible for overseeing and coordinating the operations of
one or more departments, such as facilities, logistics, or sales, or a major department of a
business, as well as assisting the chief administrative officers in formulating and implementing
company policies. including the following tasks, either directly or by subordinate managers
Duties & Responsibilities:
 Manages and organizes all divisional department operations, as well as participating in

the creation and execution of long-term goals and strategies to meet business and
profitability growth objectives.

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 Creates, reviews, updates, and executes company strategic planning, which includes
sales, financial results, and new product growth.
 Analyzes whether a department or division is on track to achieve its defined goals and
objectives by analyzing activities, expenses, operations, and forecast data.
 Prepares, reviews, and approves accounting analysis for budgetary preparation and
execution, production performance, financial reporting, budgetary planning, and capital
expenditure submittal.
 Leading and directing employees
 Ensures high levels of client and customer satisfaction.
Qualifications:
 A Master's degree or at least 3-5 years of experience in a related field is required.

 Strong leadership and influence skills for a large community of people.
 Good knowledge of different business functions.
 Strong work ethic.
 Good interpersonal skills.
Supervisor
Job Description
Supervises personnel and organizes and monitors work processes in order to achieve
departmental goals. Recruits, selects, orients, and trains workers, as well as providing
opportunities for personal development.
Duties & Responsibility:
 Scheduling work hours and shifts

 Assisting in resolution of conflicts, such as a quality or customer problem that should be
escalated to the team manager.
 Coordinating job rotation and cross-training.
 Helping the team understand performance targets and goals.
 Ensure work areas and spaces are organized and safe for employees and visitors.
 Keep records of sales, production output, costs, employee time and work activities.

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Qualifications:
 High school diploma, BSc/BA in management

 Diploma/Certificate in first line management or relevant field
 Ability to learn a variety of job descriptions.
 Familiarity with company policies and legal guidelines of the field.
 Outstanding organizational and leadership skills.
Finance Manager
Job Description
Financial managers are often referred to as market analysts or financial analysts.

Financial managers help people with proper business planning and decision-making to ensure
that their businesses are highly profitable. It may include giving advice on stocks, savings, and
retirement.
 Develop processes and procedures to ensure efficient and reliable financial

management and compliance with regulations for your business.
 Produce reliable and timely financial information about the company's financial position
and results to allow financial strength and security decisions to be made.
 Produce the required financial statements and reports to allow accurate cashflow,
income statement, stock, and debt collectors calculation.
 To ensure that the organization complies with regulatory requirements, develop and
track all appropriate controls.
 Serve as the primary contact point for external auditors and give them better information
they need.
 Execute the relevant internal audit reports and keep track of the financial efficacy of
processes and controls.
 Maintain with any changes in financial management that could have an effect about how
the company's finances are handled or its legal responsibilities.

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Qualifications:
 A Bachelor's/College Degree in Finance or Accountancy is required of the candidate.

 Professional License (Passed Board/Bar/Professional License Exam)
 At least 5 years of experience in related field.
Store Operations Manager
Job Description
Develops the store business's overall operational plan. A store operations manager is
responsible for developing and implementing operating policies and procedures. Creates and
implements operating plans for all stores in order to increase efficiency, profitability, and
customer loyalty.
 They are in charge of the store's management as well as the financial reports. They work
side by side to establish, mentor, and teach in-store partners. They're also in charge of
the customer service and drinks in their stores.
 Sets plan for shops to achieve sales goal.
 Sets up, executes, and manages store marketing and other promotions in order to boost
sales and brand recognition in the store.
 Allows for prompt and efficient cash management in stores, as well as proper revolving
fund use.
 Ensure that the store's delivery services are on schedule and complete.
Qualifications:
 Applicant must have a Bachelor's/College Degree in Business Studies/Mentorship

Management.
 Applicant must have at least 3 years of experience in a relevant area (QSR, restaurant,
retail).
 Applicant must have excellent leadership abilities as well as a confident, professional
work behavior.
 Applicant must be available on a flexible work schedule.

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Baker
Job Description
Bakers make baked goods by combining their knowledge of ingredients and food
preparation. They weigh and mix raw materials, bake and decorate products, and ensure that
both raw and finished goods meet quality and food safety requirements.
 Make donuts using the output premix.

