SAN MATEO MUNICIPAL COLLEGE

General Luna St., Guitnangbayan I, San Mateo, Rizal

Tel. No. (02) 997-9070

Alferez, Rose

Atienza, Anne Janeth

Calzado, Cyrene Jeremy

Cubelo, Mary Rose Ann C.

Esmilla, Jason

Madera, Sherryl

Natura, Mark Antony

Pinzon, Nica Mae

Victorino, Clarisse Ann

 SAN MATEO MUNICIPAL COLLEGE
General Luna St., Guitnangbayan I, San Mateo, Rizal
Tel. No. (02) 997-9070

Introduction

Our turon business logo is a colorful image of a ripe banana wrapped in a golden-
brown crispy pastry. The logo represents our delicious and authentic Filipino snack that is
popularly enjoyed by people of all ages. The colors of the logo symbolize the sweetness
and crispiness that our turon provides to our valued customers. Our business logo is eye-
catching and memorable, which helps us to stand out from our competitors in the market.

Overview

Turon, a popular ni spring roll pastry, is already a beloved treat among people of all
ages. To cater to a wider audience, we have decided to introduce Turon with different
flavors and syrups, specifically targeting students, workers, and low-income families as our
main market segment. Our business aims to provide affordable and delicious variations of
Turon that will cater to the diverse taste preferences of our target market. By offering
different flavors, such as ube (purple yam), langka (jackfruit), cheese, and the traditional
one. we hope to attract individuals who seek variety and unique options.

These flavors will be infused into the traditional Turon, elevating the snacking
experience for our customers. Moreover, we plan to introduce a range of flavors of syrup,
including chocolate, caramel, yema syrup, condense milk to complement and enhance the
taste of the Turon. These syrups will provide an additional layer of indulgence and give
customers the freedom to customize their Turon based on their personal preferences.
Recognizing the budget constraints of our target market, we will price our Turon variants
competitively, ensuring that affordable options are available without compromising on
quality.

This strategy will enable us to penetrate the market and become a go-to snack
choice for students, workers, and low-income families seeking a satisfying treat within their
limited budgets. In terms of distribution, we will position our Turon stalls strategically near
schools, universities, office buildings, and residential areas.

Furthermore, recognizing the growing trend of online shopping and convenience, we

will also establish an online ordering system for our customers to easily reach us. This will
enable individuals to order their desired Turon variants and syrups from the comfort of
their own homes or offices. With the combination of a physical store and an online
platform, we aim to provide a seamless and convenient experience for our customers,
ensuring that they can enjoy our delicious treats anytime, anywhere. This will help us
create a strong brand presence and generate interest among students, workers, and low-
income families. In conclusion, our business intends to introduce Turon with different
 SAN MATEO MUNICIPAL COLLEGE
General Luna St., Guitnangbayan I, San Mateo, Rizal
Tel. No. (02) 997-9070

flavors and syrups that cater to the taste preferences of students, workers, and low-
income families. By offering affordable options without compromising on quality,
strategically positioning our stalls, and implementing effective marketing strategies, we are
confident in capturing a significant market share and becoming a preferred choice for
those seeking an affordable and delicious snack option.

Objectives

 The primary goals of our company are to grow and expand are business.
 By offering its products through various channels such as physical stores, social
media platforms, and food fairs.
 To give satisfaction to our customers.
 By providing best quality of turon that they never tasted before .
 To ensure the safety and health of our customers.
 By practicing proper hygiene and sanitary working environment.

Mission

Our mission is to become the leading turon brand in the country by consistently
delivering high-quality products and excellent customer service. We aim to provide our
customers with the authentic Filipino taste of turon, while continuously innovating to
introduce new flavors to excite their taste buds.

Vision

Our vision is to expand our turon business throughout the country, while maintaining
the quality of our products and services. We envision our brand as a household name that
people will always remember and come back to for their turon cravings.

Market Analysis and Competition

Our innovative turon business indicates a promising opportunity. Our target market
includes students, workers, and local residents of Guinayang, San Mateo, Rizal, which
offers a diverse customer base. We provide an excellent and delightful experience for
everyone with our delicious variety of flavours, which include ube, langka, cheese, and
classic turon, enhanced with an exciting selection of syrups or dips such as chocolate,
caramel, yema, and condensed milk. By offering affordable, convenient, and diverse
flavors, we're ready to meet the needs of our target customers, making our turon business
a great opportunity in this area.

The estimated number of customers per day ranges from 100 -150, including the
students, workers and the local residents. Our competitors are the stalls around the
schools that sell similar products and other snacks options. The obstacles in selling our
turon might arise from managing daily operations efficiently to meet the estimated
customer demand, and ensuring consistent product quality to maintain customer
satisfaction and loyalty. Additionally, factors like local economic conditions and changing
consumer preferences may pose challenges to sustaining our business's growth and
success.

Competitor Analysis

An essential step in comprehending the market and determining your place in it is

conducting a competitor analysis. We shall evaluate Cardigan Turon’s competitive
environment in this analysis. You may learn more about the market, spot business
possibilities, and create winning plans to outperform your rivals with the aid of this study.
 SAN MATEO MUNICIPAL COLLEGE
General Luna St., Guitnangbayan I, San Mateo, Rizal
Tel. No. (02) 997-9070

STREET VENDORS ALING NIDA’S MERIENDA

Price 15.00 12.00
Packaging Plastic Plastic
Location Front of Elementary School Back of the Covered court
Target Market Students and Resident Student and Resident
Flavor Traditional Traditional
Years in business 1 year 5 years
Fig I. Market Analysis

Street vendor and aling nida merienda’s is 2 competitor of our business they are
offering the same product but different price as we can see the first competitor offer 15.00
while the second is only 12.00 when it comes to location street vendor is a lot of
advantage because it easy to move the venue moving forward to the firm of the business
aling nidas merienda’s is well known in her place because it was establish 5 years ago
and it already build trust and connection to the customer. The target market of this 2
business is almost exactly the same since they are near in school they priority is student
and resident. Packaging of this 2 also the same they are using plastic as main tool of the
turon container.

STRENGHTS WEAKNESSES

 Strong commitment to customer  Highly competitive market

satisfaction  Limited distribution channels
 Affordable pricing  limited shelf life
 Well-designed brand and
packaging

OPPORTUNITIES THREATS

 Expansion to other cities and  Existing competitors with

provinces established customer bases
 Introduction of new flavors to cater  Fluctuations in ingredient prices
to diverse tastes  Changes in customer preferences
 Online ordering and delivery
services

Fig II. SWOT Analysis

Opportunities Threats
Political Creating Brand
 Labour law Reputation and customer
loyalty
Economic Buying Power
 Economic Growth
Social Expanding the High Competition
 Population Growth business
Technology Convinient transaction Prone to scam and Fraud
 Technological changeEasy to advertising through
social media platform
Environmental Use eco-friendly Additional expenses in the
 Ordinace 4860 container business
Legal Gain trust and reliability
 Business permit
Fig. III PESTEL Analysis
 SAN MATEO MUNICIPAL COLLEGE
General Luna St., Guitnangbayan I, San Mateo, Rizal
Tel. No. (02) 997-9070