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This business plan is for a milk tea shop called Tea-Gang located in Naga City, Camarines Sur, Philippines. The plan outlines that milk tea has been popular for decades and their mission is to provide quality food in a friendly atmosphere. Tea-Gang will offer a variety of milk tea flavors and operate from 9am-10pm daily. Their competitive advantages include constantly introducing new tea recipes and using high quality ingredients, as well as excellent customer service.

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Curvex Ground
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4K views24 pages

Premium Tea

This business plan is for a milk tea shop called Tea-Gang located in Naga City, Camarines Sur, Philippines. The plan outlines that milk tea has been popular for decades and their mission is to provide quality food in a friendly atmosphere. Tea-Gang will offer a variety of milk tea flavors and operate from 9am-10pm daily. Their competitive advantages include constantly introducing new tea recipes and using high quality ingredients, as well as excellent customer service.

Uploaded by

Curvex Ground
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
  • Cover Page: The title page displaying the name and slogan of the business plan for Tea-Gang.
  • Business Information: Includes the address, contact information, and members of the Tea-Gang business.
  • Company Summary: Summarizes the mission, vision, and operating hours of the milk tea business.
  • Benefits of Milk Tea: Highlights health benefits associated with consuming milk tea including bone protection and antioxidant properties.
  • History of Bubble Tea: Describes the origin and development of bubble tea, including its components and variations.
  • Market Background: Discusses the popularity of milk tea among youth and the setup of chain tea shops.
  • Origin of Milktea: Explores the geographical roots and global spread of milk tea, focusing on Taiwan and Asian countries.
  • Product and Service: Details the range of products offered by Tea-Gang, including authentic milk tea drinks made from loose-leaf teas.
  • Promotion Strategy: Outlines the promotional methods to be used, including local media and social platforms.
  • Product Example: Visual examples of the bottled tea products offered by Tea-Gang.
  • Roles and Responsibilities: Describes the roles and duties of various staff members, including the manager, cashier, and barista.
  • Promotion Methods: Lists the promotion channels Tea-Gang intends to use to reach its audience and grow its market presence.
  • Product Offering: Showcases the variety of products including hot tea, milk tea, and snacks provided by Tea-Gang.
  • Goals and Strategies: Lays out short and long-term goals along with business strategies to ensure success and growth.
  • Market Analysis: Analyzes the target demographic, competitors, and market trends to position Tea-Gang within the market.
  • Competitive Advantage: Explores the strengths of Tea-Gang, highlighting unique strategies and product offerings compared to competitors.
  • Product Sample Image: Photographic sample of a Tea-Gang product to illustrate the visual appeal of the brand.
  • Conclusion: Ends the document with a thank you note to emphasize gratitude and professionalism.

(PREMIUM TEA)

“There’s always time for tea”

BUSINESS PLAN

FOR

TEA - GANG
INFORMATION

Address: 4400 Elias Angeles, St, Naga, Camarines Sur


Email Address: TEA-GANG@yahoo.com
Contact Number: 09123456789

Members:
Gerald Vale
Daryl Mae Adante
Diane Maru Flor
Ma. Josefa Grageda

Date Established 2019


Company Summary

 Let’s talk about milktea. Milk tea, and its family of


bubbles teas, has been around for decades in various
forms.
 Our mission is to provide a friendly, comfortable
atmosphere where the customers can receive quality
food.
 Our Tea shop will be open from 9am-10pm. Monday
to Sunday.
Benefits of Milk Tea

 Helps in protecting your bones


 Tea may also help in keeping your smile brighter
 Boosts up your immune system
 It sooths your digestive system
 It is well known for being rich in Anti- Oxidants
 Helps in reducing the risk of heart and stroke
History

Bubble tea is a tea that is sweet and refreshing and


that originated in the early 1980s in Taiwan. There
are different names by which bubble tea is known
and they are pearl milk tea, boba tea, and. Bubble tea
is so named because of bubbles that were produced
during the shaking process when the tea is being
made; also, another reason is its bottom cup which is
shaped like a dome.
History

This Asian drink usually has little balls that are


squishy – tapioca pearls – in nature and goes
through the drinker’s straw. Bubble tea or Pearl Milk
tea, is a sweet-flavored drink with a tea base, mixed
with fruit or milk and small tapioca balls or pearls
called, “boba.”
Background

One of the trends which attracts most of the youth is


chain of coffee and milk tea shops. Because they have
air conditioning and free WIFI so now they become
ideal. This proves that milk tea is one of the
favourites drinking of youth community, particularly
students and employees.
Where is Milktea originated?

Milk tea originated at Bubble tea.


 Place of origin?
Taiwan, 1980
 Region or State?
Worldwide specifically Asian country
Tea-Gang serves a wide variety of tasty and
refreshing authentic pearl milk tea drinks for all you
fanatics out there . Guaranteed made from 100%
freshly brewed loose leaf teas of high quality for an
overall healthier lifestyle
Product and Service

Tea Gang is a tea establishment that deals in all


flavours and types of milk tea. We will sell our milk
tea as a bottled beverage ready-to-drink product.
Example
Roles and Responsibilities

MANAGER:
Staffing the business
Communicating with employees
Ensues direct reports are properly trained
Prime responsibility is the success of the company
Roles and Responsibility

CASHIER
Hanndling all the cash transaction of the company.

BARISTA
Welcomes customers by determining their coffee
interests and needs.
Roles and Responsibility

SERVER
Check with the customers to ensure that they are
enjoying their coffee and take actions to correct any
problem.
Promotion

 Local Cable Channels


 Print Materials
 Local Radio Channels
 Tea Bar Events
 Social Networking Sites
 WE SERVE…
Hot Tea Milk tea Snacks
Goals and Strategies

 Short term goal:


Use quality of our service and advertising to soon
become well-known throughout Naga City.
 Long term goal:
Expand the business to other locations and include
catering
Strategy:
Work hard to have the best-lasting milk tea, coffee,
treats service in town and surrounding areas.
Market Analysis

 Target market:
Those who enjoys coffee, but we will mainly target
people age 18 and older.
 Competitions:
My major competitor would be Infinitea which have
many branches in Naga City.. The strength of Infinitea
is that they are specializing healthy milk tea and their
company established in 2010 already.
Market Analysis

 Market trends
Tea is the drink of choice for many peaople across the
world specially adults. Every morning or even at work
people rely on their morning fix to get going for their
day.
Competitive Advantage

Our aim of starting Tea-Gang is to ensure that we are


the preferred milk tea business in Naga City. We
have our set strategies that will ensure that we can
not only make our intended profit but also that we
can favourably compete with our competitors.
Competitive Advantage

Our Competitive advantage we have is the fact that


we are constantly have new recipes that will create
different flavours and type of the milk tea. We want
our customers to remain intrigued with the different
flavours that we have to offer. Asides, from the
different flavours we intend to offer, we also intend
to ensure that the ingredients used in making our
milk tea are of top quality.
Competitive Advantage

Another competitive advantage we have is our


excellent customer service which we offer to all our
customers.
Sample of picture of our product

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