Professional Documents
Culture Documents
BUSINESS PLAN
Submitted to:
Submitted by:
GROUP 1
Angelica Monong
Pia Moquera
Nahum Parpa
Rhalyn Sarinas
SioMais is a stall of food outlet that will be positioned as a local mini food stall
inside the university. SioMais will provide a variety of excellent food at value pricing
with great flavor and thirst fulfilling drinks. SioMais is the answer to an increasing
demand for snack-type food to be consumed while learning inside the classroom,
roaming around the university or even during meal time. SioMAis uses the concept
of American style where the food are all made from fresh ingredients and spices and
fried twice. Our outlet also provides excellent and friendly customer service to
support the ambience of fun, energetic and youthful lifestyle. Our store will feature
display cooking of our featured snacks from cutting to frying. Our store will be
decorated with fast food setting, such as a bright counter and display menu on the
wall.
Our main priority is to establish one outlet inside the university preferably in
the “student’s area” that can be seen easily by students and school faculties and
staffs. SioMais will entice students to spend their time buying foods inside the
university with fresh-cooked foods with different dipping sauces and flavors and
drinks. It aims to fulfill their long-term goals and that are to maximize the profit,
expectation for the probability of business expansion and growth, and to
continuously serve and satisfy their customers while living and carrying out their
vision and mission.
Objectives
Vision
Increase customer satisfaction and loyalty by providing the fastest and most
accurate service, the freshest products, in the friendliest and cleanest environment. To
be our customers’ favorites stall to fulfill their hungriness.
Mission
Our main goal is to be one of the most successful food stall in West Visayas
State University. SioMais will strive to be a premier food stall in the university
marketplace. We want our customers to have the total fulfilling experience when eating
our budget friendly food and drinks.
Keys to Success
We want to focus only on selling handy affordable snacks. Meals and other hard
beverages will not be sold in our outlet, as SioMais promotes a healthy and positive
lifestyle for its customers. Instead, we will offer the most famous Philippine’s Gulaman
and Lemonade to complement the snacks.
B. Product Description
SioMais primarily sells siomai and our unique flavors and dipping sauces. Main prodcuts
sold are corn kernel, fried munhkins, onion rings, lemonade and gulaman.
Product 1: Siomai
Siomai is a traditional Chinese dumpling. This popular dumpling has made its way to the
heart of the Filipino’s as evidenced by the hundreds of stalls, eateries, and restaurants
who serve them. Traditionally cooked through steaming, siomai nowadays are also
served fried complemented with soy sauce and calamansi. The members will be selling
different varieties of siomai ranging from Pork, Shrimp, Beef, and Chicken. Suppies of
the said products will come from Manang Berna, who is a vendor that sells these siomai
and is loved by everyone. The members chose this product because siomai is a food
that can be eaten as an entrée or appetizer. It's your go-to merienda when you want
something meaty and satisfying without having to eat a full meal.
Siomai are available in large (choose 2 dip) and small (choose 1 dip), with addition of
garlic Fresin (add Php 5)
The dips for American style siomai are available in more than 5 flavors:
Chicken yaki
Barbecue
Garlic seafood
Corn kernels are the fruits of corn. Maize is a grain, and the kernels are used in cooking
as a vegetable or a source of starch. The kernel comprises endosperm, germ, pericarp,
and tip cap. One ear of corn contains roughly 800 kernels in 16 rows. The kernels will
be boiled and butter will be added. The customers can pick the flavor they want
between, cheese, and barbecue. The members chose to sell these products because
corn is very healthy and can be eaten easily.
Corn Kernel are available in large and small cups with additional of barbeque or cheese
powder.
An onion ring is a form of appetizer or side dish commonly found in the United States,
Canada, United Kingdom, Ireland, Australia, New Zealand, South Africa, and some parts
of Asia, mainland Europe, and Latin America. They generally consist of a cross-sectional
"ring" of onion (the circular structure of which lends itself well to this method of
preparation) dipped in batter or bread crumbs and then deep fried; a variant is made
with onion paste. While typically served as a side dish, onion rings are often eaten by
themselves. The cooking process decomposes propanethial oxide in the onion into the
sweet-smelling and tasting bispropenyl disulfide, responsible for the slightly sweet taste
of onion rings. The members choose this because the students can buy this as a go-to-
snack and affordable and healthy.
