Table of Contents

Approval Sheet

Acknowledgement

Dedication

Chapter 1: The Problem and its Background

1. Introduction

2. Background of the Study

3. Statement of the Problem

4. Objectives of the Study

5. Conceptual Framework

6. Significance of the Study

7. Scope and Limitation

8. Definition of Terms

Chapter 2: Review of Related Literature

a. Local Literature

b. Foreign Literature

Chapter 3: Methodology

1. Research Design
2. Population, Sample and Sampling Technique

3. Research Instruments and Techniques/Data Gathering Procedure

3.1 Survey Questionnaire

3.2 Survey Result

4. Data Analysis and Procedure

Chapter 4: Marketing Aspect

1. Introduction

2. Market Description

A. Geographic Location

B. Population

3. Demand Determination

A. Demand Situation

B. Projected Demand

4. Supply Determination

A. Supply Situation

B. Supply Estimation

C. Projected Supply

5. Demand-Supply Analysis

A. Demand/ Supply/ Gap/ Gap % ,

6. Environmental Scanning

A. Channel of Distribution

B. Selling Practices

C. Pricing of Products

D. Advertising & Promotions

7. Proposed Marketing Program

A. Marketing Strategy

B. Advertising Promotions

C. Branding of the product

i. Product Design

ii. Tag line

D. Channel of Distribution

E. SWOT Analysis

F. Pricing Strategy

G. Projected Selling Price

8. Assumed Market Share

A. Market Share

B. Projected Production

C. Number of customers9. Projected Sales

Chapter 5: Production / Technical Aspect

Product: Food / Non-Food

1. Introduction

2. Detailed description of your Product

3. Raw Materials / Ingredients of your Product

4. Raw Materials Sourcing

5. Projected production per month and per year

6. Production process use

Batch Production / Continuous Production

7. Product Costing
8. Procedure of Production

9. Production flow diagram

i. Lead Time

ii. Processing Time

10.Alternative process

11. Material Handling

12. Equipment / Machineries needed

13. Depreciation Table(s)

14. Utilities needed

15. Manpower Requirements

16. Project Site

i. Requirements for your project site considerations

ii. Describe your project’s proposed location in detail

iii. Rent / Lease

iv. Vicinity Map

17. Project Layout

5.1 Picture of Kiosk

5.2 Cost of stall

5.3 Floor Plan

18. Wastes and Waste Disposal Method

Chapter 6– Management Aspect

1. Introduction

2. Type of Business Organization use (State reason(s) of choice )

A. Articles of Partnership
 B. Articles of Corporation/ Cooperative

3. Proposed Name of the Firm/ Company

4. Mission & Vision Statement

5. Location of Head Office/ Factory

6. Organizational Chart

7. Management Structure & Style.

8. Hours of Operation/ State here the business operation/ days of work.

9. Proposed Management Work force

10. Employment requirements

11. Minimum Qualification of employees

12. Duties & Responsibilities of Employees

13. Company Rules and Regulations

14. Proposed Salary & Wages (wala pa)

A. With Fringe Benefits of Employees

i. SSS

ii. Phil Health

iii. Pag-Ibig Fund

iv. Other employees benefits (if any)

15. GANTT Chart of the proposed business

16. Consultants & Professional Support Resources

Chapter 7 . Financial Aspect

1. Introduction on Financial Aspect

2. Major Assumption used

i. Depreciation formula used

 ii. Tax Rate

iii. Inventories

iv. Profit sharing / dividends declaration

v. Percentage of increase in expenses

3. Project Cost

4. Projected Financial Statements

i. Balance Sheet

ii. Income Statement

iii. Cash Flows Statement

iv. Statement of Changes in Equity

iv.i. Partners

iv.ii. Corporation

iv.iii. Cooperative

5. Financial Analysis

i. Financial Ratio

ii. Rates of return

iii. Payback period

iv. Net Present Value

Chapter 8. Socio – Economic Aspect

1. Socio – Economic Aspects

Chapter 9. Conclusion and Recommendations

1. Conclusion to Feasibility/Viability of the study

2. Recommendation of study

3. Supplemental documents
 References

 Appendices

 Resume of proponents
 Chapter I

The Problem and it’s

Background
 Chapter I
Introduction
1. Background of the Study

Milk tea is now one of the most popular trends in the food and beverage

industry. People go crazy over milk tea because of its low price, refreshing

taste, health benefits and the store’s ambiance. (Raymundo, 2012) With the

increasing demand of milk tea, lots of entrepreneurs put up tea house

everywhere.

In Taiwan milktea called as “Bubble Milktea” and also known as “Boba

Milktea”. In India, Hong Kong and Taiwan also have a Milktea with different

features. British and Dutch replaced the Indian Spices with different teas and

Maple sugar and these became the basic formula of their milktea. While,

Dutch people use milk to atleast lessen the bitter taste of the brewed tea.

Milktea has travelled across the world and now almost invading our country.

We choose milktea because this is popular in our country and even in our

place. It is a great product for the consumer most likely those who are into the

milktea craze.

The researchers choose Milktea to be their product because of its trend

and demand to the market. It is very trend in the Philippines that’s why the

researchers choose to innovate and have the new version of milktea.

Innovating this product can be tested through having survey that researcher

will assess the answers of the respondent’s choice.

Some study says that tea is good for health because it has a full
antioxidants called “catechins” it’s either it’s black tea, green tea, etc. in a

previous study it showed that drinking tea can improve blood flow compared

when you drink plain water. However, when the milk added to the tea it

showed that it’s fully blocked the antioxidant that benefits to improved blood

flow. In fact, milktea become popular to Filipinos because of its different shade

and taste of milk in tea. From the recent study they claim that it is a new kind

of refreshment. However, milktea can be also feasible because in the first

place this product have fruits as an ingredient that makes it more delicious

and healthier. What researcher needs to do is to maintain the original taste of

milktea even it has a combination of fruit flavor. This product is also feasible

for the old people not just for the teenagers.

