COMPANY NAME

Sweet Tooth is the name of our business and it tells the customers what the business is all about. Sweet tooth
concentrates in baking bread, cakes, pies, and other sweet pastry. We named it Sweet tooth because we provide
pastry for those who have sweet tooth like me, but we also sell not-so-sweet pastry for those who don’t like too
much sugar and just want to enjoy baked goodies.

COMPANY LOGO

As you can see on the Sweet Tooth’s logo, we put our business name
on middle part and we also placed some products that Sweet Tooth
specialty but we kind of blurred it for our business name to be easily
look through.
PRODUCTS AND SERVICES
Sweet Tooth offers a wide range of specialty cakes. All the flavors will be available in both bread and cakes.
The different flavors we will offer are Vanilla, Strawberry, Chocolate, Cheesecake, Cherry Cream, Ube,
Banana, and Mango.

PRODUCTS

PANDESAL

CHOCOPANDESAL

YEMAPANDESAL

BANANA LOAF
BANANA CHOCOCHIP
BROWNIES

CHOCOBROWNIES

UBEBROWNIES

CHEESY ENSAYMADA

CELEBRATION CAKE

CHOCO CHESTNUT CAKE

CHIFFON CAKE

UBE ENSAYMADA

COFFEE

ICED COFFEE

COOKIES AND CREAM LATTE

ICED CARAMEL MACCHIATO

BANANA SMOOTHIE

DRAGONFRUIT DRINK

MANGO SMOOTHIE

STRAWBERRY SMOOTHIE
SERVICES

PACKAGING

DINE-IN

TAKE-OUT

DELIVERY

DECORATING PASTRY
PRODUCTS
INTRODUCTION OF THE PRODUCT
Bakers began to prepare bread at home in an oven, using mills to grind grain into flour for their breads.

Bakery products, which include bread, rolls, cookies, pies, pastries, and muffins, are usually prepared from flour
or meal derived from some form of grain. Bread, already a common staple in prehistoric times, provides many
nutrients in the human diet. Some retail bakeries are also categorized as cafes, serving coffee and tea to
customers who wish to consume the baked goods on the premises.

Pastry is essentially a type of bread and so many different types exist that there is no one way to classify them.
Their chief differences have to do with their fat, the type used, its proportion, and how it is introduced it into the
flour.

MISSION:
The mission is to enthusiastically re-invent the way the customers enjoy the collaborative expression of unique,
eloquent, and “outside the box” thinking in bakery designs allowing exceeding the customers’ expectations. The
goal, provide supreme product and customers experience using quality ingredients and new techniques to create
a product truly superior in taste and design. Provide appreciation to each guest for the opportunity to serve them
and provide happiness through the art of food.

VISION:
Sweet Tooth's vision is to collaborate with the customers in creating custom, fashionable, unique to them, and
one-of-a-kind design bakeries for occasions with guarantee satisfaction bringing happiness and excitement to
each customer. Provide the top quality of taste to each piece of art as the customers envisioned. Provide the
same vision and communication to customers to exceed the customers’ expectations. Build a business by
engaging in the customer experience, innovation, customer focus, delivery of results, trusting, inspired, and
successfully reaching expectations. Provide for the communities for which the business serves with quality
products and give back to what makes communities cohesive.
OBJECTIVE:
These are the objectives of Sweet Tooth:
 To have another brand of Sweet Tooth and to be a well-known Pastry shop.
 To get the best feedback from the customers.
 To have some advantage with other competitors.
 To sale in a good way and to have harmonious relationship with the customers.
 To develop the strong presence in the community needed to support sales goals.

S.W.O.T ANALYSIS
STRENGTHS
 Providing internet to our customers
 We offer a wide variety of products.
 We offer good ambience and instagramable background and vibes.
 Presence of an online ordering facility.
 Latest Equipment.
 Art design.

WEAKNESSES
 New in the market.
 Out of city location.
 Not enough branding and marketing exercise.
 Operating only in limited are.

OPPORTUNITIES
 Diet Trends.
 Scope for expansion is high with respect to menu and locations.
 Focus more on branding towards kids for attracting families.

THREATS
 Stiff competition from competitors offering similar products.
 People moving towards health food products.
 Change in price of raw materials.
 Economic Recession.
RESOLUTION ON HOW TO SOLVE WEAKNESSES AND THREATS
1. Properly Maintain the Equipment to Prevent Food Wastage.
2. Proper Measuring.
3. Track Leftovers
4. Monitor Sales
5. Ensure Correct Labelling and Packaging
6. Ensure Proper Handling
7. Go Digital for Ordering and Payments
8. Donate your leftovers

EXIT STRATEGY
When we find ourselves in a compromising situation to the point that we need to let go of our business due to
changing demands and needs of consumers Sweet Tooth will exit this endeavor after they have created
a flourishing business that could be sold for a substantial profit and/or as a franchise that could
serve rural communities across the country.  The owners intend to run this business until they are ready to retire
or have decided to sell the business and start another. 

In the event the proposed plan is not successful, we will implement necessary measures to exit the business
endeavor with minimal damage to the owners and investors. All equipment and merchandise will be sold to
cover any outstanding debts. Any remaining debt will be paid by the owners in the form of monthly payments
until all debts are paid in full.