INTRODUCTION

Description of the Business

Camote roll is a type of sweet pastry that originated in the Philippines. It is

made by wrapping mashed sweet potato (called camote in Filipino) and sugar in a thin

layer of pastry dough, which is then baked until golden brown. The pastry dough can

be made from flour, sugar, salt, and butter, and is rolled out thinly before being filled

with the sweet potato mixture. The resulting pastry has a crispy exterior and a soft,

sweet filling that is slightly reminiscent of pumpkin pie.

Camote rolls are commonly sold in Filipino bakeries and can be eaten as a snack

or dessert. They are often served alongside a cup of coffee or tea. Camote rolls are a

popular treat in the Philippines, and have also gained popularity in other parts of

Southeast Asia and the United States, where they are often served in Filipino

restaurants or bakeries. They are a delicious and unique pastry that are well worth

trying if you have the opportunity. The benefit of choosing the sweet camote roll is

that it is cheap and affordable for the customers, simple and authentic.

Its mission is to convince customers to start eating simple snacks where they can

afford and enjoy at the same time. The company aspires to be a sustainable and

successful merchandising company that provides young Filipinos with a source of

revenue, opportunities and decent job. This food delicacy is a great source of

vitamins such as vitamins B and D.

BUSINESS VISION

"To be the leading provider of healthy and delicious camote spring rolls in

our region, offering a unique and innovative twist on traditional spring rolls that

delights and satisfies our customers."

This vision statement emphasizes several key elements that could

differentiate a camote spring roll business from competitors:

1. Health: By focusing on the use of sweet potato (camote) as a key

ingredient, the business can position itself as a provider of healthier snack options,

appealing to health-conscious customers.

2. Flavor: While health is important, taste is also a crucial factor in any

food business. By emphasizing the deliciousness of their camote spring rolls, the

business can attract a wider range of customers who are looking for tasty snacks.

3. Innovation: Spring rolls are a popular food item in many cultures, but by

offering a unique twist on the traditional recipe, the business can differentiate itself

from competitors and create a memorable brand identity

4. . Regional focus: By targeting a specific geographic region, the business

can develop a loyal customer base and establish itself as a go-to provider of camote

spring rolls in that area.

Overall, this vision statement communicates a clear and compelling

direction for the camote spring roll business, highlighting its strength and positioning

it for success.
BUSINESS MISSION

Our mission is to provide our customers with delicious, high-quality Camote

Sweet Rolls made with locally-sourced, fresh ingredients. We are committed to

crafting each roll with care and attention to detail, ensuring that every bite is a

satisfying experience for our customers. Our goal is to create a warm and inviting

atmosphere in our bakery, where customers can relax, connect with friends and

family, and indulge in our mouth-watering treats. We are dedicated to promoting

healthy eating habits and using sustainable practices in our business operations, as we

strive to make a positive impact on the environment and the communities we serve.

Objectives

 Prioritize the company’s success in terms of profitability and a good quality

products.

 Make the customer’s wants and needs which their feedback and comments will

be the reflection of the business.

 To be able to provide clean food to the customers