St. Vincent de Ferref College of Camarin, Inc.

SVFC Compound San Vicente Ferrer St., Aread D, Brgy. 178,Camarin,

Caloocan City, NCR, Philippines

In Partial fulfillment of the requirement for the subject of

Entrepreneurship

“SUN RICE”

Submitted to:
Sir Jared Azul

Submitted by:
Airan, Angelo Danielle D.
Balais, Shania Delle M.
Liao, J-Mark M.
Roxas, Paul Nathaniel M.
Portugaliza, Aljun C.
 June 01, 2021

TABLE OF CONTENTS

Cover Page……………………………………………………………………………......1

Table of Contents………………………………………………………………………...2-3

I. Executive Summary…………………………………………………………………...3

II. Business Profile…………………………………………………………………….....3-4

A. Business Name.....................................................................................................3
B. Mission, Vision, Objectives....................................................................................4

III. Opportunity…………………………………………………………………………….4-5

A. Problem Worth Solving…………………………………………………………..........4

B. Our Solution………………………………………………………………………...4
C. Validation of Problem and Solution..................................................................4
D. Roadmap or Future Plan…………………………………………………………..5

IV. Market Analysis Summary………………………………………………………….5-6

A. Market Segmentation……………………………………………………………..5-6
B. Target Market………………………………………………………………………6
C. Key Customers…………………………………………………………………….6
D. Future Plans……………………………………………………………………….6
E. Competitions……………………………………………………………………….6

V. Execution………………………………………………………………………………7-8

A. Market Plan………………………………………………………………………..7
B. Sales Plan…………………………………………………………………………7
C. Location and Facilities…………………………………………………………...7
D. Equipment and Tools…………………………………………………………….7
E. Milestones…………………………………………………………………………7-8
F. Key Metrics………………………………………………………………………...8

VI. Company and Management Summary………………………………………….9-11

A. Organizational Structure………………………………………………………...9
B. Management Team………………………………………………………………9-10
 C. Management Team Gaps……………………………………………………….10
D. Personnel Plan…………………………………………………………………10-11
E. Company History and Ownership…………………………………………….11

VII. Financial Plan……………………………………………………………………..11-15

A. Costing of Products or Services……………………………………………...........11-15

VIII. Bibliography………………………………………………………………………16-21

A. Reference…………………………………………………………………….....16
B. Definition of Terms……………………………………………………………...16
C. Appendices……………………………………………………………………...17-22

I. EXECUTIVESUMMARY
We started our business plan as a method to benefit from our enthusiasm
while also providing others in our area with a safe and consumer-friendly
facility to acquire rice while adhering to the COVID-19 safety procedures in
Camarin, Caloocan City.

“Sun Rice” aims to establish a business of selling rice to consumers, and

creating convenience by being an agricultural business in our area that
delivers rice for the consumers to get rice without leaving at the comfort of
their homes.

We present this business plan to be able to see the potential of our

business even in this time of pandemic, and for the convenience and safety of
everyone to this time of pandemic of COVID-19, to lessen the spread and
maintain the economic activity in our area.

II. BUSINESS PROFILE

a. Business name and description

Sun Rice is a rice retailing business that offers and delivers high quality
and affordable rice varieties that you can choose from at low cost. It serves to
deliver rice to costumers as well as to sell rice to the costumers within the
area of Camarin, Caloocan City.
 b. Mission, Vision and Objectives

Mission
 We are constantly improving to be more innovative and convenient rice
retailers for us to deliver our own quality and affordable rice varieties
without having our customers leave the house.

Vision
 Our vision is that all our services should be run conveniently and
consistently and be the first choice when it comes to delivering rice.

Objectives
 To provide easy access to purchasing rice be it near or from afar.
 Target markets that have low agricultural goods.
 To extend our business by having many branches in different areas.
 To lessen the areas needing accessibility to rice shops.

III. OPPORTUNITY
a. Problem worth solving
Since Filipinos are known as rice consumers, rice became the basic
needs of Filipinos in everyday lives. The ongoing pandemic of coronavirus
disease 2019 has caused fear and panic among customers to buy their
needs. Customers are very wary when buying rice since they don’t want
them and the rice to be infected with virus and they want to eat it safely.

b. Our Solution
We will deliver our rice varieties straight to their homes safely. We will also
have our rice checked before we pack it to make sure that it is COVID-free
and safe to eat. We will also make sure that the person who will deliver
the rice is COVID-free to lessen the concerns of our customers.

