Professional Documents
Culture Documents
4.3.1 Analysis
Figure 4.1: Rating of the Target Market to the presentation/packaging of the product
6.70%
4
3
33.30%
2
1
60.00%
In order to cater to the needs of our customers and successfully introduce our
product on the market, we greatly value their feedback and product review as it does affect the
success of our business. To do it, we conducted a survey questionnaire using Google forms to the
inhabitants of Barangay Graceville in San Jose del Monte, Bulacan who are the respondents of
our study for us to know the areas and factors here we can further improve our product to make it
best for consumption. Of the overall population of 42,207, 15 respondents completed the survey
using random sampling. The survey revolves around the factors that need to be which include
people’s eating behaviors and attitudes regarding palitaw with pumpkin flavor.
In terms of the presentation/packaging, based on the survey 60% of respondents
are satisfied with it. Followed by a total of 3 respondents with a percentage of 33.3. Moreover,
the statements of the good points about the product presentation/packaging also range from all
being good in appearance and having good taste, pretty good, looking neat, presentable, simple,
and cute design. The findings showed that the respondents are delighted with the product’s
presentation and packaging. Given that the target market is students, children, and people, the
packaging made with Styrofoam and the simple presentation of the product with a banana leaf
inside made it affordable for the target market.
4.3.2 illustration
The business name’s popularity among customers and well-known for catering to the needs of
people does wonders in the accumulation of new clients and purchasing of the business product.
The following business that was able to gain the trust and loyalty of their customer is Don
Benito’s Family Heritage Business which sells its own "Cassava Cake" as well as quality
Filipino delicacies. This business brand makes a great competitor to Palitaw na Kalabasa given
their field of expertise in the industry.
100
Don Benitos
50000
45000
40000
35000
30000
25000
20000
15000
10000
5000
0
Year 2019 Series 1 2020 2021
The table below summarizes demand and supply. The horizontal measurement technique
was used. We subtracted demand and supply to get the D-S gap. The difference was then divided
by demand and multiplied by 100. As the table shows, demand exceeds supply, which is good
because demand is prioritized oversupply in terms of quantity produced.
Table 4.3: Frequency and Descriptive Data on Level of Agreeable with each Statement in
Preferring to Use Palitaw na Kalabasa.
5 – Strongly Agree 4 – Agree 3– Neutral 2 – Disagree 1-Strongly Disagree
Table 4.4: The assessment of the respondents if Palitaw na Kalabasa would be a better
alternative to ordinary palitaw.
FACTORS FREQUENCY GWM DESCRIPTION
1.) Is this 5 35
product would
4 15
be a better
3 0 STRONGLY
alternative to the 4.7
2 0 AGREE
ordinary
palitaw? 1 0
TOTAL 50
Table 4.4 shows how many respondents agree that Palitaw na Kalabasa would be
a better alternative to ordinary palitaw. Out of 50 respondents, 30% agreed that Palitaw na
Kalabasa would be a better alternative, while 70% of respondents strongly agreed.
Table 4.5 shows how many respondents agree that Palitaw na Kalabasa is
recommendable. Out of 50 respondents, 26% agreed that Palitaw na Kalabasa is a
recommendable alternative, while 74% of respondents strongly agreed.
Table 4.6: The assessment of the respondents if Palitaw na Kalabasa can meet a person’s
cravings.
FACTORS FREQUENCY GWM DESCRIPTION
5 33
3.) Do you agree 4 12
that this product
3 4 STRONGLY
will meet a 4.44
2 1 AGREE
person’s cravings?
1 0
TOTAL 50
Table 4.6 shows how many respondents agree that Palitaw na Kalabasa that
Palitaw na Kalabasa can meet a person’s cravings. Out of 50 respondents, 24% agreed that
Palitaw na Kalabasa can meet a person’s cravings, while 66% of respondents strongly agreed. On
the other hand, 8% of the respondents were neutral but 2% of the respondents disagreed that
palitaw na kalabasa can meet a person’s cravings.
Table 4.7 shows how many respondents agree that Palitaw na Kalabasa is
affordable. Out of 50 respondents, 26% agreed that Palitaw na Kalabasa can meet a person’s
cravings, while 70% of respondents strongly agreed. On the other hand, 2% of the respondents
were neutral and disagreed that palitaw na kalabasa is affordable.
Table 4.8: The assessment of the respondents if Palitaw na Kalabasa with flavored topping
is tastier than the plain one.
