Introduction

Papaya (Carica papaya L.) is one of the top five most regularly farmed tropical fruit

crops in tropical and subtropical climates globally, including in Australia, Hawaii, and

Southeast Asia (Carr, 2014). The ripe papaya fruit is high in calcium, folate, and vitamins A

and C and is juicy and sweet-flavored. Because of its nutritional significance, the fruit is

typically consumed fresh; however, unripe green fruit can be consumed both raw and cooked,

as in the case of green papaya salad (Tsuge et al., 1999; Olmoss, 2012). Thus, this fruit

caught the attention of the proponents because of its versatile taste in the growing process.

This is to cater to those health-conscious consumers who are seeking unique and nutritious

food according to their preferred taste.

The proponents came up with a small stall business named “Papaya Bliss” that offers

a range of papaya products, foods, and beverages to meet the health-conscious consumers and

unending food preferences of humans. This brand name conveys a sense of enjoyment and

satisfaction associated with the tropical fruit papaya. It evokes a feeling of indulgence and

delight, which can resonate with potential customers. Additionally, the word "bliss" implies a

state of happiness and contentment, aligning with the positive experience that the brand aims

to deliver through its papaya products. With that, the primary goal of the business is to

establish a reputable brand known for its high-quality and innovative papaya-based offerings.

The business aims to connect with customers who value natural ingredients, sustainable

sourcing, and culinary diversity.

In this business, the proponents' target market includes individuals who prioritize

wellness, healthy eating, and exploring different flavors. This includes health-conscious

consumers, fitness enthusiasts, individuals with dietary restrictions or preferences, and those
seeking new and exciting food options. This will be located at places where people usually go

and where gatherings and events happen, like Echague Banchetto.

The product line of the business encompasses a variety of papaya-infused offerings.

This includes fresh papaya slices, papaya smoothies with the main product, papaya brittle,

and other creative papaya recipes. The focus is on showcasing the natural flavors and

nutritional benefits of papaya while providing customers with convenient and delicious

options. In addition to the unique papaya products, the business emphasizes using high-

quality ingredients sourced from local farmers and suppliers who prioritize sustainable and

organic practices. This commitment to responsible sourcing aligns with the values of health-

conscious consumers and contributes to the overall brand image.

The business aims to differentiate itself by offering a diverse range of papaya-based

products that stand out in terms of taste, quality, and innovation. The goal is to create a

memorable and enjoyable experience for customers, encouraging them to incorporate papaya

into their diets and embrace the numerous health benefits associated with the fruit.

Through effective marketing strategies, the business will target its ideal customer base

through various channels, such as social media and traditional face-to-face advertising. The

aim is to build brand awareness, establish a loyal customer base, and attract new customers

who are excited to explore the world of papaya-infused culinary delights.

To sum up, this business focuses on offering a range of papaya products, foods, and

beverages to health-conscious consumers. The goal is to establish a reputable brand known

for its quality, innovation, and commitment to wellness. By targeting a specific market

segment and offering unique papaya-based offerings, the business aims to meet the demands

of health-conscious consumers and carve a niche in the food and beverage industry.
MANAGEMENT SECTION

A. Manager

A business manager's job is to oversee operations, manage resources, lead teams, and

make strategic decisions in order to propel the company's growth and success. They are in

charge of making certain that the firm runs well, meets its goals, and adjusts to changes in the

market. Thus, this business will be run by an esteemed executive manager that also

supervises the management of the business, Sam Ashly T. Caculitan, to manage the day-to-

day transactions within the business. To ensure the business's status, personal observation will

be practiced to identify the strengths, weaknesses, opportunities, and threats of the business in

order to strive for its' success. The top-level manager supervises sections of the business, such

as management, finance, marketing, and production.

Management defines the long-term vision and strategic direction of the business,

determining what the organization wants to achieve. The management department establishes

the organizational structure, assigns tasks and responsibilities, and creates communication

channels to facilitate workflow and coordination.

The financial section is managed by Alona D. Garzon. The finance section develops

budgets, forecasts, and financial plans to guide the business's financial activities; their role in

the business also involves managing the company’s financial resources, preparing financial

statements, and managing financial risks.

The marketing section is supervised by Maevelyn D. Carig. Their role includes

marketing, which conducts research to understand customer needs, preferences, and market

trends. Also, marketing collaborates with other departments to conceptualize, design, and

develop products or services that meet customer demands. Furthermore, they determine

appropriate pricing strategies and distribution channels to maximize sales and market
penetration, promote and advertise, and build and maintain strong relationships with

customers, ensuring customer satisfaction, loyalty, and retention.

