FRice-to-go.

ph
“Fried rice with a good price!”

Address: 1448 Magsaysay Street, Salog, Sorsogon City

BUSINESS PLAN PROPOSAL PRESENTATION

Proponents:
Balisbis, Mhelbert J.
Betes, April Joy M.
Conde, Desmond B.
Gallego, Julius Hans D.
Hernan, Charity B.
Lacra, Jannelle S.
 BUSINESS DESCRIPTION
FRice-to-go.ph is a food
manufacturing business that will offer
various fried rice meals, which are
filling, budget-friendly, and convenient.
This business will introduce new and
innovative fried rice meals to the
public that will satisfy their unique
tastes. The business will start with
pick-up and delivery service in the first
few months before engaging in the
dine-in set-up.
TYPE OF ORGANIZATION
FRice-to-go.ph is a partnership type of
business organization that is composed of six
owners. Each of the proponents will share
equal amount of capital and ownership. All of
the owners will have different positions and
assigned work in the business.
LOCATION OF HEAD OFFICE

The proposed location of the business will

be at 1448 Magsaysay Street, Salog,
Sorsogon City, beside Victoria’s Grill.
PRODUCT DESCRIPTION
The business has four main men: (1) Oragon Fried Rice, (2) Street-
food Fried Rice, (3) Veggie Fried Rice, and (4) Meat Fried Rice. The
other options in the menu include combination of these main
dishes which customers have the decision to select the ingredients
in their fried rice using a checklist. This include: (a) your choice (4 in
one) fried rice which has 4 options of ingredients and (b) your
choice (6 in one) with 6 options. These fried rice meals will be
packed into easy-to-hold cups or bowls that can be consumed
anytime, anywhere.

In addition, streetfood, vegetables, and meat toppings with

affordable prices are also available if customers want to add these
to their fried rice order. These are just additional options for
customers since the fried rice alone is already packed with
generous amount of ingredients.
 VISION MISSION
To be a leading provider Be a brand that; (1) would be
of a convenient rice-in-a- the stable source of fulfillment
and satisfaction of any
cup meal that is healthy customer, while (2)
and satisfying while contributing to the fight
preserving traditional against world hunger and
cuisine and at the same food shortage by efficiently
time innovating Filipino and effectively managing the
raw materials and giving back
dishes. to both people and nature.
GOALS and OBJECTIVES
Five-Year Goals
The business partners intend to achieve “S.M.A.R.T” goals
throughout the years of operation. This signifies
“specific”, “measurable”, “attainable”, “realistic”, and
“timely”. Below are the list of goals our business aims to
achieve within a five-year period.
• Year 1 – New product endorsement, improved customer
service, and application of delivery services.
• Year 2 – Relocate business to a much bigger space to
promote comfort and accommodate diners.
• Year 3 – Relationship with other business firm must solidify
for future endeavors.
• Year 4 – Expansion of business in different locations within
the areas of Sorsogon.
• Year 5 - The business can be franchised by other investors.
GOALS and OBJECTIVES
Market-share Objectives
 Strategic Objectives
• Introduce new product or service in the market
• Retain customer and increase customer range
• Increase internal revenue over the next twelve months.
• Increase market position.

Revenue/Profitability Objectives
• The products offered will be sold at a lower price
• Special offers are available in a certain period of time or occasions.
• Delivery services will also be available at a lower price
• The business is accessible on the teams official website for any bulk
orders or inquiries regarding our services
MARKET SUMMARY
Fried rice is a well-known dish worldwide but it is mostly serve in Asian countries due to
the abundance of rice production. It can be sold in restaurants or even in the streets, which
egg is one of the most common ingredients that can be seen. Rice is a staple food for most
Filipinos across the country. The nation’s per capita rice consumption rose from 93.2 kg per
year in 1995 to 123.3 kg per year in 2009.

The Philippine food service sector remains strong, brought about by the growing demand
for convenience. In addition, the increasing busy lifestyles pushed consumers to buy cooked
foods or simply dine out. One of the most famous fast food chain which offers convenient
meal is Chowking that serve Chao fan or a classic Chinese style fried rice. One of the
contributor for their sales growth in 2017 was delivered by Pork Chao Fan, a dish that Filipinos
have come to love through Chowking. (https://pdfcoffee.com/chowking-4-pdf-free.html) In the
study, it shows that fried rice penetrate restaurants with 12.57% popularity.
(https://www.tastewise.io/foodtrends/fried%20rice) The food industry today in the Philippines is
associated with famous silog meals which are called as a budget meal. Like on our product,
the proponents are going to offer a special fried rice which can be paired with a variety of
dishes.
OPPORTUNITIES
Over the years, constant inflation have caused businesses to increase their
products’ price to cover their costs and keep them afloat. Another reason is the
emergence of global pandemic which affected the distribution of raw ingredients
and resources like meat and vegetables. As an observation, the food stores or
restaurant either increase the price or reduce the portion of the food they sell.
Because of this situation, the affordable but filling meals are being patronized by
the public. Since rice is the staple food for Filipinos, there is a continuous and
growing demand for budget-friendly rice meals that could substitute the existing
high-priced meals.

This is the need that will be catered by FRice-to-go.ph. Our fried rice
business mainly aims to offer a substitute budget-friendly and filling fried rice meal
especially to people who are tight budget but still want to eat a nutritious meal. The
team believe that rice meals should not be too pricey and must be affordable. The
fried rice meals are pack into a cup or bowl to be more convenient to eat anytime
anywhere.
 COMPETITION
Competitors in Sorsogon City are either fast-food chains with fried rice in their menu
like Jollibee, McDonalds, Chowking, Jane’s Fast-food; food stalls which sell foods in a cup
or small bowl like Tapawarma, Dimsum House, or FT89; and/or food carts scattered in the
city.

The business competitive advantages to be able to attract more customers and

exceed its competitors include, but are not limited to:
• Capacity to produce products at the lowest cost, therefore, offer products at an
affordable prices
• Consumer convenience and customer-friendly menu
• Excellent service from competent workers with a clean business location
• Customers have a variety of options to choose from
• First to market (first business in Sorsogon City that focuses on fried rice as the main
product)
• Promoting local dishes by adding Baluko (Pen Shell), Bicol Express, or local dishes to
the menu
 BUSINESS MODEL
The Business Model Canvas of FRice-to-go.PH shows the feasibility, desirability,
and viability of the said startup business venture. The three main factors that show the
company’s feasibility are the Key Partners, Key Activities, and Key Resources. In terms of
key partners, this indicates that the business will not have to search for partner suppliers
and merchants outside the City of Sorsogon. This is due to the fact that the local market of
Sorsogon already features a range of already established suppliers and bountiful
producers during which the coed entrepreneurs might affiliate with.
This is then followed by the key activities that expresses how the venture
would move forward to achieve what it needs. This revolves on the creation of business
employment in the immediate vicinity (Sorsogon as a great deal of unemployed man
power), enlarging the provision chain within the market, and increase connections with
local producers and creating ample opportunities for them as well. The last factor that
exhibits feasibility or practicality to stand as a business is the key resources. These are the
suppliers, manpower, land, innovation and customers which are all already in the
immediate vicinity of the business. The key resources needed by FRice-to-go.ph are all
readily available in Sorsogon (both city and province), that then improves the achievability
of the business to stand on its own.