Smoothies Make The Day Go Smoothy

Business Plan
For
Shake It Up

Located at: 4400 Elias Angeles, Naga, Camarines Sur

Contact #: 09295348745
Email: Shake_Crazy@yahoo.com

Member:

Adante, Daryl Mae

Ciudadano, Bianca Jane
Doroteo, John Michael
Flor, Dianne Maru
Grageda, Ma. Josefa
Vale, Gerald

Established: September 2019

 Marketing

Overall concept and orientation

More people are now health conscious and so there are less people going for carbonated

drinks and more people going for healthy alternatives such as smoothies, milk shake or fruit

shake. This has caused more already established carbonated drink companies to go into the

production of these healthy alternatives so as to maintain a share of the target market. Even

though this trend barely touches the milk shake market but anyone in this business will need to

be proactive as regards researching new flavors and types that will excite the existing

customers while attracting new customers to patronize the business.

Another concept in the milk shake business is the fact that most bubble tea businesses

have gone beyond just making and selling bubble teas to customers, but they have also come

up with recipes and DIYs for customers who would want to make these milkshake for

themselves at home.

No doubt, the milkshake business industry has grown steadily over the last five years as

milk shake business have adapted to the rapidly changing consumer preference and lifestyle.

In recent years, the perceived high sugar content of some milk shakes has forced the industry

to adapt its offering. The fact that we are living in an internet age has a great impact on any

business particularly the milk shake business. The website is a good place to advertise and

promote bubble tea, as well as social media platforms such as Instagram, Facebook, and

Twitter. Also, there are now mobile apps that will allow customers know when there is a new

recipe, and also provide tips and advice and even information regarding milk shake.
 Marketing strategy and Resources

We have detailed information and data that we were able to utilize to structure our

business to attract the number of customers we want to attract per time and also for our

products to favourably compete with other leading brands in Naga city, Camarines Sur. Prior to

choosing a location to launch Shake It Up and also the kind of flavour of milk shakes to

produce, we conducted a thorough market survey and in order for us to penetrate the available

market in the cities where we intend positioning our business .

Deciding our marketing and sales strategy is very important to us as we understand that

without marketing we will be unable to sustain the business and grow it to the level that we

intend. Due to the importance of marketing and sales, we intend to conduct a thorough

marketing analysis that will enable us understand the market we intend going into and the best

way to penetrate. Asides from helping us understand our target market, the marketing would

also help us better structure our business so as to be able to be proactive whilst dealing with

our customers and their varying demands. Having the right marketing strategy would also help

set us apart from our competitors and also allow us to favourably compete with them.

We have good understanding of the milk shake business processing industry to help us

develop marketing strategies that will help us achieve our business goal of winning a larger

percentage of the available market in Naga City, Camarines Sur.

In summary, Shake It Up. will adopt the following sales and marketing approach to sell

our wide range of milk shake flavours; Open our business with a party so as to capture the
attention of residents who are our first targets. Engage in roadshows in targeted communities

from time to time to promote our products. throw a grand launching party for shake It Up milk

shake business that will get us noticed. Advertise our products in community based social

media, radio, flyiers. Engage in direct marketing and sales. Encourage the use of Word of

mouth marketing (referrals)

Sources of income

Shake It Up is a milk shake store that has been established to make different flavours of

milk shake for our various customers and also to ensure that revenue is made and profit

maximized from the different products we intend to make for our customers.

Shake It Up, Therefore intends to generate income by selling the following products to

its customers

Our Pricing strategy

When it comes to setting a price for a product, several considerations are taken such as

the quality of the product, how much it took to produce the product and the running expenses

incurred in the process of producing the product. There are variant powders and syrups that are

used for milk shake that are of different quality, and so the higher the quality of ingredients

used, the higher the price would be.

In the first two months of business, we would give our customers a discount when they
purchase our tea as this we believe will be a way of attracting more customers to our business.
 Sales Forecast

The fact that people are now being conscious about what they drink is a testament to

the fact that the demand for milk shake is about to surge better than before. This is why our

offering of quality milk shake, our different flavours as well as our positioning in the market has

made us quite optimistic that we would not only generate enough revenue but that we would

meet up with our target within a year of running our milk shake business.

We are well positioned to take on the available market in Naga City, Camarines Sur. and

every city where our milk shake drinks will be sold and we are quite optimistic that we will meet

our set target of generating enough profits from our first six month of operation and grow the

business and our clientele base.

We have been able to examine the milk shake business industry, we have analyzed our

chances in the industry and we have been able to come up with the following sales forecast.

The sales projections are based on information gathered on the field and some assumptions

that are peculiar to startups in Naga City, Camarines Sur.

First Fiscal Year: 100,000

Second Fiscal Year: 150,00

Third Fiscal Year: 220,000

This projection was done based on what is obtainable in the industry and with the
assumption that there won’t be any major economic meltdown and there won’t be any major
competitor offering same products as we do within same location. Please note that the above
projection might be lower and at the same time it might be higher.