BUSINESS PLAN

MISH AND
STICK
A FUSION OF EURO-
ASIAN TASTE
MISH AND
STICK'S MISSION
Mish and Stick strives to be the best Euro-Asian
restaurant that is committed to serve exquisite and
authentic Italian-Filipino cuisine representing its
cultures and traditional culinary gastronomy with
typical dishes with a creative and talented touch,
delivering a distinctly exceptional dining experience to
fulfill our guest’s expectations. To provide unique sets
of foods for our customers of any age, ethnicity, and
race with effortlessly delicious and finest ingredients,
we commit to build a home through offering various
kinds of Italian-Filipino meals to grow an overwhelming
number of loyal customers.
MISH AND
STICK'S VISION
Mish and Stick’s vision is to be the destination for
the world to enjoy family-style dining with fresh
Italian and Filipino cuisines at our local restaurants,
now and for ages to come. We see Mish and Stick
being a place that brings people satisfaction and joy
through our delectable dishes and high-class dining
experience.
COMPANY STORY
The idea of the Italian-Filipino fusion cuisine restaurant began from our love for Italian cuisine.
However, we did not just want to focus on the beauty of Italian cuisine but realized that it is
possible to bring out its potential by fusing it with our national cuisine.

Mish and Stick is both a restaurant and catering service located in Lipa, Batangas. It is a
partnership type of business whose initial goal is to become a restaurant that will make food
lovers realize that a restaurant's dishes do not have to be expensive to be innovative and
delicious.

As we conceived the idea of our restaurant, we wanted every customer to taste something that
was not only delicious but also new and creative. We wanted to tickle people's taste buds and
leave them wanting more by giving them a variety of the best Italian-Filipino cuisine.
PRODUCTS
PROTOTYPE

Pollo Alla Fettuccine

Alfredo with Filipino
Spring Rolls
LOCATION
PARKING
ACCESSIBILITY
VISIBILITY
POPULATION BASE
BIG BEN COMPLEX
OPERATING HOURS
Mish and Stick opens from 3:00 p.m. until 10:00 p.m., every Tuesday to
Sunday.

Social media is provided through the Facebook page and official Instagram
account of the business, which will be active during operation hours to
entertain customers’ inquiries.

Customers may also contact us through the contact numbers and email
addresses listed in our social media accounts.
ORDER PROCESSING SYSTEM
For dine-ins:
Step 1: The customer will fall in line at the “order
here” station.
Step 2: The staff will ask the customer what his
orders are and will list and at the same time, the
customer will pay.
Step 3: The staff will repeat the order to the
customer for confirmation.
Step 4: The staff will prepare the product.
Step 5: The staff will serve the product to the
customers.
ORDER PROCESSING SYSTEM
For online orders:
Step 1: The customer will inquire through the social
media account or telephone number of Mish and
Stick.
Step 2: The staff will confirm the customer’s order.
Step 3: The staff will prepare the order.
Step 4: The customer will be advised that his order
will be delivered as soon as possible to ensure the
food will be delivered at its best quality.
Step 5: For pick-up orders, the delivery guy will
initiate a meet-up and will deliver the product to the
customer at the agreed place.
INVENTORY
MANAGEMENT
Opening and closing inventory are essential things
to consider in determining profit or loss. Inventory
management is about sourcing, storing, and selling
inventory, which includes both raw materials or the
components and the finished products.

The inventory manager/s will be responsible for the

incoming and outgoing supplies of products within
the business, in our case, the ingredients for the
dishes that will be made before production begins.
SWOT ANALYSIS
STRENGTHS
Outstanding Customer Service
Digital and Traditional Place
Instagrammable Place
WEAKNESSES
Strong Existing Competitors
Unusual Fusion Concept
Limited Budget
OPPORTUNITIES
Mobile User's Customers
Unique Concept: Trend
Location: Advertising Advantage
THREATS
Current Pandemic
Economic Downturn
Established Businesses
MARKET ANALYSIS
MARKET TREND/OPPORTUNITY
Due to the relative pandemic, which has caused many people's demise
and fears, most people still are forbidden from traveling and lingering
outside due to the virus's threat. This situation allows people to spend
their time on different social media platforms through their gadgets.
Establishing our business in the online landscape would be a great help
for its continuity and success.
TARGET MARKET
Mish and Stick will serve Italian-Filipino Menus and assist Euro-Asian
catering style to the following customers:
Students
Employees
Tourists
Public
COMPETITIVE ADVANTAGE
With so many ordinary restaurants existing nowadays, our business
wants to stand out and be set apart from the rest. In our location which
is in Lipa, Batangas, there is no pre-existing Italian-Filipino food venture.
This would be a great advantage of our business since it is new in the
market locale.
As soon as we grow on orders, Mish and Stick would extend its edge by
offering catering services to the public. For our catering services, we will
always take into account the event, the choice of the customers, and the
people who will attend said event. This will help our business and food
become more known to the market.
SALES/MARKETING
STRATEGY
Source of Income
Mish and Stick will generate income from
dine-in customers, delivery orders, and
event catering (once the business
becomes more established and known).
Sales Forecast
If the operation of our restaurant goes well and becomes
popular, the generation of income in our business will
increase. We are well-prepared to open another
restaurant branch in different places and upgrade our
menu to make it more popular. We are also willing if
anyone wants to franchise in our business. We are hoping
to earn our targeted profit within a year.
Market Strategy and Sales Strategy
To increase the visibility of the business, Mish and Stick
will use the following promotional and marketing
strategies:
Advertising
Internet Marketing
Sales Promotion
Public Relations
Market Strategy and Sales Strategy
Moreover, to have an effective sales strategy for the
business, it focuses on the following sales strategies:
Place
Price
Promotion
MANAGEMENT
Mish and Stick is a partnership-owned business. As part of the plan to
open a Euro-Asian restaurant in Batangas serving Italian-Filipino cuisine,
only qualified, honest, and hardworking individuals are hired. Below is
the business structure that we will build on Mish and Stick:
General Manager
Assistant Manager
Head Chef
Kitchen Assistant
Restaurant Staff
Delivery Personnel
Organizational Chart
STATEMENT AND ASPIRATIONS
FOR SOCIAL RESPONSIBILITY
Mish and Stick understands the need to care for and give back to the
communities. We recognize and respect our responsibility to participate
proactively in our communities. We believe that giving back and making a
genuine difference is essential; thus, we try to contribute our time to community
and service groups. To do this, the business intends to continue recycling,
conserving, and caring for those in our immediate environment. We aim to be a
socially responsible business which will not only help us improve our image and
grow our brand but will also make our employees gain a sense of social
responsibility, and with that, use the business resources at its disposal to
conduct good acts.
TNEMETATS
LAICNANIF
A PARTING THOUGHT
Mish and Stick aspire to introduce exquisite and authentic Italian-Filipino
cuisine by establishing a Euro-Asian restaurant in Batangas. Though its
current scope is limited and within Lipa only, we will remain committed to
offering typical dishes with a creative and talented twist while making a
name for ourselves in the food industry. We intend to provide one-of-a-
kind food sets for everyone, using only the most delicious and high-quality
ingredients to bring people together to bring joy and satisfaction through
delectable dishes and a high-end dining experience.