 Keep an eye on the availability of raw materials required to make bakery goods.
 Raw material inventory management.
 Maintain the workspace, tools, and utensils.
 Perform some job-related tasks as delegated by the direct supervisor from time to time.
Qualifications:
 A Bachelor's/College Degree in Hospitality/Tourism/Hotel Management or equivalent is

required of the candidate.
 This job requires at least three years of work experience in a similar area.
 Must be equipped with knowledge on basic food safety, food preparation, and sanitation.
Staff/Crew/Helper
Job Description
They conduct food and beverage processing operations and processes, packing,
manually or automatically operating equipment, following predetermined protocols, and
adhering to food safety regulations.
Duties & Responsibilities

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 Dishwashers, kitchen assistants, and food service helpers will clear tables, sweep
kitchen areas, and perform a variety of other tasks.
 Customers' orders are taken and food and drinks are served.
 Assisting customers at the table.
Qualifications:
 A High School Diploma, Vocational Diploma / Short Course Certificate in Hotel and
Restaurant Services, or equivalent.
 Applicant requires at least 1 year of work experience in a similar area.
Cashier
Job Description
The cashier can check the customer's selections, double-check prices and amounts,
accept purchases, issue receipts, answer questions, and provide useful information about items,
promotions, and item locations. Handle customer complaints, process refunds and trades, and
keep your work area tidy.
 Customers are greeted, questions are answered, objects are located, and advice or
suggestions are given.
 Count money in cash drawers at the beginning of shifts to ensure that amounts are
correct and that there is adequate change.
 Processing refunds and exchanges, resolving complaints.
 Maintain clean and orderly checkout areas.
Qualifications:
 Candidate must be at least a High School Graduate.

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 Knows how to operate the POS machine, with background in handling credit card
transaction.
 Ability to stand, walk, lift heavy objects, and collaborate with other team members to
provide excellent service in a fast-paced environment.
 Complaints are handled in a helpful and courteous manner.
Delivery Man
Job Description
The rider is in charge of ensuring that the product is delivered safely. He needs to be a
great driver with a lot of experience. He must be familiar with the routes where the delivery will
be rendered.
 Delivering products/goods and receiving payment when driving from the store to the
destination.
 Accepting deliveries is their responsibility.
 They may be required to act as salespeople in order to obtain additional orders and
sales from the client to whom the order is sent.
 It is his responsibility to ensure the cleanliness and upkeep of the delivery vehicle, as
well as the timely and damage-free delivery of the items.
 It is his responsibility to settle customer accounts and build good relationships with them.
Qualifications:
 Candidate must possess at least a High School Diploma, Logistic/Transportation or

equivalent.
 Know how to drive a motorcycle; with Professional License.
 At least 1 year of working experience in the related field.

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Security Guard
Job Description
Patrols the area, monitors surveillance systems, inspects structures, equipment, and
access points, and grants access to staff. By sounding alarms, he is able to obtain assistance.
Report's violations, informs policy, and restrains trespassers to prevent losses and harm.
 Monitor entrance and departure of customers, employees, and other persons to guard
against theft and maintain security of premises.
 Greet customers entering the premises.
 Warn people about rule breaches or infractions, and arrest or eject violators from the
shop, if appropriate.
 Maintains a close eye on the shop's occupancy to ensure that it does not reach its
optimum ability.
Qualifications:
 Candidate must be at least a high school graduate.

 Good understanding of legal guidelines for area security and public safety.
 Outstanding surveillance and observation skills.
 Self-defense and First Aid/BLS training.
Salaries and Wages
Employee Benefits
The Best Filling Company appreciates their employees through compensation and
benefits. Compensation also known as the total cash and non-cash payments that the Company
give to an employee in exchange for the work they do for the business. This compensation
which is in form of cash will be given to the employees every 15th day of every month.

