Sa-Ba Peel

Patty
 Chapter 1

EXECUTIVE SUMMARY

TJTAF is the name of business which main product is a banana peel patty, a food processing
partnership business known for its unique patty made from banana peels that will be used in
making burgers and steaks and located in Malvar, Batangas. The business will act as a supplier
of patty to the target market in distinct areas such as restaurants, convenience stores, and sari-
sari stores.

The major goal of the business is to implement and introduce to the market a patty product
using banana peels to turn a waste (banana peelings) into something useful and helpful that
will benefit people in a healthy, nutritious since it is rich source of potassium, vitamin A and C,
calcium, and iron and it is a cost-effective product than a usual meat patty. The business can
see itself as a most profitable and well-known business around Malvar for the next years. It
aims to deliver a food to the market which is healthy and nutritious that will satisfy customer.

TJTAF Food Manufacturing will adopt the differing price based on the size of the Sa-Ba Peel
Patty Product. When it comes to promotion of products, TJTAF wants to use different ways of
marketing through online and physical such as banners and social media with the use of
different channels. TJTAF will develop a marketing strategy using small paper containing
business and product information such as pricing, contact information, location, and offerings.
TJTAF also boost their popularity by using social media marketing, through Facebook page,
Tiktok contents, and YouTube vlogging to spread information about the business, the offerings,
and location. Social media posts are easy to share, opening word-of-mouth opportunities that
can help you grow your audience or customer base. It provides you with a dedicated platform
where you can educate audiences about your brand, this requires a solid understanding of your
target audience and an effective content marketing strategy. Direct mail, Direct email
marketing messages often include mechanisms that provide the sender with feedback on the
effectiveness of a campaign, by making it possible to track metrics. Referrals, it simply put,
referral marketing is spreading the word about a product or service through a business` existing
customers, rather than traditional advertising. The initial capitalization for the business is Php
30,000, which is sufficient for one month's expenses. The expected revenue for one year is Php
773,050, with a total cost of goods sold of Php 113, 000.
The social impact of the business is that it can be convenient from the end user or customer to
purchase or buy a product.
 Chapter II

MANAGEMENT AND ORGANIZATION

Company Name: TJTAF Food Manufacturing

Logo: Product Logo

Address: The Sa-ba peel patty business location is located in San Pedro, Malvar, Batangas

Vision Statement: To be a well-known and most profitable business that will generate a sustainable
profit growth in the production of banana peel patties.

Mission Statement: To bring healthy patty out of banana peelings to our customers. Create a new
version of patty that is healthy and nutritious. Serving a quality food at a great value and do our best to
operate and grow at a promising rate to achieve a higher sale in a long-term and long-term horizon for
the success of business operations.
Key Personnel: Manager and Workers

Work force and Support Personnel: Advisory Council and Food Processors

Organizational Chart:

Duties and Responsibilities:

Owner/Manager - He/She oversees and manages the business. He/she is responsible and accountable
for every decision or action for the business.

Advisory Council - They advise the owner in managerial aspects. They must be knowledgeable on how
the business runs.

Food Processors - They create and make the products

Ownership: Sole Proprietorship

Capitalization: Php 30,000

Compensation and Insentives:

Advisory council- P700 (monthly consultation) Food processors- 7,500 monthly (P3 × 2,500 pcs.)
(weekend work)
Incentives:

13th month pay

Cash bonus

External Management Support: Parents

 Chapter III

PRODUCT PLAN

Purpose of the Product

A banana peel patty is a new variety of patty that can be an alternative to the classic ones used
to make burgers and can be sell to the market. There are so many patties in market but not all
of them are healthy so the proponents came up to this study. Proponents created patties that
are delicious and at the same time healthy. Banana peels are not only edible, but they also have
several health benefits. Eating banana peels can also assist to reduce the quantity of sugar in
food diet. It is a good approach to help the environment by turning waste into something useful
and helpful. The major goal of our product is to implement and introduce to the market a patty
product using banana peels since it is not commonly utilized in domestic dishes, particularly in
cuisines, with that the business can make an organic and nutrient-dense patty out of those
banana peelings. A discovered beef substitute patty that could provide similar benefits is the
solution to address the mentioned problems and needs.