The production section is supervised by Csyrile M. Pulido. The production team

designs production processes, determines resource requirements, and establishes production

schedules. Production coordinates with the procurement team to ensure the timely availability

of raw materials, equipment, and supplies needed for production. Also, the production

department checks quality control, efficiency and productivity, and inventory management.

B. Workers:

Workers are the backbone of a business. Their commitment, skills, and contributions

are crucial for the smooth functioning and success of Papaya Bliss. By fulfilling their roles

and responsibilities effectively, workers collectively contribute to achieving the business's

goals and objectives. The small business will have the following skilled workers that worked

to fulfill the business’ objectives:

 Cabacungan, Jaymark

 Solatre, Christian Joseph

 Acuña, Lara

 Ancheta, Karryle

 Calangan, Princess Odette

 Echorre, Katrina

 Fernandez, Kris Yammy

 Gamazon, Rosielyn

 Guerzo, Rachelle Ann

 Ledesma, Princess
  Medina, Jamaica

 Timbre, Syrel

 Veloria, Lyka Jane

 Ursolum, Alina May

MARKETING SECTION

A. Product Description

The product used up natural materials made from papaya, that includes the plate made

of the thick branch of papaya leaves that will only use for dining in place and will use

disposable paper plate if not, also, the plate contains papaya leave in purpose for straining

and plating.

I. Papaya Okoy

Papaya Okoy is a delightful and savory snack featured in our product lineup. It is a

fritter-like dish that showcases the tropical fruit, papaya, as a key ingredient. The proponents’

Papaya Okoy is made by combining grated green papaya, rice flour, onion, garlic, ground

black pepper, salt, sugar, and achuete powder. The mixture is then formed into patties and

deep-fried to achieve a crispy and golden brown texture.

When it comes to its unique selling point, Papaya Okoy offers a unique twist on

traditional fritters by incorporating the mild and slightly sweet flavor of papaya. This

distinctive ingredient sets our product apart and appeals to customers seeking novel and

exciting taste experiences. Additionally, the proponents take pride in offering a snack that not

only satisfies taste buds but also provides nutritional value. Papaya is known for its

abundance of vitamins, minerals, and antioxidants, making our Papaya Okoy a healthier

alternative to conventional fried snacks. This, the proponents will emphasize the unique
selling points of the product Papaya Okoy, highlighting its exotic twist and nutritional

benefits.

II. Papaya Smoothie

A papaya smoothie is a delicious and nutritious beverage made from ripe papaya fruit.

It is prepared by blending chunks of ripe papaya with a liquid base, such as water, condensed

milk. Optional sweeteners like honey or agave syrup can be added for additional sweetness.

Papaya itself offers several health benefits. It is packed with essential vitamins like A,

C, and E, which help strengthen the immune system. The fruit contains natural digestive

enzymes that aid in digestion and improve gut health. Additionally, papaya is a good source

of dietary fiber, promoting healthy digestion and preventing constipation.

To make a papaya smoothie, start by peeling and deseeding a ripe papaya. Cut it into

chunks and place them in a blender. Add your choice of liquid, sweetener (if desired), and a

handful of ice cubes. Blend the ingredients until smooth and creamy.

Once blended, pour the papaya smoothie into a glass and garnish it with a slice of

fresh papaya or a sprig of mint. Then, sit back, relax, and enjoy the tropical goodness of your

homemade papaya smoothie.

A papaya smoothie is a delightful way to incorporate the nutritious benefits of ripe

papaya into your diet. Its refreshing taste and health-enhancing properties make it a popular

choice for a satisfying and healthy beverage option.

B. Price

I. Papaya Okoy
 In determining the price of each Papaya Okoy, the proponents considered the cost of

ingredients, overhead expenses, desired profit margin, and market demand. Below shows

how the proponents came up with the price

1. Calculate the Cost per Piece:

Ingredients Used Quantity Used Price/Ingredients IngredientsPriceXQuantity Needed

Quantity

Papaya ¾ kilo/ 500 g P 80 for 1000 g P 40

All purpose flour 250 g P 50 for 1000 g P 12.5

Red Onion 1 whole P 5 for 1 pcs. P5

Garlic 1 whole P 8 for 1 pcs. P8

GroundBlack 1.5 g P 1 for 0.5 g P3

Pepper

Salt 1 teaspoonful/ 6 g P 20 for 30 g P4

Sugar ½ teaspoon/3 g P 30 for 30 g P3

Achuete Powder 10 g P 40 for 20 g P 20

Total P 95.5

From that P 95.5, the proponents produced 15 pcs papaya okoy. We can now get the

cost per piece, after dividing the information.