2. Statement of the Problem

This study is conducted to develop milktea wherein the researchers will use

fruits as flavor to serve much healthier drink in the market.

The following are the visible problems of the project study

3. Objective of the Study

This study aims to produce milktea where in fruits will be used as a new set

of flavor. This also aims to give a product to the market that is healthy but still

delicious for the people

4. Conceptual Framework

5. Significance of the Study

Today’s beverages are so unhealthy for some teenager that loves to drink,

we all know that if we let this unhealthy routine we may get severe sickness

because of a simple product. That’s why the researchers come up with a

simple product and assuring that those customers who like flavoured

beverages are not harmful while they are taking our product. This product will

assure that all the consumers will be satisfy, this study will beneficial with

students, children, and even adults will loved our own product. The said

product can be consume by all people because it was made healthier than the

usual one and it is very affordable that anyone can buy it.

6.Scope and Delimitation

The scope of the study focus on feasibility and viability of milktea with fruit

flavor. The researchers conducted their study at Binan Intergrated National

Highschool. The exact number of respondents are 367 students..

 Chapter II
Review of Related
Literature
HEALTH BENEFITS OF FRUITS IN MILKTEA

Mango

Mango is rich in nutrients particularly Vitamin C , which aids immunity ,

growth and repair and iron absorption yet it is low in calories. It also contains

small amounts of phosphorus, pantothenic acid, calcium, selenium and iron.

Mango contains Polyphenols and Mangiferin which is really high in anti-

oxidants which is important, it protects your cells against free radical damage.

It is a good source of immune-boosting nutrients.

Vitamin A is essential for a healthy immune system, as it helps fight

infections. Meanwhile, not getting enough vitamin A is linked to a greater

infection risk. It has over a dozen different types, including mangiferin,

catechins, anthocyanins, quercetin, kaempferol, rhamnetin, benzoic acid and

many others. On top of this, the same amount of mango provides nearly

three-quarters of your daily vitamin C needs. This vitamin can help your body

produce more disease-fighting white blood cells, help these cells work more
effectively and improve your skin's defenses.

Orange

Sweet, juicy oranges make a delicious and healthy snack or addition to a

meal. A whole orange contains only about 60 calories and has no fat,

cholesterol or sodium, and, "oranges are well known for their vitamin C

content," said Laura Flores, a San Diego-based nutritionist.

Indeed, oranges offer many health benefits: They may boost your immune

system, give you better skin, and even help improve your health heart and

cholesterol levels. In addition, some evidence suggests that eating oranges

may help reduce the risk of respiratory diseases, certain cancers, rheumatoid

arthritis, ulcers and kidney stones. Orange juice is also packed with nutrients.

However, the juice doesn't contain the fiber found in the orange pith, the white

substance between the peel and the flesh. It's also easier to consume too

many calories when drinking orange juice than when eating an orange,

according to the U.S. Centers for Disease Control and Prevention.

Most citrus fruits have a good deal of vitamin C, and oranges have high

levels even compared to their tangy brethren. Vitamin C, a potent antioxidant,

protects cells by scavenging and neutralizing harmful free radicals, according

to a 2018 review published in the journal Advances in Analytical and

Pharmaceutical Chemistry. Free radicals are reactive atoms that can form
from things such as environmental pollution, cigarette smoke and stress, and

exposure to a high level of free radicals may lead to chronic conditions such

as cancer and heart disease.

The vitamin C in oranges may also boost a person's immunity to everyday

viruses and infections such as the common cold, according to the same

review. Some research suggests that the vitamin C in oranges may be linked

with a lower risk of certain cancers. In addition, a 2013 study published in the

journal Nutrition and Cancer found that the high amounts of vitamin C and

folic acid, coupled with the antioxidant properties, in orange juice can reduce

DNA damage and, therefore, the risk of cancer.

In addition to vitamin C, oranges contain fiber, potassium and choline, all of

which are good for your heart. Potassium, an electrolyte mineral, is vital for

the healthy functioning of the nervous system, and a lack of potassium can

lead to arrhythmia (an irregular heartbeat), increased blood pressure and a

depletion of calcium in bones, according to the U.S. National Institutes of

Health.

Apple

Apples are mainly composed of carbs and water. They’re rich in simple

sugars, such as fructose, sucrose, and glucose. Apples are very rich in fiber. A

single medium-sized apple (100 grams) contains about 4 grams of this

nutrient, which is 17% of the Daily Value (DV). A portion of their fiber comes

from insoluble and soluble fibers called pectin. Soluble fiber is associated with

numerous health benefits, partly because it feeds the friendly bacteria in your

gut.

Apples are mainly made up of carbs and water. They also contain fiber,

which moderates blood sugar levels and promotes gut health. Apples boast

many vitamins and minerals, though not in high amounts. However, apples

are usually a good source of vitamin C. Vitamin C. Also called ascorbic acid,

this vitamin is a common antioxidant in fruits. It’s an essential dietary nutrient

that has many important functions in your body Potassium. The main mineral

in apples, potassium may benefit heart health when consumed in high

amounts. Apples are not particularly rich in vitamins and minerals. However,

they contain decent amounts of both vitamin C and potassium. fiber, which

moderates blood sugar levels and promotes gut health. Apple is a weight loss

friendly food and may compliment a healthy weight loss diet largely due to

their high fiber and low calorie counts. Eating apples on a regular basis may

help prevent type 2 diabetes, as well as keep your blood sugar levels stable.

