BUSINESS PLAN

I. EXECUTIVE SUMMARY

Snacksism is a student-owned business located in Ramon Magsaysay, Zamboanga del Sur, Philippines.
The company is a partnership owned by all eight students. The company starts with one time capital of 300 pesos,
which is good for one day and is put into circulation, which means that the capital is used throughout the company
because the net income remains with us. Estimated net income for two months is 8100 pesos. The product range
includes affordable banana fries and kalamansi juice with a retail price of 10 pesos and a retail price of 11 pesos.
These products are intended for students aged 12 and above, whose daily allowance varies from 10 to 50 pesos, as
well as teachers and school employees. Although the company has to compete with peers who may have products
to sell, Snackism stands out with its unique selling proposition of cheap, tasty banana fries and kalamansi juice.
Sales channels include on-site sales at Ramon Magsaysay National High School and online presentation to potential
customers, providing a wider customer base. Based on a survey of 50 randomly selected students, 90% expressed
interest in the products, indicating potential demand. Snackism's marketing strategies include using social media
such as Facebook to promote products, participating in school events, fairs and local markets. The salling strategy
are multi-faceted and focuses on accessibility, visibility and customer engagement. The eight owners use their
personal social media accounts to reach out to their networks, making each owner an effective brand ambassador.
This strategy uses the power of word of mouth marketing. Banana Fries and Kalamansi Juice in Ramon Magsaysay
has a promising market potential supported by a strong marketing and sales strategy. The company is poised to
capitalize on the growing food market in the Philippines, especially in Ramon Magsaysay.
II.MANAGEMENT AND ORGANIZATION

A. Company Name: Snacksism

B. Logo:

C. Address: Poblacion, Ramon Magsaysay, Zamboanga del Sur

D. Vision Statement: Snacksism is all about creating delicious and healthy snacks that make people happy. We
want to be known for our awesome flavors and cool packaging. Our goal is to make every bite a tasty adventure.
We believe in using the best ingredients to make food that everyone will love.
E. Mission Statement: Our mission is to bring joy to people’s lives by providing tasty and healthy food options.
We want to make sure everyone has access to delicious snacks that make them happy. We are dedicated to using
fresh ingredients and creating innovative recipes that keep our customers coming back for more.
F. Key Personnel: Dax Rhein Katada, Carl Steven, Lesly Mae Apol, Paul Wency Mina, Kenneth Omongos, Mark
Bantilan, Marvin Costorio, Stephen Bajao

G. Work Force and Support Personnel: Chef, Kitchen Staff, Cashier , Sales and Marketing Manager

H. Organizational Chart:

All Members
Owners

Sales and Chef: Kitchen Staff: Cashier:

Marketing
Manager: Omongos Bantilan Apol
Costorio Bajao Katada
Porio
Mina
I.Duties and responsibilities:

A.Owners/Managers: Manager and owners oversee business operations, setting goals, making strategic
decisions, supervising employees , and ensuring productivity and profitability.

B.Chef: The chef will be responsible for developing and preparing the menu items, ingredient sourcing, food
preparation , and cooking.

C.Kitchen Staff : The kitchen staff is under the supervision of chefs, perform various tasks to ensure the smooth
operation of a kitchen.

D. Sales and Marketing Manager: Sales and Marketing Managers are responsible for developing and
implementing strategies to promote and sell products.

E.Cashier : The cashier will process transactions , handle payments,provide customer service , and maintain
cleanliness

III.PRODUCT PLAN
A. Purpose of the Product
Our banana fries and kalamansi juice provide healthier, alternative snack options to traditional fried foods
and sugary drinks. Our Banana fried slices of banana, offering a sweet and crispy snack without the unhealthy
fats of regular fries. Kalamansi juice, on the other hand, is a refreshing, low-calorie beverage made from the juice
of kalamansi, which are rich in vitamin C and antioxidants. These products cater to individuals seeking healthier
choices in their diet, promoting a balanced and nutritious lifestyle.