P 95.5÷15 = P 6. 37

2. Consider Overhead Expenses and Profit Margin:

 Factor in any additional overhead expenses associated with the business, such as

utilities, labor costs, packaging materials, and marketing expenses.

  Determine the desired profit margin you want to achieve. This could be a percentage

of the total costs or a fixed amount.

Overhead Expenses OE Prices

Utilities P 10

Labor P 10

Packaging P3

Marketing P5

Total P28

3. Set the Selling Price:

 Add the cost per piece to the overhead expenses and profit margin to determine the

selling price.

 Selling Price = Cost per Piece + Overhead Expenses + Profit Margin

OE Total P28

Add: Cost Price P 95.5

Overall Cost P 123.5

Selling Price= P123.5÷15 = P 8.23

II. Papaya Smoothie

1. Calculate the Cost per Piece:

Ingredients Used Quantity Used Price/Ingredients IngredientsPriceXQuantityNeeded

Quantity

Ripe Papaya 500 g P 80 for 1000 g P 40

Condensed Milk 50 g P 55 for 390 g P7

Sugar 12 g P 30 for 30 g P 12
 Ice 250 ml P 3 for 250 ml P3

Total P 62

2. Consider Overhead Expenses and Profit Margin:

Overhead Expenses OE Prices

Utilities P 30
Labor 50
Packaging 15
Marketing 10
Total P 105

3. Set the Selling Price:

OE Total P 105

Add: Cost per Price 62

Overall Cost P 167

Selling Price= P 167÷ 6 produced= P 27.83

C. Selling Location

The ideal selling location for the papaya products, Papaya Okoy and Papaya

Smoothie, considered the specific business context, target market, and distribution strategy.

The proponents aspire to have own store but this will only when the business is

getting much profit to have some. Having a dedicated physical store or retail location can

provide a direct and immersive experience for customers. It allows customers to interact with

the products, sample them if applicable, and receive personalized service. The physical store

can be strategically located in areas with high foot traffic, such as shopping malls, food

courts, or busy urban centers. This can help attract both impulse buyers and customers

actively seeking unique food and beverage options. But the business is just starting up so the
cart will be first placed at a location where crowd happen, best suits is near at center area

schools, even weekends will get sales as it is located where center areas of a city usually

crowd such as at Sentro Echague or Sentro Santiago.

Consider participating in farmers’ markets can be an excellent selling location,

especially if the business focuses on using fresh and locally sourced ingredients. Farmers’

markets attract a diverse group of health-conscious individuals, food enthusiasts, and those

interested in supporting local businesses. It provides an opportunity to engage directly with

customers, share product information, and build relationships and brand image itself.

Additionally, farmers’ markets often have a vibrant and community-oriented atmosphere that

can enhance the overall experience.

D. Promotionally Activity

Promoting is a very important in Papaya Bliss in creating awareness, generating

interest, and driving sales for the papaya products. The following are the promotional

strategies that the proponents be employed:

 Social Media Marketing

The proponents will utilize popular social media platforms such as Facebook,

Instagram, and Tiktok to create engaging content and visually appealing imagery showcasing

the products. Regular posts can feature product highlights, behind-the-scenes footage,

customer testimonials, and recipe ideas.

 Sampling and Tastings

The proponents will use tastings in a limited amount at strategic locations such as

farmers’ markets, supermarkets, or local food festivals. Offering free samples of Papaya

Okoy or Papaya Smoothie allows potential customers to experience the products firsthand,
taste the flavors, and develop a preference. Providing informational brochures or recipe cards

alongside the samples can educate customers about the products and their benefits.

FINANCE SECTION

B. Capital Amount

The capital amount is P 8 000 in investing this kind of business. In the amount

includes a second hand stall, some materials and equipment at the stall and some are self

provided since there are equipments that are oftenly used at proponents’ houses.

C. Expected Daily Sales

To estimate the expected daily sales, the proponents used the following steps in

determining:

 Determine your average selling price for each product (Papaya Okoy and Papaya

Smoothie). The average selling price for Papaya Okoy is P 7 while the average selling

price for smoothie is P 45.

 Estimate the number of units you expect to sell per day, based on market

research, foot traffic, and customer demand. The proponents estimated an average

sale of 100 units and 30 smoothies.

 Multiply the average selling price by the estimated number of units sold per day

to calculate the expected sales per day. From what presented above, the estimated

sales for Papaya Okoy is P 700 and P 1 350 for smoothie, a total of P 2 050.

D. Expected Daily Expenses

To estimate the expected daily expenses, the proponents used the following steps in

determining:

 Identify all the expenses associated with running your business, that includes:
Ingredients- P 600

Packaging materials- P 300

Utilities, P 70

Rent, P30

 Estimate the daily cost for each expense category.