Apples can help prevent high blood pressure. Because apples are high in

potassium, a mineral that helps control blood pressure, they can help reduce

the risk of stroke.

A. Local Literature
By 2009, Serenitea’s shops had already been doing well and other

entrepreneurs soon caught on. Happy Fanshu, in 2009, opened near Far

Eastern University, bringing milktea to droves of students. This was only the

beginning. Milk tea shops then began to populate near Ateneo, La Salle, and

UP with their quirky milktea puns: Tealogy, Infinitea, Q-tea, and more. This

was the true start of the explosion.

Milk tea shops began to compete with coffee shops. Milk tea shops, after all,

carried a similar ambience, a casual space that allowed visitor to stay for long

periods of time-perfect for the student with the paper to finish or friends to

hang out with. The massive number of students getting in on the trend, buying

milktea as both a caffeinated pick-me-up and a sweet treat, allowed this

milktea shops to thrive. On top of that, milktea had edge of being “novel” and

also being branded as “healthier” drink.

The tasty Passion Fruit Tea Burst is made using fresh fashion fruit source

from Ecuador and Vietnam, with Jasmine Tea topped with Pearl and Coconut

Jelly. Coco’s enticingly delicious Pineapple Black Tea Jelly has pineapples

from Taiwan with Assam Black Tea topped with Coconut Jelly. A crowd-

favorite, on the other hand, CoCo’s fresh lemon Calamansi with Aloe oozes,

with the citrus kick combined with a refreshing taste that’s perfect for the

summer, while CoCo’s Grapefruit and Orange Tea, with it’s unique and mouth-
watering flavor, offers a distinct blend that takes one’s taste buds to a

delectable ride. These are just some of CoCo’s signature drinks that are

overflowing with freshness and succulent tastes.

Local Studies

Proving milktea’s growing popularity, Grabfood stated that Southeast Asians

drink four cups of this drink per person per month. Philippines rank second

highest milktea drinkers in Southeast Asia who reportedly drink five cups of

bubble tea per person per month. Among the top flavors for Filipinos are

cheese, milk tea with pearl, wintermelon, pandan, and chocolate, with pearls

as the leading bubble tea topping followed by cheese and pudding. According

to GrabFood, bubble tea drinkers are also more likely to order the drink during

lunch time on all days of the week, confirming that it’s the perfect complement

to a midday meal.

B. Foreign Literature

Bubble Tea, pearl milk tea or Boba Tea, are the names giving to the

popular people’s drink in Taiwan which was invented by Hanlin Teahouse in

Tainan city and Chunshui Hall in Taichung city in the 1980s. This "national

drink" is a black tea, oolong tea or green tea based with milk, powdered milk

or condensed milk, and add the fresh fruit, chewy tapioca balls, or fruit jelly on

the top. Bubble or pearl refer to tapioca balls. Tapioca is a starch that
extracted from cassava root, by adding some water, sugar and food coloring

to become different color balls. Bubble tea serves in transparent cups with a

fat wide straw, so while people sip up, the surprisingly bubbles come with

delicious liquid. It is a unique refreshing drink and unforgettable sweet snack

which can be served in iced cold or hot. In fact, it is a customized drink,

people can decide its sweetness, coldness, and toppings, by the amount of

sugar, ice, type of tea and fruits or bubbles. While its globalization, the bubble

tea shops not only have developed the high brewing tea, but also have

invented many different flavors to fit the local tastes, such as latte coffee

bubbles, smoothie bubbles, oreo bubbles, Japanese mochi bubbles, taro milk

bubbles... etc. (Twinings 2018.)

Tea is considered a universal drink in the Chinese community. During the

different seasons or at different regions, it can be served with different

seasonings, such as ginger, mint, tangerine peel, sesame...etc. Drinking tea is

not only focusing on the color and fragrance of tea but also attaches great

additional medical value in practice. The tea culture in Taiwan has been

developing for a couple hundred years. It has gone through an export-oriented

production stage and now has come to a consumer-centered selection stage.

Taiwan started planting tea trees as early as Dutch rule in 17th-century.

During the Japanese occupation (1895-1945), Taiwan’s tea was sold in large

quantities to overseas markets, it was the major economic crops as

international trade commodities. After the 1970s, it was accompanied by

Taiwan's economic take-off and modernization, the role of tea switched from

the export to the supply of domestic demand. Meanwhile, the government

launched Chinese tea arts promotion, tea has become an indispensable drink

for Taiwanese people in their daily lives. In the late 1980s, tea culture

gradually developed to a variety of new tea consumption patterns such as

new type of drinks with milk and tapioca pear, the automatic sealing machine,

teahouses, tea shops...etc., was opening a new chapter in Taiwanese tea

culture. Bubble tea is different from traditional tea drinking methods, it is a

highly rigorous and systematic technology. This convenient takeaway mode

combined with the efficiency hygienic packaging allowed bobble tea became

popular, not only in Taiwan but also to the world. (Hwa Gung tea 2018; Chang

2017; Bubble tea supply 2017.)

Milktea is very popular because it is really delectable. This taste grows so

special when we bring beverage to the tea. Boba, tapioca, fancy tea, drink

tea, pearl drink tea. They consider the drink was produced in the 1980s in

Chun Shui Tang Teahouse in Taichung, China after its founder, Liu Han-Chieh,

observed that service of frozen drink in Japan and its product development

manager, Lin Hsiu Hui, Brought tapioca balls to the water. Others think that at

the same period, Tu Tsong-He, the owner of Hanlin Teahouse at Tainan, Chin,

began to make conventional white tapioca eggs, with the appearance of

pearls, to milk tea fancy tea or Pearl drink beverage that has seen in 1980s

and later. The others one, e.g., green tea, dark tea, oolong drink, white drink.
Each of drink tea have several benefits. For instance, the dark drink improves

the ability of arteries to relax and grow to make the blood pressure growing.

