ENTREPRENEURSHIP

FARHAH HIDAYU BINTI MOHD ABD FATAH

M18201100

SM Food Processing is members and allied Partners of SM Allied Resources (PG-0379166-H)

 INTRODUCTION
ALAKAZAM just a small lorry (known as Fleet) that equipped with whole your house
kitchen equipment like a food truck. We serve the customer with our own healthy fast
food meals. We located in Pusat Bandar Parit Buntar, Perak near KFC and 7E. Our
operation started from 5.00 pm until 12.00 am daily (except Tuesday). We serve famous
Malaysia Fast Food and drinks to Malaysian people who live in speed and busy lifestyle.
we also always research to search for a new recipe for satisfying our customers
 MISSION COMPANY
To serve better and better every day to people who live in mobile and
busy lifestyle by continuously learning what busy people need and why
there needed. For us, these people need speed on everything because for
them time is crucial
 GENERAL DESCRIPTION OF
BUSINESS
Food truck business can simply be classified as a restaurant on the go. A
food truck is essentially a large truck that is equipped with the necessary
gadgets to cook and conveniently sell food. For those people who don’t
have time to sit down in a restaurant, this will be great for them.
 INDUSTRY BACKGROUND
(MALAYSIA PERSEPTIVE)
Although Mobile food truck business has already been introduced in the
USA, UK & another country. It is a less popular business in Malaysia. It is a
challenge to be succeeded in this business in our country. It is a great
concept which is winning the hearts and minds of people while saving their
valuable time. When Danial Marizd launched his modern food truck La
Famiglia in October 2014 in the Klang Valley, there were only two other
food trucks like it around. Fast forward to today, and there are an
estimated 70 modern food trucks in the Klang Valley, At the recent 1st
ASEAN Young Food Entrepreneurs Conference in Kuala Lumpur, organized
by food portal and TV channel Fried Chillies and initiated by the Finance
Ministry, food trucks were all any of the 650 registered participants could
talk about. Many of them had cherished dreams of owning and operating
their own food trucks and now a business food truck is growing in Malaysia.
 UNIQUENESS OF THE
SERVICE OF GOODS
Peripatetic food chain business.

To provide quality tribal foodstuffs & baked goods for every one to enjoy
at a fair price.

To modify the menu and other services with the change in consumer
taste, market demand and competitors’ strategy.
 LOCATION ANALYSIS
Food Truck Service should be located in a place having well network
communication links-road and prospects of good trading. We should
choose that locality where high or high-middle class people live and
access easily. We have selected at Parit Buntar City Center.
 DELIVERY SERVICE
Our Fast food shop is a unique business. So we want to make a great
concern to our consumer. Because of that, we will directly deliver our
foods to our customers. And as mentioned earlier, we will accept online
orders too and deliver to their respective places. where our customer
can't use two methods to order online either through WhatsApp
application or our blog Alakazam Malaysia. For time beings Alakazam X-
press Free Home Delivery only Coverage whole Parit Buntar, Nibong Tebal
and Bandar Baharu area. that delivery service valid from 8 pm until 11 pm
only.
SERVICE FLOWCHART
Selection
Main food
Determining Collecting Storing
Element
Quality

Natural source Receiving

Consumer Consumer
Demand Arrived Order

Selection
Assisting Quality
Producing
Food element Maintain
food

Food
Natural & Presentation
Chemical
Source
Consumer
 PROBLEM STATEMENTS
The challenge for Alakazam is to fulfill and invest these busiest people stomach with
tasty, fresh, healthy and balance nutrition meals for keep them move more faster than
before and mobility everywhere by reducing their eating time to fit their lifestyle.
Innovation is the main focus for Alakazam Team to invent fast process system, food
varieties while maintain the taste and nutrition inside our meals within the affordable
price. As Malaysian please support us and our vision to be the First Malaysian Street Fast
Food, Street Price! around the global.
 SWOT Analysis
Our service style is innovative Difficulty in launching new
and new to the area. brands.
Our business exterior is clean Parking and legal issues.
and tidy. Amateur position of business.
The Financial strength and
business.
Strengths Weakness