Onion Rings have free additional dips (Pesto Mayo, Satay Sauce and Teriyaki Sauce) to
choose from.
Product 5: Lemonade
Since lemonade is essentially lemon juice combined with water and some sugar, it is an
easy way to get a healthy dose of lemon. Since lemonade is essentially lemon juice
combined with water and some sugar, it is an easy way to get a healthy dose of lemon.
The members chose to sell this drink is because it’s refreshing and can quench the
thirst of the students. It has also a lot of health benefits which is good for the students
especially on a hot day.
The gulaman drink is sweetened with simple syrup made of equal parts brown sugar
and water. A local Filipino beverage made of brown sugar, water, gelatin, and tapioca
pearls is called Sago at Gulaman. Sago refers to tapioca pearls while gulaman is the
Filipino term for gelatin. This recipe is somewhat a special version because both
ingredients are combined together. This beverage can be simplified further by using
either of the components: tapioca pearls or gelatin. It will then be named after the
ingredient used. In the Philippines, this beverage is sold almost everywhere. Large
plastic or glass jars are filled up with the concoction along with generous amounts of
ice. Generally called “palamig” – which is translated as refreshment – this is one way to
beat the heat. The members agreed to sell this as another drink other than lemonade
because this is refreshment close to the hearts of Filipinos and compliments a lot of
food and not a lot of people sell this inside the campus.
Lemonade and Gulaman are available in small, medium and large sizes.
C. Reasons
1. Food is a part of our daily lives. Not only is food essential for survival and well-
being, but often, our daily routine revolves around food and how, when, and
where we get food and how we will have our meals. Food is much more than just
eating something that tastes good, it gives us vital nutrients to help recharge our
body.
3. School canteens are usually packed with students, teachers, and staff from
different department in the university and waiting in a long line to buy food and
snacks are usually the result of not being able to come in their classes on time.
D. Competition
1. Having the same products with our competitors but we desire to offer quality
products and affordable prices.
2. Other groups, either within our section (General Academic Strand) and other
sections (Accounting, Business, and Management section in particular), are
considered to be potential competitors within our respective sectors.
3. The school canteens are one of our main competitors in our business because
the only goal for our business and their business is to have customers to be
satisfies and to have profits. Having the same products with our competitors but
we desire to offer quality products and affordable prices.
E. Competitive Comparison
We expect a high degree of enthusiasm and offer a fun store with friendly staff,
that reflects the company's youthful and energetic culture.
F. Customer Benefits
SioMais offers quality products that can satisfy the customers wants and needs
but on a lower price. We offer a variety of products that are healthy and you can
eat on the go.
SioMais offers quality products that can satisfy the customers wants and needs
but on a lower price. We offer a variety of products that are healthy and you can
eat on the go. Each Product being is served is clean and safe to eat. Each bite
and drink that the customers take will give satisfaction and justice to their
payment. One main benefit is to overcome hunger and thirst.
SioMais can make the customer happy with all the foods and snacks that we are
selling and offer to them in affordable price.
G. Pricing
Siomai are available in small (7 Php) and large (10 Php)
Corn Kernel are avialble in small cups (7 Php) and large cups (13 Php) with free
addidtional of barbeque or cheese powder.
Fried Munckins will be available only for chocolate flavor (7 Php) per piece.
Onion Rings are available (10 Php) with additional dips (Pesto Mayo, Satay Sauce
and Teriyaki Sauce) to choose from.
Lemonade and Gulaman are available in small (12 Php), medium (18 Php) and
large (25 Php).