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Aside from the compensation given to the non-production workers, the company will also
provide benefits which include the following:
A. Cash Benefits
13th month pay is a form of compensation in addition to an employee's annual (12
month) salary, it is computed according to the number of months within a year that the
employee has rendered service to the company. Formula to get the 13th month pay:
Total Basic Salary earned during the year

13th month pay =
12 months
Table M10. 13th Month Pay
B. Leave Benefits
Maternity Leave – According to Republic Act No. 11210: An Act Increasing
the Maternity Leave Period to One Hundred Five (105) Days for Female Workers with an
Option to Extend for an Additional Thirty (30) Days Without Pay, and Granting an Additional
Fifteen (15) Days for Solo Mothers, and for Other Purposes. The maternity leave starts
when the female is 8 -9 months pregnant or when she already gave birth, it depends on the
situation or in the advice of the Doctors.

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Vacation Leave -According to Department of Labor and Employment Art. 95 “Every

employee who has rendered at least one year of service shall be entitled to a yearly service
incentive leave of five days with pay.” That’s why the Company will give 19 days of vacation
leave every year.
Sick Leave
• Sick Leave: the company will allow employees to have ten (10) days sick leave and
additional 2 days for extension. All unused leave days are convertible to cash in December
of each year.
• Bereavement: four (4) days in the event of death of an immediate family member which
includes the employee’s children, parents, grandparents, brother, sister, spouse, and
parents-in-law.
• Calamity Leave: five (5) days leave for employees who were affected by flood, fire and
typhoon (must be supported by a government proclamation).
MANAGEMENT POLICIES
Best Feeling formulate established clear policies to ensure order and discipline within
the workplace. Management policies are the guidelines that help managers cope with employee
wellness, safety, and transparency, as well as customer or client experiences. Business
practices may also be used as a framework for complying with state regulations, legal disputes,
and other conditions that may result in serious implications for employees.
Business Hours
Best Filling will be open from 8:00 am to 6:00 pm from Monday to Sunday, the process
will be on the management's advice during the holiday.
Operation and Production Hour
From Monday to Sunday, Best Filling will operate on a nine-hour shift from 8:00 a.m. to
6:00 p.m., with a one-hour lunch break and a fifteen-minute break in the afternoon. (Breaks are
not unpaid.)
Policies
 Employees and staff must all be dressed appropriately at all times.

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 When within the manufacturing and quality control areas, proper personal protective
equipment must be worn.
 Cellphones and other distracting devices are not permitted to be used during working
hours.
 Visitors are only permitted with the management's permission.
 Smoking in prohibited areas and/or at prohibited times.
 Leaving the department during working hours without permission and/or without an
authorized exit permit.
 During working hours, wasting time or loitering in restrooms or on business premises.
 Late coming or overstaying in restrooms or in lunch breaks.
 Unauthorized solicitation or collection of contributions on business premises for any
reason.
 Sleeping during working hours.
Overtime work
Work may be done for more than eight (8) hours a day if the employee is compensated
for the extra time, which must be at least twenty-five percent of the daily salary (25%). As well
as work done on a holiday or rest day for more than eight hours shall be compensated at the
rate of the first eight hours on a holiday or rest day plus at least thirty percent (30%).
Holiday Work
During holidays, national special holidays, and local special holidays in accordance with
the legislation and as amended by the Department of Labor and Employment, every employee
will be paid plus 100%, or a total of 200 percent, of his or her daily wage rate, and on special
days, plus 30% of the daily basic rate, or a total of 130 percent work. The company will require
an employee to work on any holiday, but the employee will be compensated for his or her time
be compensated at a rate that is twice to his normal rate.
The term "holiday" is written as follows in Department of Labor and Employment Art. 94:

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Regular Holidays Special Non-working Holidays

New Year's Day - January 1 Additional Special Day – January 2
Maundy Thursday - Movable Date Chinese New Year – February 19
Good Friday - Movable Date Black Saturday Black Saturday – Movable Date
– Movable Date Ninoy Aquino Day – August 21
Araw ng Kagitingan - April 9 All Saints Day – November 1
Labor Day - May 1 Additional Special Day – December 24
Independence Day - June 12 Last Day of the Year – December 31
National Heroes Day - August 31
Bonifacio Day - November 30
Christmas Day - December 25
Rizal Day - December 30
Employee Dress Code
Employees' portraits of the company to clients, visitors, and other distributors can have a
direct effect on how it is perceived. As a consequence, they should be aware that appearance is
an important component in the company's performance. Any unethical conduct could bring the
organization's image into financial ruin. Regardless of the situation, all employees must present
themselves respectfully and with a businesslike attitude.

