Home Based Cookie Business

Business Plan

Business Name: Tick Delicious Cookies

Address: 12km Bombo Road, Matugga

Contact numbers: +256 783519194, +256751268876

Executive Summary
Tick Delicious Cookies will be a small entrepreneurial home-bakery located in Matugga, Kirwanira.
Cookies will be offered with a variety of flavors, dark chocolate pistachio, sea salt cookies, cinnamon roll
sugar cookies, Brown butter oatmeal cookies, Brown Butter Bourbon Spice Cookies.
As a bakery, Tick delicious cookies will have an extensive target market. People of all ages enjoy
delicious cookies, and will therefore be included in the target market. Cookies are a low--priced item;
they are obtainable by nearly anyone, despite varying incomes, again keeping the target market large.
Product quality is critical in the food industry. For that reason, Tick delicious will ensure product quality
through the use of fresh ingredients, sale of only fresh cookies, and a focus on cleanliness.

Though Tick delicious cookies will open as a single, small home-bakery, over time the business will
strive to expand. Once the bakery proves to be a success, the business will open more stores in areas
nearby the original. As the success of the overall business increases, Tick Delicious Cookies will slowly
expand to a wider range of locations.

Product Description
The product of focus for this business will be cookies. A variety of flavors, sizes, styles, toppings, and
decorations will all be available at Tick delicious cookies. To rise above competitors, Tick delicious
cookies will offer numerous options to satisfy common health and diet needs of consumers. By offering
cookies which meet these requests, more consumers will feel welcome to this bakery because their
needs will be recognized and satisfied.

Mission

Tick Delicious Cookies aims to offer high quality cookies at a competitive price to meet the demand of
the middle- to higher-income local market area residents and schools.

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Keys to Success
Keys to success for Tick Delicious Cookies will include:
 Providing the highest quality product with personal customer service.
 Competitive pricing

Target Market/Consumer Profile

As a bakery, Tick Delicious Cookies will have a broad target market. People of all ages, children
through adults, enjoy delicious treats, and therefore will be incorporated in the target market. This
product is not a high--‐priced item and, as a result, will be available to nearly all people regardless of
varying incomes. Located in an area with many schools, the target market of this company will include
schools; however, many locals will also indulge in the delights.

Financial Plan