Because this demand is really high, this industry trend has grown dramatically

fast and this target group of consumers could remain students and working

group that exist under the age of 30. Some stores have been moved up, so

drink tea isn’t as extraordinary as it used to be.

Bubble tea (also called Pearl drink tea, fancy drink tea, boba juice, boba

tea, or just boba) is the Chinese tea-based food manufactured at Tainan and

Taichung in the 1980s. Most bubbletea recipes include a beverage component

combined with fruit or drink, to which chewy tapioca eggs (called bubbles,

beads, or boba) and fruit jelly are often added. Ice-blended variants are

commonly blended with fruit or syrup, resulting in the slushy consistency.

There are numerous varieties of this food with a wide variety of ingredients.

The two most common varieties are fancy milk drink with tapioca and fancy

milk green drink with tapioca. (VietNamNet. September 15, 2017.)(Zeng, Z.

&amp: Wang, J., 2010)

Foreign Studies

The national drink Bubble tea is a successful example of Taiwan’s cultural

and dietary integration, symbolizing the ultimate creativity of Taiwan’s food

industry, and driving the development of a series of industrial chains such as

raw materials, manufacturing processes, catering, and franchising, and this

industry chain includes tea and raw materials. According to the Statistics

Division of the Ministry of Economic Affairs, Taiwan can sell 1.02 billion cups

of bubble tea each year, with an average consumption of 44 cups per person

per year, which has a huge market potential, estimate the global business

opportunities driven by bubble tea amount to US$50 billion each year. (UDN

news 2017.) The statistics from the Taiwan Chain and Franchise Association

showed that the chain of beverage stores has increased by 7% to reach 24%

in the past three years. In 2016, there were 20,121 beverage stores in the

market and 5,580 overseas exhibitors. The two biggest chain convenience

stores in Taiwan, 7eleven, and Familymart have entered this bubble tea

business since 2017. Normally tapioca balls require 1.5 hours cooking time,

but those convenient stores use the new type of tapioca balls, frozen mini

balls. The preparation procedure is simple as clerk only needs to open the

package, then put them into the hot tea and stir them with ice cubes. But

people cannot get the customized drink since this system does not allow to

adjust sweetness or amount of ice. (Business Today 2017.)

Chapter III
Methodology
 1. Research Design

The research designs for this study is quantitative and descriptive

design. We will gather data through survey questionnaires which will be

given to the students of Binan Integrated National High School for them to

evaluate the said product. The outcomes of the said survey will served as

the basis in the whole process of the study and will testify if the study is

feasible and reliable in the market.

2. Population, Sample and Sampling Techniques

In the study, the researchers used the students in Binan Integrated

National High School as their respondents to complete their paper. Using

the Slovins Formula, students out of 4509 students of Binan Integrated

National High School will be the respondents of the said study. From these

4509 students, the researchers decided that 367 people will represent

these 4509 students and it will be chosen randomly.

 Slovin’s Formula is used to calculate the sample size (n) given to the

population size (N) and a margin of error (e). It is a random sampling

technique formula to estimate sampling size.

Given:

n= ?

N= 4509

e= 0.05

Formula and Solution

N
n=
1+ Ne²

4509
n= 1 + (4509) (0.05) ²

n= 1 + (631)4509
(0.0025)
n 1 + 11.27
=

4509
12.27
n=

n= 367

3. Research Instrument and Techniques/ Data Gathering

Procedure
3.1 Survey Questionnaire

Direction: Fill in the blanks or put a check on the corresponding space at

the side of your chosen answer.

Name (Optional):_________________________

Age:___12-14 y/o ___15 y/o and above

1. Do you drink milk tea?

 Yes

 No

2. How often do you drink milk tea in a week?

 1-3

 4-6

 7 and above

3. Where do you usually buy your milk tea?

 Infinitea

 Dakasi

 Macao Imperial

 Creativitea

 Teahub

 Teatone

 I love milktea

 Intensitea
  Others , please specify: _________________

4. What size of cup do you usually buy?

 Small cup

 Medium cup

 Large cup

5. What fruit are you willing to try?

 Mango

 Buko

 Apple

 Orange

 Others , please specify: _________________

6. If we innovate our milk tea and combined it with fruits , are you willing

to try our product?

 Yes

 No

7. If we innovate our milk tea and combine it with fruits , are you willing to

try our product?

 Yes

No

8. How much price are you willing to purchase our product?

S45 M55 L65

 S50 M60 L70

 S55 M65 L75

9. If this will be sell in the school, would you recommend this to your friends?

 Yes

 No

10. How many FantasTEAca are you willing to purchase in a week?

1-2 a week

 5-6 a week

3-4 a week

Others Specify: __________

3.2 Survey Result

Age

Choices Frequency Percentage (%)

1. Do you drink milk tea?

Choices Frequency Percentage (%)

Yes 365 97%
No 11 3%

Table 1. The table shows that 365 out of 376 or 97% of respondents that

answered Yes Based on the data, This means that most of the respondents

drink milktea
2. How often do you drink milk tea in a week?