IV. Sector and Market
A. Sector Analysis
We all know that food is very important, since it is one of the basic needs in order to
survive. According to Abraham Maslow if the physiological needs are not satisfied,
human body cannot function optionally because we need these things in order for us to
survive. Food gives us energy to do and accomplish our duty every day. A good quality,
affordable and healthy food makes a person happy and satisfied. SIoMais belongs to
the Tertiary Sector or the Consumer Staples, a type of sector that is responsible for
providing products and services that includes food, food retailing and beverages to
potential customers; students, teachers, faculty and staffs, parents and other potential
buyers around the radius of the business area. Our concept will have very broad
appeal. It is our goal to be the hip destination for snack cravings for our potential
customers.
B. Market Analysis
For analyzing the target group of SioMais the market is divided into segments
that entail a homogenous structure with regards to their purchasing behavior.
1. Geographical Segmentation
The business will only operate within the raidus of West Visayas State University (Main
Campus), La Paz, Iloilo City.
2. Socio-Demographic Segmentation
The business is open for the purchasers in all age and sex within the area. SioMais is a
business that offers quality food without limiting who can purchase their products.
3. Socio-Economic Segmentation
The purchasers can be the students from different departments, faculty and staffs,
teachers, parents and other potential customers of different age.
C. Competition Analysis
The main competitors of SioMais are the school canteens, COOP and other food
vendors that sell the same products with theirs. SioMais ensures that their products are
different from them and will make the customers prefer to buy from them because of
the better quality, affordable price, outstanding and unique taste. Although the COOP,
school canteens and other food sellers sells food, the SioMais ensures that the
food they offer are freshly cooked, clean and safe to eat. SioMais free delivery
service that the competitors do not have; they also have friendly and responsible
staffs.
D. Location Analysis
The exact and specific location of SioMais will be given by their subject teacher;
hence it will depend where they will be located. SioMais desires to be located
specifically at the radius of university, where there is an easy access for all possible
customers. Their potential customers are not just limited to the students, teachers and
staffs only but it is open to any customers of any age. Since the business offers variety
of options, every potential customer will be able to buy and experience quality snacks
and service.
E. Target Market
Anyone who enjoys eating snacks, but it will mainly target students currently enrolled
in the university and faculties and staff of West Visayas State University. We will also
appeal to families and friends of the students who are visiting the university.
F. Market Trend
Siomai and corn are one of the best choices for many people to eat across the world.
Every day through these snacks the empty stomach of people are filled.
G. Market Needs
Step 1: Planning and listing down of what products or services possible to offer.
Step 3: Interpreting of the data collected and making a final list of products and
services.
Step 4: Conduct a research about the product and its features and designate a
preliminary budget in each product.
We will be using the Vendor Pricing Strategy (MSRP) which is a common strategy used
by small shops to avoid price wars and still maintain a decent profit.
We will be located inside the WVSU campus like a mini canteen or Food Stall. Our
business will be stationary which people could have an easy access to our business.
Having an outlet outside the campus is one of the ideas or strategy which can help us
reach our target profit margin.
Creating pages in different social media platforms can help our products be known and
be advertised to increase our buyers. We will be doing face-to-face appointments as
one of our strategies in promoting our business.
Assigning sales team in selling our products Is essential in this business. We’ll be
coaching or training them to keep the team up to date and offering them new and
different ways to sell. A well-designed sales operation helps the teamwork at maximum
efficiency, letting salespeople spend as much time as possible doing actual selling.
B. Sales Projection
Key positions:
She is responsible for leading the entire business. She may also help to set menu
prices and purchase supplies.
She is the second in command; she assists the general manager with training
duties, help with scheduling, oversee employees, and the person in charge if the
manager is not present
She is the one who manages the marketing of a business or product. She also
develop strategies and planning for product & services to reach the desired satisfaction
of costumers
Finance Manager: Pia Moquera
She is the one who produces financial reports, monitor financial details and
cashiering. She must accurately record a customer’s order and handle cash to process
the transaction. She must also the one who listens when customers have problems or
concerns with their orders and respond to their questions appropriately.
He is responsible for delivering orders from costumers online within the area and
charging exact amount of bill to the customers. In connection with this he must be
persistent, hardworking and polite to the customers.