Opportunity Threat

Large market opportunity. Competition is on the rise day by

New categories of products. day.
Growing trend and customer Political instability.
base. Rules and regulations of open
College populated areas. food from place to place differ.
 MARKETING STRATEGY
MARKET TARGET MARKET
SEGMENTATION MARKETING POSITIONING
 Our target customer are We are promoting the followings
After studying the tribal middle class, upper middle
food market we have things for our products positioning:
class, upper class, higher
segmented our market
upper class, conscious  Zero side effects
mainly demographical
person, families, officials,
adult and specially
 Food items for all age
college/university going
students.
 Complete health conscious
 We hope to retain 35% product
customers of food truck
business.
 Variety of items with low fat
concept
MARKETING MIX ANALYSIS

PRODUCT

PROMOTION MARKETING PRICE

MIX

PLACE
PRODUCT
PRICE
 PLACE

We are planning to start with Parit Buntar, Perak. Soon, we will try to
expand our business with another outlet or hipster cafe throughout the
country.
PROMOTION
 SALES PROMOTION
 We will sponsor cooking related events.

 In occasional day & special terms we will offer discount in our food

items & provide gifts.

 As personal selling, we can do sales presentations and trade shows that’s

make a contract to consumer directly.

 OPPORTUNITY RESOURCES

• Confronting difficulties in • Beginning up ALAKAZAM

procuring credit because of was inside subsidized by
poor budgetary detailing Mr. Faizal and right now
framework. arranged for an
• Marker factor application for an
 SME bank/MARA needs advance from MARA or
reasonable money SME bank to develop the
related detailing business opened a café
framework history to with trendy person idea.
help their business • Utilizing crisp alumni from
 Absence of the rack school with SPM/PMR
arrangement that is capability anyway is a
easy to understand and twofold edged sword :
can take into account  Lower pay base
the essential financing contrasted with an
and recordkeeping accomplished
history prerequisites TEAM laborer. In any case,
The originator is a specialist in a privately-run an absence of
company with immense involvement in fund and experience will take
enterprise who is energetic and ready to comprehend a to, on consumer
the difficulties looked by up and coming around here. loyalty.
 CREATIVITY LEADERSHIP

• Market Factor • Pioneers ought to have

A more youthful age who inclines toward the option to build up
individuals' stomach with delicious, new, an unmistakable vision,
solid and equalization nourishment mission, and goal
suppers to keep them move more quickly alongside solid
than previously and versatility wherever strategic systems that
by diminishing their eating time to will control the
accommodate their way of life. business the correct
• Geo-Factor way.
Having a could based arrangement • Pioneer need to
permits a more extensive market reach, arranged to confront
utilizing on the web exchange and the vulnerability of the
backing. business biological
• Mass Market system with solid
appropriate for all Malaysians who need affectability to market
to keep up the taste and nourishment change.
inside our suppers inside the moderate
cost COMUNICATION
The embodiment of viable correspondence isn't simply inward yet also from outside.
Having persistent commitment and backing with the clients is significant to make a
proactive culture in the organization. Customer input is most extreme essential to
improve another formula and make another item.
 SUMMARY
In Malaysia, people love eating food. Food Truck is a new business idea
for Malaysia. So there is tons of opportunity for the young generation to
generate a new income.  Alakazam want to fulfill and invest these
busiest people stomach with tasty, fresh, healthy and balance nutrition
meals for keep them move more faster than before and mobility
everywhere by reducing their eating time to fit their lifestyle.
Innovation is the main focus for Alakazam Team to invent fast process
system, food varieties while maintaining the taste and nutrition inside
our meals to be healthy within the affordable price. As Malaysian please
support us it because our vision and mission to want be the First
Malaysian Street Fast Food, Street Price! around the globe. All that
we are concerned about is to provide good quality food. We hope that
our one will be a different one and we hope that we will do success in
this business and achieve our vision.