Product Unique Features

The product of TJTAF is a patty made from banana peel, which can be used as an alternative to
the meat burger patty. Banana peels are not only edible, but they also have several health
benefits. Nowadays people are extremely health conscious of what they eat that is why TJTAF
create a patty which is healthy and nutritious without any preservatives. Sa-Ba Peel Patty is also
have a same unique features like meat burger patty, but Sa-Ba Peel Patty is known for it’s good
texture and taste

Below are the sample of Sa-Ba peel patty:

The material requirements and their sources are as follows:

• Materials:

Direct Raw materials (Banana Peel (Saba) Onions, Eggs, Beef broth cubes, Salt, and Ground Pepper)

• Sources:

Tanauan City Public Market

• Materials:

Production Equipment and Tools

• Sources:

Available tools and Equipment at home. Other equipment that will be used will be bought in Waltermart
Tanauan Appliances Store

• Materials

Plastic Packaging Tupperware

• Sources

Tanauan City Public Market

Production Process and Controls that will be used to manufacture the product

Below are the Production Process Flow Chart

Distribution Logistics

One of the keys to increasing a company's popularity is promotion. It assists people in the community in
determining what type of business and product the company provides. When it comes to promotion of
product, TJTAF wants to use different ways of marketing through online and physical such as banners,
and social media with the use of different channels. TJTAF also boost their popularity by using social
media marketing, through Facebook page, Tiktok contents, and Youtube vlogging to spread information
about the business, the offerings, and location. TJTAF reach their customers through different channels
such as website, social media and videos. It provides a dedicated platform where audiences can be
informed about the business’ brand, products and services. Getting a great deal of online exposure, the
company can expect an increase in search ranking and website traffic.

Regulatory and other Compliance Issues

TJTAF will be registered all legal processes and obligations for the start-up of the business in a right
period of time. Security business permits must be obtained from the local or city government, the
Department of Trade Industry (DTI), the Department of Labor and Employment (DOLE), and the
Philippine Health Insurance Corporation (PhilHealth).
 Chapter IV

MARKET PLAN

Market Analysis which includes demand and supply vis-à-vis competitors

Marketing and Sales Projection

TJTAF reach their customers through different channels such as website, social media and videos. It
provides a dedicated platform where audiences can be informed about the business brand, products
and services. Getting a great deal of online exposure, the company can expect an increase in search
ranking and website traffic.

TJTAF company would be serving their target consumers by creating well-made advertising and
promotion plans. Also, to analyze their consumer behaviors to properly cater to their needs. Answering
the question “Who, What, Why, and Where” regarding your business is the greatest first step you can
accomplish as it would set a standard and uniform data for the aims and goals of the business.

Sales Strategy
1. Place Strategy – The product would be available on a wholesale basis to be sold on various retailers
and/or can be sent directly to the retailer. The researchers consider different supermarket, convenience
store, sari-sari store and restaurant.

2. Promotions Strategy – Promotion is one of the keys to boosting the popularity of the business. It helps
people within the community to determine what kind of business and what product the company offers.

•Banners

This is a larger type of banner that displays information about the business and aims to make the brand
known. This banner is displayed by the store, supermarket, or restaurant that sold the product. This
banner is given to these stores by the company for free.

•Social Media

Through social media, the researchers/owners can use it to disseminate information's about the
product. Also, to introduce the Sa-Ba Peel Patty as the new version of classic patty. Through this it will
help the owner to market the product. To get the word out about the business, what it does, and where
it is located TJTAF used Facebook as their platform. Facebook is a widely used social media nowadays,
people always checking new happen around them. The proponents will create Facebook page that
content is about the product.