FACTORS FREQUENCY GWM DESCRIPTION
5 40
5.) Is the one with 4 8
flavored toppings
3 0 STRONGLY
tastier than the 4.7
2 1 AGREE
plain one?
1 1
TOTAL 50
Table 4.7 shows how many respondents agree that Palitaw na Kalabasa is
affordable. Out of 50 respondents, 16% agreed that Palitaw na Kalabasa can meet a person’s
cravings, while 80% of respondents strongly agreed. On the other hand, 2% of the respondents
disagreed and strongly disagreed that palitaw na kalabasa with flavored toppings is tastier than
plain one.
When it comes to marketing, analyzing our direct and indirect competition can
help us create our commercials and even reach more consumers. When two or more companies
in the same market target the same customer demands while providing distinct goods and
services, indirect rivalry results. Even when the goods and services don't compete directly, they
could nevertheless be able to satisfy the demands of the client. The competition also affects
smaller regional, national, and global companies including Red Ribbon, DQ, Potato Corner, Don
Benitos, and Contis. Let us imagine that we have a consumer who is relocating to a new city.
Consumers may choose from a wide selection of foods, but this is good for them since it is a
delicacy sticky rice cake that is popular in our country. Everyone enjoys Palitaw Delight, which
is a tasty food that will fill them up. See for yourself how helpful our product is for your taste.
Our product is called Palitaw Delight.
The proponents for the proposal fairly understand that there are a wide range of
brands that are included in lists of the most successful food industries, indicating that these
brands pose challenges to both competitors and potential customers. The odds of gaining clients
and convincing the market to buy this Palitaw na kalabasa by Palitaw Delight appear to be the
new entrants' biggest challenge. Proponents of the key competitors are aware that there are
already a number of well-known stores selling sticky cakes, or palitaw, as it is known in the
Philippines. This demonstrates that Palitaw Delight has multiple rivals in the production of a
wide range of nutrient-dense foods for children and other consumers. Also, although being a
newcomer to the business world,
customers still do not trust this kind
of goods. Because of this, another
difficulty is how they will attract
customers and persuade them to
purchase the Palitaw na Kalabasa
product, which is tasty and
healthful to consume. To track and
assess the output of the business,
proponents should calculate the potential Palitaw Delight production that Palitaw na Kalabasa
Corporation can create in a week or a month. additionally attempts to establish if the product is
in excellent shape and whether it is of high quality. We must assess the level of demand,
calculate how many we can sell that week, and effectively manage the product's inventory. The
proponents need to be extremely careful while making the product since it might affect the
product when it comes to resources, products, and market emphasis. Since Palitaw Delight is
produced completely of premium-quality ingredients, rigorous processing will be used to ensure
that all of the equipment is thoroughly inspected and cleaned. The proponents will not allow
even one error to occur during and after the process of making the product, as it could damage
the company's reputation and discourage any customers from making a purchase. This product
must be completed flawlessly since any mistakes during production would lead to the loss of
resources, time, and labor. For the market share, the researcher must know how much workforce
is needed to make the product for the buyers of the Palitaw Delight product in a specific length
of time, ideally in weeks. If the product's production continues well, the following step is to
monitor market demand and make the product appealing to customers.
Due to economic barriers to entry, obstacles that make it difficult for a company
to enter a given market, and factors that prevent a startup from entering a particular market,
introducing a new product to the market is difficult. There are also many variations that never
enter the market at all. One of the advantages of the Palitaw na Kalabasa from its competitors in
a few ways is that it comes with additional toppings and flavors. This is not something that
people typically buy when they buy palitaw; for the product to be successfully introduced to the
market, it needs to be properly promoted. This can be accomplished by positioning the store in a
location where it can be easily seen by customers and on the main road, the area that is visible
and accessible by car, passers-by, and public transportation. The area where it should be
marketed must be visible and exposed to people, particularly to the product's target market.
4.9.1 Product
out. It contains numerous categories of designs in various colors, including white and
yellow-orange, and it continues to grow in line with client preferences, our creativity, and
product innovation. Depending on the selected flavors, this product can be used in either
a professional or informal setting or event.
This section refers to the extra features a business might include in a good
or service to give customers or clients a sense of increased value. Offering customers
something they might not be able to get elsewhere is important to the business because it
encourages customers to choose the product over rivals. The Palitaw was given unique
qualities in comparison to rival products, thanks to the efforts of the Squash Delight.