Choices Frequency Percentage (%)

1-3 343 94%
4-6 11 3%
7 above 11 3%

Table 2. The table shows that 343 out of 365 respondents answered that

they drink milktea 1-3 times a week and 11 or 3 % respondent answered they

drink milktea, one to three times a week, 11 out of 365 or 3% of the

respondents answered that they drink milktea four to six times a week , 11 out

of 365 or 3% of the respondents answered that they drink milktea seven and

above a week. Based on data , this means that most of the respondents drink

milktea one of three times a week

3.What size of cup do you usually buy?

Choices Frequency Percentage (%)

Small 157 43%
Medium 157 43%
Large 37 10%
Table 3. Shows that 157 out of 365 or 43% of the respondents answered that

they usually buy a small cup, 162 out of 365 or 43% of the respondents

answered that they usually buy medium cup , and 38 out 365 or 10% of the

respondents answered that they usually buy large cup. Based on the data ,

this means that most of the respondents prefer to buy small cup of milktea.

4. Where do you usually buy your milk tea?

Choices Frequency Percentage (%)
Infinitea
Creativity
IloveMilktea
Dakasi
Teahub
Intensitea
Macao Imperial
TeaTone
Others
Table 4.

5. Do you eat fruits?

Choices Frequency Percentage (%)

Yes 354 97%
No 11 3%

Table 5. Shows that 354 out of 365 or 97% of the respondents

answered ‘Yes’. Based on the data , this means that 354 eat fruits.

6. What fruit are you willing to try?

Choices Frequency Percentage (%)

Mango 219 60%
Apple 62 17%
Orange 47 13%
Others 37 10%
Table 6. Shows that 303 out of 365 respondents are willing to try mango, 62

for apple, 47 for orange and 37 responded others. This means that majority of

the respondents like mango.

7. If we innovate our milk tea and combined it with fruits , are you

willing to try our product?

Choices Frequency Percentage

Yes 365 100%
No 0 0
Table 7 shows that 365 out of 365 respondents are willing to try

FantasTEAca milktea.

8. How much price are you willing to purchase our product?

Choices Frequency Percentage

S 45 M 55 L 65 303 83%
S 50 M 60 L 70 37 10%
S 55 M 65 L75 26 7%

Table 8. Shows that 303 out of 376 respondents are willing to purchase

our product at the size and price of S 45 M 55 L 65, 37 for S 50 M 60 L 70,

and 26 respondents for S 55 M 65 L75. Which means that majority of the

respondents like to purchase our product at a price of S 45 M 55 L 65

9. If this will be sell in the school , would you recommend this to your

friends?

Choices Frequency Percentage

Yes 365 100%
No 0 0
Table 9. Shows that 365 out 365 or 100% of the respondents answered ‘Yes’.
Based on the data , this means that all of the respondents said that they will

recommend our product to their friends.

10. How many FantasTEAca are you willing to purchase in a week?

Choices Frequency Percentage

1-2 a week 292 80%
3-4 a week 62 17%
5-6 a week 11 3%
Others 0 0
Table 10. Shows that 292 out of 365 or 80% of the respondents answered

that they are willing to buy a product one to two times a week , 62 out of 365

or 17% of the respondents answered that they are willing to buy our product

three to four times a week , 11 out of 365 or 3% of the respondents answered

that they are willing to buy our product three times a week. Based on the

data , this means that most of the respondents answered that they are willing

to purchase our product one to times a week.

 Chapter IV
Marketing Aspect
4.1 Introduction

This chapter helps the proponents to understand the suitable marketing

strategies needed to market their business.The marketing aspects covers the

following: Market Description, Demand Determination, Supply Determination,

Demand Supply, Analysis Competitors, Market Condition Proposed, Marketing

Program, Assumed Market Shares, and Projected Sales. For the success of

the business, we should provide hardwork and effort. The researcher should

have enough motivation and desirability to give high quality of products and

services to their valued customer. Through this manner the fulfillment of the

customers desires is the expected output. Marketing strategy is considered as

the backbone of the business, without right strategies in business wouldn’t

able to stand and progress by its own so that Marketing Aspects plays an

enourmous role in our business.

4.2 Market Description

FantasTEAca will be located at Binan Integrated National High School, a

school located at Brgy. Sto. Domingo Binan. It is one of the Biggest public
school in the city of Binan. There are lot of students inside the target school

with a total of 4509 from grade 7-12

a. Geographic Location

The Binan City is known for its richness in economic status, traditions,

histories, and to its food. It was rediscovered by captain Juan De Salcedo.

Biñan City helps their citizen in building a business that may have them a

bright and progressive lives. Biñan Integrated National High School is located

near at many milktea shop in Biñan. The school near at Brgy. Sto Domingo is

very accessible because it is also located near at the Market and other

business establishments. The FantasTEAca Incorporation decide to put their

stall in Biñan Integrated National High School to ensure that there will be an

increase in demand since that school is very accessible and known.

b. Population (Target Market)

The population of Biñan Integrated National High School as of 2020 is

4641. This data will be used by the proponents in this whole study. The

Fantasteaca Milk Tea chooses this institution as their target market because
the exact location of their stall will be placed inside the school where there are

a lot of students and teachers who will surely avail the Milktea.