Production Cost- P 800

Operational Expenses- P 100

 Sum up all the estimated daily expenses to calculate the total expenses per day.

= P 1 000

E. Income per day

Subtract the daily sales per day to total expenses per day to calculate the income per

day. It’s clear that the estimated income per day is P 1 050. It is important to note that these is

just an estimation, it depends on the internal and external factors that will the affect the

proposed business.

PRODUCTION SECTION

A. Production Area Lay-out & Stall Design

 The proponents came up with a stall area with an attractive and inviting display to

showcase your papaya products. The proponents considered incorporating branding elements,

such as signage, logos, and color schemes, to create a cohesive and recognizable brand

identity. Also, ensure that the serving counter or display area is well-lit and visually appealing

to attract customers, and provided a clear ordering and pickup system to streamline the

customer experience. The proponents ensure that the production area and stall design comply

with local health and safety regulations, accessibility guidelines, and any other relevant legal

requirements.

Figure 1 shows the Production Lay-out of the Stall

Below shows the stall design.

AP

AY

A
 BL
B. Machines Needed

In Papaya Bliss, several machines and equipment can help streamline operations and

enhance efficiency. The following are the machines needed and their use in the business

operations.

 Food Processor

A food processor is a versatile machine used for various tasks such as chopping,

slicing, shredding, and pureeing. It can be used to prepare papaya for blending, cutting

vegetables for Papaya Okoy, or creating sauces and dressings.

 Blending Machine

A blending machine, such as a blender or a smoothie maker, is used for creating

Papaya Smoothies. It helps blend papaya with other ingredients, such as ice, milk, and

sweeteners, to create a smooth and creamy beverage.

 Refrigeration Units

Refrigeration units, such as refrigerators and freezers, are crucial for storing

perishable ingredients, pre-made papaya products, and other chilled items. They help

maintain the freshness and quality of your products.

 Cooking Equipment

Depending on specific recipes, papaya bliss need cooking equipment like stovetops,

griddles, or fry pans for certain preparation steps.

 Packaging Equipment
 Equipment such as sealing machines or labeling machines. These help package the

proponents’ papaya products efficiently and present them in a professional manner.

 Utensils and Smallwares

Include utensils like knives, cutting boards, mixing bowls, measuring cups, and other

smallwares necessary for food preparation, serving, and portioning.

C. Materials Needed

The proponents will ensure high-quality ingredients and materials to maintain the

overall quality and appeal of papaya products. Consider establishing relationships with

reliable suppliers for papayas to ensure a consistent and uninterrupted supply chain.

The specific materials required may vary depending on the menu offerings and

production processes, so it’s essential to tailor this list to meet business’ unique requirements.

 Papayas

Fresh and ripe papayas are the main ingredient for the papaya products. These will be

from a reliable access with high quality papayas.

 Cooking Oil

Cooking oil such as vegetable oil or canola oil for frying the Papaya Okoy.

 Flour

Flour is commonly used in recipes for Okoy recipes or other batter-based dishes.

 Spices and Seasonings

Include spices and seasonings like salt, pepper, garlic powder, onion powder, and

other herbs and spices to enhance the flavor of the papaya products.
  Sweeteners

Sweeteners like sugar, honey, or other natural sweeteners for smoothies.

 Ice

Ice will be used in Papaya Smoothies to achieve a refreshing and chilled beverage.

 Packaging Materials

Consider the appropriate packaging materials for the papaya products. This may

include paper bag, cups, lids, straws, napkins, and any additional items needed for packaging

and serving.

 Cleaning Supplies

Ensuring an adequate supply of cleaning supplies, including dish soap, sanitizing

solutions, cleaning cloths, and other equipment necessary for maintaining proper hygiene and

cleanliness in your production area.

 Labels and Packaging Design

Labels or stickers that display your brand name, logo, ingredients, and other relevant

information.

 Operational Supplies

These include items such as gloves, aprons, hairnets, food-grade storage containers,

and other supplies needed for safe and efficient food handling.

D. Production Process

Below are the thorough process of the products served by Papaya Bliss.

I. Papaya Okoy
 Wash and peel an unripe papaya and wash it after again. Remove the seeds and shred

the papaya into thin strips.

 Finely chop half an onion and garlic

 In a mixing bowl, combine the shredded papaya, chopped onion and garlic, salt, black

pepper, sugar, and achuete powder

 Add around 1 cup of flour to the mixture, or enough to coat the papaya and bind the

ingredients together.