c. Validation of problem and solution

A lot of people are scared to go out to buy their necessity and that
includes buying rice. We conducted a survey online to see what they
prefer when it comes to buying rice. 8 out of 10 people prefer to buy and
have their rice delivered to their homes because they said it was safer
than buying rice personally since they don’t want to be infected with virus.
 d. Roadmap or Future Plans
In order to be in business and to grow, we must continue to sell the well
processed and well packaged rice that are available in our store which is
why we will go all out to empower our sales and marketing team to deliver.
In the Philippines, online shopping is one of the most popular online
activities that Filipinos do therefore creating an online shopping platform
will satisfy the needs of the market. Users can browse shop and sell rice
on a mobile centric marketplace or a website tailored to provide customers
with an easy, secure and fast online shopping experience through logistic
support. Sun Rice aims to continually enhance its platform and become
the region's e-commerce destination of choice.

IV. MARKET ANALYSIS SUMMARY

a. Market Segmentation
Geographic
Urban/city areas where the agriculture is usually scarce and areas that
have access at least to internet or telephone call.
Demographic
People who work from home due to the current pandemic are one of the
target especially to promote our delivery service.
Psychographic
People who prefer talking or texting through internet or call, people who are
scared of going outside due to the current pandemic and people that normally
doesn’t want to speak face to face when purchasing.
Behavioral
People who prefer delivery service instead of going to the establishment to
purchase.
b. Target Market Segment Strategy
Market needs
The market needs to accommodate more consumers into this time of
pandemic, and we create convenience by selling rice to consumers, and
deliver the rice to their homes for the safety of our consumers, in accordance
to the protocols of the Government and of the City Ordinances where our
business is located.

Market Trends
The major trend that will affect the Market growth is the Agricultural Trend,
the business will contribute to having more agricultural businesses in our
target market, resulting in increase in growth for the rice businesses.

Market Growth
By initiating the business, The Target market benefits by an addition to
agricultural business of the location, increase of independent economy and
lessens the competition and provides choices especially to selling rice to
consumers.
c. Key Customers
People working from home; they tend to order services by call since they
are not usually outside. It’s just about almost anyone during these times. If
given that the pandemic ends, it’s also just about almost anyone since we are
selling rice after all.
d. Future Markets
Excellent location for rice retailers is a better choice than delivering heavy
products to far places. Creating an e-commerce platform to allow other
retailers to sell their rice products will significantly reduce cost of delivery.
Rice dealerships or retailers will be satisfied by the Sun Rice online platform
aiming to help them deliver their goods using our mobile centric marketplace
or website.

e. Competition
Fresh harvest is one of the similar shops that are very similar with our
business. Our business both have delivery service and both sells rice. We
thought of a promo that might attract customers more than Fresh harvest
business For every 1 kilo of rice, a stub will be given as a point. A total of 50
stubs to get a reward (100 worth of load). A cellphone load is rewarding as
 most people nowadays uses phone not only for communication but for variety
of purposes, such as conducting business etc.

V. EXECUTION
a. Market Plan
Our Business will be an established business in Camarin, Caloocan City
wherein the Business will have its own facility and reception area for
orders and walk-in consumers. We will also distribute leaflets within the
areafor the walk-ins to be informed of our business that can be ordered
online, and spread the popularity of the business throughout the area. We
will also promote our business using social media through the use of
Facebook Page and daily promotion of our rice products and how to make
an order, promotion through Instagram will be an addition.
b. Sales Plan
We will open our store that offers 30% discount of our varieties of rice for
the first week of our opening. We will also offer to deliver our rice if you
purchase 24 kg of rice and above. Every 15th of the month, we will have
25% discount with no shipping fee. For every 1 kilo of rice, a stub will be
given as a point. A total of 50 stubs to get a reward (100 worth of load).
c. Location and Facilities
Our location will be based in Camarin, Caloocan City, with its own facility
and reception area for orders and walk-in customers. The plan anticipates
the need of the retailing and supply for the growing population of the local
market and to access supply to the neighboring barangays with the permit
and authorization to operate the business, the firm is expected to be
pollution free and environmentally friendly.
d. Technology
It is now statistically much more likely that customers will be
interacting with our online platforms from a smartphone or tablet. Armed
with this knowledge, it's our responsibility to create a shopping experience
that appeals to our customers.
e. Equipment and Tools
 Rice Boxes 6pcs= 12,622.50 PHP
 Scooper= 250.00 PHP
 Pushcart= 600.00 PHP
 Signboard= 50.00 PHP (each)
 Weighing Scale (Calibrated)= 900.00 PHP
 Sando Bags (all sizes) 3000 pcs= 450.00 PHP
 Standard Cargo (delivery)= 35,000.00 PHP
f. Milestones
At the start of our business, us 5 only will run the business. We will start
by getting a stable source of rice to sell, planning expenses, location
assessments method of transportation and so on. Us 5 also will handle the
deliveries We should be able to finish this in about a month or so.