This product has additional ingredients like squash and glutinous rice that
can help you chew it properly. In addition, this product has flavors like yema, ube, and
chocolate that can drizzle into the palitaw. The palitaw is not a typical palitaw; it has
ingredients that make it different from the other palitaw.
4.9.2 Place
WHOLESAL
PRODUCER RETAILER CUSTOMERS
ER
The Palitaw Delight is the primary producer of the Palitaw in this distribution route. This
kind of distribution channel has a wide range to reach the customer but because the commodity
underwent many distribution channels, it is expected that the price of each Palitaw will not
increase. After the final product is created, the Palitaw will be packed and sent to various
wholesalers that sell products. The wholesalers will propose the product to different retailers
who will present the Palitaw as a standalone item in the market.
Since they are still students, we will make our product affordable for them. To do
this, we will manufacture it from raw materials that are still of high quality but
much more affordable, allowing us to set the price for our customers.
Additionally, because our product is unique, teens are more likely to purchase and
try out new things.
4.9.3 Promotion
4.9.3.1.1 Advertising
You must notify your customers when you launch the new product.
advertising informs consumers about a product or service; successful promotion and
advertising increase sales, The Palitaw is new to the market this is unfamiliar to the
customer, and it is natural for people to not buy the brands or the products which are
unfamiliar to them; it allows the business to convey a message to a large audience at one
time, on this you lower the cost per contact; In order for customers to understand our
product's distinctiveness or distinction from rivals, researchers want to introduce them to
it. The study's authors chose to market the product through social media platforms
because doing so is less expensive. This is a great idea because most people use social
media today and spend a lot of time on it. Additionally, using this method of promotion
generates free publicity and expands the audience for our product. To get our product
high ratings from the customers and establish a presence on the market, advertising is
crucial.
4.9.3.1.2 Sales Promotion
All businesses are aware that one of the best ways to enhance
sales, customer happiness, and brand awareness is through sales promotion. Researchers
are giving away a piece of polvoron for those people who will buy our Palitaw. A full
month has been allotted for this promotion to sell this product. Customers who purchased
our product on Valentine's Day receive a complimentary drink and a heart-shaped candy.
When doing this kind of campaign, we keep an eye on the calendar so that we can
organize our promotions in advance and maximize the outcome.
Mar Ma Oc No Ja Fe Durat
April June July Aug Sep Dec
ch y t v n b ion
Planning
For 30
Product Days
Proposal
Product 35
Designing Days
Starting of
purchasing
35
materials &
Days
product
making
Product
30
testing and
Days
finalization
Thinking
of ways to 12
advertise a Days
product
Buying
equipment 16
for Days
renovation
16
Renovation
Days
Buy 16
equipment
for Days
production
Buy office 12
equipment Days
Applicants
Orientation 12
and Days
seminar
Advertisem
12
ent of the
Days
product
Making of
social 10
media Days
accounts
Printing of
38
flyers a
Days
brochure
Distributin
32
g flyers, a
Days
brochures
4.9.4 Pricing
4.9.4.1 Pricing Strategy
Pricing decisions made by businesses may establish or destroy the
company's financial objectives. Because of this, a business should be passionate about selecting
a pricing strategy.
A price strategy is a potent growth lever that has the capacity to either
increase or decrease a company's operating margins. In business, there are many sorts of pricing
strategies. The strategies rely on the sector and the particular goals of a company. A successful
pricing plan promotes customer trust development and financial success for a company. Having
the best pricing persuades customers to pick your product over that of your competitors. Some
consumers could assume that products with low pricing are of bad quality. On the other hand, a
high price may indicate good quality yet turn away clients.
4.9.4.2 Gross Profit
The percentage of sales revenue that a business generates in gross profit
can be transformed into gross profit. Gross profit margin is a metric used by businesses to
evaluate how effectively they produce a gross profit from the sale of goods or services. A
company's executive management team's success in generating revenue, considering the costs
involved in producing their products and services, is reflected in the gross profit margin, a metric
that measures how effectively the company generates profit from the sales of products. To
calculate the gross profit margin, first determine the gross profit. This is calculated as net sales
revenue less cost of sales, or COGS, which are the expenses related to making the company's
products.
Formula: Revenue - Cost of Goods Sold = Gross Profit
Revenue