 Mix Well

 In a frying pan or deep fryer, heat cooking oil to a medium-high temperature. Make

sure the oil is hot enough for frying.

 Take a spoonful of the papaya batter and carefully drop it into the hot oil. Repeat to

create several small fritters, leaving enough space between them.

 Fry the Okoy until they turn golden brown and crispy on both sides, turning them over

as needed for even cooking.

 Once cooked, remove the Okoy from the oil and transfer them to a plate lined with

paper towels to drain excess oil.

 Serve the Papaya Okoy while they are still hot and crispy.

 Best served with the special vinegar filled with spices too.

II. Papaya Smoothie

 Wash, peel, and remove the seeds from a ripe papaya. Cut the papaya into small

chunks.

 Measure the other ingredients, such as milk, sweeteners (sugar and comdensed).

 In a blender, add the papaya chunks along with the measured amount of milk and add

ice cubes to make it chilled and thicker..

 Add sweeteners and flavorings according to the customers’ sugar level preferences.
  Blend the mixture on high speed until you achieve a smooth and creamy consistency.

 Pour the Papaya Smoothie into a special cups.

 Serve the Papaya Smoothie immediately while it’s fresh and chilled.

COMPETITIVE ANALYSIS

As the only business specializing in papaya-based products in the market, Papaya

Bliss enjoys a unique position with no direct competitors offering the same range of products

around Echague. This exclusivity gives the business a significant advantage in capturing the

untapped market demand for innovative and delicious papaya treats.

Papaya Bliss's exclusive position as the supplier of papaya-based products gives them

a clear competitive edge. There are several ways to take advantage of this advantage:

 Domination of the Market

Since there are no rival companies selling the same goods, Papaya Bliss can become

the place that people go to when they're looking for delicious foods made with papayas.

Building a strong consumer base and brand loyalty can be facilitated by this market

dominance.

 Product Distinctiveness

The absence of rivals permits Papaya Bliss to market its goods as special and one-of-

a-kind. To accommodate a wide range of consumer preferences, the company can concentrate

on developing a broad product range, experimenting with different flavors, and trying out

creative combos.

 Control of Prices
 Since Papaya Bliss doesn't have any direct rivals, it can charge reasonable prices for

its goods. In order to maintain profitability while attracting customers, the company might set

pricing structures depending on variables like ingredient quality, production costs, and target

market affordability.

 Name Recognition

Being the only company that specializes in products made from papayas gives Papaya

Bliss the chance to become a well-known brand in the sector. A company can establish a

strong brand identity by using marketing tactics that work, eye-catching packaging, and

memorable client experiences.

 Market Development

Papaya Bliss has no rivals in the market, so it can look into ways to grow its footprint

outside of the neighborhood. By focusing on areas where papaya products are currently

underdeveloped yet in demand, the company can expand its reach and even open up new

markets.

Because Papaya Bliss has no rivals and can emphasize its distinct position in the

market, it can effectively highlight its competitive edge and enormous development and

success potential.

MARKET

Papaya Bliss caters to a target group that enjoys tropical flavors, looks for wholesome

food options, and longs for unusual and exotic dining experiences. This comprises people

who are concerned about their health, those who have a preference for pure and wholesome

goods, and customers who take pleasure in trying out different flavors. To effectively meet
their demands, it is critical to comprehend the target market's interests, demography, and

purchasing power.

It is essential to keep up with current market trends if you want to prosper in this

industry. This entails keeping an eye on the rising demand for natural and organic products,

distinctive flavor profiles, and healthful eating. By matching Papaya Bliss's products to these

trends, you can draw clients who are actively looking for items made with papayas.

Creating interest and raising awareness for your papaya products requires a strong

marketing plan. Make use of a variety of platforms, including social media, regional

advertising, food festivals, joint ventures with other companies, and word-of-mouth

marketing. To draw customers and establish brand recognition, emphasize the quality,

distinctive flavors, and health advantages of your products.

Distribution channels chosen in accordance with the product type and target market of

the company. Using internet platforms, collaborating with others, selling straight from a

physical place, and more options are available. taking into account the reach, expenses, and

logistics of any distribution channel. Furthermore, it is vital to always collect consumer

feedback in order to comprehend their inclinations, enhance papaya offerings, and adjust to

evolving market demands. Use social media, online reviews, and polls to interact with your

clients in order to foster a sense of loyalty and strengthen your brand.

Examine potential for growth as the company expands. This may include coming up

with new papaya product varieties, working with other local companies, or, if it's possible,

thinking about exporting to foreign markets. By identifying the target market, the proponents

can successfully position their papaya product firm for expansion.

ORGANIZATIONAL CHART