Then, once we reach the first milestone ,we are going to start advertising
through social media since it is currently pandemic right now otherwise,
through our relatives and through their associates about our newly
established rice retail shop by creating a page stating our items for sale,
methods of payment, scope of available areas through delivery, and
methods of contact.

After half a year passed, we should have regular customers and

purchases on a daily basis. We should have already prepared the
requirements for hiring and for the expenses for employees.Then we will
start hiring employees by social media still, stating our requirements.

In about a year, the business thrived in a steady pace, customers are

starting to grow in large numbers, and accumulated a steady profit we will
start preparations for hiring employees saving up for motorcycles to use
as a delivery method while also looking out for the pace of profit.

In about 2 in a half years we should have had gathered enough stable

employees. Business is still thriving we will start making preparations for
renting more areas to extend our business.

In about 5 years we should have multiples branches nationwide, business

still thriving.
g. Key Metrics
We are ensuring that the costumers order will be delivered in their houses
on time. We assure that the qualities of rice that we are selling are good.
We make sure that the price of rice is beyond Suggested Retail Price
(SRP), neither high nor low and afford by the people. We will improve our
sales and marketing strategies for our costumers’ satisfaction and
implemented a friendly transaction. Maintaining our stocks and keeping
communication with our customers.
VI. COMPANY AND MANAGEMENT SUMMARY
a. Organizational Structure

Finance Manager Finance Assistant

General Manager

Sales Manager Sales Associate

b. Management team
The Sun Rice Management Team consists of the General, Finance
Manager, Finance Assistant, Sales Manager and Sales Associate:

 Balais, Shania, General Manager of Sun Rice

Currently taking Grade 12 – STEM at St. Vincent de Ferrer College of
Camarin, Inc; Owner and the General Manager of the business, relays
plans and commands to the Managers.

 Liao, J-Mark, Finance Manager

Currently taking Grade 12 – STEM at St. Vincent de Ferrer College of
Camarin, Inc; He is in charge of executing commands from the Owner,
taking accounts to the budget and expenses of the Rice Business,
monitoring the actual performance versus budget on a monthly basis and
gives reports to the Owner.
  Portugaliza, Aljun, Finance Assistant
Currently taking Grade 12 – STEM at St. Vincent de Ferrer College of
Camarin, Inc; He is in charge of assisting the Finance department by
providing reports and information regarding the status of financial
accounts and funds of the Rice Business, examine and verify financial
documents, and make adjusting and closing entries.

 Airan, Angelo, Sales Manager

Currently taking Grade 12 – STEM at St. Vincent de Ferrer College of
Camarin, Inc; He is in charge of Evaluating and improving inside sales and
sales administration processes of the Rice Business, monitor employee
productivity and motivate team, supervise team in accordance with
policies and procedures of the Rice Business, and report to senior
management on sales metrics, opportunities and threats in the Rice
Business.

 Roxas, Nathaniel, Sales Associate

Currently taking Grade 12 – STEM at St. Vincent de Ferrer College of
Camarin, Inc; He is in charge of greeting customers in the establishment
of the Business, really getting to know them and develop connections,
assisting customers in financing, purchasing and delivery of rice, and
overall satisfaction of the customers toward the service.
c. Management team gap
We may lack the hands-on specific expertise needed to carry out the Sun
Rice's pre-opening and opening phases. There are specific opportunities
in there supervisory field of store operations. These individuals will be
hired as required in the local market. The proprietor or managing partner,
on the other hand, would be the first main employee required. This
individual would help with the creation of the Sun Rice's concept as well
as run the first store in the area.
This individual will be hired during the first phase of construction.
These gaps will be filled as the opening date draws closer.
d. Personnel plan

Personnel No. of Daily Weekly Total Total year

personnel Salary Salary Salary/Mont
(12hrs) (6 days) h
Finance 1 840.00 5,040.00 20,160.00 12 241,920.00
Manager
Finance 1 720.00 4,320.00 17,280.00 12 207,360.00
Assistant
Sales 1 600.00 3,600.00 14,400.00 12 172,800.00
Manager

Sales 1 600.00 3,600.00 14,400.00 12 172,800.00

Assistant
Delivery man 2 450(2)=90 5,400.00 21,600.00 12 259,200.00
0
Total: 6 67,680.00 1,054,080.00

e. Company history and ownership

The owner was the one who came up with the idea of establishing a rice
retail shop. All four of us are acquaintances since highschool days. We
decided to try establishing our own business. All of us suggested different
ideas until we end up with the conclusion of establishing a rice retail shop.
The product is simple and easy to find suppliers, no need for knowledge
about using raw materials for mass producing and it's one of the major
needs of people for their daily lives. The owner was a major in business
administration so we decide that she will be the owner.

