Republic of the Philippines

Department of Education
REGION VI – WESTERN VISAYAS
SCHOOLS DIVISION OF ANTIQUE
ANTIQUE VOCATIONAL SCHOOL
BUGASONG, ANTIQUE

Business Plan
(Pumpkin Sorbet)

In Partial Fulfilment of the requirements

in ENTREPRENEURSHIP 9

Submitted by:(Grade 9- AVS)

Juan Dela Cruz

Submitted to:

Ms. Shiela Mae D. Labiao

Teacher

S.Y 2022-2023
 I. EXECUTIVE SUMMARY

Sorbet as the main product is to be manufactured by the proponents and to be sold

and distributed to the target markets of 530 students daily include the MBHS students, the

elementary pupils undergoing the feeding programs and selected hospitals in District II.

Since the main product is made from pumpkin or squash, it promotes healthy, affordable

and satisfying pumpkin derivative products. The proponents made an agreement with the

MBHS administration on how they can be of help on the promotion of nutrition and on

increasing the agricultural market especially on “Pagkaing Sapat Program”. They are

currently on negotiation with the Principals of Cupang, Buli, and Alabang Elementary

schools regarding the inclusion of the pumpkin sorbet in the dietary supplement among the

students in the school’s feeding program. Since it is a vegetable-flavoured ice cream, it

contains lots of nutrients like beta-carotenes and lutein.

Pumpkin Sorbet aims to be the leading producer and provider of nutritious and

affordable home-made ice cream inside the campus of MBHS and other Elementary

schools near the said school. The total population of MBHS is 3,219 students and based on

the registered school nurse, about 60 of them is malnourished. Estimating 10% of the

population will buy the product. The student-owners will be trained and guided before they

handle the business to avoid lapses and misconceptions. They will be supervised by their

Business Education mentors.

The management and operation of Pumpkin Sorbet starts from inventory and

estimation of the volume of ice cream to be produced daily. Second is purchasing of the

ingredients and raw materials needed to complete the preparation of the product. Third are

production, packaging and freezing of the ice cream. Lastly, marketing and selling of the

product. As a food stall, it ensures safety and sanitation of its business structures and
cleanliness of the product itself. It aims to lower the price of the ice cream without

sacrificing its quality. It has a shelf life of five days.

II. Business Description
 Vision, Mission, Objectives

Vision

In the name of good customer service, Pumpkin Sorbet envisions as the leading

advocate of, working with squash farmer’s cooperative and the leading providers of the best

pumpkin ice-cream by the year 2025.

Mission

Pumpkin Sorbet aims healthy and natural food products to produce and sell healthy,

clean, nutritious and high quality sorbets for the clienteles and cooperatively works with the

squash farmers in the city of Muntinlupa. This is through the dedication and passion of the

management to produce this kind of product. In line with these, it sets a mission to achieve

at least 20% return on equity after two years of operation.

Objectives

1, To provide a healthy and natural food product to the community.

2. To produce and sell healthy, clean, nutritious and high-quality products.

3. To be a leading providers of the best ice-cream in the Philippines.

 III. Industrial Analysis

A. The Needs

Malnutrition is one of the major problems, Filipinos school children are facing

nowadays. Malnutrition means lacking the right nutrition needed by the body resulting which

may result to poor academic achievements. This has been correlated with educational

research that malnutrition affects learning abilities of the child. It is also one of the reasons

behind why we have unstable economy. Being in the public school, the proponents

understood most of their classmates were not eating vegetable-rich products. By these

assumptions, the proponents come up with a concept that will not only satisfy the clientele’s

taste but also sustain the nutrients they need to be healthy aside from the fact, that using

squash as main ingredient in foods will also boosts the agricultural demand for the squash.

This will benefit the squash farmers in the country. This will help us save some money for

the economy and may prevent importation this vegetable.

 IV. Market Profile

A. Research and Analysis

Today’s sorbet stalls are believed to have a little improvement for customer’s

satisfaction. The proponents decided that they must undergo a careful observation in the

business location. The management also underwent an official interview with the owners of

current ice cream stalls in Buli. The proponents found out that customers are not that

satisfied with the ice cream sold along the Espeleta Street and most of the products are not

that nutritious to sustain body needs. The management believes that action must be taken

primarily to make a new twist in preparing and serving ice creams that has very huge

market in the nation.

The current status of squash growing farmers in the city where the squash supply are to be

taken was also observed and given attention in order to support them when the business

starts its operations.

With these premises, the proponents decided to produce pumpkin-flavoured ice cream

which will answer the needs of the students in the area. The market will be four (4)

Elementary Schools and one (1) Secondary School. The target students are those who are

malnourished and member of feeding program.