Year Population
2020 4500
2021 4725
2022 4961

4.3 Demand Determination

The demand determination in the proponents chosen target market is verThe

demand determination in the proponents chosen target market is very

significant in this sector, it will help the proponent to determine the amount of

target market. By this, the proponents will know how many products need to

produce to satisfy the customer satisfaction.

a. Demand situation of our product / service in our chosen area

The Demand in the place that we have chosen which is Binan

Integrated National High school which is the demand is very high since

this school have a lot of students.

b. Projected Demand (5 years)

Year Demand
2020 396,000
2021 415,800
2022 436,590
4.4 Supply Determination

Supply determination is the researchers chosen target market and is very

important in this sector. The researchers will be determining the percentage of

the supply in their target market, so that it can identify the products needed to

produce in the market.

a. Supply Situation of our product / service in our chosen area

The FantasTEAca Company will use

b. Supply estimation/approximation by competitors

The researchers estimates that the supply situation in Binan Integrated

National Highschool has 80% supply in the market. This 80% of supply is

consist of different businesses like Dakasi, Macao Imperial, Teahub and

other small businesses. This mentioned businesses matches the supply

giving and statisfies the market.

c. Projected Supply

The table below shows the projected supply of the business in the year

2020 up to 2022. The researchers projected percentage is 80% out of

100%. In getting the supply of the year 2020 the demand is multiply by

80% and the result of it is 316,800 for the year 2020. Same process goes

with the other year of the supply.

Year Supply
2020 316,800
2021 332,640
2022 349,272
4.5 Demand-Supply Analysis

A. Demand/ supply /Gap/ Gap %

Year Demand Supply Gap (MS) %MS

2020 396,000 316,800 79,200 72,000 91%
2021 415,800 332,640 83,160 79,800 96%
2022 436,500 349,270 87,318 87,000 100%

The table shows the demand, supply, gap and the market share from the year

2020 up to 2022. The proponents deduct the supply to demand of given year,

same process with the other year for the unsatisfied demand. In market share,

the researchers projected the percentage of 91% based on the number of

working days multiplied to the total production per day, same process with the

other year for market share

Supplier Vendors
4.6 Environmental Scanning
of
a. Channel Distribution

Powdered
PRODUCER

PARTNERS

Flavor
The suppliers of powdered flavor milktea will deliver raw products to the

vendors that is to be sold in the market.

b. Selling practices

Vendors will sell milktea in every street in different barangays here in Binan

with their shops or stalls.

c. Pricing of products

This vendors based their pricing on their popularity in quality of milk tea.

d. Advertising & Promotions

For this small business they usually use media influence in advertising

and promoting their product.

4.7 Proposed Marketing Program- State here the marketing strategies of

your business that will support the realization of your projected sales

a. Marketing strategy in relation to product life cycle

Since fruits can be preserved, we can do a large amount of number for

production and store it in refrigerator if not sold. But we should also be

considerate on the life span of the raw product. One make product that will be

sold on the day of selling and make sure that the stock will be sold before it

expires. If we do not reach the target consumers, we will be offering a

discount pricing strategy of 25% discount per serving.

b. Advertising and promotion

FantasTEAca
Advertising Table
Stages of Budget 2020 2021 2022
Advertising
Introductory Stage
Sample 3,000
Social Media 0
Competitve Stage
Bookmarks 5,000
Retentive Stage
Tarpaulin 500
The table

Introductory Stage

 Flyers (4 x 3 inch)
  Social Media

-Facebook Page

-Personal Account Advertising

Competitive Stage

 Bookmarks

Retentive Stage

 Tarpaulin (3 x 4.5 meters)

i. Product Design

ii. Tag Line

 D. Channel of distribution

Biñan
e. SWOT AnalysisFantasteaca
Integrated

CONSUMER
PRODUCER

Milk Tea
National
Incorporation
High School

The FantasTEAca Company used direct selling as a distribution tool to

their product for them to increase their product sales and distribute their

product in their target market.

E. SWOT Analysis

SWOT Analysis
STRENGTH WEAKNESS
 New in the eye of the  Lack of Manpower
customers  Lack of brand recognition
 Affordable
 The product has health
benefits that is good for the
customers

OPPORTUNITIES THREATS
 New product  Market Competition
 Can accommodate bulk of  New Advertising Campaign
 customers

F. Pricing Strategy

The FantasTEAca will set their price based on the raw materials they used.

They will also base their price on the packaging of their product.

G. Projected Selling Price

FantasTEAca Milktea

Year Item Selling Price

2020 1 serving S45 M55 L65

2021 1 serving S45 M55 L65
2022 1 serving S45 M55 L65

8. Assumed Market Share

A. Market Share is based on a certain percentage of projected sales

(in units) on unsatisfied demand of DSA Computation

The proponents assumed market share percentage is 91% which is

multiply from the given gap of the year. (The market share percentage comes
up from the product cost where the number of days and number of total
productions per day is detailed). On the demand supply analysis, given gap is
divided to market share to see the market share. This market share
percentage will be multiplied to the preceding gap of the preceding year to get
its market share.

B. Projected Production
The market share is 72,000 for year 2020. This came from the product cost
where the number of working day is multiplied to the number of total
production per day.

C. Number of customer

The market share also came up from the number of clients customersthat can
accommodate. Since the company use batch production and they only
produce exact product from the given market share percentage which is 91%.

9. Projected Sales (Units/Peso)

a. Market Share multiply by projected selling price of your product.

The fantasTEAca
Projected Sales
Small
Year Demand Market Selling Price Amount
Share
2020 369,000 72,000 Php 45 Php 3,240,000
2021 415,800 79,800 Php 45 Php 3,591,000
2022 436,500 87,000 Php 45 Php 3,915,000

Medium
Year Demand Market Selling Price Amount
Share
2020 369,000 72,000 Php 55 Php 3,960,000
2021 415,800 79,800 Php 55 Php 4,389,000
2022 436,500 87,000 Php 55 Php 4,785,000

Large
Year Demand Market Selling Price Amount
Share
2020 369,000 72,000 Php65 Php 4,680,000
2021 415,800 79,800 Php 65 Php 5,187,000
2022 436,500 87,000 Php 65 Php 5,655,000

The table shows the demand, market share, selling price and the projected
sales in each year. To get the projected sales the selling price is multiplied to
the market share of the given year, same goes on the preceding year.
 CHAPTER V
TECHNICAL ASPECT
1.Introduction
This Chapter discussed the method of production and activities of the

business. It provides the detailed description of the proposed project. It also

states all the machineries and equipments that will be used in production and

other aspects relating to the conveyance of the raw materials into finished

product. The plant lay-out, size and structures are all can be seen during this

chapter for the aim of distinguishing the business operation.