Ownership
General partnership- All five of us contributes to the business with a higher
authority due to being founders of the business each having our own
assigned positions with a few employees for delivery and trusted long term
rice supplier.

VII. FINANCIAL PLAN (FOR ABM STUDENTS ONLY)

a. Journalizing
b. T-Account
c. Trial Balance
d. Costing of Products or Services
e. Revenue Assumption
f. Projected Income Statement

FINANCIAL PLAN (IF NOT ABM STUDENTS)

a. Costing of Products or Services
Product Mas Quantity Cost per Cost per Packagin Total
s sack kilo g Cost
Sinandomeng 50kg 1 1,400.00 28.00 10.00 38.00

Total Cost 38.00

10% Buffer 3.8
Adjusted Cost 41.8
Cost per piece 42.00
25% mark up ₱53.00
Price per piece

Product Mas Quantit Cost per Cost per Packaging Total

s y sack kilo Cost
Dinorad 50kg 1 1,700.00 34.00 10.00 44.00
o
Total Cost 44.00
10% Buffer 4.4
Adjusted Cost 48.4
Cost per piece 48.00
25% mark up ₱60.00
Price per piece
Product Mas Quantity Cost per Cost per Packaging Total
s sack kilo Cost
Brown 50kg 1 1,250.00 25.00 10.00 35.00
Rice
Total Cost 35.00
10% Buffer 3.5
Adjusted Cost 38.5
Cost per piece 39.00
25% mark up ₱49.00
Price per piece
Product Mas Quantity Cost per Cost per Packagin Total
s sack kilo g Cost
Milagros 50kg 1 1,250.00 25.00 10.00 35.00
a
Total Cost 35.00
10% Buffer 3.5
Adjusted Cost 38.5
Cost per piece 39.00
25% mark up ₱49.00
Price per piece
Product Mas Quantity Cost per Cost per Packagin Total
s sack kilo g Cost
Long 50kg 1 1,250.00 25.00 10.00 35.00
grain

Total Cost 35.00

10% Buffer 3.5
Adjusted Cost 38.5
Cost per piece 39.00
25% mark up ₱49.00
Price per piece

Product Mas Quantity Cost per Cost per Packagin Total

s sack kilo g Cost
 Malagkit 50kg 1 1,700.00 34.00 10.00 44.00

Total Cost 44.00

10% Buffer 4.4

Adjusted Cost 48.4

Cost per piece 48.00

25% mark up ₱60.00

Price per piece

Delivery fee:
Around Camarin, Caloocan City= PHP 50.00

VIII. BIBLIOGRAPHY

A. References

https://www.carousell.ph/search/sidecar/

https://www.clearfunction.com/validation-problem-solution-in-business-plan/

https://www.lazada.com.ph

https://shopee.ph

https://ricepedia.org/rice-as-commodity/national-rice-markets

https://www.uvm.edu/vtvegandberry/Pubs/SampleFoodBusinessPlanOklahomaState
.pdf

https://fitzvillafuerte.com/5-important-tips-starting-rice-retailing-business-
bigasan.html

https://jslco.wordpress.com/rice-dealership-business-in-rice-retailing-bigasan-in-the-
philippines/

https://www.studymode.com/essays/Business-Plan-Rice-Dealer-1744173.html

https://www.feedough.com/target-market-definition-examples-strategies-analysis/

http://www.thebusinessplanstore.com/sample_business_plan_management.html
 https://www.scribd.com/doc/207225717/Rice-Retailer-Company-Final-Paper

https://www.examples.com/business/how-to-write-an-executive-summary.html

https://www.podium.com/article/top-kpis-for-retailers/

B. Definition of Terms

Adhering- following the practices of certain events

Coronavirus- a large family of viruses causing a range of illnesses

Logistics- the organization of moving, housing, and supplying troops and

equipment.

Scarce- insufficient for the demand.

Protocol- An accepted code of conduct; acceptable behavior in a given situation or

group

C. Appendices

APPENDIX A: SURVEY QUESTIONNAIRE

Name:___________________________________

Email:___________________________________

Preference for buying rice products:

o Online shops to deliver the goods at the convenience of your home

o Will go to rice retailers and shops

APPENDIX B: PICTURES USED

APPENDIX C: RESUME
A. PERSONAL INFORMATION

 Name: Shania Delle M. Balais

 Gender: Female
 Date of Birth: December 21, 2003
 Address: Blk 11 Lot 6, Phase 6, Pkg. 3, Camiling, Camarin, Caloocan City
 Contact Number: 09298961277
 E-mail Address: shaniadelle21@gmail.com
 Citizenship: Filipino
 Religion: Roman Catholic
 Marital Status: Single
 Language Known: Tagalog, English

B. EDUCATION

 Institution Name: St. Vincent de Ferrer College of Camarin, Inc.