B. Products Unique Features

The unique features of fried banana fries and kalamansi juice lie in their ability to offer healthier alternatives
to traditional, less nutritious snacks and beverages. For fried banana fries, the unique aspect is the use of bananas
as a base, providing natural sweetness and fiber. The creative preparation method, which involves frying banana
slices, gives them a similar texture to regular fries, making them appealing to a wide range of consumers.
Additionally, the variety of coatings and seasonings used can cater to different taste preferences, enhancing the
overall experience.Kalamansi juice, on the other hand, is unique due to its natural, refreshing taste and numerous
health benefits. The juice is sourced from kalamansi, which are rich in vitamin C, antioxidants, and other essential
nutrients. This beverage is low in calories and sugar, making it an excellent choice for those looking to maintain
or improve their overall health.

Below are the samples of our Banana fries and Kalamansi juice:
C. Material and Equipment Requirements and Sources of Supply

MATERIALS SOURCES

BANANA

OIL

KETCHUP
All the products needed will be bought
BANANA LEAVES at Gapasan Market

CHEESE POWDER

Table 1 (Materials and sources for Banana Fries)

MATERIALS SOURCES

KALAMANSI GAPASAN

WHITE SUGAR GAPASAN

WATER BLUE GENERATION

ICE HOME MADE

PAPER CUPS MOLAVE

Table 2 (Materials and sources for Kalamansi Juice)

D. Production Process and Controls that will be used to manufacture the product
Below are the steps on how to make a Banana fries:
Step 1:
o Peel the ripe bananas and rinse them under cold water. Pat them dry with a paper towel. Cut each banana into
1/2-inch to 1-inch thick slices, trying to maintain consistent thickness for even cooking.

Step 2:
o Heat the oil and pour enough oil into your frying vessel to reach a depth of about 1-2 inches. Heat the oil over
medium-high heat until it reaches a temperature of 350°F (175°C). You can use a deep fryer or a heavy-bottomed
pan with high sides, like a cast-iron skillet.

Step 3:
o Fry the banana slices carefully place the banana slices into the hot oil, being cautious not to overcrowd the pan.
Fry in batches if necessary. Cook the banana slices for about 2-3 minutes on each side, or until they are golden
brown and crispy.
Step 4:
o Drain and pack using a slotted spoon, carefully remove the fried banana fries from the oil and transfer them to
a paper towel-lined plate or wire rack to drain any excess oil and pack it on a banana leaf.

Below are the steps on how to make a Kalamansi Juice:

Step 1:
o Select fresh kalamansi and choose ripe juicy lemons with smooth firm skin that gives slightly when pressed.

Step 2:
o Wash the kalamansi and rinse the lemons under running water to remove any dirt, bacteria, or residues on the
surface.

Step 3:
o Cut the kalamansi in half crosswise, ensuring you have enough halves to yield the desired amount of juice.

Step 4:
o Extract the juice and squeeze the kalamansi halves using a lemon squeezer, citrus press, or your hands to
release the juice. You can also use a citrus juicer for more efficient extraction.

Step 5:
o Strain the juice and pour the extracted kalamansi juice through a fine-mesh strainer or cheesecloth to remove
any seeds and pulp, resulting in a clear juice.

Step 6:
o Store the juice and transfer the strained kalamansi juice into a clean container or bottle, and store it in the
refrigerator to keep it fresh and finally prepare it for selling.

E. Distribution Logistics

Snacksism has a new way of distributing our yummy food products around the campus. Instead of just
staying in the cafeteria, we now have a roaming distribution system! This means that our food products, banana
fries and kalamansi juice, are brought directly to the customers wherever they are on the school campus.

The distribution process will be during recess time. Our food delivery team prepares all the products in our room.
They pack everything up in bags and load them onto our big tupper wares. During the recess and noon breaks, the
team roams around the school, stopping by classrooms, offices, and even the outdoor areas.

When they arrive at each location, they set up a mini food stand with all the products neatly displayed. Students
can then easily choose and purchase their favorite items without having to walk all the way to the cafeteria. This
makes getting a delicious snack or meal quick and convenient.

