Business Plan

Viola Puto Con Formaggio

Introduction of the Business

The name kakanin is derive from 2 words kain (to eat) and kanin
(rice). Viola Puto Con Formaggio is a type of steamed rice cake usually serve as
snack and it is belong in kakanin a traditional food of snack in the Philippines. It
is term for sweet made of glutinous rice and cocomilk. Puto is one of the most
popular kakanin here in the Philippines. The steamed rice is traditionally white
in color form a typical white change making it in different color, have a bigger
size and have a melted cheese/melted chocolate in the inside this idea gives a
twist compared to a typical puto. It utilize penetration pricing strategy to attract
customer where this strategy presents a low price of the product and services
during its initial opening in which the lower prices help to lure customers away
from its market competitors.

Executive Summary of the Business

The business is to create a snack food for the customers that is
affordable yet would satisfy their cravings. This business sells Viola Puto Con
Formaggio a purple puto with cheese made like the basic puto cheese topped
with cheese yet with a twist of melted cheese on the inside and have a bigger
size compared to a typical puto. It would certainly fulfill the customers demands
and it also affordable cheap price but have a expensive taste. We can assure that
the student would love it we satisfied their expectation to our product. No
wonder that puto can be the start of a prosperous food business. The ingredients
are easy to source in the great news is that its easy to tweak to make different
flavor and colors to make a variety of puto plus you don’t need to spend on an
oven to make this. Its hassle free and we give our good service and would
appreciate their suggestions and opinions towards us.
Objectives of the Business
The following objectives of our business are:
 To make good profit
 To satisfied our customers with high quality and services
 To satisfied the cravings of our customer
 To sell our products through our marketing strategy
 To grab selling opportunities of certain even on our community

Mission
To make an affordable product, inspired by Filipino snack to aspire everyone
fueling their stomach, enlightening their minds and satisfied their cravings.