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Figure B6. Administrative and Production’s Uniform
All workers must wear the Company's uniform and be clean and well-groomed.
Expectations or dictates based on religion, gender, or other considerations are not prohibited,
but they must be well-presented at all times. It is not allowed to wear clothing that is too
revealing or inappropriate for the situation.

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Chapter 6
Social Economic Aspect
Introduction

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This part explicitly the contribution of the study where not only the project proponents will
benefit as a result of the Business. These include the company’s direct and indirect personnel,
the government, and other outside businesses entities.
Benefits to People
The location of the Best Filling will have a great impact in creating job opportunities
within the National Capital Region and its nearby provinces. The company will open a range of
job from production up to managerial positions. The consumers will have a new snack or
dessert where it will also serve as a promotion of healthy eating habits. The products are made
for wide market, pastries are offered not only adults to enjoy but also for young ones. This will
all result to what the company envisioned, an intent to help people enjoy life by offering an
affordable and beneficial product relating to health care and to provide delicious, accessible and
a lively experience where people can come to find comfort in Best Filling’s foods.
Environment
Best Filling will have a proper waste disposal and they will make sure that their business
location will remain neat and clean. The company will make sure that this business will not
interfere with any natural resources and it will also follow the Republic Act 9003 Ecological Solid
Waste Management Act Of 2000. This law aims to adopt a systematic, comprehensive and
ecological solid waste management program that shall ensure the protection of public health
and environment.
National Government
The company offer jobs for Filipinos that is 18 above even without experience, because
Best Filling is willing to help those people who wants to learn. Best filling came up with this idea
because those people without experience will continue to lose their opportunity to get a job and
also to lessen the unemployed in the country as the company’s priority is to give a start to
people who are eager to learn and love their job. The company will pay their taxes, therefore,
there will be no problem with government and also the company will follow the rules and
regulation to make a good connection between the company and the national government.

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Suppliers
The suppliers will benefit from the business by earning profit through supplying the raw
ingredients needed for making the doughnuts and bread. And the company will give their
suppliers free doughnuts or bread every time they will deliver the raw ingredients.
Health
The company follow the Republic Act No.10611 or The Food Safety Act Of 2013, to
make sure that the business will serve a healthy and safe food to everyone. Best Filling will
make sure that the food they serve is fresh and delicious. They will check the raw ingredients if
its expired or new every time there’s a delivery. Adapting to situation of the world, the pandemic
crisis, Best Filling will conduct and established contact tracing to identify, assess, and manage
people who have been exposed to a disease to prevent onward transmission. The company
also disinfect the place to remain the safety of their customers and will also provide alcohol and
other disinfectant materials every time the customers will enter the shop. They will also follow
the social distancing for the safety of everyone and also, the company won’t allow customers to
enter the shop when they don’t wear face mask and face shield for health and safety purposes.

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Chapter 7
Legal Aspect

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Introduction
In starting a business, it is a must that it should undergo a proper planning and legal
guidance. Best Filling address several legal actions for the business to officially exist and to run
smoothly.
.
Business Structure
The legal structure Best Filling chose will have an impact on how to run a business, how
to invest the money, and achieve the goal. It will also have an impact on how the business pay
its taxes and keep track of its accounts. The Best Filling is registered as a general partnership
company and follows the natural environment of it.
Disputes Among Shareholders
A business can delegate tasks, share ideas, and share the workload and financial issue.
This is a required legal document that specifies each shareholder's rights and obligations, how
the company will be run, and what happens if one of the shareholders intends to leave. A
business can’t exist without this document, and it may even dissolve if shareholders disagree so
Best Filling is organized when it comes to this section.
License
Business owners will need to obtain a number of licenses or permits before they can
start the business. The number of licenses needed for your business is determined by the type
of establishment chose to open. Best Filling register to the local National Government to ensure
food safety, as well as health and safety.
Intellectual property
A business must have a unique corporate image. All intellectual property elements, from
its logo and tagline to the colors used on the platform and the names given to products offered,

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must be protected. Best Filling ensures its intellectual property to prevent others from trading on
the company’s name and reputation.
Health and Safety Laws
Being responsible for important health and safety issues this includes making certain
that your employees are working in a safe and comfortable workplace. The business is also
responsible for the safety of everyone, including customers inside and outside, and near the
business property.
Insurance
Liability insurance is required for all businesses that employ a large number of people.
Aside from being a legal requirement, having proper insurance will protect the business from
fines for each day that its uninsured. Best Filling also avoid the risk of insurance claims from
employees and customers who are injured or become ill while they are on the business
property.