The roaming distribution system has been a hit among students because it saves time and makes it easier to grab a
bite to eat. Plus, it’s fun to see the food cart pop up in unexpected places around the campus. We’re loving this new
way of getting our food products and can’t wait to see what other exciting changes are in store for us in the future.
F.Regulatory and Other Compliance Issues
As a responsible company, Snacksism must ask and comply with the school principal of Ramon Magsaysay
National High School (RMNHS), Mr. Wilfredo A. Sobretodo, for the permission to sell the products inside of the
school campus.

IV. Marketing and Sales Projection

Marketing Strategy:
To make Snacksism snacks known to our school's students, the Snacksism will launch a campus-wide
campaign. The advertising will highlight the distinctiveness of Snacksism products. As a result, students will be
more likely to test Snacksism products. In addition, Snacksism will use different mediums to communicate this
message.
Social Media- In today's generation, social media is already part of students' necessity. That's why,
Snacksism will use social media as a medium in delivering the message of its campaign. Snacksism will be active
in different social media platforms like Facebook, Instagram and X.

Posters- Posters will be used as a medium for delivering and informing students about our products. Posters
are highly visible and can grab the attention of passersby. Using posters can increase the spread of information
about our product.

Sales Strategy:
Snacksism will use a variety of sales strategies. Customers prefer to buy things at their convenience.
Snacksism will make sure that buying our products is easy and fun. To make this a reality, we will create a
Facebook page where students can order our products. The payment process will be cash on delivery. In this way,
students no longer need to go outside just to buy our products.
In addition, Snacksism will also roam around the school campus so that the students who do not have any
internet connection or absence of phones can still enjoy our products.
Furthermore, in today's age, digital payment is already accessible. By doing so, customers can now choose
different ways to pay. Snacksism will make this a reality by using different digital payment apps. Snacksism will
use Gcash and Pay Maya as payment options.
All of these sales strategies will make buying our products easy and fun.
Products Characteristics and features
1. Affordable Banana fries and kalamansi juice are both affordable
for our customers. This is because our product ranges
only from 5 to 10 pesos.
2. Health Benefits Both banana fries and kalamansi juice have different
health benefits. Banana fries are rich in potassium, fiber,
vitamin C, etc. On the other hand, lemon juice boosts
the immune system, soothes acidity in the stomach,
aids in weight loss efforts, stimulates growth, etc.
3. Variety of flavors Consumers can select between ordinary flavor and
cheese flavor in our banana fries, depending on their
taste buds.
4. Eco-friendly Snacksism is concerned in the mother earth also.
Because of this, snacksism is trying to minimize the
usage of plastics for their packaging process.

Table 3 (Characteristics and Features of banana fries and lemon juice)

RETAIL PRICE:
PRODUCT RETAIL PRICE

Banana Fries 10

Kalamansi Juice 10

Table 4 (Retail Price of Banana Fries and Kalamansi Juice)

RESELLER PRICE:
PRODUCT RESELLER PRICE

Banana Fries 11

Kalamansi Juice 11

Table 5 (Reseller Price of Banana Fries and Kalamansi Juice)

PROJECTED SALES:
DURATION PRICE PER TARGET SALES COST OF GROSS
PIECES PIECES SALES PROFIT
SALES
APRIL 10 800 8000 4800 3200

MAY 10 800 8000 4800 3200

Table 6 ( Projected sales for Banana Fries)

 DURATION PRICE PER TARGET SALES COST OF GROSS
PIECES PIECES SALES PROFIT
SALES
APRIL 10 300 3000 2100 900

MAY 10 300 3000 2100 900

Table 7 (Projected sales for Kalamansi Juice)

V. FINANCIAL PLAN
A. START-UP SUMMARY

EXPENCES COST/PC. PC./DAY TOTAL AMOUNT

BANANAS 20/KG 4 KG 80

COOKING OIL 26/BOT. 2 BOT 52

KETCHUP 10/PC. 2 PCS. 20

CHEESE POWDER 40/PACK 1 PACK 40

KALAMANSI 60/KG 1/2 KG 30

WHITE SUGAR 78/KG 1/2 KG 39

PAPER CUPS 17/PACK 1 PACK 17

TOTAL: 278

Table 8 (Start-up Summary)