2.Detailed Description of your Product / Service

The Fantasteaca milktea is a kind of beverage that will definitely satisfy

your palate and is also healthy at the same time. Instead of using the

standard milktea powdered flavor which is already processed and filled with

additives, the researchers tend to use fruits as an alternative. Through this we

are able to guarantee the health benefits that our customers can get in our

product. Our product is also affordable and will surely give you the quality that

you are looking for in a kind of beverage.

3. Raw Materials/ Ingredients of your Product

Lipton
is a British brand of tea, owned by Unilever. It has a real tea leaves specially
blended to enjoy hot or ice, a perfect addition for any of your meals and the
world's best selling tea brand that is good for the body because of the health
Benefits it gave.

Fresh milk
Is a rich source of several essential nutrients including protein, calcium,
Phosphorus, Vitamin A and Vitamin D, Reduced-fat fresh milk in particular,
because it lacks the fat content of the dairy products such as whole milk,
offers health benefits

Ice
Is a water frozen into a solid state. Depending on the presence of Impurities.

Tapioca
Is a preparation of starch extracted from the storage roots of the cassava
plant used as a food, in bread or as a thickening agent in liquid foods notably
puddings but also soups and juicy pies.

Sugar
Is a sweet substance usually in the form of white ir brown crystals or white
powder that comes in plants and is used to make food sweeter.

Mango
Is a sweet tropical fruit, and its also the name of the trees on which the fruit
grows. It is juicy, Fleshy, and delicious unlike the other fruits, the skin of a
mango is very tough and also inedible. that is been named the most widely
consumed fruit in the world.

Apple
Is the fleshy, sweet, edible and round fruit that is popular and delicious fruits
on the planet. It is extremely rich in important antioxidants, Flavanoids and
dietary fiber. The phytonutrients and antioxidants in apples may help reduce
the risj of developing cancer, hypertension, diabetes and heart disease.

Oranges
Is a type of citrus fruit that has a thick orange skin and an orange center
divided into many parts that people often eat. It is very good source of vitamin
and is the most often eaten today. It is low in calories and full of nutrients that
promotes clear and healthy skin and can also help to lower our risk for many
diseases as part of an overall healthy and varied diet

4. Raw Materials Sourcing (Suppliers)

Raw Materials Price Source
Lipton Tea 78 per box SuperMarket
Tapioca Balls 52 per kilo SuperMarket
Fresh Milk 104 per liter SuperMarket
Ice 52 per sack Biñan Market
Sugar 78 per kilo Biñan Market
Mango 130 per kilo Biñan Market
Orange 130 per kilo Biñan Market
Apple 130 per kilo Biñan Market
This table shows the raw ingredients, price and its source(s) of different

ingredients that is need in preparing and preparing the milktea. Each raw

materials has its corresponding price and designated source where it is

particularly bought.

5. Projected production per month and per year (3 year projections)

Month Market Share Daily Output
January 30,000 150
February 30,150 151
March 30,301 152
April 30,453 153
May 30,605 154

This table shows the market share of the FantasTEAca Milktea Incorporation
and its daily output for the months, starting from January up to May. It
increases by 0.50% every month.

Projected production per year

Year Market Share Daily Output
2020 72,000
2021 79,800
2022 87,000

6. Production process use

i. Batch Production / Continuous Production
Batch production is a way or strategy that use in manufacturing process,
wherein the process of making a set of new products is occur during this
production. The fantasteaca Milk Tea as a new business has an proponent
that considers all the factors that may affect it, through in it’s internal or may in
external. This batch production has a very good effect not only in customers
but also for it’s production inside, cause it can result in producing the product
in batches. Batch product is a kind of manufacturing process where it can
measure the unit of a set product in a certain manufactured. Batches are
continually operate through staff (operator).
7. Product Costing
Raw Unit Quan No. of Total Unit cost total
materials tity working quantity
days
Mango Kilo 5 26 130 600 78,000
Orange Kilo 5 26 130 475 61,750
Apple Kilo 5 26 130 500 65,000
Tapioca Pearl Kilo 2 26 52 280 14,560
Lipton Tea Box 3 26 78 261 20,358
Sugar Kilo 3 26 78 150 11,700
Fresh Milk Liter 4 26 104 380 39,520
Evapaorada Can 4 26 104 100 10,400
milk
Ice sack 2 26 52 200 10,400
Total Cost Php 2,946 Php
311,688

This table shows the ingredients, unit and quantity of every raw materials
needed in producing the fruit flavored milktea. Each given ingredient has its
exact unit and quantity to produce exact product.

