Research Analysis

Titles:
 “The Relationship Between Social Commerce and Impulse
Purchases Among Young Professionals”
Author/s:
 Ara A. Lagura
 Riza CJ O. Lising
 Miramar A. Lucenio
 Lyka Mae A. Torres
 Ronwald G. Uy
 Marilou Q. Tolentino, DBA
 Jofrellin C. Ines, DBA
Objectives:
 To know if there is a relationship between social commerce and impulse
purchases among young professionals.
Data Gathering Procedure:
Results:
(First Picture)
 Through a survey, the researchers were able to know the mean rating of
hedonic value on social commerce. According to the table above, the mean
rating of young professionals who truly enjoy the experience is 3.15 with a
standard deviation of .758 which has an interpretation of agree. And, the
mean rating of young professionals who feels satisfied and relaxed is 3.01
with a standard deviation of .816 which has an interpretation of agree, while
the mean of those who enjoy browsing is 3.21 with a standard deviation
of .739 which has an interpretation of agree as well. On the other hand, the
mean rating of young professionals who enjoy looking at any product/s is
3.27 with a standard deviation of .719, and then the mean rating of those
who can satisfy their curiosity is 3.18 with a standard deviation of .687, both
with an interpretation of strongly agree. Overall, the average mean rating is
3.18 and the standard deviation is .687 with an interpretation of agree.

(Second Picture)
 Through a survey, the researchers were able to know the mean rating of
utilitarian value on social commerce. According to the table above, the mean
rating of young professionals who find it useful is 3.41 with a standard
deviation of .716 which has an interpretation of strongly agree. And, the
mean rating of young professionals who feels satisfied with the product/s or
 service/s is 3.16 with a standard deviation of .6.79 which has an
interpretation of agree, while the mean of those who found what they are
looking for is 3.22 with a standard deviation of .722 which has an
interpretation of agree as well. On the other hand, the mean rating of young
professionals who browse because of its price and quality is 3.16 with a
standard deviation of .809, and the mean rating of those who want to get
additional value is 3.06 with a standard deviation of .831, both with an
interpretation of agree. Overall, the average mean rating is 3.18 and the
standard deviation is .664 with an interpretation of agree.
Conclusions:
 In general, young professionals with a higher wage are unlikely to be
impulsive consumers. And from the result, items and services sold in social
commerce do not provide much value when compared to actual stores in
addition to that, there is no assurance that their expectations will be satisfied.

Evidences

ME