“POTATO CHIC”

Executive Summary
“Potato Chic is a unique, innovative and trend-setting business focused on bringing the
humble potato to the forefront of the culinary world. We aim to redefine the way people
perceive and enjoy potatoes by offering a range of stylish, chic and delectable potato-based
products. From gourmet potato dishes to creative potato snacks, our menu caters to a wide
range of potatoes. Our commitment to quality, freshness and sustainability sets us part. We
source the best quality potatoes from local farmers, ensuring a positive impact in our
community and environment. Our vision to create an unforgettable potato dining experience
that is not only delicious but also promotes a healthy and sustainable life.
Vision
“Our vision at Potato Chic is to become the leading innovations in the world of potato-
based gastronomy. We see a future in here our brand sets the standards for creativity, quality
and sophistication in the food industry. We aim to transform the humble potato into a culinary
delight that is celebrated and sought after worldwide. We envision a world where Potato Chic
as synonymous with an exceptional dining experience, where every bite is a celebration of
trash, texture and innovation.”
Mission
“ Our mission is to revolutionize the way people experience potatoes. We are dedicated to
creating innovative and stylish potato-based products that not only delight the taste buds but
also eliminate the potato to a new trend of sophistication.”

GOALS
 Culinary Excellence
 Innovation and Creativity
 Customer Satisfication
 Sustainability
 Brand Recognition
 Expansion and Growth

OBJECTIVES
 Menu Development
 Culinary Innovation
 Customer Experience
 Brand Awareness
 Quality Control
 Operational Efficiency
  Community Engagement
 Employer Development

BUSINESS DESCRIPTION

Name of business: Potato chic

Address: Purok mahogany, Punta-baja, Rizal, Palawan
Phone number: 09152436123 (globe) form of business: food business
Email address: Potatochic@gmail.com
Products: Potato chips Business logo “Crunch into Success with Potato Chips”

BUSINESS LOGO

Our tagline is “crunch into success with potato chips” where we believe in crunching into
success with every bite of our delicious potato chips! We are a dynamic snack company
dedicated to crafting premium-quality potato chips that satisfy cravings and fuel ambition. At
Tagline Crunch, we understand that success is a journey, and we're here to accompany you on
that journey with our irresistible potato chips.

PARTNERSHIP AGREEMENT
1. Parties to the agreement
Flora, De Asis
Piojo, Edjan
Hasim, Carbonilla,
Vilar, Bacuel, Redondo

2. Nature place of Business

Partners agreed to establish a business of foods and drinks shop. The business will operate at Purok
Mahogany, Punta-Baja, Municipality of Jose P. Rizal, and Province of Palawan.

3. Name of Business
The Business name that has been agreed by the partners and will be registered as a business
name of the business is Potato Chic.

4. Provisional Capital
The partners agreed to contribute for the capital of the business. The capital for the business
as follows:
A-Php500
B-Php500
C-Php500
D-Php500

5.Division of Profit and Losses

All partners agreed to divide profit and losses equally.

6.Partnership Property
A partner ship property includes all property and rights, and interesting property that
the partner ship firm purchases. These purchases can also be made for the purpose and in
course of the business of the firm, including the good will of the firm. All partners
collectively own such properties.
7.Movement of Business

Flora, De Asis
Piojo, Edjan
Hasim, Carbonilla,
Vilar, Bacuel, Redondo
MARKET STATEGY
Target Market

Potato Chic will cater to people in the town who want to taste our potato twister and juice.
Our primary target market is the population of young people aged from 16 to 29 located at the
center of the town. This age group includes people who loves to be fashionable at all times
and they line new styles and trends. As wear situated in the epi-center of the irresidential
community we believe they will make up the largest percentage of our customer base. The
last target customer of Mahogany is listed as other. As popularity about the store increases we
expect to see an assortment of curiosity seekers, and local residents from the community as
well as seasonal purchasers.

COMPETITOR ANALYSIS
As our proposed business will located at the center of the town, there are no potato chips that
are directly be in competition with potato chic. Considering the information we gathered
there are no currently existing in rizal that are exactly like potato chic. We are confidently
enough that our business will grow and become the leading and known potato chips snacks in
the town as potato chic will more affordable yet and delicious, crunchy chips, affordable
price and friendlier associates than other competitors.

SALES AND MARKETING STRATEGY

PositioningStrategy
Potato Chic will position itself as unique food business where we offer products in larger
assortment of quality and taste that aren't always readily available in food market.

Pricing Strategy
Budget Pricing Strategy
We will set the prices of the products in budget-friendly as many customers seek low
prices when shopping for snacks. Serving this segment can yield significant sales
volume at the expense of lower per-unit profit ability. Customers in this segment are
willing to sacrifice quality for afford ability and are less likely to be loyal to specific
brands.
 Promotion Strategies
Promotions help to draw the target's attention, create interest in products and services,
generate demands and encourage them to purchase.
The business will be reliant on word-of-mouth. Part of the job of Potato Chic associates is to
tell all their friends and family about the products available in the business.
SocialMedia
Potato Chic will build its social media presence. It is free and effective way to create
awareness about the business and directly engage to its customers. Posting the
products in social media platform which is Facebook to attract the targeted customers
as most of the targeted customers are Facebook users and they would likely to buy the
products. Sharing and posting inspirational photos of styling and fashion to increase
brand's reach to the community. Facebook is a great way to keep customers updated
about new products.

OPERATIONAL PLA

JERLENE KAYE O. DE ASIS

General Manager

IRENE PIOJO JEAN ROSE EDJAN

Marketing and Accounting
Coordinator
Staff Manager

RUSTOM FLORA

Assistant Manager
OrganizationalStructure
The organizational structure of tour business will be a pre bureaucratic structure
because it is a small organization and it is a new business. This organizational
structure will help us to control the business and the growth and development of this
business.
Here are the details of the organizational structure.