A. Organizational Chart
SioMais is still a rookie in the field of business and so this could serve as a
chance for people to discover something new and gather lots of attention.
SioMais products has a high chance to become popular in the public since
it has many qualities that differs them from other similar products
currently sold in the market.
SioMais sells products that are very well-known in the country. Because of
this, we could easily expand our business into a bigger one that can make
us earn more profit than before.
Once the possibilities are considered, focus on the most realistic opportunities and
determine which ones the company can realistically pursue, and create a path for taking
advantage of them.
These opportunities are already in the nature of business that could give SioMais a
chance to become well-known and successful. These factors could give SioMais a
positive feedback and make rooms for improvements and possible expansion of the
business.
In accordance of making sales and profit, SioMais is very determined to take risks
whole-heartedly to create and collect profitable business customers. Through them, the
sales could be set higher than what is expected and such profit can make the business
more successful. In utilizing these opportunities, SioMais has the capability to grow and
make its own name in the field of business.
B. Threats
Main competitors might lower its prices. Customer will surely compare the
products to others and might choose those who costs much lesser than
what we have.
Costumers might lose interest for purchasing the same products over and
over again, thus, new competitors would also arise.
SioMais anticipates these threats and takes these seriously at it may cause great
damage and endanger the company in two sides, positively and negatively.
In the positive side, these threats could motivate the company to strive harder and
think more ideas and concepts that would easily attract more customers. Goals would
be set and everyone will work with all their best to overcome all these possible threats.
Also, these threats can lead to better operation of the business and better sales
production. In the negative side, these threats could lead to the company’s downfall if it
has not taken immediate action.
Create a plan to counteract these potential threats. Consider what the company can do
to minimize or remove risks, and detail the steps to be taken in the business plan.
Identifying threats sometimes requires speculation, but it's important to show the
company have plan to combat existing threats and overcome potential obstacles before
they arise.
VIII. Financial Plan
A. Planning and Staff Cost
As the SioMais grows successfully for the next three years, the business is
expected to expand and will need additional man-power or human-resource
requirement to cope up with the growth of the business. The SioMais is expecting to
employ hard-working, competent, professional and responsible staffs that can
contribute to the success and growth of the business. The SioMais will have its founders
as staffs that will be designated in different positions or posts. There will be 4
staffs added for the servers/ waiters that will give a total of 11 staffs. As the
business grows; the SioMais is expecting to have more customers. There will be
two staffs added in the cashier or treasurer post, since there is only one finance
manager to maintain the security of the finances and handle the cash to process
every transaction. The SioMais will also add three staffs in the delivery post that
give a total of five delivery staffs since there are only two delivery staffs that the
business have, and will also hire three staffs in the advertising post to effectively
promote business through different platforms. Lastly, the company will add 5 staffs
in the cooking section that will give a total of 6 cooks since the business have only
one cook that will handle the preparation for the ingredients and foods. The salaries
of the staffs will depend on the performance of the business, their salary initially
starts in the minimum wage and will only rise or increase if the company's turnover
and growth is good and high. The staffs that will be hired by the SioMais will
immediately become the recipients of insurances. The SioMais will hire additional
staffs for the next incoming years if the business will continue to grow, expand and
succeed.
Since the supposed selling period is postponed, the SioMais can only provide the
estimated Profit and Capital of their business. The overall budget for the raw
materials needed (Capital) and the estimated profit for each product are shown
below;
Korn Kernel
Corn ₱24.00 per can ₱7.00 per cup ₱23.00 per can
Cheese Powder good for 8 cups
₱15.00, 1/2 kg
Onion Rings ₱52.00 for ₱10.00 per cup ₱118 per set
White Onion 1kggood for 20
cups
Oil
₱30.00, 1/2 kg
Water ₱15.00 (1
gallon)
Ice Tubes
₱100.00
Plastic Cups
₱55.00
Total Amount ₱783. 00
D. Income Statement
SioMais
Income Statement
10-Day Operation