Professional Documents
Culture Documents
TABLE OF CONTENTS
04 COMPETITIVE ANALYSIS
05 DESIGN AND DEVELOPMENT PLAN
EXECUTIVE SUMMARY
Fruit Ninja aims to establish a business at Zamboanga del Sur National
High School in Pagadian City, targeting ZSNHS-SHS and ZSNHS-JH
students with affordable prices and savory snacks. Partners contributed
P300 each for financing. Competitors abound, but Fruit Ninja plans to win
customers' trust by delivering excellent service and value. The shop will
offer Nutri-Candy, known as "Tanghulo" in Korea, coated with fruits and
crystalline sugar, along with complimentary drinks like Mango Gulaman
and a dessert like leche flan.
EXECUTIVE SUMMARY
The objective is to provide tasty snacks and drinks while aiming for
a profit of P58,000. Raw materials will be sourced from various
markets. An online marketing system will be employed via
platforms like Facebook to reach customers who prefer to order
online. Orders will be fulfilled face-to-face, with employees
delivering directly to classrooms for convenience. Business hours
will be from 8:00 am to 5:00 pm, Monday to Wednesday.
BUSINESS DESCRIPTION
"Fruit Ninja" is a business located within Zamboanga del
Sur National High School in the Sta. Maria District of
Pagadian City, inspired by the popular game of the same
name. It focuses on providing fruit-related products,
specifically Candylicious fruit candies and Juicylicious
mango jelly tapioca. The mission of Fruit Ninja is to
offer fresh and affordable foods and beverages to
students, teachers, and school facilitators while
prioritizing cleanliness and excellent customer service.
BUSINESS DESCRIPTION
The vision is to become a trusted and beloved
business known for high-quality, budget-friendly,
and nutritious products. Objectives include
ensuring customer satisfaction, compliance with
food safety regulations, enhancing brand
recognition through marketing, attracting and
retaining customers, and aiming for specific sales
targets and profits.
MARKET STRATEGIES
FOR
35 PESOS
COMPETITIVE ANALYSIS
S W O T
COMPETITIVE ANALYSIS
STRENGTHS WEAKNESSES
ONLINE SELLING
ORGANIZATIONAL CHART
FINANCIAL
RATIOS