 Location: SVFC Compound, San Vicente Ferrer Rd., Area D, Brgy. 178,
Camarin, Caloocan City
 Year Level: Grade 12
 Academic Strand: STEM

C. SUMMARY OF QUALIFICATIONS:

 Follow through working in deadline-driven environments

 Self motivated, methodical and process driven
 Continuous learner and proactive
 Willing to take the initiative
 Ability to work under pressure

A. PERSONAL INFORMATION
  Name: J-Mark M. Liao
 Gender: Male
 Date of Birth: November 13, 2001
 Address: Block 2 Lot 9, Package 3 Phase 6, Baranggay 178, Camarin, Caloocan
City
 Contact Number: 09983855132
 E-mail Address: jmarkml268@gmail.com
 Citizenship: Filipino
 Religion: Roman Catholic
 Marital Status: Single
 Language Known: English, Filipino

B. EDUCATION

 Institution Name: St. Vincent de Ferrer College of Camarin, Inc.

 Location: SVFC Compound, San Vicente Ferrer Rd., Area D. Brgy. 178,
Camarin, Caloocan City
 Year Level: Grade 12
 Academic Strand: STEM

C. SUMMARY OF QUALIFICATIONS:

 Can work under pressure

 Can work independently
 Willing to gain more knowledge and experience through continuous servicing
 Willing to be assigned around Philippines

A. PERSONAL INFORMATION

 Name: Paul Nathaniel M. Roxas

 Gender: Male
 Date of Birth: February 16, 2003
 Address: 263 N. Nazareth St. Caniogan Pasig City
 Contact Number: 09199803601
 E-mail Address: lihimkoto@gmail.com
 Citizenship: Filipino
  Religion: Jehova’s Witnesses
 Marital Status: Single
 Language Known: Tagalog, English

B. EDUCATION

 Institution Name: St. Vincent de Ferrer College of Camarin, Inc.

 Location: SVFC Compound, San Vicente Ferrer Rd., Area D. Brgy. 178,
Camarin, Caloocan City
 Year Level: Grade 12
 Academic Strand: STEM

C. SUMMARY OF QUALIFICATIONS:

 Motivated high school student experienced in serving others

 Willing to work hard in a physically demanding position.
 Eager to develop management skills.
 Self-motivated and highly reliable student positioned to contribute strongly to
customer service operations demanding tact, enthusiasm, and an exemplary
work ethic.

A. PERSONAL INFORMATION

 Name: Aljun C. Portugaliza

 Gender: Male
 Date of Birth: August 14, 2003
 Address: 619 Sampaguita St. Bo.Conception, Tala Caloocan City
 Contact Number: 09389860611
 E-mail Address: portugalizaaljun@gmail.com
 Citizenship: Filipino
 Religion: Roman Catholic
 Marital Status: Single
 Language Known: Tagalog, English

B. EDUCATION

 Institution Name: St. Vincent de Ferrer College of Camarin, Inc.

  Location: SVFC Compound, San Vicente Ferrer Rd., Area D, Brgy. 178,
Camarin, Caloocan City
 Year Level: Grade 12
 Academic Strand: STEM

C. SUMMARY OF QUALIFICATIONS:

 Positive attitude
 Hardworking
 Strong interpersonal and organizing skills

A. PERSONAL INFORMATION

 Name: Angelo Danielle Airan

 Gender: Male
 Date of Birth: November 19, 2002
 Address: 3671 Vanguard, Purok 5, Sitio 4 Area D., Camarin, Caloocan City
 Contact Number: 09457128767
 E-mail Address: geloairan@gmail.com
 Citizenship: Filipino
 Religion: Roman Catholic
 Marital Status: Single
 Language Known: Tagalog, English

B. EDUCATION

 Institution Name: St. Vincent de Ferrer College of Camarin, Inc.

 Location: SVFC Compound, San Vicente Ferrer Rd., Area D, Brgy. 178,
Camarin, Caloocan City
 Year Level: Grade 12
 Academic Strand: STEM

C. SUMMARY OF QUALIFICATIONS:

 Has no problem dealing with long term physical work

 Has no problem learning in work environment
 Can work independently most of the time
 Cooperates with people with no trouble at all