Product Characteristics or Feature

Sa-Ba Peel Patty are made from yellow or completely ripe banana peels and have a natural color
because no food coloring is added. The patties are circular in shape with 60 grams per serving. In terms
of packaging, it includes the brand name Sa-Ba Peel Patty, Net wt. of 360 grams, indication of 6 pieces of
patty, contact number, Location, and the nutrition facts. The package is in a round, microwaveable
container and has a sticker of the brand on it.

What most people don't realize is that banana peelings have numerous health benefits. Banana peelings
can help treat a variety of skin conditions, including allergies and psoriasis. They're also high in soluble
fiber, which can help you maintain a healthy weight.

Pricing Policy

TJTAF Food Manufacturing will adopt the differing price based on the size of the Sa-Ba Peel Patty
Product. As such, below is the pricing scheme that will be adopted:
Sales Projection
Notes:

*Qty./month means Quantity per Month.

*For year 1 computation qty:

Qty per month multiply 12 (no. of months in 1 year) = 140 × 12

= 1,680 Formula used:

(Qty for Year 1 multiply the given percentage) plus Qty. for Year 1 = Qty. for Year 2

= (1,680 × .10) + 1,680

= 168 + 1,680

= 1,848 Qty. for Year 2

*For peso computation:

Qty. for Year 1 = Qty. multiply by reseller price

= 1,680 × 85

= 142, 800 Price for Year 1

*Do the same steps for Quantity Year 3-5

*The increase of qty. per year from years 2-5, is 10%

Market Analysis Summary

In Malvar Batangas, the demand for Sa-Ba Peel Patty has steadily increased over the previous five years.
Due to the current crisis, this product aims to deliver a food to the market which is healthy and
nutritious that will satisfy customer. It will offer a variety of sizes and quantity to increase market
penetration. At the same time, a competitive and encouraging marketing campaign will be implemented
to increase Sa-Ba Peel Patty visibility through various forms of social media and sale promotion to
broaden the market. The business offers a pricing disparity based on the size and quantity of the
product, with prices ranging from Php 90-170.
 Chapter V

FINANCIAL PLAN
B. Financial Projections

Single-step approach in a service business

Feedbacks and Comments
 NAME OF AUTHOR AND BRIEF BIOGRAPHY

Personal Details

NAME OF AUTHOR BRIEF BIOGRAPHY

Personal Details

Name: Francis J. Tan

Birthday: February 21, 2005
Sex: Male
Address: Santor Tanauan City Batangas
Course/Year level: Humanities and Social Sciences-SHS Grade 11

Name: Jaime Julius F. Lapada Jr.

Birthday: June 18,2004
Sex:Male
Address:Brgy 4 Tanauan City Batangas
Course/Year level: Humanities and Social Sciences-SHS Grade 11

Name: Toni Faye Delovino

Birthday: Janauary 17, 2003
Sex: Female
Address: Brgy. 4 Tanauan City Batangas
Course/Year level: Humanities and Social Sciences-SHS Grade 11

Name: Trisha Mae R. Tabarina

Birthday: October 10,2005
Sex: Female
Address: Sambat Tanauan City Batangas
Course/Year level: Humanities and Social Sciences-SHS Grade 11

Name: Jerickson M. Lumaban

Birthday: April 19,2003
Sex: Male
Address:Talaga Tanauan City Batangas
Course/Year level: Humanities and Social Sciences-SHS Grade 11

Name: Angelo G. Recamata

Birthday: April 11, 2003
Sex: Male
Address: Brngy 7, Reaville Sub. Tanauan City Batangas
Course/Year level: Humanities and Social Sciences-SHS Grade 11

Name: Lanz Christian O. Sulabo

Birthday: May 19, 2005
Sex: Male
Address: Bagumbayan Tanauan City Batangas
Course/Year level: Humanities and Social Sciences-SHS Grade 11