Group3-Lambit (Feasibility Study)

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Group3-Lambit (Feasibility Study)

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GROUP 3 – Best Filling

Alaurin, Gasparillo, Lambit, Menil, Ramos, Yrisarry

Best Filling Offers Healthy Feeling in Every Juicy Bite

“Best Filling Offers Healthy Feeling in Every Juicy Bite”

Figure B1. The Business Logo

Best Filling Offers Healthy Feeling in Every Juicy Bite

The business envisages a community where it is to be recognized as one of the best

Best Filling Offers Healthy Feeling in Every Juicy Bite

Figure B2 & B3. The Business Location (Outside)

Figure B4 & B5. The Business Location (Inside)

● Proximity to the Target Market

Best Filling Offers Healthy Feeling in Every Juicy Bite

Best Filling Offers Healthy Feeling in Every Juicy Bite

● Infrastructure and Land Area

Best Filling Offers Healthy Feeling in Every Juicy Bite

Best Filling Offers Healthy Feeling in Every Juicy Bite

The demand to be considered is the total number of populations in National Capital

Best Filling Offers Healthy Feeling in Every Juicy Bite

Population of Pasig and its Neighboring Cities from NCR

Calculating Cumulative Annual Growth Rate

CAGR = (EV / BV) 1 / n - 1

n = Number of periods (months, years, etc.)

CAGR = (6,185,500/ 4,349,000) 1 / 5 – 1 = 7.3%

Best Filling Offers Healthy Feeling in Every Juicy Bite

Figure B7. Product Familiarization

Figure B8. Respondents’ Insights Towards the Product

Best Filling Offers Healthy Feeling in Every Juicy Bite

Figure B9. Willingness of Respondents to Try the Product

Market Healthy TOTAL

Best Filling Offers Healthy Feeling in Every Juicy Bite

Table M4. List of Direct Competitors

List of Direct Competitors Location Price Range

Table M5. List of Indirect Competitors

List of Indirect Competitors Location Price Range

Best Filling Offers Healthy Feeling in Every Juicy Bite

Red Ribbon Marikina City ₱ 22.00 - 1790.00

3. Comparison to Direct and Indirect Competitors

Table M6. Comparison to Competitors

Direct Competitors Best Indirect Competitors

Best Filling Offers Healthy Feeling in Every Juicy Bite

SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the

Best Filling Offers Healthy Feeling in Every Juicy Bite

became more convenient. With the occasionally or for bulk orders

Best Filling Offers Healthy Feeling in Every Juicy Bite

POLITICAL ECONOMIC SOCIAL

Market share represented below is the percentage of a market accounted for by

Best Filling Offers Healthy Feeling in Every Juicy Bite

JCO Donuts Dunkin Brands Krispy Kreme Mister Donut Others

Figure B10. Competitor’s Market Share

Market Share 2021

JCO Donuts Dunkin Brands Krispy Kreme Others Best Filling

Best Filling Offers Healthy Feeling in Every Juicy Bite

Figure B11. Market Share of Best Filling Company

Table M7. Market Share Projection

Year 2021 2022 2023 2024 2025

Best Filling Offers Healthy Feeling in Every Juicy Bite

Best Filling Offers Healthy Feeling in Every Juicy Bite

Best Filling Offers Healthy Feeling in Every Juicy Bite

● Personal (face-to-face) selling and Traditional Advertising

Best Filling Offers Healthy Feeling in Every Juicy Bite

Table M8. Marketing Budget

Best Filling Offers Healthy Feeling in Every Juicy Bite

Facebook Ads ₱24000 ₱24000 ₱24000 ₱24000 ₱24000