8. Procedure of Production

1. Prepare the raw materials /the needed materials.

2. Cook the black pearl.
3. Put the tea in a cup of hot water.
4. Shake the fruit using blender.
5. Add sugar and ___ml of milk.
6. Put the black pearl in the cup size prepared by the customer.
7. Then add the tea.
8. Mixed the finished fruit in a tea.
9. Stir the ingredients until perfectly mixed.
10. Add the sugar level prepared by the customer
11. Serve.
4.9 Production Flow Diagram
Prepare the Shake the
raw materials fruits in the
blender

Cook the black

pearl Cook the black
pearl

Put the tea in

cup of hot
water

4.10 Furniture and fixture

Photo Name
of the Source Quantity Unit Total
product Cost
Chairs Lazada 3 Php Php
and 349 1,047
Table

Drawer Lazada 1 Php Php

938 938
4.11 Cleaning Materials

Photo Name of Source Quantity Unit Total

the Cost
product
Spray Market 2 Php Php
397 794

Towel Market 1 Dozen Php Php

81 81

Trashcan Market 3 Php Php

95 285

Broom Market 2 Php Php

150 300

Dustpan Market 2 Php Php

79 150
 Sponge Market 10 Php Php
10 120

Gloves Market 1 Dozen Php Php

10 120

Hair Net Market 2 Php Php

20 40

Face Market 2 Php Php

Mask 5 5

Apron Lazada 2 Php Php

127 254

Production Equipment
Photo Name of Source Quanti Unit Total
the product ty Cost
Blender Home 2 Php Php
appliance 1600 3200

Refrigerato Shopwise 1 Php Php

r 8798 8798

Knife Set Lazada 1 500 500

Chopping Lazada 1 100 100

Board
 Pitcher Lazada 3 Php Php
287 861

Shaker Lazada 3 Php Php

333 999

Bowl Lazada 2 Php Php

100 200

Other Asset

Photo Name of Source Quantity Unit Cost Total

the
product
Kiosk Hardware 1

Supplies

Photo Name of Source Quantit Unit Tota

the product y Cos l
t
 Pen National 12 Php Php
Bookstor 40 40
e

Sticky National 7 Php Php

Notes Bookstor
e

Clipboard National 1 Php Php

Bookstor
e

Stapler National 1 Php Php

Bookstor
e
 Staple National 5 box Php Php
Bookstor
e

Recordboo National 5 Php Php

k Bookstor
e

Indirect Materials

Photo Name Source Quantity Unit Total

of the Cost
product
Cup Biñan 20
Market packs
Straw Biñan 20
Market packs
Tissue Biñan 1 dozen 20 240
Market
 4.13 Depreciation Table

FantasTEAca
Depreciation Table
Date of Fixed Quantity Acquisition Estimated Monthly Annual
Acquisitio Assets Cost Life Span Depriciatio Depriciation
n n
Blender 2 3,200
Refrigerato 1 8,798
r
Chairs and 3 1,047
Table
Other Asset

4.14 Utilities needed (with detailed breakdown)

Utilities Sources Monthly Annuality
Water Laguna Water Php 900 Php 10,800
Electricity Meralco Php 1,200 Php 14,400

4.15 Manpower Requirements (indicate the task per employee)

Manpower Salary per Day
Crew/ Production Worker 1 Php 300.00

a. Crew/Cashier
a. Responsible in accepting payments.
b. Maintain cleanliness
c. Keeping the area neat and and clean
d. Observe proper hygiene
e. Responsible in taking orders and giving the product to costumers.
f. Responsible in all the money transactions in the cashier.

4.16 Project site (Location)

I. Requirements for your project site considerations

Barangay Business Permit Php 500

Mayor’s Permit Php 500
Sanitary Permit Php 900
Fire Safety Inspection Fee Php 600
 BIR Registration Fee Php 500
Notary for Business Permit form Php 300
DTI Permit Php 500
Community Tax Certificate Php 500
Garbage Collection Fee Php 600
TOTAL Php 4,900

II. Describe your project’s proposed location in detail

The Proponents decided to establish the propose project near Binan
Integrated National High School at Brgy. Sto. Domingo Binan City Laguna. The
Following are the reasons why the proponents came up with the idea.
 The location is nearby the school that means there is
higher possibility that our milktea will be sold.
 The place is crowded by students , teachers and other
people.
 Our product can be popular in school which can be an
opportunity for us to sold our product since it is also
healthy drink that is best for the students.

III. Vicinity Map

The FantasTEAca Incorporation will put their stall in Brgy. Sto Domingo, City of
Biñan. To be located at the school of Biñan Integrated National High School,
so that they will ensure an increase in the total number of production and total
sales.

5.17 Project Layout

I. Picture of Stall
This would be the stall of the FantasTEAca Incorporation that will be place at
Brgy. Sto Domingo, City of Biñan. To be located at the school of Biñan
Integrated National High School, so that they will ensure an increase in the
total number of production and total sales.

II. Cost of Stall/ Selling Area

Photo Name of the Quantity Unit Total
Product Cost
Paint 3pcs Php 100 Php 300

Flourescent 1 pc. Php 150 Php 150

Light
 Screws 2 packs Php 20 Php 40

Electrical 10 meters Php 40 Php 400

Wires

Nails 3packs Php 20 Php 60

Plywood 5pcs Php 250 Php 1000

III. Floor Plan

Production and Sanitation

Entrance Area

Of

Kiosk
 Serving and Cashier’s

Small Dining
Area

This floor plan shows different sector in the FantasTEAca Incorporation. This
include the production area, serving area, and the small table outside of our
stall. We will put three tables and chairs. We will set it in the free space in front
of our stall, for them to enjoy the milktea they have order and while waiting for
their orders.

4.18 Wastes and wastes disposal method

One of the most important part of the business is the waste disposal.
Observing the cleanliness and orderliness of a business should be a must. We
are going to have three trash bins to apply the proper waste disposal, one is
for the biodegradable, non-biodegrable and also for plastic and paper cups
that can be recycle. Some of the excess fruits or its peel can be used for
fertilizers. Also, the plastic cups can be sold in the junkshop for additional
money.