 B. Marketing Plan

Number of Target Ice Cream Buyers per Consumer Group

Populace

Grade 7 Grade 8 Grade 9 Grade 10 Grade 11 Total

Total 600 700 800 650 700 3,450

DAILY 80 90 50 60 55 435

Weekly 400 450 250 300 275 2,175

Monthly 1,600 1,800 1,000 1,200 1,100 8,700

Ice cream P5.00

Daily gross income 435x5= 2,175

Weekly gross income 2,175x5=10,875
Monthly gross income 8,700x5=43,500
 V. Production/Technical Plan

A. Product Description

Pumpkin Sorbet is a business selling a pumpkin- flavoured sorbet. The finished

product will be placed in a plastic cup and depending on the consumers, they will choose if

they want their sorbet to have a dressing (sprinkles) or added flavour. The product as

researched was proven nutritious palatable. Today’s Ice Creams are not that nutritious and

of with poor quality. Pumpkin Sorbet made it with a new twist by means of using vegetable

like squash as the main ingredient. The individual finished products will be package in a cup

with design. There will also be packaging for wholesale purchases

B. Operating Strategies

The business will produce a pumpkin sorbet station with high quality contents and

nutritious value as well. Pumpkin Sorbet will need raw materials to produce the goods to be

sold. These include All- Purpose Cream, Condensed Milk, Cassava Starch, Cheese,

Gelatine Powder, Powdered Milk, Vanilla Essence, and the main ingredients, Pumpkin. The

proponents will be the one to produce the product. Raw materials will be purchased at

Alabang Market or Lianas Supermarket where we can assure the quality and the aspects of

perish ability. The proponents tried to interview the teachers and some students by offering

them a free taste and made a comment after. During the operation, the business will think

of more ideas on how to create more appealing and attractive products.

 C. Critical Risk

Pumpkin Sorbet’s Market Share Target

Position in the Market
Competitors
Kyla’s Ice Cream 35% 30%

Dan Eric’s Ice Cream 45% 40&

Cream Line Ice Cream 20% 20%

VI. Organizational Plan

A. Team Members

OWNERS/ MANAGERS

SALES PERSONAL

CUSTOMER

B. Contribution to the Business

 Owners

 Responsible for the management and accountability of the business itself, at

the same time they are the ones who will produce the product.

Sales Personnel

 Responsible for the advertisement, selling promotion of the product.

Customer

 Target market buyer

VII. Operational Plan

A. Workflow

Purchasing of ingredients
and raw materials needed

Inventory and estimation Production, packaging

of the number of ice and freezing of ice
cream to be produce cream

Delivering and selling of

the product

VIII. Sustainability
 A. Financial Plan

Monthly Expenses of Unit Price Quantity Total

Pumpkin Sorbet
Product/Service

Fixed Cost of Pumpkin Sorbet:

Rental PhP1,000.0 1 month PhP 1,000.00

0

Salaries 5,000.00 3 crews 15,000.00

Advertising 1,000.00 1 month 1,000.00

Depreciation Account 13,000.00 1 Freezer 1,300.00

Freezer (Small)

Depreciation Account- 770.00 2 140.00

Blender Blenders

Depreciation Account- 1,800/set 2 sets 300.00

Chairs and Tables

Depreciation Account- 900.00 2 set of 180.00

Tools and Utensils tools & utensils

Utility and Sanitation 1,500.00 1 month 1,500.00

(A)Total Fixed Cost P 20, 4290

IX. Social Impact

 A. Long- Term Desired Outcomes

Pumpkin Sorbet will supply the feeding program members in different schools near

the location including Alabang Elementary School, Cupang Elementary School, Buli

Elementary School and Sucat Elementary School. The proponents will also prioritize the

patient in the hospital. They are currently on negotiation with the Principals of Cupang, Buli,

and Alabang Elementary schools regarding the inclusion of the pumpkin sorbet in the

dietary supplement among the students in the school’s feeding program. Thus, Pumpkin

Sorbet expect that within three years of operation it can fund its own feeding program and

an advocacy program for squash growing framers as part of their corporate social

responsibility.

B. Social Impact in the Community

The business will not only help the malnourished children in the community but to

help the producers of these goods that will be the main thrust of the business. It will

implement an On-the-Job Training of the students inside the Muntinlupa Business High

School as a preparation for their official training in work. The proponents of the business will

also be the educator of the students taking the T.V.E. (Technical Vocational Education)-

Food Processing since our school is implementing this kind of curriculum. This will be a

great help for them in case they are planning to build their own business in the future.